00:00Hi everyone, my name is Christy Wong. I'm currently living in Los Angeles.
00:04I'm a union producer. I'm also a founder of Ticklottom I'm Sin.
00:09And also our company is currently operating a few influencers.
00:14How would you define Dashape drama and how it's different from traditional series?
00:19From my perspective, short drama right now is a trend.
00:23So especially after the pandemic, everybody's entertainment,
00:27we transfer from the traditional entertainment to watch the movies in theater to the phone.
00:34So everybody wants to watch the TikTok and the short content through the phone.
00:39What is different from traditional ones?
00:42The difference is like compared to traditional series,
00:45like the pace is much faster and the beats is much faster.
00:50You can catch whatever you want, especially everybody is quite busy in the world.
00:56Why do you think short dramas have become so popular and what makes them resonate with the audience?
01:02I think why it becomes so popular because people, they don't want to invest too much time
01:10and to do want to spend too much time in the theater.
01:13Because like right now after pandemic, people wants to go out, like want to hang in with friends.
01:20So the only way after work, they want to spend time with family or like the individual time to watch the phone, watch the short drama.
01:31Is there a formula for creating a hit drama?
01:34No matter it's a short drama or it's a traditional movie.
01:38So let's script it.
01:39This is a very important part.
01:40I always talk to my director and also my script writer.
01:45I think like the beat is really important and the hook is really important too, especially for the first 10 episodes.
01:52If you cannot like catch the audience's eyes in first 10 episodes, that means like the short dramas are done.
01:59It's not like the traditional movies. It's normally like about first 30 minutes to set up the hook, everything and to reach to the climate.
02:10Short drama is so different.
02:12Two things is really important.
02:14The first thing is the trailer.
02:15The second thing is first two episodes.
02:18How did you first get involved in the short drama industry?
02:21I had an experience with managing influencers before.
02:27So when we start to do the MSN company, so the first thing we started is to do the live streaming with the Latin influencer.
02:39They do live streaming, dancing, and also talking to the audience in the live streaming.
02:44And after that, I saw the talents, if they can do the live streaming in front of the camera, they also can acting.
02:51So we started to do the first Spanish movies with vertical and also horizontal platforms with a producer in PGA industry.
03:05That vertical series did so well because one of the influencers did bring the emotions, passions to the short drama.
03:14That's how I got into short drama.
03:17After that, I saw my vertical series and they really liked it.
03:23And then we started the first project together in Mexico City, like move our team from Los Angeles to Mexico City.
03:32Because the majority of our team are local person.
03:38So the production costs in Mexico City are pretty valuable.
03:42It's pretty much like 20-30k lower than the US market.
03:47The short drama you produce in Mexico City.
03:50So are those English short dramas?
03:52It's English and also Spanish.
03:54It depends on the platform.
03:56Some platforms, they prefer to shoot there for English content.
04:01But others, they prefer to do the Spanish content.
04:04I'm just curious, are there enough English-speaking actors and actresses in Mexico City?
04:09Yeah, they do.
04:10Actually, they do a lot.
04:12So in a really well-developed majority of people, there they are bilingual.
04:19You produce short drama in Spanish.
04:21And how is the market response?
04:23And what's your take on a Spanish-speaking market?
04:26The potential market is huge.
04:29Because there was traditional television really popular.
04:34The genre of the television is pretty similar like short drama.
04:39It's more like my billionaire husband something.
04:43I'm married to a CEO husband something.
04:45The genre is similar.
04:47Televisa is a platform in Mexico.
04:50It's a TV platform called Televisa.
04:53It has similar content.
04:55How can those Spanish-speaking vertical dramas compete with Televisa?
05:00Televisa, so people watch Televisa on TV, right?
05:04And our short drama, people watch it on the phone.
05:08So it's much easier.
05:10And in Mexico City, like the Wi-Fi is covered.
05:13So you can find the Wi-Fi everywhere.
05:16It's really convenient.
05:18And another thing is, I think Televisa versions, it's more for older people.
05:25And for short drama, like it's more for young audience.
05:29How do you see the future of short drama?
05:32I think the future is unpredictable because I cannot see like a short drama will replace the
05:40traditional entertainment, traditional film industry.
05:43But I think they're going to find a way to collaborate with short drama.
05:48The traditional entertainment is going to collaborate with short drama in the future for sure.
05:53Just take Disney, collaborate with Drama Box example.
05:58I think more and more big platforms will realize that short drama will be a new way to show the content.
06:07So they're probably going to either merge a production company or develop a different department
06:14to create short drama for themselves.
06:16How do you see short drama combined with e-commerce?
06:19That's my goal.
06:21I mean, we're still developing that.
06:23We're thinking about to do the product placement like the traditional entertainment film industry.
06:30We can do the product placement in a short drama.
06:33Like when you see like the t-shirt, you really like it and you want to click and add it to the cart
06:40and you can directly buy at the end.
06:43That's my goal.
06:44You can do shopping and you can do like a branding exposure in short drama.
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