Meet The Game Changers | Sidhantt Suri on Scaling DeliverIt, Startup Failures & Founder Leadership - video Dailymotion

Oneindia

In this episode of Meet The Game Changers, OneIndia’s Pankaj Mishra speaks with Sidhantt Suri, Founder & CEO of Urban Harvest and DeliverIt —ventures redefining supply chains, sustainable sourcing, and last-mile delivery in India’s fast-evolving consumption ecosystem.    Sidhantt shares the inside story of building DeliverIt, the mistakes that almost derailed the company in its early days, and how strategic corrections helped fuel its growth.  This conversation also dives into the founder’s dilemma of vision vs execution, how to build a winning leadership team, and what kind of leaders every startup needs to truly scale.    #MeetTheGameChangers  #SidhanttSuri  #DeliverIt  #UrbanHarvest  #StartupIndia  #EntrepreneurLife  #FounderJourney  #VisionVsExecution  #IndianStartups  #LogisticsTech  #SupplyChainInnovation  #SustainableBusiness  #OneIndia  #LeadershipLessons  #BusinessInterview  ~HT.410~ED.110~PR.282~

Transcript

00:00hello and welcome to this special show meet the game changers my name is pankaj mishra from one

00:05india and today we are joined by sidhan suri founder and ceo of urban harvest and deliver it

00:13two ventures reshaping how india thinks about supply chains sustainable sourcing and last mile

00:20delivery welcome to the show mr suri thank you thank you thank you for having me pleasure

00:27sidhan tell us first of all about these two names deliver it by urban harvest

00:37yeah so uh deliver it is a platform where small uh medium and large scale large size restaurants can

00:46come and order from the app whatever they want and require to run and run a restaurant efficiently

00:54uh we provide them it's a quick commerce platform where ordering to delivery takes happens in four

01:01hours as compared to a traditional distribution or an unorganized distribution model that takes

01:09around one days to two to three days to deliver the product that has been ordered whereas we do

01:16within four hours they have an option to explore across different brands categories and different

01:25types of products that they would want uh to run the restaurant um so we provide them a catalog discovery

01:34where they're not only restrict to buying a single type of a product only urban harvest is the name of the

01:42products that we manufacture in-house since it's a platform where we sell all types of products and

01:49whatever products we feel that we can make better for our customers we manufacture it under the brand

01:55name of urban harvest so urban harvest is a product and deliver it is a plan okay okay so basically both

02:02are uh complementing each other i would say yes a nice business idea there sudhan you are a young

02:11entrepreneur and uh discipline fiscal prudence a lot of things go hand in hand in making of an

02:20entrepreneur your company also has grown despite tough learning curves what did you get wrong in the first

02:27year if i may ask and how did you fix it in the coming years in the initial years of the company

02:36when things when you are at a smaller scale and you at that point of time feel that things are going

02:42on for you but at that time you also need to understand that you know you need to be prepared

02:48for the things that that are going to come at you not towards that's going to straightly come at you

02:55with all the force that they can uh you it's your responsibility to make yourself uh capable enough

03:05to face these things so during the initial of the organization we uh everyone not not myself everyone

03:13feels that their their business model is the best business model they don't uh need the people around

03:20themselves don't need to teach them how to run the business but we also need to understand at that

03:26point of time that uh if a a different perspective towards your business is also needed to understand

03:34what all problems you might face going forward so that might be the biggest learning that uh that or the biggest

03:43thing that we uh we understood that every you should be able to unlearn every day and learn new things

03:52about your own business uh well put i would say because this is something that irrespective of any

04:00entrepreneurial uh event that you are part of uh this helps a lot unlearn and learn also

04:08uh you know a long-term execution and long-term planning also is uh a choice and a balance between

04:15vision and execution if uh every founder's life is a battle between the two vision and execution

04:23which one do you struggle with more if i may ask see you cannot execute without having a vision

04:30and without uh without a vision so vision comes first execution comes second so uh sometimes it takes

04:39weeks sometimes it take months and sometimes it takes years sometimes it's just a fraction of second

04:44that you also have to visualize and you also have to execute at the same point of time there are people

04:50who will always trust that you whatever you have visualized uh you can execute that's a superpower that

05:02people think an entrepreneur has but uh no one has it you have to understand that uh it's your

05:11responsibility to execute whatever you have visualized to the customers or to your shareholders or to the

05:20people in the team so you always have you will always struggle with it but uh it's not difficult

05:28to overcome those struggles you just need to have the it that uh this needs to happen uh either way so

05:40both of them cannot exist without each other but both of them are necessary to be a necessary part of

05:46the whole process right fair enough fair enough so when it comes to leadership that is something that

05:53a leader has to cultivate more leaders and how do you build a leadership team around the founder

06:00and what are the three four types of leaders every startup needs see uh everyone around though in the

06:10core team or the management team should have a few characteristics that define that should define

06:15them one is they should have very very high level of integrity uh because because if you're not

06:21truthful to yourself or to your characters you cannot be truthful to the business that you are a part of

06:29uh secondly you need to have a very very high level of intellect by intellect i do not mean bookish

06:36knowledge or execution knowledge by intellect i mean that you need to understand the whole

06:42circumstances around you at that point of time uh people you need to understand people how which people

06:50you need to trust upon what responsibilities needs to be allocated so i i tell everyone that uh a founder or

06:59a ce ceo at a later stage should be a very very good capital allocator in the company he should allocate

07:08capital to print leaders within the organization and give them a free hand to execute in their own

07:15personal style but their own personal style should be uh should be around the company's broader culture

07:25that we need to incorporate in other people so we feel that everyone should be i think there are always

07:32going to be different type of people around you but they all need to be aligned that the outcome should

07:38be what everyone expects everyone someone should not have a different outcome towards the business or

07:44towards life absolutely you know siddhant there is a common saying in journalistic newsrooms

07:53parallels which is uh the editor should uh wake up before its team and begin his day and uh he should

08:01also go to bed after his team has packed up and has finished the day's work as a company's scale the

08:09founder must also upgrade faster than the company and its employees also so how do you do that personally if i may ask

08:16see uh you need to accept your flaws uh you can be a founder or any person in the company you need to accept

08:27that these are the things that are wrong with you and you you need to work on them uh in that process of

08:35working on them uh your energy becomes infectious to other people so uh once you start upgrading yourself you

08:44start eliminating people who are not upgrading yourself around you so uh you always need to work on yourself

08:53every day you need to be better than you were yesterday and you need to first be truthful to

08:59yourself that see these are the problems i need to work on and then work on them with all due honesty it

09:06deserves and with all the hard work that you can put into working on the flaws that you have

09:12mm-hmm and hopefully uh you you become a good uh leader or a management going forward so that has what

09:23worked out uh ever to being truthful to yourself absolutely absolutely one final question sidhan before

09:30i let you go uh what does success mean to you today compared to when you started and what is one

09:38principle you have learned that feels timeless still works for you

09:44earlier success was uh that uh a good business gets created a good company gets created

09:53but at this point of time success for me success is in there being capable enough to enable people

10:02around you to love to do what they love and it's a privilege to have that opportunity to have people

10:12around me and enable them because someone also helped me in doing what i what i always wanted to do and

10:20gave me a free hand to do so if uh it's a privilege to be at that point in life that i could also give

10:27certain opportunities to give certain opportunities to people around me to do what they have in the

10:30organization itself and one timeless uh uh principle that i've always stuck towards is that survival is your

10:41mode if you survive long enough uh you will succeed so always think that uh at in a growing business things

10:52can go wrong but you need to survive that day so that you wake up the next day and you have a business

11:00to take care of so that's the one sustainability yeah absolutely sidhan the sustainability sustenance is

11:09something that uh one needs to aim for thank you so much for speaking to one india sidhant we really

11:14appreciate your time and inputs here and our best wishes to you and your team for doing uh what you have set

11:21out to do so that was the sidhan suri founder and ceo of urban harvest and deliver it to ventures reshaping

11:31how india thinks about supply chains sustainable sourcing and last mile delivery thanks for watching

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Meet The Game Changers | Sidhantt Suri on Scaling DeliverIt, Startup Failures & Founder Leadership

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