- 6 days ago
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00:00We are thrilled for the launch of Muratori Paradiso, the first of what we hope will be
00:13many Muratori collaborations that will expand but not overextend the brand. We've curated a
00:19small group of tastemakers, including fashion journalists, stylists, and content creators
00:25to experience Muratori where it was born, the beautiful Solitano. How is inviting
00:31Tiktokers to our town and paying to feed and entertain them going to sell perfume? The most
00:36powerful branding tool we have is word of mouth. People scroll past ads, but when they see someone
00:42whose tastes they admire raving about something, they pay attention. I guess we'll see. Marcello,
00:48stop teasing her. She's done an amazing job. She knows what she's doing. And what about the film?
00:54Hmm. When can we see it? Well, Giancarlo is still editing. That diva still hasn't finished?
01:01He had so much time. He's not a diva. He insists that no one can see it until he's happy with
01:08it. Voila. That's the problem with directors. They are blessed with brilliance, but crippled
01:15with insecurity. Such a miserable existence. Is he always so precious? I mean, how hard can
01:22it be? So, how bad is it? Why would you say it like that?
01:29You won't show me anything. No. Well, you can't see it. I know it's not working, but if anyone
01:36sees it and confirms it, I'll fling myself into the tiber. Okay, the whole point of a commercial
01:41is that millions of people will see it. I know that. I'm sorry, but I'm under a lot
01:50of stress. And you banned smoking at the office, so if you want to blame someone, just blame
01:56yourself.
02:00I know that. Any word from Giancarlo? No, he's not answering my calls. Well, then you
02:05should probably spend as much time as you can editing. I'll cover your meetings. That
02:09won't be necessary. It's just a few video conferences with Paris comments. Well, then it won't be
02:14a problem for me to handle. This is more important.
02:19Well, thank you for spicing up my lunch break. That was definitely the last time. Oh, you
02:40said that yesterday, and you still made a trip again today. Oh, please. You're one floor below
02:45me. Plus, your bathroom's bigger. Hey, what are you doing for dinner tonight? Why? I thought
02:55it'd be nice to get dressed up and go and see some of the city. Beyond my headboard. That
03:01sounds like a date. Oh, I guess. What's wrong with that? That's not what this is. This is
03:07vacation sex. Limited to this hotel room. Because after the moratorium event, I'm going to Paris,
03:15and this will be a distant, very nice memory that we will never talk about again. Like, getting
03:23tourist braids. What? What the hell is a tourist braid? Like, you know it's not a great idea,
03:29but it's fun, and you're out of town and you get caught up in the moment, but you have to
03:33wash them out before you get to the airport, or you'll never forgive yourself. All right. Then
03:40why don't you come in here and let me help you wash them out?
03:47When in Rome.
03:54Sorry to cut one short. I just need a little time to prep for these Paris meetings. No need
04:12to apologize. That's actually why I wanted to bring you here. What is this? Just look.
04:19Oh, what a beautiful view. St. Peter's Basilica, right? In the Vatican. And the garden just inside
04:30is the Santa Maria del Priorato. It belongs to Malta. And we are standing on Italian soil.
04:35And we are standing on Italian soil. So, three countries at once? Just like you. An American
04:41conquering France and Italy. Conquering? Are you admitting? You did the impossible. You convinced
04:48my mother to throw a marketing event in Solitano. What, are you trying to jinx me? I'm congratulating you.
04:54You won. I think it's a win for both of us.
05:09Bonjour, Genevieve. Where's Boucheron? Are they coming?
05:12Uh, they just called and refused to come in for another Zoom meeting.
05:16Classic Boucheron. So demanding and yet so fragile.
05:21Guys, remember how angry they were to give away one tiny necklace?
05:27We only had to give away the necklace because of your absurd scavenger hunt.
05:31Well, there they are. A.J. Roma, you're on with Boucheron.
05:35Merci, Genevieve. You may go.
05:37Thank you for finally sitting down with us. Sort of.
05:40You've been impossible to reach.
05:42Yes, and we do apologize for that. We're opening an office in Rome and...
05:46Yes, we know. And so do your other clients in Paris.
05:49What do you mean?
05:50The luxury world is small. People talk.
05:53And right now, they are not saying nice things about Agence Grateau.
05:56Speaking of, where is Sylvie?
05:59She's unfortunately detained.
06:01Exactly, yeah. But we are here for you.
06:03But you're not here, are you?
06:05Uh, I assure you, you are a priority.
06:08That is very easy to say.
06:10But until you can grace us with your physical presence, I'm afraid we can't believe that.
06:14And I'm sorry if that makes us sound demanding and fragile.
06:18Well, I meant that as a compliment.
06:22Let's pick this up once you can set a meeting in person.
06:25The sooner the better. Ciao.
06:27No. Can I see it from the top?
06:36Certo. Ok.
06:41Slow motion. Lo abbiamo fatto.
06:47No, forse no. Forse no. Forse metti questo e questo lo metti prima dell'altro.
06:50Ok, quello...
06:53No, ma scusa, non capisci quello che sta... Lo vedi quello che fai?
06:56Dovedi quello che fai?
07:09Sei più difficile di Lina Bertmuller.
07:11Ma almeno lei era un genio.
07:15Ready?
07:16It's time.
07:17Oh, wow. You look like a newborn.
07:25Oh, meaning young or like I'm covered in placenta?
07:29Yes.
07:30Yuck.
07:32Ok, should we call tonight?
07:34Yeah, probably.
07:36Thank you for the slumber party. I've missed you.
07:38I miss you, too.
07:39I figured you needed a distraction before the big event tomorrow.
07:42No, it's all set. I'm excited.
07:44Yeah, I mean, if this campaign is successful, Sylvie might finally let me run the Rome office alone. For good.
07:52You're really going to abandon me in Paris forever?
07:55I just... Paris always seems so judgmental.
07:58I always felt like an imposter, but Rome feels different.
08:03I mean, we have this huge event tomorrow and I'm like... so chill.
08:08Oh, yeah. I'm like, Sylvie's been spiraling all day and that usually would have made me spiral, but you know, it's all out of my control.
08:15And so I'm just... chill.
08:18Rome looks so good on you.
08:21And I know tomorrow is going to be amazing.
08:24I can't wait to see it.
08:26And there's going to be quite a few cute Italians for you to flirt with.
08:30Oh, well, I'm going home, so I'm not really looking.
08:33Come on. Get back out there.
08:35What's wrong with the little fling before you skip town?
08:37Nothing, I guess.
08:41Okay, well, when in Rome, right?
08:44Okay.
08:45Okay.
08:46Okay.
08:47Okay.
08:48Okay.
08:49Okay.
08:50Okay.
08:51Let's see.
08:52Let's go.
08:53Is this the acclaimed director, Sylvie Grateau?
09:19Oh, that's very funny.
09:22Uh, thank you for taking my call.
09:24Deference, that's new.
09:28How's the thing coming along?
09:30It's, it's going really well.
09:33You shot some beautiful footage.
09:36You really should come and take a look at it.
09:40I'll save you the trouble of lying.
09:43Your editor has been texting me for the past hour.
09:47That is one of the worst things she's ever seen.
09:50As she sees some shit.
09:53Okay, I'll admit, um, it's been more difficult than I expected.
09:58And now that you realize how much you need me, you want me to rescue you?
10:02No, I was just calling to let you know that your services are no longer required.
10:07At midnight, when you realize how fucked you are, don't call me.
10:11Okay, I won't call you again.
10:12For anything.
10:13Un minuto.
10:27Ricordati l'accappatoio.
10:33Buongiorno, sorella.
10:36Come ha dormito?
10:37Hai una visita?
10:38Marianne!
10:39Per favore, allacciati l'accappatoio.
10:40Non te lo chiederò più.
10:41Marianne!
10:42Oh!
10:43Oh!
10:44Oh!
10:46Oh!
10:47Ricordati l'accappatoio.
10:49Oh!
10:50Oh!
10:51Oh!
10:54Oh!
10:55Oh!
10:56Oh!
10:57Oh!
10:58Oh!
10:59Oh!
11:00Oh!
11:01Oh!
11:02Oh!
11:03Oh!
11:04Oh!
11:05Oh!
11:06What a surprise!
11:32Marianne! It's so good to see you!
11:36Oh, how did you find me there?
11:38Easy. I check your location.
11:40I work for the phone company. I always know where you are.
11:43Of course. How romantic.
11:46I'm joking.
11:48I called your office for your address to send you a care package.
11:52But I decided to come myself since you haven't visited for cold in weeks.
11:59I know, but I've been very, very busy, you know.
12:03The room office has been quite challenging. That's the reason why.
12:07Which is why I came to treat you.
12:10The city is filled with Michelin star restaurants.
12:13Oh, they are so expensive, huh? And you lost your discount, Marianne.
12:16My cover may have been burned in Paris, but I'm still a Michelin star in Italy.
12:21Can I take you out to lunch today?
12:24To, uh, yeah? Today?
12:26Yeah.
12:27You mean, uh, oh, uh, I would love to, but today we have, uh, the event with Muratori.
12:34I'll be working all day.
12:35Tomorrow, then?
12:36Yeah?
12:37I've been waiting to see you for so long. What's another day?
12:42Perfect.
12:54Emily! Ciao, Bella!
12:56Hi! Erika from Duré. Good to see you.
12:59You too.
13:00Luca and Kashmir. I'm sure you remember.
13:03Yes. Oh, you brought Kashmir to the home of Kashmir.
13:06Of course. He loves Muratori. It's his favorite.
13:10Oh, well, thank you so much for coming here. Your gift bags.
13:12We just need one post. No lives, no stories, no videos.
13:16Done and done. Grazie mille, cara. Andiamo. Bye!
13:21Mm-hmm.
13:22Based on your profile, you typically choose florals, n'est-ce pas?
13:26I'd like you to try something a little bit more sensual.
13:29Come in close for a royal secret.
13:31This look flops if the skin doesn't pop.
13:34That's why I use Collagen Forever, the amazing drinkable collagen supplement
13:39that activates your body to produce collagen forever.
13:43Use code PRINCESS20 for 20% off.
13:46Princess Bonacera.
13:47Oh, look who's wandered into frame.
13:49This dear tiny creature pulled this whole event together.
13:53She also somehow pulled the hottest bachelor in Rome.
13:57Oh, okay, can we just cut for a second?
13:58Well, we can't cut, darling, because that's what going live means.
14:01Yeah, please.
14:02Okay, yes. Here we are.
14:05I'm so glad you came, but we're asking attendees not to go live.
14:08We just requested one single post at the end of the night,
14:10so there's no need to flood the zone.
14:11What, even on TikTok? I've built such a massive following there.
14:14It'd be a shame to waste, though. I mean, they're obsessed with me.
14:17My royal subjects, that's my star and army.
14:20They'll buy anything I tell them to.
14:22Well, that is so cool.
14:23But tonight it's about quality over quantity.
14:27You're the boss, amore.
14:29Okay, thank you.
14:30Okay.
14:31Okay.
14:48The projectionist said that he never got a link for the film.
14:50Should I call the editor?
14:51No.
14:52We're not premiering the film tonight.
14:54It's not good enough.
14:55I have the link right here, but I can't bring myself to show it to anyone.
15:00Where are my cigarettes?
15:04Oh, don't drop your phone.
15:06Yeah.
15:16So, what do we tell Antonia?
15:22Let me handle it.
15:23I'll figure something out.
15:25Grazie, tesoro.
15:26Grazie.
15:37Buonasera.
15:38Thank you for joining us to experience the Muratori brand here, where it was founded and where its products are made.
16:06In fact, you are sitting exactly where the workers of Solitano gather together for lunch every single day.
16:13This community is the lifeblood of the company.
16:17For years, Muratori operated as quiet luxury.
16:20If you knew, you knew.
16:22But after tonight, we want everyone everywhere to know.
16:27That's why they partnered with Maison Laveau, the premier perfumer in Paris,
16:32for Muratori's first ever fragrance that captures the exclusivity and quality of the brand.
16:39Muratori Paradiso.
16:47And to commemorate this iconic pairing, we have a surprise to screen for you tonight.
16:52We are proud to present the world premiere of Muratori Paradiso.
17:07What are you doing?
17:08Shhh, it's about to start.
17:09I saw it and it's great.
17:11Hello.
17:13I love you.
17:14I love you.
17:15I love you.
17:16I love you.
17:25I want you.
17:29Only you.
17:33I want you.
17:35I want you.
17:36I want you.
17:40I want you.
17:45You, you, you, you.
17:49I want you.
17:51Pretty romantic, isn't it?
17:54Don't look at me like that.
17:58What do you mean?
18:02Like I'm still wearing tourist braids.
18:05This is over.
18:11Still on vacation.
18:14And you look...
18:17incredible.
18:24I want you.
18:37I want you.
18:41La-dee la la la la.
18:44Do do do DIU.
18:49I want you.
18:51Only you.
18:53Only you.
18:58I won't you, only you.
19:18There he is, our brilliant director.
19:23Dr. Gebao.
19:28Congratulations. It's a good film.
19:43You don't have to say that.
19:45Audiences always tell the truth. They loved it.
19:49It's your film. Your name is on it.
19:52Your name should be as well.
19:55Though part of me is glad it isn't.
19:59I'm just relieved it's over. I wasn't even going to show it. Emily went over my head, so...
20:05How did that feel?
20:08I overstepped. It was your set. I should have respected that. I'm sorry.
20:16So where'd you come? To watch me fail?
20:18I know.
20:19Maybe.
20:21Or maybe I hoped you'd prove me wrong.
20:24And you did.
20:26You're talented, Sylvie. And you can do this. We can do this together.
20:30A partnership.
20:32You can shadow me, you can take more classes and do whatever you want.
20:36You're a director.
20:37No, I'm not a director.
20:43And this isn't a partnership.
20:46My time in Rome has made me realize how important the partnership with my husband is.
20:52So I guess I should thank you for helping me see that.
20:56You're running away from me.
21:00No, I'm running...
21:02...toward something.
21:05Adio Giancarlo.
21:07Oh, and by the way, you're right. My name should be on that film.
21:29Oh, Antonia, is everything okay? Did they restock the Prosecco?
21:33Everything is perfect.
21:34I just wanted to thank you for tonight.
21:37It's okay.
21:38Umberto would have loved this.
21:41Only Marcello.
21:43He was so proud of where he was from and to see it being embraced like this, it's...
21:48It's exactly what you would have wanted.
21:50Well, it's been my honor.
21:52Thank you for entrusting me with your company.
21:55I've entrusted you with much more than that.
22:04Um, excuse me for just one moment.
22:07Sorry.
22:09Oh, Lord.
22:10I just came to congratulate you.
22:20The film is amazing.
22:22And I won't ever take your phone again.
22:24That was a bold move.
22:26Yeah, well, blame it on Rome.
22:29I mean, I can't even get a coffee in the morning without shouting at the barista over a crowd.
22:33I mean, they really make you work for it here.
22:36I guess it rubbed off on me.
22:38What?
22:41Well, maybe not.
22:43But you've more than proved yourself here.
22:46Luke told me about the Boucherot meeting.
22:49I've been neglecting things in Paris for too long, so...
22:52Assuming all goes well with this launch, I think...
22:57It's time I left the Rome office in your hands.
23:00And only your hands.
23:02Oh, my God.
23:04Do you mean it?
23:05Oh, my God.
23:09Grazie.
23:20Meritori made Vogue.com, Harper's Bazaar, and Women's Wear Daily.
23:24Tatler even picked it up.
23:25Tatler?
23:26Now I'm impressed.
23:28And?
23:29Fragrance pre-sales have exploded since last night.
23:31It's going to set out of the first run by the end of the day.
23:34Amazing!
23:35We should talk to Antoine about producing a new batch.
23:37Yes, and make sure he destroys all evidence that the hottest new fragrance in fashion was made for a diaper bag.
23:43Yeah.
23:44Oh, this is Marcello right now. One sec.
23:47Ciao! What's up?
23:48Hey.
23:49We've got an issue in Solitano.
23:51You should probably get down here.
23:53Hey, girly gang.
23:54I'm back.
23:55And I'm here to let you know.
23:56Hey, girly gang.
23:57I'm back.
23:58And I'm here to let you know that the Luxurians are gatekeeping once again.
24:00But this time, I kind of get it.
24:01Because this place is stunning.
24:02And I'm here to let you know that the Luxurians are gatekeeping once again.
24:07But this time, I kind of get it.
24:08Because this place is stunning.
24:09So here are my top five tips for a trip to Solitano, Italy.
24:14Oh.
24:15Oh, sorry.
24:16Excuse me.
24:17Do you know where I can buy a t-shirt?
24:18Like, is there a gift shop?
24:19What?
24:20No.
24:21Oh.
24:22Oh.
24:23Oh, sorry.
24:24Excuse me.
24:25Hey, do you know where I can buy a t-shirt?
24:26Like, is there a gift shop?
24:27What?
24:28No.
24:29Oh.
24:30Oh.
24:31Oh.
24:32Oh.
24:33Oh.
24:34Oh.
24:35Oh.
24:36Oh.
24:37Oh.
24:38Oh.
24:39Oh.
24:40Oh.
24:41Oh.
24:42Oh.
24:43Oh.
24:44Oh.
24:49Emily.
24:51What's going on?
24:52I think we went viral.
24:53They all just started showing up.
24:55Hi.
24:56Sorry.
24:57Excuse me.
24:58Um, how did you hear about this place?
24:59Well, it's all over Instagram and TikTok and Tatler.
25:02Tatler tattled.
25:03Yes.
25:04It looks so cute online, but it's kind of a tourist trap.
25:07No, it's not normally like this.
25:09Oh, so you've been before then?
25:11Where can a girl piss here?
25:12They won't let anyone go at the coffee shop.
25:14Some lot were going by the ruins, but they look pretty nasty already.
25:18Just please don't pee anywhere that there's not a bathroom.
25:20Do you own the place?
25:28Emily!
25:29Mama.
25:30There are buses parked on my lawn.
25:31They're live streaming in the factory.
25:32And our goats.
25:33They're in shock.
25:34Okay, I know this is all a lot, you know, but I...
25:35No.
25:36You ruined Solitano.
25:37It was paradise and now it's Disneyland.
25:38Mama, calm down.
25:39It's not that bad.
25:40Yeah.
25:41All we need to do is just get them all out.
25:42They're all posting.
25:43We may be able to get rid of these ones, but more will come.
25:45Like, like zombies.
25:47That's why I never wanted to do any marketing.
25:48A beautiful sanctuary.
25:49Is lost.
25:50For sempre.
25:51Oh.
25:52Tu sei licenziata.
25:53Mama, no, aspetta.
25:54I don't understand.
25:55I...
25:56I don't understand.
25:57I...
25:58You...
25:59Are...
26:00You...
26:01Are...
26:02You...
26:03Are...
26:04...
26:18Fired!
26:19Wait, Antonia!
26:20No...
26:21Not when she's this upset.
26:38Mmm.
26:39Enjoy.
26:40Come on up.
26:41Isn't it beautiful?
26:43I missed you.
26:45The houseboat is so lonely.
26:47I've missed you as well.
26:49Oh.
26:50We've been very busy in Rome.
26:52And I'm not sure when we'll be back in Paris.
26:55That's the wonderful thing about having a houseboat.
26:58Home can be anywhere.
27:00Yeah.
27:08It's just an idea.
27:10Luke?
27:11What's the matter?
27:12Nothing.
27:13I dropped my phone.
27:14No.
27:15No.
27:16It's right there.
27:17Luke.
27:18Luke.
27:19Please stop saying my name.
27:20Please.
27:21Luke.
27:22Is that you?
27:23Luke.
27:24What?
27:25Bianca.
27:26Hey.
27:27Crazy.
27:28What are you doing here?
27:29Good to see you.
27:30I'm having lunch with my father.
27:32Okay.
27:33Where's this?
27:34Who?
27:35They?
27:36Oh, yeah.
27:37They're stuck all day in that convent like real calls.
27:40So, I thought it would be nice.
27:42You know, the sunshine, the wind.
27:43You're so sweet.
27:44Hey, ciao, sister.
27:45What's your name?
27:46Sister?
27:47Luke.
27:48Luke.
27:49Who is this?
27:50This?
27:51Her?
27:52Uh, colleague.
27:53Oh, look.
27:54You don't have to be so formal.
27:55I'm his girlfriend.
27:56Bianca.
27:57I'm his girlfriend.
27:58In Paris.
27:59We live together.
28:00So, you like to me, hmm?
28:01No, no.
28:02Excuse me.
28:03I did things with you I've never done for a man before.
28:05No, no.
28:06Excuse me.
28:07I did things with you I've never done for a man before.
28:09No, no.
28:10No, no.
28:11No, no.
28:12No, no.
28:13No, no.
28:14No, no.
28:15No, no.
28:16No, no.
28:17No, no.
28:18No, no.
28:19No, no.
28:20What things did she do?
28:21You know what?
28:22You forget about Bavanza.
28:23You forget about me.
28:24You're fired.
28:25Marianne, wait.
28:26I can explain.
28:27Marianne, please.
28:28Don't go.
28:29He's got what you wanted, didn't you?
28:30Two hell pigs.
28:31Marianne!
28:32Mar...
28:33Marianne!
28:34Marianne!
28:35Marianne, please.
28:36Don't go.
28:37He's got what you wanted, didn't you?
28:38Two hell pigs.
28:39Marianne!
28:40Marianne!
28:41Marianne!
28:42She's right.
28:49I ruined this perfect place.
29:04I'm sorry.
29:05It's just a bunch of tourists.
29:08They go away eventually.
29:13I should be thanking you, really.
29:15You've done me a huge favor.
29:18Thanks to the fragrance launch, JVMA just topped their offer.
29:23What?
29:24They just called me an hour ago.
29:27Have you been talking to JVMA this entire time?
29:30Of course.
29:31I never stopped negotiating.
29:33Why didn't you tell me that?
29:36Did you think that I would fail?
29:38No.
29:39Did you want me to fail?
29:40You didn't fail.
29:41You succeeded in making my mother realize there isn't anything to hold on to here.
29:45But that wasn't the plan.
29:49Her plan was for JVMA to drop their offer.
29:52So all this time you were just rooting against me?
29:55Why couldn't you just be honest from the beginning?
29:59Because in order for one of us to win, someone had to lose.
30:05Maybe we both did.
30:08Emily, wait.
30:09Congratulations.
30:10Emily.
30:11There are bricks in the wall.
30:12Raised with our hands.
30:15We are building a park of lies.
30:16Yet we're nodules on the land.
30:42I do know every riot is a step in the dark
30:53But if we stay, we will break
31:00We'll bridge the wall
31:05We're killing the light
31:11So you've heard
31:32You've heard
31:33So this
31:41This is terrible for our prospects in the city
31:44Muratore was our biggest client
31:47And I'm not sure where we go from here
31:51It takes time
31:53Rome wasn't built in a day
31:55And yet it only took you one day to destroy it
31:58We still have other clients
32:00Intimissimi was a success
32:02And Bavazza
32:03They are no longer a client
32:09In Rome or in Paris
32:11Yes, this is why I called you all here
32:16Our clients in Rome are fleeing
32:19And our clients in Paris aren't happy
32:21So
32:24I'm closing the Rome office
32:27No
32:29It's the right decision
32:32And Marcello can come visit you in Paris
32:35Oh, I'm not so sure I'll be seeing him again
32:39You blew that up too
32:41How we gotta get her out of Rome
32:43Before she knocks down the Colosseum
32:45I failed
33:04I failed
33:14Some would say you succeeded too well
33:20Would you say that?
33:26I would say
33:27No one could have predicted this
33:30I was so excited to run my own office
33:35One day you will
33:39But it's important in life
33:42To know when to cut your losses
33:44Besides, I need my Emily in Paris
34:09Royal subjects
34:11Don't say a word
34:13I have a royal secret
34:14Don't tell
34:16But this
34:17Is the most adorable town
34:19I've ever seen
34:20It's the perfect
34:23Charming village
34:24The Italians
34:25Don't want you to know about
34:27But if this gets 10,000 likes
34:30I'll drop a pin
34:39Puisqu'on est jeune
34:41Le quaine ritale
34:43Retrouver le sourire
34:47Je préfère te dire
34:51J'ai failli perdre mon sainte-voix
34:56Oh, j'ai failli perdre mon sainte-voix
35:04Oh, j'voudrais, j'voudrais
35:08Je voudrais coincer la bulle dans ta bulle
35:15Poser mon cœur bancal
35:18Ton bancal
35:20Ton aquarium
35:26Il vento di capelli
35:32Caro
35:35Cinergia e salar
35:38La notte
35:44La notte
35:51La notte
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