Embracing technology for business growth

The Manila Times

Embracing technology for business growth  The Business Mentor talks with Kernan Motoomull, president of TechSupport.ph, about how Filipino entrepreneurs can harness technology to grow and professionalize their businesses. From the power of having a business website and professional email to mastering social media strategies and using OneOffice.io, Kernan shares practical, no-nonsense advice every entrepreneur needs in this digital age.    Subscribe to The Manila Times Channel - https://tmt.ph/YTSubscribe   Visit our website at https://www.manilatimes.net   Subscribe to Business Franchise Guru: https://www.youtube.com/@BusinessFranchiseGuru   Follow us:  Facebook - https://tmt.ph/facebook  Instagram - https://tmt.ph/instagram  Twitter - https://tmt.ph/twitter  DailyMotion - https://tmt.ph/dailymotion    Subscribe to our Digital Edition - https://tmt.ph/digital  Sign up to our newsletters: https://tmt.ph/newsletters  Check out our Podcasts:  Spotify - https://tmt.ph/spotify  Apple Podcasts - https://tmt.ph/applepodcasts  Amazon Music - https://tmt.ph/amazonmusic  Deezer: https://tmt.ph/deezer  Stitcher: https://tmt.ph/stitcher Tune In: https://tmt.ph/tunein   #themanilatimes  #philippines #entrepreneur

Transcript

00:00Hey, good morning, good evening, and again, a good Sunday again.

00:13Ito na naman po si Butch Bartolome ng Business Mentor Blog over Manila Times.

00:17Alam nyo pa, today, because of the fast-changing world, di ba?

00:21Tamang-tama, naguguluhan na ba tayo sa technology?

00:25Alam mo, misan maraming makasagsabi eh.

00:27Gulong-gulod na raw sila at umiikot yung kanilang mundo on how technology is doing them a favor or not a favor.

00:37So to bring you more or less, to keep us grounded, sabi nga natin eh.

00:42Keep us grounded rather than float.

00:45Meron tayong mabuting kaibigan.

00:47At mind you, siya yung kauna-unahan kong in-interview nung tayo nagsisimula sa Business Mentor over 85 episodes na ho.

00:59At ito pong ating kaibigan ay magbibigay ng mga kaliwanagan.

01:05So something that will give us a good perspective.

01:11And at the same time, he's also in technology talaga.

01:16He's really a techie.

01:17Kaya nga kung kanyang pangalan ng kanyang kumpanya ay techsupport.ph.

01:23Nako, yan, tandaan nyo.

01:25Techsupport.ph.

01:25So again, pakilala na natin.

01:29At exciting itong usapan natin ngayon.

01:32At si Mr. Kernan Motomol, President ng Tech Support.ph.

01:37Siya, Kernan.

01:39Good morning.

01:40Good Sunday to you.

01:41Yes, kamusta na ba?

01:43Good morning, good evening to everybody.

01:47And salamat, Sir Butch.

01:48Again, honored to be with you today.

01:51As always, you know, pag si Sir Butch.

01:56Nako, you need to drop everything for Sir Butch.

02:00But I'm honored, sir.

02:03And yeah, I hope we can give a lot of good snippets on how we can help the entrepreneurs in the world na Pinoy.

02:14Yes.

02:14Because, Kernan, isa sa mga bagay that is really being up now is everybody's using social media.

02:22You know, everyone.

02:25From the children to the younger people to the not-so-young.

02:32And again, para bang everybody is into social media.

02:37Now, let's focus on the entrepreneur.

02:39Ano ba ang tingin mo?

02:41Kasi may mga myth na nagsasabi na bakit ko kailangan ng website?

02:47Eh, nasa social media na ako eh.

02:49Yan ba itama, Kernan?

02:51Ano ba ang tingin mo?

02:52Well, Sir Butch, depende sa negosyo.

02:57May mga negosyo na hindi pa ganun kalaki.

03:02Let's say, mag-isa pa lang siya or dalawa lang sila ni misis.

03:08And then, yung kanyang market ay really nasa C.

03:14Kaya nga, may sinasabing A, B, C market.

03:17Pag A, market, nandito yung medyo malalaking kumpanya.

03:22A, B, C.

03:24Mayroon pangang D.

03:25Yung talagang walang masyadong budget.

03:28Yung mga, ang produkto mo ay 50, 100 pesos lang.

03:33Diba?

03:34Pero kung ang mga kliyente mo ay kumpanya,

03:38nandun ka na sa mga clients mo ay medyo may kaya,

03:44kailangan mong magpakita ng legitimacy.

03:48Ginagasasan mo yung negosyo mo

03:51at ang website ay isang tool na makapagpakita na,

03:56oh, isa kang negosyo.

03:58In other words, legitimate ka.

04:01Correct.

04:01Legit ka talaga.

04:02Correct, Sir Butch.

04:03Sometimes nga, small businesses na maliliit

04:08projects that they're big through websites.

04:14Not necessarily na papakita ka na maliit ka lang,

04:20malaki ka, papakita mo sarili mo, malaki ka sa website.

04:22But it's a way for you to show your professionalism, Sir Butch.

04:27So, okay.

04:29So, in other words, ang sinasabi mo pala,

04:31ang social media ay kumbaga highway,

04:33kumbaga expressway.

04:36Kahit sino nandyan.

04:38Pero kung animbawa, ikaw ay isang negosyante,

04:41nagsisimula ka ng negosyo,

04:43or medyo matured na yun,

04:46kailangan mo nang medyo may billboard at may address ka na.

04:50Yes, yes.

04:52Like, for example, sa amin,

04:54yung company ko, techsupport.ph,

04:59aside from the other businesses,

05:02malinaw dapat yung domain name na sinasabi natin,

05:06techsupport.ph.

05:08Like, for example,

05:09pag pumunta ka ng Facebook,

05:11facebook.com,

05:13So, alam natin,

05:15ang Facebook ay para sa mga social media.

05:18So, binibisita mo yung Facebook.

05:20Sa akin naman,

05:22ang techsupport.ph,

05:24isang website siya,

05:25na nagbibigay ng IT support sa mga negosyo.

05:30Diba?

05:30Ngayon, kung wala akong website,

05:33let's say,

05:33puro lang ako,

05:35let's say,

05:36social media,

05:37pwede din naman.

05:39Siguro,

05:40ang magiging customer ko lang,

05:41mga bahay-bahay.

05:44Pero,

05:44hindi lalaki yung negosyo ko

05:46to the point na pwede akong kumuha ng customer

05:49na top 1,000 corporation in the Philippines.

05:53O kaya,

05:53kahit mga kumpanya lang na maliliit

05:56na pwede mong gawing kliyente.

05:57Hindi ko naman sinasabi na top 1,000 lang

06:00yung target ko

06:01kasi marami din akong clients na mga SME.

06:04So,

06:04but SME kasi,

06:06Sir Boots,

06:06syempre,

06:07mautak na rin ngayon.

06:09Alibaba,

06:10gusto nila maghanap ng

06:11IT support provider

06:13na katulad ko.

06:15Mahirap din maghanap sa Facebook

06:17kasi marami nang nag-i-scam.

06:20Diba?

06:21Ayun.

06:21Yun.

06:22Nasabi mo yung scam.

06:24Kasi nga,

06:26I think,

06:26kung meron ka namang website,

06:29eh, hindi ka naman scammer

06:30dahil identified ka eh.

06:31Diba?

06:31Meron kang,

06:32may official address ka.

06:34Diba?

06:34Correct.

06:35So,

06:35parang bag,

06:36why will you scam?

06:38And you're the scammer

06:39of your own company.

06:40So,

06:40you'll be in violation

06:41of the ethics,

06:44no?

06:44ng social media

06:45or website,

06:47no?

06:47So,

06:48okay,

06:48meron na tayong ganun.

06:50Kaya lang,

06:51eh,

06:51misa yung iba gulong-guloy.

06:53Yung bang,

06:53eh,

06:53hindi ko naman alam

06:54maggawa ng website.

06:56Ayan,

06:56yung knowledge,

06:57no?

06:58May mga entrepreneurs tayong ganyan

06:59na meron namang mga template naman yan,

07:02madali na ganyan.

07:03Pwede ba yun?

07:04Marami naman online

07:06na makikita mo na

07:08sa panahon ngayon,

07:10no?

07:10Na pwede kang

07:11pumunta sa

07:12godaddy.com,

07:15no?

07:15Ah,

07:16sobrang dami

07:17na pwede mong

07:18magawa.

07:19May do-it-yourself nga

07:20na mga

07:21websites.

07:23Sa alam ko,

07:24pwede kang

07:25magkaroon ng website

07:27ang babayaran mo lang

07:28parang

07:28$15

07:29a month lang.

07:31Tapos,

07:31i-re-register mo lang

07:32yung domain mo

07:33ng $10.

07:34Siyempre,

07:35kapag that ph,

07:36may kamahalan yun.

07:38No?

07:38But,

07:39if do-it-yourself,

07:41kaya mo,

07:41gawan mo lang ng oras,

07:43hindi mahirap.

07:45Kailangan mo lang

07:45ng oras.

07:47No?

07:47Ah,

07:48kailangan ng

07:49tiyaga

07:50para

07:50magawa mo yung

07:52website mo.

07:53Simple lang,

07:54hindi naman kailangan

07:54sobrang komplikado.

07:56One page,

07:57pinagawa mo,

07:59ano,

07:59saan ka mako-contact,

08:01at ito yung mga

08:01servisyo mo.

08:02At ano ang background mo?

08:04Bakit mo siya

08:04binibenta

08:06itong produkto mo

08:07sa public?

08:08At ano yung

08:10ah,

08:10kakayahan mo

08:11bakit ikaw yung

08:12dapat pagbilhan?

08:14Yan.

08:14Yan yung mga

08:15kailangan.

08:15Pero,

08:16but you know,

08:17being practical

08:18naman karnan,

08:19minsan,

08:19yung mga interfere

08:20sa order of priorities

08:22eh.

08:23Ang una-una nila

08:25para kumita,

08:26kumita,

08:27para mag-push.

08:28But again,

08:29the order of priorities,

08:30siguro,

08:30mga mga out of 10,

08:32number 9 yung

08:32having website.

08:34There's a need,

08:34but there's a want.

08:36Watch as they want.

08:37They don't know

08:39what the need is.

08:41In other words,

08:42sa gaya ko nung araw,

08:43sisimula ako,

08:44pag sinabi yung website,

08:45ano ba yun?

08:46Hindi ko alam yun.

08:48Ano ba inalagay ko?

08:50Di ba?

08:50Yung mga gano'n.

08:51So,

08:52I think basically,

08:53mas importante pa rin na

08:54you get somebody

08:56like you,

08:57your company,

08:58to be the advisor.

09:00In other words,

09:01kumbaga,

09:01sana kayo

09:02sa ganyang field eh.

09:03Di ba?

09:04You can do

09:04a basic step muna

09:06and then later on,

09:08as you go along,

09:09eh,

09:10pwede yung mga nang

09:11mag-increase

09:12ang ano niyan,

09:13mag-upgrade.

09:14Tama ba?

09:14Alright.

09:15Correct, Sir Butch.

09:16Actually,

09:16sa amin,

09:17meron din namang

09:17mga do-it-yourself

09:19options.

09:20So,

09:21pwede rin

09:21na bigyan namin

09:23sila ng access,

09:25tutulungan namin

09:25sila mag-register

09:26ng domain name,

09:28tapos,

09:28i-coconnect namin

09:29yung domain,

09:30pati yung web hosting,

09:32madadesign na nila

09:33yung kanilang website,

09:34kung ano yung gusto nilang

09:35magiging itsura niya.

09:38So,

09:38hindi naman

09:38ganun kahirap yun.

09:39Ngayon,

09:40kung may konting budget sila,

09:42halimbawa,

09:43okay,

09:43sir,

09:44we can

09:45upgrade na po

09:47yung inyong

09:47do-it-yourself website

09:49na medyo

09:49mas maganda

09:50na matutulungan na rin

09:53namin kayo sa design,

09:54gusto nyo ito yung

09:55gawin yung inspiration,

09:56itong competitor mo.

09:58Bawa,

09:59may competitor ka na website,

10:01sabihin mo sa amin,

10:02Kernan,

10:03pwede bang

10:04itong website na ito

10:05ng competitor ko,

10:07eh,

10:07gawin nating inspiration,

10:09eh,

10:09mas maganda dapat

10:10ito sa competitor ko.

10:12Ayun,

10:12pwede nating gawin yun,

10:13siyempre.

10:14In other words,

10:15in other words,

10:17sa website,

10:21isang component lang yun.

10:23Ang website,

10:24meron ding email address.

10:27Oh,

10:28oh,

10:28yeah,

10:29yeah,

10:29alam mo bakit?

10:31Para gusto ko itanong dyan,

10:32talaga pa bang

10:34kailangan natin

10:34ng email,

10:35sir?

10:36Eh,

10:36marami nagsasabi.

10:38Alam mo,

10:38natatandaan mo

10:39ng araw,

10:40the journey

10:41ng mga

10:42communication,

10:43di ba,

10:44nung araw,

10:45ay post office.

10:47Di ba?

10:47Medyo yung stamp,

10:49eh,

10:49misa,

10:50even dinidilaan pa yung stamp

10:51para hindi kit,

10:52para gano'n,

10:53koreyo,

10:54tawag doon.

10:55And then,

10:56nabating naman yung telex,

10:59di ba,

10:59yung telex,

11:00eh,

11:00ewan mo ko na,

11:01naboto mo yun sir.

11:03Parang naririnig ko na yun.

11:07Napag-aalata na tayo.

11:08Di ba,

11:09yung baga,

11:10nagugulat ako doon,

11:11eh,

11:11pinipindot,

11:12ang hirap,

11:13ang ticker tape,

11:14medyo mapakapanga mo yun,

11:16putol yung message mo.

11:17But again,

11:18dumating naman yung fax.

11:20Di ba,

11:20yung baga fax machine.

11:22And then,

11:23all of a sudden,

11:23biglang ito na email.

11:25Tell us,

11:26cannot,

11:27ano ba talaga?

11:28Isa kasi meron

11:29nagtanong sa akin,

11:30Sir,

11:30do you have a fax machine?

11:32Sabi ko,

11:32napatanong ako eh.

11:33Sabi ko,

11:34teka,

11:34wala na atang gumagamit nun,

11:36Sir.

11:37Ano ba,

11:38ano ba talaga ngayon

11:39ang dapat gawin

11:40ng isang entrepreneur?

11:42Ang day six,

11:43yun nga,

11:43nandun na yung website.

11:44Maliban sa social media,

11:46na pwede nating

11:47pag-usapan din mamaya

11:49ng mas deep dive.

11:51So,

11:51nandyan yung website mo.

11:53Pag nakagawa ka na

11:54ng website mo,

11:55so,

11:56let's say,

11:56ang domain name mo

11:57ay

11:57techsupport.ph.

12:00So,

12:01since may website ka na,

12:03techsupport.ph,

12:05yung pangalan ng website mo,

12:07pwede mo nang lagyan

12:08ng email address

12:09yung website mo.

12:11So,

12:11para sa akin,

12:12example,

12:12kernan,

12:15yung pangalan ko,

12:16at

12:17techsupport.ph.

12:20So,

12:21yun ang email address ko na

12:22sa techsupport.ph,

12:25yung email address

12:26nung kausap nila

12:27ay

12:28kernan

12:28at techsupport.ph.

12:31So,

12:31kapag may nag-email sa akin,

12:33yun lang ang ilalagay doon

12:34sa email address.

12:37So,

12:37sobrang simple,

12:39mas,

12:39again,

12:40legitimacy ang pinag-uusapan

12:41natin dito,

12:43kesa

12:43mag-a-apply ka bilang supplier

12:46sa isang kumpanya,

12:47no?

12:48Tapos,

12:49tapos,

12:50hihingiin yung email address mo,

12:52company profile mo,

12:53tapos,

12:54papakita mo ngayon,

12:55eh,

12:56gmail.com

12:57o yahoo.com

12:58kasi meron pang gumagamit,

13:00di ba?

13:00So,

13:02syempre,

13:03hindi professional

13:04tingnan yun.

13:05Meron nga iba,

13:06sir,

13:06but,

13:06to be,

13:08ano din,

13:09upfront sa iyo,

13:09merong mga supplier

13:10or may mga,

13:12ano din,

13:13may mga kumpanya

13:14na ayaw nila

13:16makipagkatransact

13:18pag ang email

13:19ay personal email.

13:21May mga ganon.

13:23Oh,

13:23okay.

13:24Yeah,

13:24because,

13:25hindi rin natin maalis,

13:27kernan,

13:27marami rin gumagamit,

13:28ako,

13:29gumagamit ako ng gmail,

13:30pero pagka rin

13:30ng official transaction,

13:32ay,

13:33yung aking official,

13:35di ba?

13:36So,

13:36but,

13:37tama yun,

13:37may point ka yan,

13:38di ba?

13:39Yung bang,

13:39if it is an official,

13:41you use your official,

13:43kernan,

13:43at techsupport.ph.

13:45Yun lang,

13:46di ba?

13:47Pero kung,

13:48nga nabawa,

13:48I'm talking to you,

13:50yung mga ganon,

13:52eh,

13:52that's very casual,

13:54di ba?

13:54So,

13:55talagang valid pa rin

13:56ang email,

13:56at,

13:57I think,

13:58basically,

13:59sa email,

13:59importante yung,

14:00ano eh,

14:01yung signature,

14:02di ba?

14:03Merong mga,

14:04hinakita ka doon,

14:06please note of confidentiality,

14:10privacy act,

14:12di ba?

14:12Under the privacy act,

14:14di ba?

14:14Basic.

14:16So,

14:16basic ha,

14:17basic,

14:17basic na basic yan.

14:19So,

14:19anyway,

14:19still valid pa rin talaga pala

14:21ang email,

14:23no?

14:23At,

14:24huwag kakalimutan yun.

14:26Kaya lang,

14:26kapag,

14:27ano,

14:28kapag email,

14:29alimbawa,

14:30ito,

14:30I'm,

14:31siguro,

14:32binibigyan ko na ng mga tips,

14:34no?

14:34Yung mga manonood natin.

14:37So,

14:37may website ka na,

14:38may email ka na,

14:40pwede ka na mag-email sa mga suppliers,

14:42pwede ka na makatanggap ng email galing sa mga customer mo at supplier mo,

14:46pwede rin gamitin yung email mo pang email marketing.

14:53Yan.

14:53And,

14:54so,

14:55email outreach.

14:57So,

14:57may tinatawag na email outreach.

15:00Alimbawa,

15:01gusto mong may listahan ka ng mga kumpanya,

15:03no?

15:04Na,

15:05sa kaka-research mo sa internet,

15:07kaka-research mo sa mga dyaryo,

15:09nakikita mo,

15:10contact,

15:11info at

15:14Jollibee.com

15:15Gusto mo maging supplier,

15:17alimbawa,

15:17ng cleaning products,

15:19dito kay Jollibee.

15:21Pwede mo ngayon sila ma-email.

15:23Lahat na mga email address ng mga kumpanya sa Pilipinas,

15:27pwede mo silang i-email ng email marketing.

15:30Yung natawag ng word ninyo,

15:32yung mag-i-email campaign ka sa kanila.

15:34Gamit, again,

15:36yung official email address,

15:38Sir Butch.

15:38Correct.

15:38Kasi kung alimbawa,

15:41ibang other email yan,

15:42lalabas ka spam

15:44or junk.

15:47Correct.

15:47So,

15:48yeah.

15:49So,

15:49wow,

15:50that's,

15:50alam mo,

15:51I hope this,

15:52ladies and gentlemen,

15:54nakikita niya yung value.

15:57Huwag yung mga natin,

15:57text ng text lang,

15:58o messenger lang messenger,

16:00di ba?

16:01Kasi may mga iba,

16:01nagpapadala ng proposal,

16:03may messenger,

16:03para bang,

16:05teka muna,

16:06hindi kita kakilala,

16:07pero may messenger mo ako,

16:08may proposal,

16:09para bang,

16:10it's too informal,

16:11right?

16:11It's too informal.

16:12So,

16:13meron pa rin mga protocol,

16:15di ba?

16:15Yung mga protocol.

16:16So,

16:17okay,

16:17fine.

16:18So,

16:18sabi natin,

16:19magkamuha ka ng professional website,

16:22ayusin mo yung Gmail,

16:23ah,

16:23yung,

16:24you know,

16:24you know what to use between Gmail,

16:26Yahoo,

16:27and your company,

16:29email,

16:30and then email marketing,

16:32ah,

16:32hindi yan spam,

16:33ah,

16:33hindi yan,

16:34ano,

16:34ah,

16:35mapunta tayo ngayon sa,

16:36ano,

16:36sa social media,

16:38alam mo,

16:39ang daming social media ngayon,

16:40di ba?

16:41Ah,

16:41mga platforms,

16:43ah,

16:43may kausap na ako,

16:44sabi niya,

16:45sir,

16:45gulog-gulog rin ako,

16:46hindi ko alam,

16:46ano ba talagang Facebook,

16:48Facebook page,

16:49profile page,

16:51ah,

16:52Instagram ba yan,

16:53LinkedIn,

16:54ano nga ba?

16:55Ano ba talaga ngayon?

16:56Ah,

16:56ano ba payo mo yan sa entrepreneur?

16:58Sir Butch,

16:59again,

17:00depende sa target market

17:01ng entrepreneur.

17:04Halimbawa,

17:05ang market mo ay business talaga,

17:07no,

17:07business to business.

17:10Kailangan mo matutunan yung LinkedIn.

17:13LinkedIn,

17:14marami ng mga companies,

17:16no,

17:17mga entrepreneur,

17:18dito na nagpo-post,

17:20dito na nag,

17:20nag-a-advertise.

17:23Sobrang lakin kasi ng market ng LinkedIn,

17:26LinkedIn,

17:26dahil,

17:27mga professionals,

17:29lahat nang dito sa LinkedIn.

17:31Ngayon,

17:32kung ang market mo naman ay medyo general,

17:35gusto mo medyo masimple,

17:38ang Facebook,

17:39okay din,

17:40no,

17:41Facebook ang,

17:42ang,

17:43ah,

17:43maganda sa general market

17:45na sinasabi nga.

17:47Halimbawa,

17:48ah,

17:48meron kang food business,

17:51gusto mong makilala agad,

17:53ibuboost mo yung post mo,

17:55makikita ngayon yung,

17:57halimbawa,

17:58ang milky shop mo,

17:59ah,

17:59ang restaurant mo,

18:01na meron kang promotion,

18:03no,

18:03may libre kang,

18:04ah,

18:05ah,

18:05crispy pata,

18:06kapag umorder ng minimum na 3,000 pesos,

18:10no,

18:10so,

18:11so,

18:11pwede ka na doon mag,

18:12mag-advertise.

18:14Again,

18:14going back,

18:15Sir Butch,

18:16depende sa target market.

18:18Kung ang market mo naman ay gusto mo medyo bata-bata,

18:22ayun,

18:23kailangan mo ngayong i-consider ang TikTok,

18:26di ba?

18:26Sabi nga,

18:27TikTok ay gaining popularity ngayon.

18:31True,

18:32true.

18:32So,

18:33there are a lot of social media outlets that you can go.

18:39Sabi nga,

18:40meron pang X na dating Twitter,

18:42na dyan pa yung blue sky.

18:44Blue sky.

18:45Oh,

18:45So,

18:46again,

18:48you need to unassess,

18:50ano bang market?

18:51Ano bang market ko?

18:52That's the way for you to move forward.

18:55Infa,

18:55may kwento pa nga ako,

18:56Sir Butch,

18:57eh.

18:58Kasi,

18:58alam mo,

18:59dati,

19:00nag-post ako sa LinkedIn,

19:03no,

19:03tapos,

19:04binost ko.

19:05Ginastusan ko.

19:07Pero,

19:08libre lang ang pagawa ng video,

19:09kasi marami namang video na pwede mong i-compone, eh,

19:12no?

19:13Binost ko sa LinkedIn,

19:14Sir Butch.

19:15Biloyin mo,

19:16mayroong nag-inquire,

19:17naging customer ko.

19:19Tapos,

19:21we got

19:22a big account

19:24from that post,

19:25as in,

19:27ah,

19:28sobrang laki.

19:29Coming from that

19:30LinkedIn post

19:31na binost namin.

19:33So,

19:34kung B2B,

19:36okay,

19:36ang LinkedIn.

19:37I would highly suggest.

19:38And then,

19:39kung general market,

19:41Facebook,

19:42medyo bata-bata,

19:44TikTok.

19:45Yan.

19:46Yan.

19:46So,

19:46ah,

19:48ang komplikado na,

19:49no?

19:49Kumbaga,

19:51kumbaga,

19:51sabi nga nila,

19:52the world has no boundaries,

19:53no?

19:54Totoo naman,

19:54no?

19:55Kasi,

19:55hindi ka naman gumagawa ng website

19:57or social media

19:58pang Pilipinas.

20:00Yan ay bumabato

20:02sa iba-ibang parte ng mundo,

20:04no?

20:04At,

20:05minsan,

20:06may magug...

20:06Tsaka ngayon,

20:07Kerna,

20:07nakikita mo,

20:08kahit magsalita sila

20:10ng ibang lingwahe,

20:12may nakalagay ngayon,

20:13translation.

20:15Correct.

20:15So,

20:15para bang ngayon,

20:18regardless of where you are,

20:20we are no longer bound by difficulties sa language,

20:25no?

20:25Because there's a translation now.

20:28So,

20:29hindi ka gawin dati na,

20:30ah,

20:31ano ba yung itong language na ito?

20:33Hindi ko maisip.

20:34Ano ba yung mga ganun-ganun,

20:35no?

20:35Pero pag tin-translate mo,

20:37ayun pala sinasabi.

20:39Alright.

20:40So,

20:40LinkedIn

20:41is not for

20:43social land,

20:44is it?

20:45Ah,

20:46talagang,

20:47ano to,

20:47very professional platform siya,

20:49Sir Butch.

20:50Which is really good,

20:51no?

20:52Kapag,

20:52alimbawa,

20:53isa kang accounting firm.

20:55Gusto mong,

20:56ah,

20:57mag-post about

20:59mga best practice

21:01sa mga

21:02accounting processes.

21:05Dito ang mga gandang

21:06platform para makakuha ka ng audience

21:09na potentially pwede mo maging

21:11customer,

21:12no?

21:13So,

21:13so,

21:14hindi lang, of course,

21:14accounting firm.

21:15Kahit ano,

21:16sabi ko nga,

21:17B2B market,

21:18business to business,

21:20o business to

21:21individuals,

21:22no?

21:23Na may mga,

21:24ah,

21:24kumbaga,

21:25professional background.

21:27Maganda ang LinkedIn.

21:29Kung,

21:29kumbaga,

21:30kung ang,

21:30ang,

21:31market mo,

21:32isa kang real estate

21:34company,

21:36o,

21:36yun dyan,

21:37ang magandang market mo

21:38na makakita ka ng maraming

21:39presidente,

21:40mga CEO na pwedeng bumili

21:42ng,

21:43ah,

21:43condo units.

21:45Diba?

21:45Mga golfers.

21:47Diba?

21:48So,

21:48so again,

21:50depende sa target market,

21:51Sir Butch.

21:52Sa LinkedIn,

21:53business.

21:54Yan,

21:54maganda yan.

21:56But,

21:56Kernan,

21:57question.

21:57Okay,

21:58ako ay isang kunyari,

21:59isang entrepreneur.

22:01Ah,

22:01umiikot yung mundo ko.

22:03But again,

22:03nakita kita,

22:05na,

22:05napanood ko itong episode na ito.

22:08Eh,

22:08ikaw rin ba ang tech support

22:09ay pwedeng gumabay?

22:12Kumbaga,

22:13what is the best

22:14for a client

22:15of this nature?

22:17Oo naman,

22:20um,

22:20pwede po natin

22:21magabay,

22:22matulungan,

22:24no,

22:24ang mga negosyo,

22:26let's say,

22:27ah,

22:28meron din kasing

22:29mga kumpanya

22:30na pwede magbigay

22:31ng social media,

22:33kumbaga,

22:34ah,

22:35route,

22:36or roadmap

22:36na sinasabi na,

22:38oh,

22:38dapat once a week,

22:39ito yung pwede natin

22:40ipost,

22:41ano yung magandang post,

22:43anong magandang image

22:44na pwede natin

22:45i-send out.

22:47So,

22:48kasi,

22:49marami kasing

22:49pwede mong gawin

22:51sa as a business

22:53na regular post

22:54sa mga social media accounts,

22:57iba naman yung

22:58nag-a-advertise ka

22:59ng mga post,

23:02iba pa yung

23:03nag-e-email blast ka naman

23:04sa mga customers mo,

23:06iba pa yung

23:07email blasting mo

23:08pagrating sa mga prospects mo.

23:10Ganun talaga,

23:11Sir Butch,

23:11pag isang negosyante,

23:13kailangan mo,

23:14alam mo,

23:16you wear all the hats,

23:17marketing ka ka,

23:18sales ka ka,

23:20yan lang ka.

23:21I think basically,

23:23importante yung

23:24credibility,

23:25kept on,

23:25you know,

23:25I mean,

23:26branding,

23:28still,

23:28the entrepreneur

23:29is the brand,

23:30you know,

23:30the face of the brand,

23:31correct?

23:32In other words,

23:34yung iba kasi,

23:35parang halong kalamay

23:36ang branding nila,

23:37hindi mo alam kung ano,

23:39misa nagpo-political,

23:40nagra-rank,

23:41diba yung ganun.

23:42But you have to be,

23:43you have to remember,

23:44social media

23:45is something that

23:47you have to put in place.

23:49Is it something for

23:50the business?

23:52Is it something personal?

23:54Dapat,

23:54i-set aside mo na yun.

23:55Wag mo na i-ano doon,

23:56no?

23:58Because people will look at you.

24:00For example,

24:00Kernan.

24:01Kernan is tech support.

24:03Diba?

24:04Parang,

24:06kumbaga,

24:06malilihis ng landas si Kernan

24:08kung nakikita ko siya

24:09ang nagsasayaw sa TikTok.

24:12Diba?

24:12Para ba?

24:13Tama.

24:14Tama.

24:15Unless, no?

24:16Unless na,

24:17TikTok ka,

24:18tapos,

24:19gusto mo magbigay

24:20ng financial advice

24:21sa mga bata,

24:23diba?

24:24You can use

24:25the TikTok facility.

24:27It's, again,

24:29it's a target market,

24:30Sir Puch.

24:31Oo.

24:31Pero,

24:32I think lastly,

24:33Kernan,

24:33yung isa eh,

24:34paiksi ng paiksi

24:35ang span of attention

24:37ng mga viewers.

24:39Dati,

24:4010 minutes,

24:41no?

24:42Pero ngayon,

24:43may nakausap ako,

24:44sabi niya,

24:44Sir,

24:45ano lang ho,

24:463 seconds eh.

24:47Para ba?

24:48Para ba?

24:49Hindi ko talaga mawari,

24:51no?

24:51How can you talk?

24:54For example,

24:55in your content.

24:55Kaya nga sabihin nila,

24:56no?

24:57Content is king.

24:59Correct.

24:59You have to know

24:59exactly what you want

25:01in a span of 3 seconds.

25:03Kasi after that,

25:05wala na.

25:05Wala na.

25:06Diba?

25:06So,

25:08yun.

25:09Sobra,

25:10no?

25:10Sobra.

25:10But Kernan,

25:11meron kang isang product

25:13that will really help

25:14a lot of entrepreneurs.

25:17Meron ka raw,

25:18you know,

25:19paki-explain mo nga

25:21at baka naman may mga gusto,

25:24eh,

25:24kukontaking ka na lang.

25:25Matagal mo nang

25:26dinevelop ito,

25:27no?

25:28Opo,

25:29Sir Puch.

25:29Yeah.

25:30Oo.

25:30Itong,

25:31ano,

25:31we developed a

25:33software,

25:35a business software

25:36called

25:37OneOffice.

25:40Mabivisit po ito

25:41ng ating mga

25:42businesses.

25:44Ang website po

25:46ay

25:46oneoffice.io.

25:49So,

25:50dito sa

25:50business software

25:51na ito,

25:53dito ka na

25:53pwede makagawa

25:54ng

25:55makapag-send ka

25:56ng quotation

25:57sa mga

25:58prospects mo,

26:00sa mga

26:01customers mo.

26:02Yung quotation,

26:03pwede mong

26:03i-convert

26:04to an invoice.

26:06Pwede ka na rin

26:07magpadala

26:07ng purchase

26:09order

26:09sa mga

26:10suppliers mo

26:11at pwede ka na rin

26:13mag-manage

26:13ng inventory.

26:15Sobrang

26:15na-develop po

26:17kasi namin ito,

26:17Sir Butch,

26:18dahil kami din

26:19sa mga negosyo

26:20namin,

26:21nangailangan din

26:22kami ng

26:23mga systems.

26:24Sa kakabili ko

26:26ng mga

26:27foreign software

26:28in the past,

26:29laging pumapalpak.

26:31Sabi ko,

26:31bakit ako

26:32bibili sa abroad?

26:33Meron naman tayo

26:35mga Pilipino

26:35rito na magagaling.

26:37Ang ipak,

26:38yung mga

26:38Pilipino nga,

26:39Sir Butch,

26:40pinapadala pa nga

26:40sa US

26:42kung saan-saan.

26:43Tapos,

26:44silang gumagawa

26:45ng mga system

26:45na binibenta

26:46rito sa Pilipinas.

26:48So,

26:49ang ginawa natin,

26:50gumawa tayo ng software

26:51para sa SMEs

26:52sa Pilipinas

26:53para dito.

26:54So,

26:54meron na rin tayong

26:55POS systems,

26:57Sir Butch.

26:58So,

26:58meron na rin tayong

26:59POS.

26:59Tika,

27:00POS.

27:01Ito yung parang

27:02nung araw

27:03o ay

27:03cash register.

27:05Opo.

27:06Ngayon ay

27:07point of sale.

27:08Correct.

27:09Kung meron kang

27:10like mga

27:11system,

27:12meron kang mga

27:13tindahan

27:14o restaurant,

27:15meron na rin tayo nun.

27:17Si One Office

27:18kaya na yun.

27:19Pati ang time in

27:20at time out

27:21ng mga employee

27:22pwede na rin dito

27:23sa system,

27:24pati HR system.

27:26So,

27:26medyo malaki siya.

27:27Masarap nga

27:28ang pag-usapan

27:29siguro siya

27:29ng medyo

27:30mas mahabang

27:31pagkakataon.

27:32Pero,

27:33in short,

27:34ang One Office

27:35ay isang business software

27:36na magagamit

27:38ng mga

27:38SME natin

27:40sa Pilipinas

27:41nung kaysa

27:41bumili pa sila

27:42ng iba.

27:43Nandito na lahat yun,

27:45Sir Butch.

27:45Ah,

27:46okay.

27:46Ayan ah,

27:47mga kaibigan.

27:48Pagsirabi natin

27:49technology,

27:50eto,

27:51tignan mo,

27:52there's a need

27:53because si Kernan

27:55as an entrepreneur

27:56saw his need.

27:58But because

27:59he loves to share

28:00with people,

28:01sabi niya,

28:02if he had a need,

28:04what about

28:05other people?

28:06Diba?

28:07I mean,

28:08yan ang maganda.

28:09Bayanihan,

28:10yan ang nangyari.

28:11So Kernan,

28:12papano nila

28:12makikita,

28:13papano sila?

28:14You said

28:15oneoffice.io

28:16other than that,

28:19after that,

28:21when they look at

28:21the oneoffice.io,

28:24what's the next step?

28:25Mayroon lang

28:26doon na link,

28:27pwede nilang

28:28iklik,

28:28contact us,

28:30then ilagay lang nila po

28:31yung details nila

28:32at yun,

28:33pwede na po natin

28:33silang tulungan.

28:35Sobrang dali lang po.

28:36Lahat po

28:37ng negosyo,

28:37kayang-kaya natin

28:38tulungan

28:39using this software.

28:41Kasi po,

28:41kaysa magmanumano po tayo,

28:43magmanumano ka

28:45magbigay ng

28:46quotation

28:47o invoice

28:49o purchase order

28:50na manumano ka pa

28:51na stock card,

28:52nandito na yun.

28:54Wow.

28:55Fantastic.

28:56Sobrang marami po

28:56na tutulungan na tayo.

28:59So, yeah.

29:00So anyway,

29:01is technology

29:02lasting?

29:05Marami nagsasabi,

29:06I'm too old

29:07to learn technology.

29:09What can you say

29:10about that?

29:11Nako, Sir Butch.

29:13Technology

29:14is a must.

29:17That's as short

29:18as it is.

29:19No

29:20work around

29:22on it.

29:23Kailangan natin

29:24embrace

29:24ang technology

29:25and if not,

29:27magkakaproblema

29:28ang negosyo mo

29:29and if not,

29:31you'll be

29:32short-lived

29:34ang pwedeng

29:35mangyari

29:36sa negosyo mo.

29:36Oh, wow.

29:38Yan talaga.

29:39Kasi

29:39marami ako

29:41narinig niya.

29:42Parang,

29:42alam mo,

29:42matanda na ako.

29:44Hindi ko na alam yan.

29:45Sabi ko,

29:46eh,

29:46paano ho yan?

29:47Eh,

29:47nagpi-Facebook

29:48ho kayo eh.

29:49Ibig sabihin nyo,

29:50alam nyo na

29:50ang technology din.

29:52Di ba?

29:53Di ba?

29:54Or,

29:54nagbabiber ho kayo.

29:56So,

29:56you're using your phone.

29:57Di ba?

29:58So,

29:58technology

29:58ko rin yun.

29:59I think it's a mindset,

30:01no?

30:01It's a mindset

30:02and the attitude

30:03to adapt,

30:05no?

30:05Para bang,

30:06nobody's too old.

30:08Eh,

30:09yung mga bata nga eh,

30:10magugulat ka.

30:11Di ba?

30:12Mabibilis,

30:13no?

30:14They understand.

30:15And,

30:16most of the time,

30:17Kernan,

30:17ang nakikita ko ngayon,

30:18karamihan ay cellphone.

30:20May ikaw magkamit pa ba

30:21ng laptop?

30:22Or tablet?

30:23Ano ba?

30:24Ang mga entrepreneurs,

30:25ikaw,

30:26ano nga na-observahan mo?

30:27Well,

30:28again,

30:28depende rin again sa need,

30:29no?

30:29Again sa need.

30:30Like,

30:31like for me,

30:32kapag nasa biyahe,

30:33siyempre,

30:34tablet ka

30:34o cellphone ka.

30:36Pag nakaupo ka sa isang

30:37restaurant,

30:39pwede ka mag-laptop.

30:40No?

30:40So,

30:41depende sa need.

30:43Kailangan mo lang

30:44i-analyze

30:45o assess yung need mo.

30:47Sa akin,

30:47old school eh,

30:49computer pa rin eh,

30:50laptop.

30:51Ang iba naman,

30:51may ilig sa tablet.

30:53Pero,

30:54siyempre,

30:54kapag B2B

30:56ang business mo,

30:57mas maganda na

30:59nakikip track mo

31:00yung mga

31:00information mo

31:02na nakukuha mo

31:03sa clients,

31:05kailangan mo na medyo

31:06robust yung gamit mo.

31:08Laptop siguro.

31:09Yeah,

31:10yeah.

31:11So,

31:13again,

31:13ladies and gentlemen,

31:14narinig nyo na yan

31:15sa ma-exe nating panahon

31:17na

31:18in-interview

31:19si Mr. Kernan

31:20ng

31:20techsupport.ph,

31:22eh,

31:23siguro naman,

31:23eh,

31:24Kernan,

31:24eh,

31:25yung email mo

31:25ay pwede naman sila

31:26mag-email din sa'yo,

31:27no?

31:28Kernan

31:28at techsupport.ph.

31:30Anytime.

31:32Anytime.

31:32Yeah.

31:33And,

31:33eh,

31:33ito si Kernan

31:34ay mabilis sumagot.

31:35Okay.

31:38Pag-ising ng pag-ising ho nyan,

31:39eh,

31:40sumasagot na ho yan,

31:41no?

31:41That's how active

31:42this young man is.

31:44So,

31:44again,

31:45Kernan,

31:46maraming maraming salamit.

31:47I will not

31:48prolong this.

31:50Sunday,

31:50Sunday is a day of rest.

31:54Sunday is family bonding.

31:57Di ba?

31:57So,

31:57again,

31:58thank you,

31:58thank you very much

31:59for this occasion,

32:00ha?

32:00At,

32:01sana naman,

32:02eh,

32:02maraming matutunan kayo

32:04sa technology.

32:05Technology,

32:06sabi nga ni Kernan,

32:07is non-negotiable.

32:09Di ba?

32:10So,

32:11it's a must.

32:12All right.

32:13So,

32:13thank you,

32:14Kernan.

32:14Thank you very much.

32:15Thank you very much.

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