00:00hello and welcome to this special show meet the game changers my name is pankaj mishra from one
00:05india and today we are joined by sidhan suri founder and ceo of urban harvest and deliver it
00:13two ventures reshaping how india thinks about supply chains sustainable sourcing and last mile
00:20delivery welcome to the show mr suri thank you thank you thank you for having me pleasure
00:27sidhan tell us first of all about these two names deliver it by urban harvest
00:37yeah so uh deliver it is a platform where small uh medium and large scale large size restaurants can
00:46come and order from the app whatever they want and require to run and run a restaurant efficiently
00:54uh we provide them it's a quick commerce platform where ordering to delivery takes happens in four
01:01hours as compared to a traditional distribution or an unorganized distribution model that takes
01:09around one days to two to three days to deliver the product that has been ordered whereas we do
01:16within four hours they have an option to explore across different brands categories and different
01:25types of products that they would want uh to run the restaurant um so we provide them a catalog discovery
01:34where they're not only restrict to buying a single type of a product only urban harvest is the name of the
01:42products that we manufacture in-house since it's a platform where we sell all types of products and
01:49whatever products we feel that we can make better for our customers we manufacture it under the brand
01:55name of urban harvest so urban harvest is a product and deliver it is a plan okay okay so basically both
02:02are uh complementing each other i would say yes a nice business idea there sudhan you are a young
02:11entrepreneur and uh discipline fiscal prudence a lot of things go hand in hand in making of an
02:20entrepreneur your company also has grown despite tough learning curves what did you get wrong in the first
02:27year if i may ask and how did you fix it in the coming years in the initial years of the company
02:36when things when you are at a smaller scale and you at that point of time feel that things are going
02:42on for you but at that time you also need to understand that you know you need to be prepared
02:48for the things that that are going to come at you not towards that's going to straightly come at you
02:55with all the force that they can uh you it's your responsibility to make yourself uh capable enough
03:05to face these things so during the initial of the organization we uh everyone not not myself everyone
03:13feels that their their business model is the best business model they don't uh need the people around
03:20themselves don't need to teach them how to run the business but we also need to understand at that
03:26point of time that uh if a a different perspective towards your business is also needed to understand
03:34what all problems you might face going forward so that might be the biggest learning that uh that or the biggest
03:43thing that we uh we understood that every you should be able to unlearn every day and learn new things
03:52about your own business uh well put i would say because this is something that irrespective of any
04:00entrepreneurial uh event that you are part of uh this helps a lot unlearn and learn also
04:08uh you know a long-term execution and long-term planning also is uh a choice and a balance between
04:15vision and execution if uh every founder's life is a battle between the two vision and execution
04:23which one do you struggle with more if i may ask see you cannot execute without having a vision
04:30and without uh without a vision so vision comes first execution comes second so uh sometimes it takes
04:39weeks sometimes it take months and sometimes it takes years sometimes it's just a fraction of second
04:44that you also have to visualize and you also have to execute at the same point of time there are people
04:50who will always trust that you whatever you have visualized uh you can execute that's a superpower that
05:02people think an entrepreneur has but uh no one has it you have to understand that uh it's your
05:11responsibility to execute whatever you have visualized to the customers or to your shareholders or to the
05:20people in the team so you always have you will always struggle with it but uh it's not difficult
05:28to overcome those struggles you just need to have the it that uh this needs to happen uh either way so
05:40both of them cannot exist without each other but both of them are necessary to be a necessary part of
05:46the whole process right fair enough fair enough so when it comes to leadership that is something that
05:53a leader has to cultivate more leaders and how do you build a leadership team around the founder
06:00and what are the three four types of leaders every startup needs see uh everyone around though in the
06:10core team or the management team should have a few characteristics that define that should define
06:15them one is they should have very very high level of integrity uh because because if you're not
06:21truthful to yourself or to your characters you cannot be truthful to the business that you are a part of
06:29uh secondly you need to have a very very high level of intellect by intellect i do not mean bookish
06:36knowledge or execution knowledge by intellect i mean that you need to understand the whole
06:42circumstances around you at that point of time uh people you need to understand people how which people
06:50you need to trust upon what responsibilities needs to be allocated so i i tell everyone that uh a founder or
06:59a ce ceo at a later stage should be a very very good capital allocator in the company he should allocate
07:08capital to print leaders within the organization and give them a free hand to execute in their own
07:15personal style but their own personal style should be uh should be around the company's broader culture
07:25that we need to incorporate in other people so we feel that everyone should be i think there are always
07:32going to be different type of people around you but they all need to be aligned that the outcome should
07:38be what everyone expects everyone someone should not have a different outcome towards the business or
07:44towards life absolutely you know siddhant there is a common saying in journalistic newsrooms
07:53parallels which is uh the editor should uh wake up before its team and begin his day and uh he should
08:01also go to bed after his team has packed up and has finished the day's work as a company's scale the
08:09founder must also upgrade faster than the company and its employees also so how do you do that personally if i may ask
08:16see uh you need to accept your flaws uh you can be a founder or any person in the company you need to accept
08:27that these are the things that are wrong with you and you you need to work on them uh in that process of
08:35working on them uh your energy becomes infectious to other people so uh once you start upgrading yourself you
08:44start eliminating people who are not upgrading yourself around you so uh you always need to work on yourself
08:53every day you need to be better than you were yesterday and you need to first be truthful to
08:59yourself that see these are the problems i need to work on and then work on them with all due honesty it
09:06deserves and with all the hard work that you can put into working on the flaws that you have
09:12mm-hmm and hopefully uh you you become a good uh leader or a management going forward so that has what
09:23worked out uh ever to being truthful to yourself absolutely absolutely one final question sidhan before
09:30i let you go uh what does success mean to you today compared to when you started and what is one
09:38principle you have learned that feels timeless still works for you
09:44earlier success was uh that uh a good business gets created a good company gets created
09:53but at this point of time success for me success is in there being capable enough to enable people
10:02around you to love to do what they love and it's a privilege to have that opportunity to have people
10:12around me and enable them because someone also helped me in doing what i what i always wanted to do and
10:20gave me a free hand to do so if uh it's a privilege to be at that point in life that i could also give
10:27certain opportunities to give certain opportunities to people around me to do what they have in the
10:30organization itself and one timeless uh uh principle that i've always stuck towards is that survival is your
10:41mode if you survive long enough uh you will succeed so always think that uh at in a growing business things
10:52can go wrong but you need to survive that day so that you wake up the next day and you have a business
11:00to take care of so that's the one sustainability yeah absolutely sidhan the sustainability sustenance is
11:09something that uh one needs to aim for thank you so much for speaking to one india sidhant we really
11:14appreciate your time and inputs here and our best wishes to you and your team for doing uh what you have set
11:21out to do so that was the sidhan suri founder and ceo of urban harvest and deliver it to ventures reshaping
11:31how india thinks about supply chains sustainable sourcing and last mile delivery thanks for watching
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