- 16 hours ago
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🎥
Short filmTranscript
00:00We are thrilled for the launch of Muratori Paradiso, the first of what we hope will
00:17be many Muratori collaborations that will expand but not overextend the brand.
00:23We've curated a small group of tastemakers, including fashion journalists, stylists and
00:29content creators to experience Muratori where it was born, the beautiful Solitano.
00:35How is inviting Tiktokers to our town and paying to feed and entertain them going to sell perfume?
00:41The most powerful branding tool we have is word of mouth.
00:44People scroll past ads, but when they see someone whose taste they admire raving about something,
00:49they pay attention.
00:50I guess we'll see.
00:52Marcello, stop teasing her.
00:54She's done an amazing job.
00:55She knows what she's doing.
00:58And what about the film?
00:59When can we see it?
01:02Well, Giancarlo is still editing.
01:04That diva still hasn't finished?
01:06He had so much time.
01:08He's not a diva.
01:10He insists that no one can see it until he's happy with it.
01:13Well, that's the problem with directors.
01:17They are blessed with brilliance, but crippled with insecurity.
01:21Such a miserable existence.
01:23Is he always so precious?
01:24Is he always so precious?
01:25Is he always so precious?
01:26I mean, how hard can it be?
01:30So, how bad is it?
01:32Why would you say it like that?
01:34He won't show me anything.
01:36No.
01:37Wow.
01:38You can't see it.
01:39I know it's not working, but if anyone sees it and confirms it, I'll bling myself into the
01:44tiber.
01:45Okay, the whole point of a commercial is that millions of people will see it.
01:47I know that!
01:48I'm sorry, but I'm under a lot of stress.
01:57And you banned smoking at the office, so if you want to blame someone, just blame yourself.
02:06Any word from Giancarlo?
02:08No, he's not answering my calls.
02:09Well, then you should probably spend as much time as you can editing.
02:12I'll cover your meetings.
02:13That won't be necessary.
02:14It's just a few video conferences with past comments.
02:17Well, then it won't be a problem for me to handle.
02:20This is more important.
02:26Fine.
02:28Vaping is also banned.
02:30Oh, thank you for spicing up my lunch break.
02:41That was definitely the last time.
02:44Oh, you said that yesterday.
02:46And you still made a trip again today.
02:48Oh, please.
02:49You're one floor below me.
02:50Plus, your bathroom's bigger.
02:54Hey.
02:55What are you doing for dinner tonight?
02:59Why?
03:00I thought it'd be nice to see that dressed up and go and see some of the city.
03:03Beyond my headboard.
03:06That sounds like a date.
03:07Oh, I guess.
03:09What's wrong with that?
03:10That's not what this is.
03:12This is vacation sex.
03:15Limited to this hotel room.
03:17Because after the moratorium event, I'm going to Paris and this will be a distant, very nice memory that we will never talk about again.
03:27Like getting tourist braids.
03:30What?
03:31What the hell is a tourist break?
03:32Like, you know it's not a great idea, but it's fun and you're out of town and you get caught up in the moment.
03:37But you have to wash them out before you get to the airport or you'll never forgive yourself.
03:43Alright.
03:44Then why don't you come in here and let me help you wash them out?
03:47When in Rome.
03:48When in Rome.
03:52Sorry to cut lunch short. I just need a little time to prep for these Paris meetings.
04:05No need to apologize. That's actually what I wanted to bring you here.
04:21What is this?
04:22Just look.
04:23Oh, what a beautiful view.
04:24Yeah.
04:25St. Peter's Basilica, right?
04:26In the Vatican. And the garden just inside is the Santa Maria del Priorato. It belongs to Molta.
04:39Ah.
04:40And we are standing on Italian soil.
04:42So three countries at once.
04:44Just like you. An American conquering France and Italy.
04:48Conquering? Are you admitting?
04:50You did the impossible. You convinced my mother to throw a marketing event in Solitano.
04:55What, are you trying to jinx me?
04:57I'm congratulating you. You won.
05:02I think it's a win for both of us.
05:14Bonjour Genevieve. Where's Boucheron? Are they coming?
05:17Uh, they just called and refused to come in for another Zoom meeting.
05:21Classic Boucheron. So demanding and yet so fragile.
05:26Guys, remember how angry they were to give away one tiny necklace?
05:32We only had to give away the necklace because of your absurd scavenger hunt.
05:36Well, there they are. A.G. Roma, you're on with Boucheron.
05:40Merci Genevieve. You may go.
05:42Thank you for finally sitting down with us. Sort of.
05:45You've been impossible to reach. Yes, and we do apologize for that.
05:49We're opening an office in Rome and...
05:51Yes, we know. And so do your other clients in Paris.
05:54What do you mean?
05:55The luxury world is small. People talk.
05:58And right now, they are not saying nice things about Agence Grateau.
06:01Speaking of, where is Sylvie?
06:04She's unfortunately detained.
06:06Exactly, yeah.
06:07But we are here for you.
06:08But you're not here, are you?
06:10Uh, I assure you, you are a priority.
06:13That is very easy to say.
06:15But until you can grace us with your physical presence, I'm afraid we can't believe that.
06:19And I'm sorry if that makes us sound demanding and fragile.
06:23Well, I meant that as a compliment.
06:27Let's pick this up once you can set a meeting in person.
06:29The sooner the better. Ciao.
06:38No. Can I see it from the top?
06:41Certo, okay.
06:46Slow motion.
06:47Slow motion.
06:48Lo abbiamo fatto.
06:52No, forse no, forse no.
06:53Forse metti questo e questo, lo metti prima dell'altro.
06:55Okay, quello...
06:58No, ma scusa, non capisci quello che sta...
07:00Lo vedi quello che fai?
07:02Are you ready?
07:03It's time.
07:16Oh wow, you look like a newborn.
07:21Oh, meaning young.
07:24Oh, wow, you look like a newborn.
07:30Oh, meaning young or like I'm covered in placenta?
07:34Yes.
07:36Yuck.
07:38Okay, should we call tonight?
07:40Yeah, probably.
07:41Thank you for the slumber party.
07:42I've missed you.
07:43I miss you too.
07:45I figured you needed a distraction before the big event tomorrow.
07:48No, it's all set.
07:49I'm excited.
07:50Yeah, I mean, if this campaign is successful,
07:53Sylvie might finally let me run the Rome office alone for good.
07:57You're really going to abandon me in Paris forever?
08:00I just, Paris always seems so judgmental.
08:03I always felt like an imposter, but Rome feels different.
08:08I mean, we have this huge event tomorrow and I'm like, so chill.
08:13Oh, yeah.
08:14And like Sylvie's been spiraling all day and that usually would have made me spiral,
08:18but you know, it's all out of my control.
08:20And so I'm just chill.
08:23Oh, Rome looks so good on you.
08:26And I know tomorrow is going to be amazing.
08:29I can't wait to see it.
08:31And there's going to be quite a few cute Italians for you to flirt with.
08:35Oh, well, I'm going home, so I'm not really looking.
08:38Come on, get back out there.
08:40What's wrong with a little fling before you skip town?
08:43Nothing, I guess.
08:44Okay, well, when in Rome, right?
08:47Oh, okay.
08:50Oh, okay.
08:54Oh, okay.
09:01Oh, okay.
09:11Is this the acclaimed director, Sylvie Grateau?
09:24Oh, that's very funny.
09:27Thank you for taking my call.
09:29Deference.
09:31That's new.
09:33How's the thing coming along?
09:35It's going really well.
09:37You shot some beautiful footage.
09:39You really should come and take a look at it.
09:45I'll save you the trouble of lying.
09:48Your editor has been texting me for the past hour.
09:52That is one of the worst things she's ever seen.
09:55That she's seen some shit.
09:58Okay, I'll admit, it's been more difficult than I expected.
10:03And now that you realize how much you need me, you want me to rescue you?
10:07No, I was just calling to let you know that your services are no longer required.
10:12At midnight, when you realize how fucked you are, don't call me.
10:16Okay, I won't call you again.
10:18For anything.
10:18Un minuto.
10:44Look at theictionary detective.
11:00Hi, that's...
11:00How are you sleeping?
11:02You're welcome.
11:03Marianne!
11:05Please, let the door open, I won't ask you!
11:09Marianne!
11:15What a surprise!
11:17Can you close the door, please?
11:19No, it's open.
11:21Why?
11:23You don't have anything to fear.
11:25I'm in front of the Madonna.
11:27The Madonna doesn't have to wash your hands.
11:31It's open.
11:33Thank you, sister.
11:37Marianne!
11:39It's so good to see you.
11:41How did you find me there?
11:43Easy. I track your location.
11:45I work for the phone company.
11:47I always know where you are.
11:49Of course. How romantic.
11:51I'm joking.
11:53I called your office for your address
11:55to send you a care package.
11:57But I decided to come myself
11:59since you haven't visited
12:01or called in weeks.
12:03I know, but I've been very, very busy, you know.
12:07The room office has been quite challenging.
12:09That's the reason why, yeah.
12:11Which is why I came to treat you.
12:13The city is filled with Michelin star restaurants.
12:17Oh, they are so expensive, hein?
12:19And you lost your discount, Marianne.
12:21My cover may have been burned in Paris,
12:23but I'm still a Michelin star in Italy.
12:25Can I take you out to lunch today?
12:29To, uh, yeah? Today?
12:31Yeah.
12:32You mean, uh...
12:33Oh, uh, I would love to,
12:35but today we have, uh, the event with Muratori.
12:39I'll be working...
12:40Tomorrow, then?
12:41Yeah?
12:42I've been waiting to see you for so long.
12:44What's another day?
12:46Mmm.
12:47Perfect.
12:59Emily!
13:00Ciao, Bella!
13:01Hi!
13:02Erika from Duret.
13:04Good to see you.
13:05Me too.
13:06And Luca and Kashmir.
13:07I'm sure you remember.
13:08Yes.
13:09Oh, you brought Kashmir to the home of Kashmir!
13:11Of course.
13:12He loves Muratori.
13:14It's his favorite.
13:15Oh, well, thank you so much for coming here.
13:17Your gift bags.
13:18We just need one post.
13:19No lives, no stories, no videos.
13:21Done and done.
13:22Grazie mille, cara.
13:23Andiamo!
13:25Bye!
13:27Based on your profile,
13:28you typically choose florals.
13:30N'est-ce pas?
13:31I'd like you to try something
13:32a little bit more sensual.
13:34Come in close for a royal secret.
13:36This look flops if the skin doesn't pop.
13:39That's why I use Collagen Forever,
13:41the amazing drinkable collagen supplement
13:44that activates your body to produce collagen forever.
13:48Use code PRINCESS20 for 20% off.
13:51Princess, buona sera.
13:52Oh, look who's wandered into frame.
13:54This dear, tiny creature pulled this whole event together.
13:59She also somehow pulled the hottest bachelor in Rome.
14:02Oh, okay, can we just cut for a second?
14:04Well, we can't cut, darling,
14:05because that's what going live means.
14:06Yeah, please.
14:07Okay, yeah.
14:09Here we are.
14:10I'm so glad you came,
14:11but we're asking attendees not to go live.
14:13We just requested one single post at the end of the night,
14:15so there's no need to flood the zone.
14:16What, even on TikTok?
14:17I've got such a massive following there.
14:19It'd be a shame to waste, though.
14:20I mean, they're obsessed with me.
14:22My royal subject, that's my stan army.
14:24They'll buy anything I tell them to.
14:26Well, that is so cool.
14:28But tonight, it's about quality over quantity.
14:32You're the boss, amore.
14:33Okay, thank you.
14:34Okay.
14:35Okay.
14:52The projectionist said that he never got a link for the film.
14:54Should I call the editor?
14:55No.
14:56We're not premiering the film tonight.
14:58It's not good enough.
15:00I have the link right here,
15:01but I can't bring myself to show it to anyone.
15:07Where are my cigarettes?
15:09Oh, don't drop your phone.
15:10Yeah.
15:21So...
15:22What do we tell Antonia?
15:27Let me handle it.
15:28I'll figure something out.
15:29Grazie, tesoro.
15:31Grazie.
15:32He's neat.
15:33See you later.
15:34You're ignorant.
15:36Hey.
15:37Come on.
15:38They're theã‚« mile.
15:39Good day,
15:40too, you're MARK.
15:41Yeah, weird slap!
15:42Now, you're right.
15:43Go ahead.
15:44We'll do a bite of it.
15:45Также...
15:46It may be too late.
15:47You guys are blind.
15:48Nice.
15:54Excuse Tracy.
15:59Thank you for joining us to experience the Muratori brand here, where it was founded and where its products are made.
16:11In fact, you are sitting exactly where the workers of Solitano gather together for lunch every single day.
16:18This community is the lifeblood of the company.
16:22For years, Muratori operated as quiet luxury. If you knew, you knew.
16:27But after tonight, we want everyone everywhere to know.
16:32That's why they partnered with Maison Laveau, the premier perfumer in Paris, for Muratori's first ever fragrance that captures the exclusivity and quality of the brand.
16:43Muratori Paradiso.
16:46And to commemorate this iconic pairing, we have a surprise to screen for you tonight.
16:57We are proud to present the world premiere of Muratori Paradiso.
17:02Muratori Paradiso.
17:12What are you doing?
17:13Shhh, it's about to start.
17:15I saw it and it's great.
17:19Thanks a lot.
17:32I want you, only you, only you, I want you, I want you, you, you, you, you, you, you, you.
17:57Pretty romantic, isn't it?
18:00Don't look at me like that.
18:02I don't know what you mean.
18:06Like I'm still wearing Taurus braids.
18:10This is over.
18:15Still on vacation.
18:18And you look incredible.
18:22I don't know what you mean.
18:29I'm still on vacation.
18:30Here we go.
18:31Here we go.
18:31Here we go.
18:32I want you, only you.
19:02I want you, only you.
19:32Congratulations.
19:33It's a good film.
19:47You don't have to say that.
19:49Audiences always tell the truth.
19:51They loved it.
19:53It's your film.
19:54Your name is on it.
19:56Your name should be as well.
19:59Though part of me is glad it isn't.
20:02I'm just relieved it's over.
20:05I wasn't even going to show it.
20:07Emily went over my head, so...
20:09How did that feel?
20:12I overstepped.
20:14It was your set.
20:15I should have respected that.
20:16I'm sorry.
20:20So where'd you come?
20:21To watch me fail?
20:23Maybe.
20:25Or maybe I hoped you'd prove me wrong.
20:28And you did.
20:29You're talented, Sylvie.
20:31And you can do this.
20:32We can do this together.
20:34A partnership.
20:35You can shadow me.
20:36You can take more classes and do whatever you want.
20:39You're a director.
20:41No, I'm not a director.
20:44And this isn't a partnership.
20:51My time in Rome has made me realize how important the partnership with my husband is.
20:57So I guess I should thank you for helping me see that.
21:02You're running away from me.
21:04No, I'm running towards something.
21:09Bye, Giancarlo.
21:14Oh, and by the way, you're right.
21:17My name should be on that film.
21:32Oh, Antonia, is everything okay?
21:36Did they restock the Prosecco?
21:37Everything is perfect.
21:39I just wanted to thank you for tonight.
21:41It's okay.
21:42Umberto would have loved this.
21:45Urni, Marcello.
21:47He was so proud of where he was from, and to see it being embraced like this, it's...
21:52It's exactly what you would have wanted.
21:54Well, it's been my honor.
21:56Thank you for entrusting me with your company.
21:58I've entrusted you with much more than that.
22:08Um, excuse me for just one moment.
22:10Sorry.
22:11I just came to congratulate you.
22:24The film is amazing.
22:26And I won't ever take your phone again.
22:28That was a bold move.
22:31Yeah, well, blame it on Rome.
22:34I mean, I can't even get a coffee in the morning without shouting at the barista over a crowd.
22:38I mean, they really make you work for it here.
22:40I guess it rubbed off on me.
22:42You're becoming so Italian.
22:45What?
22:46Well, maybe not.
22:47But you've more than proved yourself here.
22:51Luke told me about the Boucheron meeting.
22:53I've been neglecting things in Paris for too long, so...
22:57Assuming all goes well with this lunch, I think...
23:02It's time I left the Rome office in your hands.
23:04And only your hands.
23:06Oh, my God.
23:09Do you mean it?
23:10Oh, my God, thank you.
23:14Grazie.
23:24Meritori made Vogue.com, Harper's Bazaar, and Women's Wear Daily.
23:28Tatler even picked it up.
23:29Tatler?
23:30Now I'm impressed.
23:32And?
23:33Fragrance pre-sales have exploded since last night.
23:35It's going to sell out for the first run by the end of the day.
23:38Amazing!
23:39We should talk to Antoine about producing a new batch.
23:41Oh, yes.
23:42And make sure he destroys all evidence that the hottest new fragrance in fashion was made
23:46for a diaper bag.
23:47Yeah, yeah.
23:48Oh!
23:49This is Marcello right now.
23:50One sec.
23:52Ciao!
23:53What's up?
23:54We've got an issue in Solitano.
23:55You should probably get down here.
23:57You should probably get down here.
24:01one sec.
24:02I'll just go run.
24:03Wait, it's been gone!
24:04Go!
24:05Go!
24:06Go!
24:07Go!
24:08Go!
24:09Go!
24:10Go!
24:11Go!
24:12Hey, girly gang, I'm back.
24:13Hey, girly gang, I'm back, and I'm here to let you know that the Luxury Games are gatekeeping
24:29once again.
24:30But this time, I kind of get it, because this place is stunning.
24:34So here are my top five tips for your trip to Solitano, Italy.
24:38Oh!
24:39Oh, sorry, excuse me.
24:40Hey, do you know where I can buy a t-shirt?
24:42Like, is there a gift shop?
24:43What?
24:44No.
24:45Emily!
24:46What's going on?
24:47I think we went viral.
24:48They all just started showing up.
24:49Hi.
24:50Sorry, excuse me.
24:51Um, how did you hear about this place?
24:52Well, it's all over Instagram and TikTok, and Tatler.
24:53Tatler tattled.
24:54Yes.
24:55It looks so cute online, but it's kind of a tourist.
24:56Yeah.
24:57Yeah.
24:58Yeah.
24:59Yeah.
25:00Yeah.
25:01Yeah.
25:02Yeah.
25:03Yeah.
25:04Yeah.
25:05Yeah.
25:06Yeah.
25:07Yeah.
25:08Yeah.
25:09Yeah.
25:10Yeah.
25:11Yeah.
25:12Yeah.
25:13Yeah.
25:14Yeah.
25:15Yeah.
25:16Where can I go piss here?
25:17They won't let anyone go at the coffee shop.
25:19Some lot were going by the ruins, but look pretty nasty already.
25:22nasty already. Just please don't pee anywhere that there's not a bathroom. Do you mind the place?
25:33Emily!
25:36Mama, God must live. Mama. There are buses back on my lawn. They're live streaming in the factory.
25:43And our goats, they're in shock. Okay, I know this is all a lot, you know, but... No,
25:48you ruined Solitano. It was paradise and now it's Disneyland. Mama, calm down. It's not that bad.
25:54Yeah, all we need to do is just get them all out. They're all posting. We may be able to get rid
26:01of these ones, but more will come. Like, like zombies. That's why I never wanted to do any
26:08marketing. A beautiful sanctuary has lost. I don't understand. You are fired!
26:25Wait, Antonia! Not when she's this upset.
26:38Mmm. Enjoy.
26:45Isn't it beautiful? I missed you. The houseboat is so lonely.
26:53I've missed you as well. Oh.
26:55We've been very busy in Rome and I'm not sure when I'll be back in Paris.
27:00That's the wonderful thing about having a houseboat. Home can be anywhere.
27:04Here. Here.
27:13It's just an idea. Luke, what's the matter?
27:17Nothing, I dropped my phone. No, it's right there. Luke.
27:20Luke, please stop saying my name, please. Luke, is that you?
27:25Luke, what?
27:30Bianca. Hey.
27:32Crazy, what are you doing here?
27:34Good to see you. I'm having lunch with my father.
27:37Okay. Where's this?
27:42Oh, yeah.
27:46They're stuck all day in that convent, like, so I thought it would be nice.
27:52You know, the sunshine, the wind.
27:56You're so sweet.
27:58Hey, ciao, sister. What's your name?
28:00Sister?
28:02Luke.
28:03Luke.
28:04Who is this?
28:06This? Her? Uh, colleague.
28:08Oh, look, you don't have to be so formal.
28:11I'm his girlfriend.
28:13Bianca.
28:14I'm his girlfriend.
28:16In Paris.
28:17We live together.
28:20So you like to live, hmm?
28:20No, no.
28:22Excuse me.
28:23I did things with you I've never done for a man before.
28:27Things?
28:27You weren't it only for my bavanzatini?
28:29What things did she do?
28:31You know what?
28:32You forget about bavanza.
28:33You forget about me.
28:34You're fired.
28:36Marianne, wait.
28:37I can explain.
28:38Marianne, please, don't go.
28:40You've got what you wanted, didn't you?
28:42To help it.
28:45Marianne!
28:53She's right.
29:07I ruined this perfect place.
29:10I'm sorry.
29:11It's just a bunch of tourists.
29:13They'll go away eventually.
29:18I should be thanking you, really.
29:20You've done me a huge favor.
29:23Thanks to the fragrance launch,
29:25JVMA just topped their offer.
29:28What?
29:30They just called me an hour ago.
29:32Have you been talking to JVMA this entire time?
29:35Of course.
29:35I never stopped negotiating.
29:39Why didn't you tell me that?
29:41Did you think that I would fail?
29:43No.
29:44Did you want me to fail?
29:45You didn't fail.
29:46You succeeded in making my mother realize
29:48there isn't anything to hold on to here.
29:50But that wasn't the plan.
29:53I don't know.
29:54Her plan was for JVMA to drop their offer.
29:57So all this time you were just rooting against me?
30:01Why couldn't you just be honest from the beginning?
30:04Because in order for one of us to win,
30:08someone had to lose.
30:12Maybe we both did.
30:14Emily, wait.
30:15Congratulations.
30:20Emily.
30:25There are bricks in the wall
30:28We are building a park of lies, yet we're nodules on the land.
30:48I do know every riot is a step in the dark, but if we stay, we will break.
31:04We cut down.
31:05We will break.
31:10We will break.
31:14We will break.
31:17We will break.
31:22So, you've heard?
31:37You've heard.
31:45So, this is terrible for our prospects in the city.
31:49Muratore was our biggest client and I'm not sure where we go from here.
31:56It takes time. Rome wasn't built in a day.
32:00And yet, it only took you one day to destroy it.
32:03We still have other clients. Intimisimi was a success and Bavazza.
32:08But Bavazza, yeah, they are no longer a client in Rome or in Paris.
32:16Yes, this is why I called you all here.
32:21Our clients in Rome are fleeing and our clients in Paris aren't happy.
32:25So, I'm closing the Rome office.
32:31No.
32:33No.
32:34What?
32:35It's the right decision.
32:38And Marcello can come visit you in Paris.
32:41Oh, I'm not so sure I'll be seeing him again.
32:44You blew that up too?
32:46How we gotta get her out of Rome before she knocks down the Colosseum?
32:50What?
32:51What?
32:52How we gotta get her out of Rome.
33:13I failed.
33:18I failed.
33:22Some would say you succeeded too well.
33:27Would you say that?
33:31I would say no one could have predicted this.
33:37I was so excited to run my own office.
33:40Yes.
33:43One day you will.
33:45But it's important in life to know when to cut your losses.
33:50Besides, I need my Emily in Paris.
34:10I need to put my heart in front of you.
34:14Royal subjects.
34:16Don't say a word.
34:17I have a royal secret.
34:20Don't tell.
34:21But this is the most adorable town I've ever seen.
34:26It's the perfect, charming village the Italians don't want you to know about.
34:33But if this gets 10,000 likes, I'll drop a pin.
34:40And for the fun, since we're young.
34:46Weekend retail.
34:50To find the smile.
34:54I prefer to tell you.
34:57I've failed to lose my heart.
35:05I've failed to lose my heart.
35:10Oh, I'd rather, I'd rather, I'd rather vis fight theört umpity.
35:15I'd rather hug a tum all of you.
35:20Like the pig's heart.
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