Pharrell Williams: Su primera colección para Louis Vuitton

GQ Mexico

Pharrell Williams muestra sus primeros diseños como director creativo de Louis Vuitton Menswear, mientras revela algunos detalles de su proceso creativo, su inspiración y lo que podemos esperar de él al frente de la maison.

Transcript

00:00This is an atelier, and these are 10 of my favorite items

00:05from my first collection.

00:06And then, let's add HQ.

00:08I was going to say, and by the way, I'm Pharrell.

00:15The way that I design, the way I've always designed,

00:17is from the perspective of the consumer.

00:20And it's interesting because I have specific tastes,

00:23but at the same time, I also want it

00:25to be a bit democratic, you know, like a fragrance.

00:27It's always going to smell different on someone else.

00:29The balancing act there is like, what moves me,

00:32but at the same time, can allow another person

00:35and this particular item to take on a life of its own

00:39and an identity of its own.

00:43These are the millionaires.

00:44We start working on them, and I made me wrong,

00:46but I think it was the end of 03, and they came out in 04.

00:51I met Mark at the 57th Street opening of LV,

00:55and I came in with one of his silk scarves,

00:58Murakami silk scarf, like around my face,

01:01like on some hood shit.

01:02Obviously, you know, I'm not a gangster,

01:04but I always love like pulling certain things.

01:07I'm a people watcher, pulling certain things

01:09and incorporating it my way.

01:11He was like, I like your sunglasses.

01:13Do you want to come make some?

01:14And I was like, well, yeah, but Nego made these.

01:18Can we bring them?

01:19And he was like, yeah, so we started working then,

01:20and I think, technically, it's been like 20 years.

01:25I hate when they put stuff in here,

01:26because I always wanted to like slouch down.

01:30So one of the things I wanted to do when I got here

01:32is I definitely wanted to work on the bags.

01:34I took inspiration from Canal Street.

01:37When you feel this,

01:41and I know you guys don't want to do this,

01:42but look, when have you ever seen a Louis bag do that?

01:44What does it feel like?

01:46Butter.

01:47Come on.

01:48This is like, you know what I'm saying?

01:50It's a different vibe.

01:52So we just leveled it up.

01:54Now, we still make the canvas ones,

01:56but still at that price point.

01:57And then when you go in the store,

01:59you're not going to see this like laying around.

02:00You got to go in the back like you would on Canal Street.

02:03And then you get the laminate and you look at it

02:05and you like choose.

02:06The difference is this is really soft,

02:08crushed, buttery leather.

02:10And when it goes to production,

02:11it's going to be like two times as soft than this.

02:13But I want people to know like you've leveled up.

02:15This is a level up.

02:17Virgil said his first memory of LV

02:19was you carrying that coin purse.

02:21Are you honoring him in any way with this collection?

02:23Yeah, we're honoring him.

02:24I mean, there are things in there that are

02:26kind of like I'm collaborating with his spirit.

02:29You know, when he passed and they did his last show,

02:32it's surreal because you're seeing his work.

02:34You're feeling the taste of his music.

02:36You're seeing the taste of his clothes

02:38and the different people that are walking in the show.

02:40That was a crazy feeling.

02:41So it's like this weird, energetic connection

02:45that continues and I'm just honored.

02:52I wanted to concentrate on like eye shapes

02:54for sunglasses first.

02:56Usually people concentrate on frames,

02:58but I want to make it so that like wherever the lens is

03:00on your face makes you more of like a character

03:03whenever you take a photo.

03:04I wanted you to be able to like put these on

03:07and literally it's like looking at a filter.

03:11Surprisingly, they work on everyone.

03:13There's a reason why Wayfarers work the way they do.

03:15It's the frame, but it's also the shape.

03:17Aviators too, it just works.

03:19How do you do that?

03:22Some sketches, also some references.

03:25Chopping at the bit until you feel like you got it.

03:28What's the price point on those going to be?

03:31I don't be thinking about the prices.

03:33That's not my appointment.

03:36I know you don't want to put the other ones on.

03:38No, you want me to?

03:39Yeah, I really do, yeah.

03:42I really do.

03:47I mean, it's a specific thing.

03:50You got to see the other ones we did

03:51with the pearls like even taller.

03:53It's a lot like making music.

03:55There's the basis.

03:56There's the other integral parts.

03:58And then there's like the way you finish it.

04:00Just a little touch of this or a little touch of that.

04:02And accessories to me do that.

04:04Every phase and every step is just as important

04:07as the beginning.

04:12I'm excited about this because one, I like camo.

04:15Two, one of the things that I wanted to do when I got here

04:18was I wanted to use Damier as like a canvas

04:21to like communicate certain ideas.

04:23So we created Damoflage, like DigiCam.

04:26It's called Damoflage.

04:28Damier is the chessboard pattern

04:31that you see on LB products sometimes.

04:34It's like actually more classic.

04:35And so I wanted to bring it back

04:37and do it in a different kind of way.

04:39This one is mine.

04:40It says the sun is shining on us,

04:41but on the back of all the other ones

04:43that will be commercially available,

04:44it will say lovers.

04:45I just wanted to give love and respect back to a city

04:49that has been showing me so much love,

04:51you know, for like 30 years

04:52since I've been in the music industry.

04:54Never ever dreamt that I would ever be able

04:56to touch the Eiffel Tower

04:57and the idea that like some of my friends are giants here

05:01and they've been holding me up for so many years.

05:03When I got this appointment, I'm like,

05:05man, I gotta give back the love

05:08because we want you to be very clear that this ain't no war.

05:11This is the exact opposite.

05:12This is love.

05:13It's love standing here.

05:15Just like a big overcoat in Damier,

05:21but just the vibe, though, bro.

05:24I don't know how anybody else starts,

05:25but I like silhouettes first.

05:27The details were very important to me,

05:29working on all the key components,

05:31trying to raise the bar for the codes.

05:38These are super comfy,

05:39but I got some other slides that y'all gotta see.

05:41It's crazy.

05:43And, you know, the Damier print, obviously,

05:46but they're like super comfy.

05:47This particular pair is just a sample,

05:49so this is just the one we launched.

05:51Who will wear them?

05:52I don't know.

05:53I can't tell you.

05:54I'm not the person that can afford it.

05:55They're a pretty buck.

05:58I design and create and aspire for the person who is the customer, right?

06:06Someone that has disposable income.

06:08They probably go to, like, celebrations and events.

06:11I want that category to be, like, a lifestyle.

06:14Then there is comfort.

06:16Not just leisure, but clothes that are comfortable to put on.

06:19You know, you hop in your whip and you go to the gas station for whatever,

06:23or you go to Whole Foods to go get milk,

06:26or whatever it is that you're doing.

06:28You need to be comfortable.

06:29So there's that mode.

06:31Then there is resort.

06:33This person, more than likely, if you have that disposable income,

06:36what are you thinking about and what's convenient for you during your vacation?

06:40Then the fourth category is sport, different sports that you're enthusiastic about,

06:45whether it's, like, rugby, which we made, like, leather rugbies.

06:48A lot of thin leather coming.

06:49A lot of thin leather and things that you look at and you think,

06:51oh, those are khakis.

06:52No, there's khakis, but then there's a thin leather version.

06:55Lastly are the core staples.

06:57Those are the things that, like, we get excited about,

07:00that we know that we're going to be able to bring back over and over again.

07:02Every season, you're going to be able to walk in there and get another flavor,

07:05another material exploration.

07:07The synonym for luxury should be convenience.

07:10That's luxury to me.

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