- 21 hours ago
The Celebrity Apprentice 2025 Christmas Special Part1
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00:00Hello?
00:05Santa?
00:06Hi, it's Lord Sugar here.
00:08Oh, Alan.
00:09It's good to hear from you.
00:11Did you get your presents?
00:13Yes, thanks for the slippers. Perfect fit.
00:15Now, I wonder if you could do me a little favor?
00:18See, I've got these celebrities that I'm supposed to put through their paces for children in need.
00:24I don't suppose you need a few extra elves, do you?
00:27I think I might have just the thing.
00:30Lovely stuff. I'll send them your way.
00:32Bye.
00:33Goodbye, and Alan.
00:35Try to be good this year, will you?
00:37Oh, I'm always a good boy, Santa.
00:42Well, I hope they don't come up with a load of old baubles.
00:46Twelve famous faces are heading to London.
00:50In my 15 years on EastEnders, I survived sharing a hot tub with Ian Beale.
00:55If I can survive that, I'm going to smash this.
00:58As William Shakespeare said, though she be but little, she is fierce.
01:02That could be written for me.
01:04They're leaving their day jobs behind to do battle for BBC children in need.
01:09I am not here to play any games.
01:11I will throw anybody under the bus.
01:13In fact, I will throw the bus under the bus.
01:15Don't forget your Oyster card.
01:16Bing!
01:17I'm back in the ballroom.
01:19I can't wait to see Lord Sugar and show him what he's been missing.
01:23But impressing the boss...
01:24Let's make a load of money, yeah?
01:27...will be anything but child's play.
01:32Oh, these are burning.
01:34Oh, dear.
01:35Oh, my God, look.
01:36We've got this all under control.
01:37We've got bubble gum and white pepper.
01:39I just got sick in my mouth.
01:41Is that a good sign?
01:42Twelve celebrities.
01:43Where are you panicking from this kitchen?
01:45I'm panicking.
01:46I don't go into the kitchen.
01:47I attended my Deliveroo driver's wedding.
01:49One tough task.
01:51Get me the penguin!
01:52Do, do, do, do, do!
01:56That's going to be worth triple your orders, haven't it?
01:59All you experts have come up with that piece of crap.
02:02I mean, that is diabolical.
02:04It's down to business.
02:05Listen, mate.
02:06Your advert sucks.
02:08For children in need.
02:09You're fired.
02:2211am.
02:25The Boardroom.
02:34Yes, would you please send the celebrities in?
02:40Hello.
02:50Thank you very much indeed, ladies and gentlemen, for giving and affording your time for this great charitable cause, which is for children in need.
02:58Now, um, okay.
03:01It would be good if I knew any of you.
03:05And I've got your CVs here, so...
03:08Right, Rob.
03:10Apart from guiding these people legally, what do you feel you might be able to bring in a business point of view?
03:16Well, I mean, I can freeze the assets of the other team, I'm hoping.
03:19Now, Shazia, you're a comedian.
03:25Come on, tell me, what do you feel you might be able to bring to this?
03:29Decisive, a sense of humour.
03:32We've won, basically.
03:34We've won hands down.
03:36Right.
03:37We've got all the qualities that they haven't got.
03:41Don't start on us already.
03:43Shots fired.
03:44AJ.
03:45Hello.
03:46You sound like you've got a Cornish accent there.
03:48Cornish?
03:49How very dare you!
03:52Blackburn, Lancashire, yeah?
03:54Blackburn, Lancashire.
03:55Yeah, you're a presenter of Big Brother, is that right?
03:57Yes, correct.
03:58What do you reckon you'll bring to this?
04:00I can bring me boys, I can bring...
04:02Oh, you can certainly talk, I've got that bit.
04:06I can bring, um, you know, good work ethic and everything with 100% commitment.
04:13Good.
04:14Now, Tom, since when did you get celebrity status?
04:18I don't know.
04:19I don't know.
04:20I don't know.
04:21I don't know.
04:22I mean, he was here as an ordinary candidate.
04:24You remember him well.
04:25Right.
04:26Now, he's here in Celebrity Apprentice, a bit of a wheeler-dealer.
04:31He sells Christmas cards on New Year's Day.
04:34Are you crying?
04:36I don't get upset.
04:37I mean, it's just, I've done this show six years ago and this show changed me life.
04:41And I'm back, yeah.
04:43Four.
04:44It is exciting for me because she was the only candidate that might end up firing twice.
04:48I hope not.
04:49I hope not.
04:50I hope not.
04:51Fingers crossed.
04:52And now, Khadina.
04:53Hi.
04:54Hello.
04:55Four times world cycling champion, yeah?
04:58Unbelievable.
04:59What do you think you can bring to business?
05:04Ah, I can bake.
05:05I can cook.
05:06Well, you know, interesting.
05:09Oh, come on.
05:10Interesting.
05:11You'll find out in a minute.
05:13Okay.
05:14So, anyway, JB.
05:16Yes, or Trigger?
05:17You're part of the band JLS, is that right?
05:19Yes, still am.
05:20Good.
05:21You're finally hoping to be a number one at Christmas then, yeah?
05:24Yeah.
05:25That would be very nice.
05:26Yeah, yeah.
05:27Any good in business?
05:28Well, I would like to think that I would be a person who's calm under pressure.
05:33Oh.
05:34I do like to win, but I also love working as part of a team, so.
05:38Good.
05:39Um, Charlie.
05:40Hello.
05:41You're a Radio One DJ.
05:43Dance, music.
05:44Yep.
05:45I prefer ABBA, actually.
05:47Money, money, money.
05:48That's what this is all about.
05:49Listen, I've played a lot of ABBA remixes on dance anthems.
05:53Welcome, welcome.
05:55And then we've got Matt.
05:57So you're legend on gladiators.
05:59Hello, Lord Trigger.
06:00Nice to meet you.
06:01You too.
06:02Um, now what's your strategy?
06:03Are you going to hit everyone with a giant cotton wool bud?
06:06Um, I'm just going to, I'm going to win.
06:08Love it.
06:09What do you reckon you'll bring to this?
06:10Yeah, I think just all round leadership, inspirational role model, Trigger.
06:14I can, I already, I see these guys, I'll catch them and they're looking at me.
06:18I see I'm already having the, they can look to me just for guiding.
06:21Yeah.
06:22Okay, so look, enough of all this chit chat.
06:24I'm going to tell you what you're going to be doing.
06:26I'm sending you on a trip to Lapland.
06:31Ooh!
06:32Ooh!
06:33Ooh!
06:34Yes!
06:35Yeah, Tom, Lapland is not a dance club.
06:38It's the official home of Santa Claus and you are going to create your own gingerbread
06:47biscuits.
06:48Ooh!
06:49Ooh!
06:50You'll have to devise a recipe, brand your biscuit, shoot the TV advert and record a radio
06:57jingle.
06:58Then you'll launch your gingerbread to a room full of retailers.
07:03And here's the good bit.
07:05These guys are going to place real orders with you and they are going to be on the shelves,
07:11in the shops, this Christmas.
07:14People to bar.
07:17So, Karen and Mike are my associates here.
07:23Karen has been with me for years in this process.
07:26And Mike, who's famous for his interviewing techniques, these two people don't miss a trick.
07:33I can tell you that now, okay?
07:35They report back to me and I will know every single thing that you have done.
07:41Now, the winning team is the one that secures the most orders.
07:46And unfortunately, on the losing team, at least one of you will be fired.
07:52Everything clear?
07:53Yes.
07:54Yes, Lord Sugar.
07:55Good.
07:56Let's make a load of money, yeah?
07:57Yeah!
07:58Off you go.
07:59Three days to turn biscuits into serious dough.
08:05I feel with you, we've got the golden nuggets.
08:08Don't say that now.
08:09Feel the golden goose.
08:10I feel a lot of pressure on me now.
08:11Don't feel the pressure, just lay the eggs.
08:13But first, a chance to suss out skills.
08:16I won MasterChef.
08:17You won MasterChef?
08:18Yeah.
08:19So, this is a cooking challenge.
08:20You know how to cook.
08:21We are winning.
08:22Cooking handy.
08:23My strategy going into this is wit and if that fails, I'll be bringing legal action.
08:30Top of the to-do list.
08:32I want to be on a husky ride so fast.
08:33Literally, let's go.
08:34Let's go.
08:35Let's go.
08:36A festive trip.
08:37Where are we going?
08:38Oh, that way.
08:39Yeah, over here.
08:40To the frozen north.
08:41It's all jolly fiddlesticks talking about biscuits and Santa.
08:44But we've got to win.
08:45Yeah.
08:46I'm not here to sit at the back.
08:47I'm scrappy.
08:48I'm up front.
08:49Always.
08:50We won't be going anywhere unless we actually check in.
08:51Oh, yeah.
08:52That's a good point.
08:53Good point.
08:54Well made.
08:55Whoa!
08:56What the heck in the joint?
08:57Nothing to see here.
08:58Nothing to see here.
08:59Carry on as you were.
09:00Lapland.
09:01Home of Father Christmas.
09:02Reindeer.
09:03And elves.
09:04Oh.
09:05Oh.
09:06Oh.
09:07Oh.
09:08Oh.
09:09Oh.
09:10Oh.
09:11Oh.
09:12Oh.
09:13Oh.
09:14Oh.
09:15Oh.
09:16Oh.
09:17Oh.
09:18Oh.
09:19Oh.
09:20Oh.
09:21Oh.
09:22Oh.
09:23Oh.
09:24Oh.
09:25Oh.
09:26Oh.
09:27Oh.
09:28Oh.
09:29Oh.
09:30Oh.
09:31Oh.
09:32Oh.
09:33Oh.
09:34Oh.
09:35Oh.
09:36Oh.
09:37Oh.
09:38Oh.
09:39Oh.
09:40Oh.
09:41Oh.
09:42Oh.
09:43Oh.
09:44Oh.
09:45Oh.
09:46Oh.
09:47Oh.
09:48Oh.
09:49Oh.
09:50Oh.
09:51Oh.
09:52Oh.
09:53Oh!
09:59Wow! Come on!
10:03First task for both teams.
10:05We have arrived.
10:07Lockdown a leader.
10:09Who's up for being project manager?
10:11Making his case, barrister Rob.
10:15You know, having led teams in various challenging parts of the world,
10:18it seems to me the most important is we have the most extraordinary,
10:21brilliant, rich buffet of talent here.
10:23Depth and range of creativity that is, I mean, world-class,
10:27every single person.
10:29So it seems to me that we are sublimely more gifted than the other teams.
10:33All my votes are for you.
10:36Yeah, Rob's got my vote.
10:38Yeah, I think you've got, yeah, I'm in.
10:41These are exceptional people.
10:43When you have a wealth of that talent and a wealth of that experience,
10:46the most important thing is to empower people to speak.
10:49We live or die together.
10:51But if we fail, I will be the first person to offer myself
10:53to be sacked to Lord Sugar.
10:55I'm not the least bit afraid of him.
10:57I mean, you know, my grandma was more frightening than him.
11:01In Santa's secret forest...
11:03Who wants to be a leader?
11:05It's gladiator Matt...
11:07Yeah, I would be a team leader.
11:09...versus singer JB.
11:11Let's fight for it.
11:12We don't need to fight.
11:13Out on me.
11:15Matt, why do you think you would be a great project manager?
11:18I don't.
11:19I know I would be.
11:20Oh.
11:21I've built two multimillion-pound companies from scratch
11:24with zero investment, right?
11:26I also own a third company, which I've pitched to pie-trip retailers
11:30and supermarkets in the food and beverage sector,
11:32which is exactly what we're going to be doing.
11:34So, we want a PM, right?
11:35I'm literally PM of the gladiators.
11:37I've been carrying that show for two years.
11:38Do you know what I mean?
11:39So, if you're looking for a PM...
11:40And what I love about you is the modesty and the humbleness
11:43that you bring.
11:45Okay, well, for me, I'm focused on the task.
11:48So, it's all about identifying everyone else's skills
11:50and how we contribute together as a team.
11:52Yeah.
11:53So, for me, that would be my focus.
11:55Yeah.
11:56And we can get the best product, get it on the shelves,
11:59sell it, and do the job.
12:00Right, let's vote.
12:01All votes for Matt.
12:02Who votes for Matt?
12:04Who votes for JB?
12:06I'm voting for JB.
12:07JB.
12:08Okay.
12:09JB is project manager.
12:11I think, deep down, Matt has definitely put out
12:14that I am project manager, and I was chosen, no less, over him.
12:18It kind of makes him not so much of a legend, I guess.
12:23The thing that we need to do first is a concept.
12:25That's everything.
12:26Yeah.
12:27Focusing on festive feelings.
12:29Everything's going to emanate from that,
12:30and everybody has to feel and invest a sense of passion,
12:33has to touch them.
12:34Project manager, Rob.
12:36I wonder if what we should do is think about now,
12:39for five minutes, you know, everybody telling a personal story
12:41and thinking about a concept that they've got for Christmas
12:44and why it touches them.
12:46Christmas is just family.
12:48It's as simple as that.
12:49I just got these vivid images of my mum walking out.
12:52I have her dressed in her African Congolese attire
12:55and full of colours and she's dancing.
12:57She'll be playing some gospel music in her background.
12:59So I'm one of seven children.
13:01You come together and there's so many different personalities,
13:04but you come together in this moment and there's just that love
13:07and that passion.
13:09I hear that.
13:10What is it that's special?
13:11What's the ingredient?
13:12What's the thing that's going to say brought directly to you from Lapland?
13:16As team leader, the first thing Rob does is go story time.
13:21One after the other.
13:22My darling, we're on the clock.
13:25Tick tock.
13:26Not everyone's going to get a chance to experience Lapland, right?
13:28So what's the one thing that we want to take back?
13:30What we are actually taking back are gingerbread biscuits.
13:35Yes.
13:36Yes.
13:37So that's what we need to focus on.
13:42Bear in mind, we're pitching to supermarkets, right?
13:44So it needs to be something.
13:45I think it has to be unique.
13:46Chewing over ideas for their gingerbread.
13:49What if we had some kind of animal?
13:51I've definitely seen reindeer.
13:53Yes.
13:54A penguin.
13:55A penguin.
13:56A penguin's a cute.
13:57Yeah.
13:58JB's team.
14:00We've got to have one group who's going to go and do the recipe development,
14:05then another group who's going to be working on the branding,
14:07so the tagline, the product name, so on and so forth.
14:09I strongly feel that I want to be involved in the branding side of it.
14:12Yeah, OK.
14:13Listen, I love food, right?
14:14There's no-one that does food more than me.
14:16I literally don't stop eating,
14:17and I promise you I'll make the best flavoured biscuit in the world.
14:20So for the brand team, I think we should have Matt, Angela, Sarah,
14:25and then myself, Tom, Shazia will be in the recipe team.
14:29Sub-team leader, I'm going to go with Angela.
14:32OK.
14:33Matt, you went for a manager, you didn't even get sub-team.
14:36I think it's better. I think so.
14:38That was the plan the whole time.
14:42The task will be one on the marketing, so of course I'm in the marketing team.
14:46And I'm not officially a sub-leader, but I think we all, like, room between the lines,
14:49I think we know who the real leader is.
14:51I'm now exactly where I wanted to be.
14:53Is that the joke?
14:55That was so well played, Matt.
14:56That was so well played.
14:57You mourns are falling straight into my trap.
14:58Excellent work.
14:59How embarrassing.
15:00I would love the theme of naughty and nice.
15:05That appeals to the bar humbugs.
15:08Still stuck in their talking circle.
15:11So for me, I would go more traditional.
15:13Yeah, same.
15:14You definitely don't want, like...
15:15Sorry, I would go more traditional, but I like bar humbug as well.
15:19Rob's team.
15:20So then, going back to the theme, the concept, the feel...
15:23Sorry, I'm not clear.
15:24What is your theme?
15:25I literally don't know what you decided on, guys.
15:28Very good question.
15:29Very good question.
15:30If we go down the bar humbug route, this could be our winning ticket.
15:34Yeah.
15:35Bar humbug with a heart.
15:36Yeah.
15:37Bar humbug with a heart!
15:38Yeah.
15:40I've been doing The Apprentice now for more than a decade,
15:43and I've got to tell you, I've never seen a brainstorm like it.
15:46There were six people, all brainstorming their own idea,
15:49no one listening to anyone else.
15:51It was absolute chaos.
15:53So, I'm teaming.
15:54I'm going to nominate you, AJ.
15:56So, just to be clear then, we are going to go off
15:58and do something with the branding under the themes of naughty and nice
16:03with an inclusive, festive feel.
16:06Yeah.
16:07Christmas is a time to be grateful.
16:09Wouldn't it be a really good thing if we were to write
16:11on the back of the packaging about what you're grateful for?
16:13Okay.
16:14Let's go.
16:15Let's go.
16:16Good luck, everyone!
16:17Should we go dashing through the snow?
16:18Yeah!
16:19No!
16:2111am.
16:24Today, half of each team will produce sweet treats.
16:27I mean, how about we put something different, like chilli or...?
16:31No!
16:32No chilli in a biscuit, you nutter.
16:35While the rest cook up brands.
16:37It's not a great start, guys.
16:38But, listen, we have started.
16:39We need to stick to the brief.
16:40What brief?
16:41I knew more about your Christmas traditions than I knew about the theme.
16:42But haven't we had a lovely time doing it?
16:43Yeah!
16:44Ho, ho, ho!
16:45In the heart of elves' village...
16:46Oh, look, there's an elf!
16:47There's two of them.
16:48Hello!
16:49Hello!
16:50Hello!
16:51Hello!
16:52The gingerbread house.
16:53Kitchen base for Rob's team.
16:54Oh, it smells so nice!
16:55All right!
16:56Taking the lead.
16:57Paralympic athlete and Masterchef winner...
16:58This is me in my element.
17:01I feel like we start with shapes.
17:02This is like...
17:03So I think that's important too?
17:04Yeah, so we can figure out where we start.
17:05What do we have here?
17:06Obviously we've got Santa's hat.
17:07Okay.
17:08I don't like the look of that.
17:09What's that?
17:10What's that?
17:11What's that?
17:12So this is the cupcake.
17:13Okay.
17:14But I think if we turn it upside down, we can use this as Santa's beard and then we can
17:15use this as Santa's beard.
17:16Oh, it smells so nice.
17:17Oh, it smells so nice.
17:18Oh, it smells so nice!
17:19Oh, right!
17:20Taking the lead.
17:21Paralympic athlete and Masterchef winner...
17:22This is me in my element.
17:23I feel like we start with shapes.
17:24This is like...
17:25So I think that's important too?
17:26Yeah, so we can figure out where we start.
17:27What do we have here?
17:28Obviously we've got Santa's hat.
17:29Okay.
17:30I don't know what on that.
17:31I think if we turn it upside down, we can use this as Santa's beard and then we can create
17:37his head and his...
17:38That's actually fricking genius.
17:39Do you know who you are?
17:40In an ideal world, we've got two versions.
17:43Naughty nice.
17:44Right, so we've got two different flavours as well.
17:46Is it...
17:47Absolutely.
17:48Oh, we're in.
17:49We're in.
17:50We're in.
17:51How lucky are we to have you right now?
17:54When it comes to cooking, I have no transferable skills whatsoever, but the good news is that
17:59is a world-class cook.
18:01You are our head chef.
18:05Deep in Santa's secret forest...
18:08I'll be chief taster.
18:09Okay, yeah.
18:10Putting Tom's talents to good use, JB's band of biscuit bakers.
18:15Right, shall we start by making the base?
18:18Yep.
18:19130 of caster sugar.
18:21Nice and sweet, just how I like my biscuits.
18:2485 golden syrup.
18:26I could drink that.
18:27Don't be shy.
18:29There we go.
18:30That's 85 grams of golden syrup.
18:32Did you just eat that?
18:33No.
18:34Go on, whack it in there.
18:36That's it.
18:37And then treacle.
18:38How much treacle?
18:39Uh...
18:40Look.
18:41Tom?
18:42Where's it?
18:43I love treacle on its own, but...
18:45What's it like?
18:46Tastes up tar.
18:47Next, we're gonna need to put the flavours in.
18:49I've got an idea, yeah?
18:50Yeah.
18:51Go on.
18:52What about this?
18:53Bubblegum and white pepper.
18:55Bubblegum?
18:56White pepper?
18:57Trust me.
18:58That would taste fantastic.
18:59Oh, Chateau Neuf the Black Runners.
19:02Look, at the end of the day, we are doing this for children in need, okay?
19:05We want to raise as much money as possible.
19:07Oh, look at that!
19:08Smells amazing.
19:09Smells amazing.
19:10I'm gonna make sure that biscuit tastes amazing, smells amazing, and sells loads.
19:14Herbosh.
19:15Can we try it?
19:16Go on.
19:17Try a bit of this.
19:18Yeah.
19:22That's nice.
19:23It is nice.
19:24That is nice.
19:25Nice.
19:26That's really nice.
19:27I think that's good.
19:28Mate, that's banging.
19:29That is banging!
19:32On the menu for the rest of each team, bake up a brand.
19:35Oh, this is cute.
19:37Oh, no.
19:38Oh, Santa's Toy Factory.
19:40Oh, do you think this is the, um...
19:42Naughty and nice.
19:43Naughty and nice.
19:44The naughty and nice.
19:45At the wise old Elf's house...
19:47First things first, we need to come up with a product name.
19:50AJ pushes for a name with bite.
19:52I'm thinking Gangster Claws.
19:55Just imagine, like, Santa with, like, a lot of gold chains around his neck.
19:59Or Gratitude Gingerbread.
20:01Okay.
20:02Something to do with gratitude, you know what Rob was talking about.
20:04I was thinking of Frosty Trickster, for example.
20:06Jolly McTrouble.
20:07I like Jolly McTrouble.
20:08Jolly McTrouble's good.
20:09Jolly McTrouble's good.
20:10Yeah, yeah.
20:11At Santa's Toy Factory...
20:12This is actually quite a good-sized door for me.
20:14It's perfect.
20:15Yeah.
20:16Bringing their idea to life...
20:19Okay.
20:20It's business.
20:21Sarah, Matt and Angela.
20:24A name for the penguin.
20:25We did, obviously, think straight away that it needs to be a p-p-name.
20:28Yeah.
20:29Yeah.
20:30What about clucky?
20:31Like, as a little...
20:32Clucky little...
20:33That's very cute.
20:34Isn't it?
20:35I love that.
20:36I mean, the only thing that's just occurred to me is it does rhyme with a f-word.
20:38That's true.
20:39Um...
20:40Okay, so that's one.
20:41Yeah.
20:42So, number two, pocket...
20:43Pocket...
20:44I never know how to say penguin.
20:45Penguin.
20:46Penguin.
20:47Penguin.
20:48Pocket penguin.
20:49Or he could be...
20:50That could be his name.
20:51No.
20:52What do you suggest?
20:53Let's go.
20:54Your choice.
20:55I'm saying...
20:56Yeah, go on.
20:57Take the floor, Matt.
20:58Take the floor, Matt.
20:59You're so full of it.
21:00Penguin.
21:01When you slam somebody else's idea, you need to have something to offer instead.
21:02Gary the penguin.
21:03I think Gary the penguin because...
21:04Gary the penguin.
21:05So hang on.
21:06Just bear with me.
21:07I'm in the supermarket.
21:08I'm in the supermarket.
21:09I'm just acting this out for you.
21:10What would you know?
21:11Boring product.
21:12Boring product.
21:13Oi, Gary.
21:14Pat.
21:15Patty.
21:16Paul.
21:17Pedro.
21:18Oi, there we go.
21:19Paolo.
21:20Peter.
21:21Peter the penguin.
21:22Gary.
21:23Brian.
21:24Hi, that one.
21:25You like Gary?
21:26My name.
21:27Oh!
21:28Yes!
21:29That might be the stars aligning and the universe guiding us.
21:32I actually think we can play with it.
21:34We can lean into it.
21:36Like, I do wish Gary was a woman.
21:38But, like, aside from that...
21:39Okay.
21:40Gary the penguin.
21:41Let's go.
21:42As sub-team leader, I am feeling a little clammy.
21:47I genuinely thought that was going to be quite simple and focused.
21:53Is anyone else slightly dying inside at the thought of Lord Sugar going, Gary the penguin?
22:00His name is Alan.
22:01Exactly.
22:02Yeah, I think it's fine.
22:03Gary's better than Alan.
22:04Oh!
22:05Oh!
22:08Back at the gingerbread house...
22:10Can I get you guys on measuring?
22:12I'll do it, but just wait.
22:13You'll be ill.
22:14For Kadena's kitchen crew...
22:16Honestly, I never understand how people can't bake, because you just put the stuff in the stuff.
22:22Things start to crumble.
22:25The way you're panicking from this kitchen.
22:26I'm panicking, I don't go into the kitchen.
22:28What do you want in the kitchen now?
22:29I honestly attended my Deliveroo driver's wedding.
22:34Right, then what's the first thing on the list?
22:35Right.
22:36Plain white flour.
22:37275 grams.
22:38275 grams.
22:39Right.
22:40Just a tiny little.
22:41There we go.
22:42Wonderful.
22:43How much is that?
22:44130 grams.
22:45130 grams.
22:46What's the next thing?
22:47The next is the golden syrup.
22:49You're getting it everywhere, Rob.
22:50It's all right.
22:51One thing I can do is cleaning.
22:53I'm just not good at cooking.
22:54Who's in charge of making sure we get this recipe right?
22:57Oh, you.
22:58Right, well, golden syrup, 85 grams.
23:00Well, we'll start from the beginning, Johnny.
23:01Right, so, 275 grams of plain white flour.
23:04Icing sugar's 100 grams.
23:06Yes, I've done 100 grams of icing sugar.
23:08Right.
23:09Oh, sugar.
23:10Yes.
23:11I'm distracted.
23:12We've done it in the wrong order.
23:13I'm going to keep an eye.
23:14You're interfering with the surgeon.
23:15How much cold is it, everyone?
23:17Oh, there's so much going on.
23:19This recipe is wrong.
23:21Oh, my God.
23:22What's missing?
23:23What's missing, Chef?
23:24Maybe adding 100 grams of icing sugar,
23:26and that's for the icing.
23:27The icing.
23:28I have to say, it did occur to me.
23:29It felt a bit strange.
23:30Can we just...
23:31Can we just...
23:32Can we just...
23:33Right, we've got to start again.
23:34Start again.
23:35Rob put himself and Eddie in the kitchen with Kadina,
23:38and God knows why.
23:39They've slowed the process down.
23:41They've mixed up the icing.
23:43I mean, she's done a good job on her own
23:45with two sort of very naughty elves trying to help her.
23:49We're going to do this properly this time.
23:50Right, we're going to do it properly.
23:52At the wise old elves' house...
23:54What about...
23:55Be naughty to get on the good list?
23:57No!
23:59Tasked with bringing heart to their bar humbug biscuit...
24:02I'm liking what you're doing, but not enough to make it our tagline.
24:06So, let's go with...
24:07Be naughty, get nice.
24:09Yeah, fine.
24:10Yeah, fine.
24:11Yeah.
24:12AJ, Charlie and Jake.
24:15I'm trying to think of Rob's thing that he said he 100% wanted
24:19was some kind of note in there which gives you the opportunity
24:22to say what you're grateful for.
24:24But, you know, the theme is bar humbug.
24:27Is bar humbug really the energy that passes on, like, love and gratitude?
24:33I just want to make almost an executive decision in there
24:37and say, we're not doing letters.
24:39Oh, no.
24:41I said it.
24:42No.
24:43He's going to take it to the cleaner.
24:45That's on you then, AJ.
24:46OK, well, listen.
24:47I'm not getting involved with that.
24:48Listen, why don't...
24:49OK.
24:50Nah.
24:51Nah.
24:52I can't agree to this behaviour.
24:54I can't agree to this.
24:56I don't like to stick by the rules all the time,
24:58but when it's something like this and it's serious,
25:00I feel like we have to.
25:01He'll be fuming.
25:02I've got to see him for another few days.
25:05At Santa's Toy Factory...
25:07The little biscuit that's a big treat.
25:10Yeah, that's actually...
25:11That is good.
25:13Thank you, Matthew.
25:14I feel so validated right now.
25:15Matthew thinks it's good.
25:16It must be.
25:17The other team play with potential taglines.
25:20It's kind of like a do...
25:22Like, do you.
25:23Eat me, do you.
25:24Yeah.
25:25That's not quite right.
25:26Wow.
25:27That's not the first time.
25:28Ignore that, Mike.
25:29Mike.
25:30Don't write that down.
25:31No, everyone says that this is good.
25:32Rebel.
25:33A cheeky treat.
25:34A cheeky treat for your little rebel.
25:35A cheeky treat for your little rebel.
25:37Oh, hang on.
25:39Hello.
25:40The brains of the operation speaking.
25:42The brains of the operation?
25:44How are you, gang?
25:45How are you doing?
25:46Yeah, we're quite good.
25:47Go on.
25:48Maybe we should find out your flavour first.
25:50Yeah.
25:51Bear with us, all right?
25:52Just hear us out.
25:53That's not a good start, is it, to this?
25:55We've got bubble gum and white pepper.
25:58Are you joking?
25:59Yeah, yeah, all right, Matt.
26:00Listen, it's got loads of protein.
26:01You'll love it.
26:02I just got sick in my mouth.
26:04Is that a good sign?
26:05No, it's called innovation.
26:07Listen, we've tasted it.
26:08It tastes fantastic.
26:09Honestly.
26:10If you taste it, it's different glass, okay?
26:12You've hit us with that.
26:13Would you like us to hit you with the name?
26:15Yes, please.
26:16So?
26:17Are you ready?
26:18Yeah, we are ready, we think.
26:19Three, two, one.
26:21Gary the Penguin.
26:23Who?
26:24What?
26:25What?
26:26Tag in.
26:27Gary.
26:28Gary.
26:29Gary.
26:30Hello?
26:31What's it called?
26:32What's it called?
26:33Gary, Gary.
26:34It's called Gary the Penguin.
26:36Wait, wait, wait, wait.
26:37Gary, that's the bland leading the bland.
26:40It's bland.
26:41No.
26:42The tagline is, a cheeky treat for your little rebel.
26:45A cheeky treat for your little rebel.
26:47Sell that, Tom.
26:48I think you're going to have your work cut out for you selling pepper biscuits to kids, to be honest.
26:52Oh my God, it smells lovely.
26:54Hey, listen, listen.
26:55Guys, we're going to have to love you and leave you.
26:56Bye.
26:57Well done.
26:58Good work.
26:59We'll say hi to Gary for you.
27:00Yeah.
27:01He's with us.
27:02Your flavours, guys.
27:03Bubble gum, white pepper.
27:06If someone said, go and choose the worst flavour you possibly could.
27:10Hello.
27:11Patsy.
27:12Hi.
27:13Oh my gosh.
27:14Oh, Patsy, we're trying our best.
27:16We really are.
27:17I'm so sorry about you.
27:18Patsy.
27:19Put your thumb up if you like bubble gum and white pepper.
27:22No.
27:23All together, all together.
27:25Oh, oh.
27:26Gary loves you.
27:27That bodes well.
27:28Guys, I'm calling the marketing team now to tell us what we're doing.
27:31Brilliant.
27:32OK.
27:33Hello.
27:34Hi, AJ.
27:35How are you doing?
27:36Really good.
27:37How are you?
27:38Good, really good.
27:39Godina and Eddie have come up with something fantastic.
27:41It's joyful.
27:42Can you hear me all right?
27:45I can hear you, but I'm just going to stop you right there.
27:48Joyful.
27:49We went away from this morning's meeting clearly saying that we were going to go down the alternative route of Barhumburg.
27:56And the first way you've said to me is, it's joyful.
27:58Oh no, we're having a joyful meeting.
28:00Don't worry.
28:01Oh, lovely.
28:02Don't barhumbug.
28:03Don't barhumbug until...
28:04Yeah, yeah, love.
28:05Rob, can you tell us the design you've gone for?
28:08It's going to be Father Christmas.
28:10But the icing...
28:11It's going to have two different flavours, right?
28:13OK.
28:14Right, so we've got all of that.
28:15And we're hoping that one of the things you might do when you give that person that biscuit is that part of your design is going to be about handing over something to another person.
28:25Rob, do you want to know the product name?
28:27Yes.
28:28The product name is called...
28:30Jolly McTribble.
28:32What?
28:33OK.
28:34What?
28:35What?
28:36He's some sort of Scottish pirate?
28:38No, he's not!
28:39What about the...
28:40Have you got on the packaging this idea about an expression of gratitude...
28:44Yeah, so Rob, you know, I'll be completely honest with you, Rob, I wasn't as keen on the letter.
28:52I feel quite strongly about that bit of the packaging.
28:55We were all talking this morning about warm feelings about Christmas.
28:58And if it's been...
28:59Absolutely, but we also was talking about humbug.
29:01Yeah, it could be, it could be, happy Christmas, I hate you.
29:04I'm just going to give Rob a little massage, and then we'll be all right.
29:07No, no, it's fine, it's fine. Charlie, Charlie.
29:08Go ahead, Charlie.
29:09So, just to confirm, the little note, would you like that on the packaging, or would you like that in a form of, like, a letter inside?
29:16I'll leave that entirely to you guys, it's just been nice to, like, have that extra...
29:20I think it might be nice on some extra element of the packaging.
29:23OK.
29:24Listen, good luck, everyone!
29:25All right, listen, we have to go, Rob, so listen, good luck.
29:27Let's have fun, guys!
29:28Listen, enjoy it, guys, thank you!
29:29Have a good one!
29:30Bye-bye!
29:32OK, Rob was really clear on the fact that he definitely, definitely wants to know.
29:38This is as much as I don't want to know.
29:40We're having to know.
29:41Yeah, we're having to know.
29:42We're having to know.
29:43On the other team...
29:46So, what's the best way to decorate this in order to sell it?
29:49...working on ways to give their penguin pizzazz...
29:52Got to link in Christmas because there's nothing about the name or the tagline that...
29:57I've got it.
29:58What about if we put him in a Christmas jumper?
30:02Yeah!
30:04Shazia, Tom and project manager, JB.
30:08OK, where's your bag?
30:10There we go.
30:11Right, I'll crack on with this, yeah?
30:13Whoa, this is, like, well too runny.
30:15Oh, my God, look!
30:17Can we make the next bit a bit thicker?
30:18Oh, no!
30:19I've got this all under control.
30:21It is so runny!
30:23I'm holding it with a spoon!
30:27Nice one.
30:28Push it in.
30:29Put all the handles.
30:38Guys, we've only got a few in it's left, yeah?
30:40Yep.
30:42Look, I ain't saying I'm running the show here, right?
30:45But I thought of the design, yeah?
30:46Thought of a little Christmas jumper.
30:48Even thought about the recipe.
30:50But that's what we do.
30:51We lead from the front, but sit at the back about us.
30:54There you go. Here, have a little...
30:56Oh, should we try some?
30:57Yeah. Let's have a little piece.
31:01Nice, isn't it?
31:02It tastes nice.
31:03It does taste nice.
31:04It tastes nice.
31:05Good.
31:06If they're sold on the look, they'll definitely be sold on the biscuit.
31:13So, what I'm thinking for the logo is Jolly McTrouble,
31:16in, like, a bold colour, maybe red.
31:18Branding their biscuit...
31:20Do you think?
31:21Actor Jake takes the lead role.
31:24Ooh.
31:25Jolly McTrouble on one line.
31:26No, I think it looks better split.
31:28I've got to be...
31:29Okay.
31:30Why don't we try?
31:31Is there any way that we have Jolly up here?
31:33Yeah, on the top.
31:34McTrouble down here.
31:36Well, I've got to be honest.
31:37I don't think the Jolly McTrouble is striking enough.
31:39I think you need a logo in your face.
31:41I'm just thinking, do we need some illustration on this?
31:44No, no, it's not going to work.
31:45Instead of just saying, no, no, no, we should try, try, try.
31:48AJ, can I just say...
31:50But let's have a look.
31:51AJ, can I just say...
31:52I don't think we should change it.
31:53You don't want any illustration on it?
31:55I don't think so.
31:57Very difficult, isn't it, when you get three people
31:59and they've got sort of three different ideas,
32:01tempers are flaring a little bit.
32:03Yeah, wish me luck.
32:04What about underneath that, then?
32:06We could go, I'm grateful to you because...
32:10So that we still include the gratitude bit.
32:12So maybe the simple gratitude text is grateful for...
32:17Do we want two and then a line so they can fill a name?
32:20Yeah, exactly.
32:21Yes, yeah.
32:22Two...
32:23That looks all right.
32:24Be naughty, get nice.
32:25I can't like that.
32:26Oh, that's lovely.
32:27Be naughty, get nice, and then this is them being nice.
32:30Yeah, yeah, yeah, yeah.
32:31Oh, my God!
32:34Oh, my God!
32:36Just a quick question.
32:38Just a quick question.
32:39Yeah, do we still like each other?
32:42Back in the gingerbread house...
32:44Rob, if you try doing the design for the cookies,
32:47you start making the icing so we've got the different flavors.
32:49A flurry of pressure.
32:51A Santa hat is red and black because he's jolly much trouble.
32:53And a white beard.
32:55And a sprinkle of panic.
32:56Oh, these are burning.
32:58Oh, dear.
33:00Oh, dear.
33:01We need to get this...
33:02Oh, my goodness.
33:03That's ten minutes.
33:04It's a tad bit dark on the outside.
33:05It's just a bit crispy around the edges.
33:07Right, so we've got Jolly McTrouble's hat,
33:09which is black and red.
33:10It's made of Christmas pudding.
33:11We've got the Christmas pudding in.
33:13And his beard is white.
33:14Yep.
33:15And it's made of vanilla.
33:16Yep.
33:17Okay.
33:18Can I be honest with you?
33:19Yeah.
33:20Now at this moment in time, what does that look like to you?
33:21It looks like a mountain snowman.
33:23It looks like a mountain snowman.
33:24Should we have one more go with this new icing?
33:26Yeah.
33:27For the hat, can we not just have like a red line and a black line like that?
33:31This is getting messy.
33:32That's all right.
33:33Don't worry.
33:34Don't worry.
33:35He needs to have a full beard.
33:36Yeah.
33:37I mean, it looks less snowman, yes, but...
33:39I mean, it looks dreadful.
33:42But it's all about the marketing.
33:45Well, they finally got a product, but God, they've made hard work of it.
33:48It looks a bit messy.
33:49And then they burnt the biscuits.
33:51I do hope by the time these are manufactured professionally, they taste better than that lot looks.
33:57Let's give it a try.
34:04There's a burnt coming.
34:05Yeah, yeah.
34:06We've done what we could do.
34:07Okay.
34:10On the other team...
34:11The main thing is that we lean into the look of Gary and Gary's vibe. Am I right, Gary?
34:16Absolutely.
34:18Packaging up their penguin...
34:19We have 17 minutes left.
34:21And I think it's good to be under time, Tasha, because that's when geniuses produce their very best work.
34:26Sarah, Matt and Angela...
34:28We actually have so much to do.
34:31No.
34:32So let's crack on with this guy, yeah?
34:34I think it's much funnier with tiny little eyes with glasses.
34:37Yeah, yeah, yeah.
34:38And the eyebrows up above being, like, quite quizzical is funny.
34:41I just think we've got a Christmassy year top.
34:42Yeah, fine.
34:43I agree.
34:44Right now, should we get his jumper on?
34:45Because that's what will make it read as Christmas.
34:47Okay, yeah.
34:48So it's V-neck, no arms, because his little flippers are out.
34:50Guys, quick decision.
34:51Yes, go.
34:52Do we want curly-pointed green-toed shoes?
34:53Curly-pointed shoes.
34:54Right, sorry.
34:55Can we change the feet?
34:56We don't have time.
34:57Yeah, okay.
34:58That's perfect.
34:59Why don't we have Gary on his jumper?
35:00Oh, I like that, mate.
35:01I like that.
35:02Yeah, that's very cute.
35:03And then around it, can you have snowflakes, please?
35:05And this is going to be a circle.
35:06This is going to be on a sticker.
35:08And Gary, could you look for a new house for me?
35:10Three beds.
35:11Let me get that for the garden.
35:12I've got you.
35:13Can you drop in snowflakes?
35:14Yeah.
35:15Tiny bit smaller.
35:16Tiny bit smaller.
35:17Tiny bit smaller.
35:18Bit smaller.
35:19Some of them big, some of them smaller.
35:20Yes.
35:21Go wild.
35:22Let your creative juices flow.
35:23If you don't move on, you're going to end up with a white box.
35:26The box.
35:27The box.
35:28The box.
35:29The box is going to be green.
35:30We could have mini Gary's all over the box.
35:31We could have mini Gary's all over the box.
35:32But we've got to get bubblegum gingerbread in there somewhere.
35:34On the box?
35:35I don't know.
35:36What do you think?
35:37Oh, look.
35:38Mike's absolutely loving it.
35:39Oh.
35:40Oh.
35:41And then we just want Pudsi on the box.
35:42And I think we're all done here, ladies and gentlemen.
35:47Should we see what Pudsi thinks?
35:50Yeah.
35:51Let's go and tell him he's on our box.
35:52We're also going to need to practice this.
35:53Yeah.
35:54At the end of the day, the very foundation of our products is Gary, isn't it?
36:00And that was my idea.
36:01I'm not the official PM, but I think I'm, like, the king.
36:05I'm the project monarch.
36:06Woo!
36:07Wow, what a long day.
36:08Day complete!
36:09I feel dazed and confused.
36:14Do you know what?
36:15We've got what we've got and we are where we are.
36:18No matter what, tomorrow is a new day.
36:267am.
36:30Matt, stop pushing me.
36:32You're on pin ice, lads.
36:36Catching up with his Christmas crew.
36:39Hello.
36:40Hello.
36:41Look at how cute we all look.
36:42Yeah.
36:43Project manager, Rob.
36:46So how did it go for you, Laura?
36:47As ever, you know, first day, you make some sort of fundamental errors.
36:52Rob literally had this horrified face when I said,
36:54do you want to do some measuring?
36:56Which gave me no confidence that he was going to do anything.
36:59But you ended up with a biscuit in the end.
37:01Yeah.
37:02And it tastes all right.
37:03I don't know what.
37:04I'm happy with the flavours.
37:05Are they right?
37:06That's one thing.
37:07I'm really happy with the flavours.
37:08Even though they were burnt?
37:09Karen overstates her case somewhat.
37:10Yes.
37:11I don't think they do.
37:12The middle bit was edible.
37:14The edges were slightly burnt.
37:19Yesterday was an interesting day.
37:21Are you happy?
37:22Are you happy?
37:23Yes.
37:24We're super happy with Gary.
37:25Gary's look is amazing.
37:26And his humour.
37:27Comedy.
37:28We wanted humour.
37:29Look at your branding.
37:30Shall we?
37:31Don't worry.
37:32Oh my gosh.
37:33Here we go.
37:34Here you go.
37:35Oh, I love it.
37:38I think I'm going to cry if you don't like it.
37:40I'm so invested.
37:41I love the boots.
37:42I love the jumper.
37:43It matches the green.
37:44Yeah, yeah, yeah.
37:45Look at that.
37:46It matches our penguin.
37:47The colours are great.
37:48When I first heard Gary the penguin, I ain't going to lie to you.
37:51Yeah.
37:52I thought, where's the Christmas connection?
37:54But now I've seen it, with the little penguin, he's the same.
37:58Gary.
37:59He's exactly the same.
38:00He's got the green jumper.
38:01I feel confident we can sell this.
38:03Oh my gosh.
38:04Yeah.
38:05For me, we have aligned.
38:06They looked like it was intentional.
38:07And our two, our two productions, very well.
38:10Yeah, yeah.
38:14For Rob's team.
38:15Let's take a look at Jolly McTrouble.
38:17Oh gosh.
38:18Here we go.
38:19Here we go.
38:20I'm excited for Skade.
38:21A first look at their festive biscuit.
38:26Oh my gosh.
38:27That's better than what I actually thought it was going to be.
38:29Can we have a little look?
38:30That is clean.
38:31Be naughty, get nice.
38:32We've got the black, so it's like, yeah, I'm a little bit of a rebel.
38:34Okay.
38:35But you know, I still want to be a bit naughty.
38:36Listen, look.
38:37This looks very traditional.
38:39Yeah, yeah.
38:40It's not on theme of Bahamberg.
38:42And I'm looking at a cookie that is traditionally...
38:45Yeah.
38:46Santa.
38:47I hear you.
38:48It's traditional from our...
38:49Wait a minute.
38:50It's traditional from our side.
38:51It's traditional from your side.
38:53But here we have a Jolly McTrouble.
38:54We've got a story.
38:55Is this Santa?
38:56Is it Jolly McTrouble?
38:57The point is, there's enough in there to turn this into a fun,
39:01bah humbug-y thing, but also a little bit of a beautiful traditional edge.
39:07I know that AJ wanted something a little bit more bah humbug,
39:11but it's rudimentary and it's fun and it's for the kids.
39:14I feel sure we can turn the gingerbread into Jolly...
39:18What's he called again?
39:20For JB's team...
39:21It better taste nice.
39:22The proof of the pudding...
39:24I'm telling you now, that tastes different glass and enough to stand out from the ground.
39:29...is in the penguin.
39:30Here we go.
39:31One, two, three.
39:32Can you taste the bubblegum?
39:33Tastes good.
39:34That's a good biscuit.
39:35It's good.
39:36There we go.
39:37It's surprising.
39:38I mean, I'm getting a little bit afterburn.
39:39The longer we wait, the more the heat is building in my mouth.
39:40What?
39:41From white pepper?
39:42I've eaten the most of it and I would say there is a slight afterburn.
39:43But you know what?
39:44Kids eat cookies with milk.
39:45Yeah.
39:46You've eaten a lot of it considering you've got a few complaints.
39:48No, no, no.
39:49It's not disgusting.
39:50Yeah.
39:51It's not disgusting.
39:52Can we change our tagline to go the penguin?
39:53It's not disgusting.
39:54It's not disgusting.
39:55Can we change our tagline to go the penguin?
39:56It's not disgusting.
39:57There are two flavours here, right?
39:58Just to be clear.
39:59Yeah.
40:00So this is vanilla.
40:01Yeah.
40:02And this is Christmas pudding.
40:03The point was that you can, you can split it.
40:04It's both naughty and maybe nice.
40:05Rob, can we try it, please?
40:06Yeah, try it.
40:07I actually want to try it.
40:08I actually want to try it.
40:09I actually want to try it.
40:10Yeah.
40:11I actually want to try it.
40:12Yeah.
40:13I actually want to try it.
40:14Yeah.
40:15Yeah.
40:16Yeah.
40:17Yeah.
40:18Yeah.
40:19Yeah.
40:20Yeah.
40:21Yeah.
40:22Yeah.
40:23Yeah.
40:24Yeah.
40:25Yeah.
40:26I actually want to try it.
40:28For Jolly Merc trouble, crunch time.
40:30So we've got butter caramel and then we added in some cinnamon for the base so you could taste
40:35like, you should get cinnamon coming through.
40:37The flavours are coming in a little bit.
40:38Yeah.
40:39That's all right.
40:40That is definitely Christmas pudding.
40:41And vanilla on the bottom.
40:42That vanilla is really lovely.
40:44Oh, this is...
40:45OK guys, let's just, let's just be honest and stop doing the niceties.
40:51That does not taste of vanilla.
40:52But, I would eat it.
40:53I really genuinely believe kids will love that.
40:56Yeah, I do.
40:57They like the taste of it.
40:58I do.
40:59I do.
41:00I feel like it would appear no one wants to be the voice of reason.
41:05It's fine.
41:06I'm just worried that when it comes to presenting this in front of Lord Sugar and the retailers,
41:12they are going to scrutinise it.
41:14Everyone else seems eternally optimistic, but they're lying.
41:18The biscuit tastes bad.
41:20I think our biscuit, although it's rudimentary and simple, ultimately it's all in the marketing.
41:26That's what we're doing today.
41:27And let's just have fun.
41:28Right.
41:29Smash it.
41:30Learn from our mistakes.
41:31Get on with it.
41:33What's the plan today?
41:34We've got two tasks to complete.
41:35Yeah.
41:36Obviously two teams.
41:37Yeah.
41:38They will be slightly different to yesterday.
41:39I would love to be on the ad team.
41:40I'd love to be on the ad team.
41:41I would also love to be on the ad team.
41:42All right, well then maybe I'll be on the jingle team with Angela, Sarah.
41:45Matt, you join the ad team with Shazia and Tom.
41:48The last thing is to appoint a sub-team leader.
41:52I think I'm going to go with Tom, the sub-team leader.
41:58You missed out again, Matt.
41:59How do you feel?
42:00You've had three chances and you haven't been nominated once.
42:10What's happening here, it's quite clearly, JB in particular sees me as a threat.
42:15I think you'll see, at the end of the day, the final boardroom, I think, the real leader
42:19will come to the fore.
42:20Listen, I get it.
42:21I get it.
42:22You're still a legend.
42:23Listen, I'm a threat.
42:24I get it.
42:25I can understand.
42:26You're all the same team.
42:28Stop ending it, guys.
42:29Let's go.
42:30Let's go.
42:31Come on.
42:3211am.
42:33Let's do this, Gary.
42:35Today, both teams will film festive ads.
42:39How is he sub-team leader?
42:40I've done it before.
42:41Yeah.
42:42And lay down jolly jingles.
42:44Oh, Gary, the penguin.
42:46Where's he at?
42:47Where's he at?
42:48He's in the snow.
42:49What?
42:50Boom.
42:51Christmas.
42:52Back at the hotel.
42:53Our strapline, don't forget, is be naughty, get nice.
42:55Yeah.
42:56So it's absolutely essential that the story has that in it.
42:59Aiming to get things back on track.
43:01What about this?
43:02Two people are racing.
43:04Uh-huh.
43:05But one goes ahead.
43:06Yeah.
43:07Before the green light.
43:08Rob's ad squad.
43:10And then along comes Jolly McFly out of nowhere, like a Santa, and hands it to the nice one.
43:15Yeah.
43:16Okay.
43:17And then, zoom, you take over.
43:18The other one speeds away, yeah?
43:19Yes.
43:20Across the woods.
43:23I've got an idea, yeah, that I want to run past you both.
43:28Pitching a biscuit blockbuster.
43:30Moving, it's touching, it's going to get people one in the bar.
43:33Let's get into one.
43:34Tom.
43:35Tom.
43:36We could have some thieves trying to steal all the Gary biscuits out of the shop.
43:44All of a sudden, a stampede of people come running across the camera.
43:50Screaming, shouting, we want Gary!
43:52And the guy on the door goes, guys, I'm sorry.
43:56We haven't got any Gary the Penguins left.
43:59Bush.
44:02It's a good idea.
44:04I would have rather something more uplifting than a robbery.
44:08I mean, people getting robbed and murdered at Christmas.
44:12It's not really, it's not really my thing.
44:15I don't think it's really anyone's thing, really.
44:17This has given, like, gangs of New York during...
44:20You know what I mean?
44:21Yeah, final attraction.
44:22For me, it's not, doesn't scream Christmas.
44:23Yeah, don't worry about it.
44:24Don't worry.
44:25Don't worry.
44:28I've got it.
44:29Don't worry.
44:30If we're going to have someone coming in trying to steal the stuff, Scrooge would work better.
44:34Yeah, yeah, okay.
44:35Scrooge goes into the shop and goes, bah, humbug.
44:38Gary comes running in, takes him out.
44:41Yeah, bosh.
44:42We're doing that.
44:45Midday.
44:47Tasked with recording jingles for their gingerbread.
44:50Ha, ha, ha.
44:52Oh, this is giving me Band-Aid vibes.
44:55For both teams...
44:56Yeah.
44:57Yeah, that's great.
44:58Yeah.
44:59A chance to add bells and whistles to their campaigns.
45:03Right, guys, we've nailed down that kind of a main, like, sound.
45:10Yeah.
45:11What are we thinking, lyrics-wise?
45:12So, I've got here, Santa's on his sleigh.
45:14Yeah.
45:15Biscuit twist on the way.
45:17Oh, Charlie!
45:20Yeah.
45:21Lyrics locked in.
45:23Oh, here we go.
45:24Yay!
45:25We're getting a Harlem show from Cass.
45:28Come on.
45:29Next, lay down a vocal.
45:31Jolly's on the sleigh.
45:32Biscuit twist on the way.
45:33Rushing through the ice.
45:34Be naughty.
45:35Get nice.
45:36Oh, my God.
45:37God bless Kadina for having a go, but she's recorded the jingle and her voice.
45:48Whoo!
45:49I thought mine was bad.
45:50This is pretty poor.
45:51If that has to go out, it's certainly not going to help sell any biscuits.
45:55Jolly's on his sleigh.
45:56Biscuit twist on the way.
45:58On the other team...
46:01What we really like to do is have a snap, like a biscuit crunch.
46:06Can we just get a biscuit from the canteen and record it in real time?
46:09We can.
46:10With five number ones under his belt...
46:16JB hones in on his next hit.
46:19OK, can we go from the sleigh bells, please?
46:22Yep.
46:23OK, let's get the melody down.
46:24Yeah, yeah.
46:25All right.
46:26Everybody!
46:28Gary the Penguin!
46:29Doo-doo-doo-doo-doo!
46:30Gary the Penguin!
46:31Doo-doo-doo-doo-doo!
46:32Gary the Penguin!
46:33Doo-doo-doo-doo-doo!
46:34Gary the Penguin!
46:35Doo-doo-doo-doo-doo!
46:36He's a festive biscuit treat!
46:39Ooh!
46:40OK, Aunty, with the doo-doo-doo-doo-doo, if we can keep them up in the mix.
46:44Up in the mix.
46:45Yeah, not obviously overpowering the questions.
46:48Yep.
46:49You know, the ad-libs, but if we can just still have a layer...
46:51Just keep them up in the mix.
46:52Underneath, so we can feel them.
46:53Yeah.
46:54Could we just do another pass?
46:57JB really came into his own.
46:59He knows how to brief a sound engineer.
47:01He knows how to get a sound out of things.
47:03He knows how to deal with his team.
47:05I was really impressed by the end.
47:07Gary the Penguin!
47:09Doo-doo-doo-doo-doo!
47:10He's a festive biscuit treat!
47:13Well done!
47:14Are you kidding me?
47:15Yes!
47:16Did we smash this?
47:17Yes!
47:18Heavy spirit.
47:19Obviously, the style we're going for.
47:20I feel like I might have someone we could call on.
47:23In need of a Christmas miracle...
47:25Maybe a bit of Tom Grennan.
47:27OK.
47:28I can work with that.
47:29That sounds good to me.
47:30Would you be happy with that?
47:31Absolutely.
47:32Radio 1 DJ Charlie calls on a pop star pal.
47:37Tommy!
47:38Hello, mate.
47:39You all right?
47:40Just woken up, you know.
47:41Oh, gosh.
47:42Oh, God.
47:43Then I've...
47:44So, listen, Tom, we need a massive favour.
47:46We're making a jingle for a gingerbread biscuit,
47:49but most importantly, it's all about children in need.
47:52Because it's you, I'll do it.
47:54Are you actually serious?
47:55Because I could cry right now.
47:56I would love to hear what you've got.
47:59Yeah, Kadena's recorded a perfect reference.
48:01Like, beautiful voice.
48:02Yeah?
48:03Yeah.
48:04We need you to take it up a notch.
48:15This is where you come in.
48:16Let's just do it.
48:29Star vocals in the bag.
48:31Thank you, Sarah.
48:32I'll tell you what, Tom.
48:33We've been looking for that key all day.
48:36Charlie calls on one more carol singer.
48:39Yo!
48:40Oh, my God, you answered!
48:42Craig!
48:43You're looking really well.
48:44What's happening?
48:45We've been given the task of making the jingle.
48:47Now, we cannot believe we're saying this,
48:48but we've already got Tom Grennan on board
48:50and we would absolutely love your help.
48:53For you, Charlie, and the fact this children in need
48:55and your team, I'm in.
48:57Oh, what a go.
48:58Oh, what a go.
48:59Oh.
49:00Oh, yeah.
49:01Oh, yeah.
49:02Oh, yeah.
49:03Oh, yeah.
49:04Oh, yeah.
49:05Oh, yeah.
49:06Oh, yeah.
49:07Oh, yeah.
49:08That's the one.
49:09Come on, Craig.
49:10Oh, my gosh.
49:11None of us are singers.
49:13Kadena gave it her best shot, bless her.
49:15And, you know, good for her for taking him on for the team as well.
49:17But the fact that we've been able to get professional, incredible artists
49:21to do this for us.
49:22I'm buzzing!
49:23It's got Craig, Dave and Tom Grennan on the phone.
49:25Oh, my God.
49:26Calm down.
49:27Jolly McTrouble, be naughty, get nice.
49:30You know what, you know what, Craig?
49:31I just wanted to ask you, between Rewind, Seven Days, Fill Me In
49:34and Jolly McTrouble, which one's your favourite hit?
49:36Donny McTrouble's leaning in there, you know.
49:40This is what I was thinking.
49:42What a great catalogue.
49:43And, Tom, what a voice man.
49:45What a guy.
49:46And what a collab.
49:47What a collab.
49:51You're going to be Scrooge.
49:52Yeah.
49:53And I'll be the penguin.
49:54On the other team...
49:55Right, come, let's go.
49:56Let's go over there.
49:57Preparing to shoot his TV ad...
49:59Here's your jumper, but our penguin has no sleeves on his jumper.
50:03Tom gets into the role of Gary.
50:06There's no chance of ripping that.
50:08I thought you were strong.
50:09You're not going to rip that off.
50:10What are you doing?
50:11You've just gone into the jumper, mate.
50:12Tom!
50:13You've just literally ripped...
50:14You ripped the jumper!
50:15You've just ripped a massive hole.
50:17Oh, my gosh.
50:19Tom!
50:20We ain't got much time.
50:22Tweedledum and Tweedledoo.
50:23Well, don't drag me in, fortunately.
50:25The pair of you!
50:26I literally said, don't do it.
50:27We've got an hour.
50:28What do you mean, the pair of you?
50:29And you've ripped the clothes.
50:30Not the pair of you, it's nothing...
50:31I literally said, don't do that.
50:33There's another jumper, there's another jumper.
50:34Okay.
50:35There we go.
50:36Okay.
50:37Right.
50:38Right, get ready for the transformation.
50:39No, I...
50:40I'll tell you what, straight away.
50:41Yeah, he looks like Gary automatically.
50:42He literally actually does.
50:43You know what?
50:44The transformation.
50:45It's like Gary now, yeah?
50:46This is incredible.
50:47The transformation is unreal.
50:48Hello, I'm Gary the Penguin.
50:49Oh, the...
50:50Oh, man.
50:51We're in the boardroom, I'm telling you, right now.
50:54That was good.
50:55So when do we start filming?
50:56Now.
50:57For Jolly McTrouble...
50:58So first thing, can they have two cars on the starting line?
51:03...with director Jake in the driving seat...
51:06He's in his bossy era.
51:07I like it.
51:08...Rob and AJ go head-to-head.
51:10Right, you ready?
51:11This is just to reveal you both waiting at the starting line.
51:15So it's just a look between you.
51:17Do you want me to cue you for the look?
51:18Cue us for the look.
51:19Yeah, okay.
51:20Yeah, that looks great.
51:21Yep, ready.
51:22You rolling?
51:23Yep.
51:24Okay, and action.
51:25And look at each other.
51:26And then look forward.
51:27All right, nice.
51:28And cut.
51:29All right, lovely.
51:30Smashing it.
51:31You're in your element.
51:32Yeah.
51:33Easy, isn't it?
51:34And...
51:35Action!
51:36Ha, ha, ha!
51:37Come on, go, go, go!
51:43Winner!
51:44Go on!
51:45Woohoo!
51:46Yeah!
51:47That was fun round there, isn't it?
51:49Great.
51:50Just skidding.
51:51I've got skid marks.
51:52Me too.
51:56Yesterday, this team was very chaotic.
51:58They didn't have a plan.
51:59They didn't have a plan.
52:00They didn't get a lot done.
52:01They spent more time arguing than they did doing.
52:04Today, they've come in with a new approach.
52:06And I have to say, that's what this team has needed.
52:09And Jake has to take credit for that.
52:11Ha, ha, ha!
52:12What are you doing, you lunatic?
52:14Ha, ha, ha, ha!
52:15It's Christmas!
52:19Santa's post office.
52:20Oh, them biscuits we all have.
52:23And, like, nicking them, yeah?
52:24Still putting his stamp on their ad.
52:26All right, three, two, one, action.
52:28Tom.
52:29No!
52:31Yeah, that's what I mean.
52:32Yeah, next one.
52:33Right, so roll, roll now, roll now.
52:34Rolling.
52:35OK, so you react on the no, yeah?
52:36Yeah.
52:37Go.
52:38No!
52:39Damn it!
52:40I might be a little rebel, but Gary the Penguin biscuits,
52:46they're bold, they're unique, they stand out.
52:48Come with me!
52:49Because I love you so much, Gary, I'm coming!
52:52Come on, let's go!
52:53I'm coming with you!
52:54I think Tom thinks he's Guy Ritchie.
52:59They're trying to fit almost an entire movie
53:02into a tiny little TV ad.
53:04They've just got too many ideas going on in there.
53:07We've smashed that out of the park.
53:09That's a wrap.
53:10Let's get it out, yeah?
53:11Come on, we're done.
53:12Come on, we're done.
53:13We're done.
53:14Let me take the clothes off, because I'm melting.
53:164pm.
53:18While half of each team cuts Christmas ads.
53:22Oh.
53:23Hello.
53:24Come on, we've got an advert to edit.
53:26Come on.
53:27For JB, Angela and Sarah, a quick trip to see the big man himself.
53:33Very cute.
53:34Look at the bell.
53:35So cute.
53:36Oh.
53:37Come in, come in.
53:39Hi, Santa.
53:40Hi, Santa.
53:41Father Christmas.
53:42Hello, welcome.
53:43Hello.
53:44Hello.
53:45I wonder what flavour your ginger biscuit is.
53:49Ah, that's a secret.
53:51I'll tell you what, we have designed our own gingerbread.
53:55Really?
53:56Yes, we have.
53:57Ah, I have to taste it.
53:58Yeah, just have a little glass of milk beside it,
54:00because there's a bit of a spicy kick in it.
54:02Really?
54:03Yes.
54:04I'm sure it will be good.
54:05OK, can we get that in writing?
54:07OK.
54:11At Northern Lights Village...
54:13Lovely, I love this.
54:14I love that.
54:15I love that.
54:16Go.
54:17Yeah, very good.
54:18While Jake gets their advert across the finish line.
54:21How many seconds are we up to?
54:2328 seconds.
54:2428 seconds, all right.
54:25How long's the advert this week?
54:2730.
54:28Yeah, jump cut to that.
54:29Yeah.
54:30Yeah, good.
54:31On the other team...
54:32No!
54:34That's brilliant.
54:35What is it on now?
54:36One minute.
54:37We've only edited the first bit.
54:39Yeah.
54:40There's a lot more to go.
54:41Tom's festive saga continues.
54:44How long was I to have a lot of time?
54:46No, they didn't give us the time.
54:47No, I think it's under two minutes.
54:48Like, you've got to be realistic.
54:49Hang on.
54:50I need to interrupt here.
54:51You are halfway through your edit.
54:53Yeah.
54:54You're already at a minute long.
54:55Yeah.
54:56You do realise this is for a 30-second television commercial,
54:59don't you?
55:00No, it's not.
55:0130-second limit.
55:0230 seconds?
55:0330 seconds?
55:04Well, we're going to have to re-edit this.
55:09Oh, no.
55:11Um...
55:12Have you read the brief?
55:14Yeah, we did read it.
55:15I'm dyslexic.
55:16I'm going to have ordered this lexicon card.
55:19I don't speak English.
55:24We've got to cut about three quarters of this edit up now.
55:26Let's get the scissors out.
55:28Are you kidding me?
55:29Come on, we can do this.
55:30OK, we forgot about it.
55:31That is devastating.
55:32We forgot where it was 30 seconds.
55:33Mike, you just ruined my Christmas, Mike.
55:35Matt, you ruined your own Christmas.
55:37Read the brief.
55:38Listen, let's just sort it out.
55:39Come on.
55:40Let's see what we can do.
55:41Look, that can be bang.
55:42Stop, stop, stop.
55:43Half a second, yeah?
55:44Keep going.
55:45Yeah, there.
55:46Yeah, yeah, yeah, cut that.
55:47Prop that start bit.
55:48Come on, Bush.
55:49We can make that pick up quicker as well, yeah?
55:51Stop.
55:52That can be short, can't it?
55:53That can go.
55:54Right, yeah, so just cut that.
55:55Get rid of the rest of that.
55:56So this whole section's gone.
55:57It's the whole thing?
55:58Yeah, that's gone, yeah.
55:59I mean, Mike's done us dirty there, hasn't he, really?
56:02Mike sat there, watched us pour our souls into that edit
56:07and then decided to tell us that we'd gone over the thing.
56:10So we had to do some aggressive chopping,
56:12but somehow pulled it out of the bag.
56:15I honestly feel that that was emotional, funny.
56:20Considering in the last five minutes
56:22we've just cut three quarters of our part and had down,
56:25that's pretty incredible effort.
56:267pm.
56:30Biscuits ticked off.
56:32What a day.
56:33Well done.
56:34I felt like today went well, but the proof is in the pudding.
56:37We'll see when we get to London.
56:38We'll see what Lord Sugar thinks.
56:40Ads in the can.
56:41Oi.
56:42Let's go. Well done, guys.
56:43The other team are going to love that video, aren't they?
56:45I'm buzzing.
56:46I've loved it.
56:47But I can't wait to get back to London,
56:49to do the pitch
56:50and to sell Gary the Penguin biscuits to all the retailers.
56:53It's going to be a piece of cake, literally.
56:57Next stop, London.
57:02Next time.
57:03Hey!
57:04What is going on?
57:05Biscuit breakdowns.
57:06How are you going to throw me under the bus?
57:08It's not about throwing you.
57:09We're there.
57:10We're under the bus already.
57:12Half-baked pitches.
57:14I was going to be Daddy of the Year.
57:15Oh, no, you weren't.
57:16Yes, I was.
57:17No, you wasn't.
57:18Oh, yes, I was.
57:19And in the boardroom.
57:20All you experts come up with that piece of crap.
57:23Crunch time.
57:24You're fired.
57:26To help fund the incredible work BBC Children in Need does across the UK,
57:31please donate whatever you can online.
57:33Simply scan the QR code on your screen now
57:36or head to bbc.co.uk forward slash pudsy
57:40or to donate 5, 10 or 20 pounds, text the word 5, 10 or 20 to 70714.
57:47Text costs your donation amount plus your standard network message charge
57:51and 100% of your donation will go to BBC Children in Need.
57:56You must be 16 or over and have the bill payer's permission.
57:59For full terms and more information, visit bbc.co.uk forward slash pudsy.
58:09And the festive fun and firings continues tomorrow at the same time.
58:13You can watch legends' massive pals as they take on the likes of Joe Wicks and Nicola Adams.
58:18Press Red now for a Gladiators celebrity special on BBC iPlayer
58:22and paying tribute to a late great.
58:24Imagine presents Tom Stoppard, A Charmed Life.
58:27Starting now on BBC Four.
58:35If you think you've got what it takes to become Lord Sugar's next business partner,
58:39visit bbc.co.uk forward slash apprentice.
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