Jessica owns the most popular Christmas tree lot in Hudson Springs, but when a big-city marketing executive moves a big box store into the area and starts selling trees, Jessica finds her business in jeopardy.
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Short filmTranscript
00:00:00Thank you so much for watching.
00:01:00The state of mind.
00:01:01Every day is a chance to take one step closer to where you want to be in your career.
00:01:07Today is a gift.
00:01:09Manhattan.
00:01:11We are not in Manhattan anymore.
00:01:13Now eat that purdy.
00:01:23Excuse me, are there a Starbucks around here?
00:01:26Nope, but there's a Dottie's around the corner.
00:01:28Only two stars on Yelp.
00:01:30Oh, this is the best place in town.
00:01:32You gonna trust us or you gonna trust your phone?
00:01:34I guess I'll take your word for it.
00:01:36Can I get you guys anything?
00:01:37Uh, I'll have a bear claw.
00:01:40Uh, make that two.
00:01:42All right.
00:01:43And a cruller.
00:01:45Okay.
00:01:45And I'll have an orange juice, uh, no pulp.
00:01:47Okay.
00:01:50Sure.
00:01:51You got it.
00:01:52Well, he did say anything.
00:02:00There you go, hon.
00:02:04Hey.
00:02:05What can I get you?
00:02:06Um, do you have an Ethiopian roast?
00:02:11Nope.
00:02:12Um, Sumatra?
00:02:13I don't think so.
00:02:15What do you have?
00:02:17Coffee.
00:02:18Sounds perfect.
00:02:21Oh, you wouldn't happen to have soy?
00:02:23Never mind.
00:02:31Visiting family in the area?
00:02:33I'm here on a job.
00:02:34Till Christmas, probably.
00:02:36Oh, before I forget, um, could I get two bear claws, a cruller, and an O.J. no pulp, please?
00:02:44You met Earl and Felix, huh?
00:02:46Welcome to Hudson Springs.
00:02:49And you are?
00:02:50Clay.
00:02:52Well, Clay, I'll get you a to-go box.
00:03:03Hey.
00:03:03Oh, she's a beauty, Delaney.
00:03:08Thanks, boss lady.
00:03:10All right, Scott.
00:03:11You can smile.
00:03:13The holiday season has officially begun.
00:03:15Hey, uh, Halloween was my thing.
00:03:17Christmas was always yours.
00:03:18Oh, I guess I get that from Dad.
00:03:20Oh, he sure did love this season.
00:03:21This first Christmas without him is going to be a lot easier with you two here.
00:03:26I'm so glad we're together.
00:03:28I mean, you know, you're just itchy to get back at work.
00:03:31No, Mom.
00:03:31I wanted to be here.
00:03:33I mean, we all know how important this season is for the farm's survival, and I'd hate for
00:03:37us to have to sell the place.
00:03:38Oh, come on, Scott.
00:03:39We'll be fine.
00:03:40We always do well during the holidays.
00:03:43I know.
00:03:43All I'm saying is the bottom line is now my responsibility.
00:03:46Well, people don't just come here to buy a tree.
00:03:49They come for the Christmas tradition.
00:03:51The experience.
00:03:53Just like Dad used to say.
00:03:54Which is my specialty.
00:03:57Art and commerce, which is why I am so proud of you both.
00:04:02Now get to work.
00:04:04Yep.
00:04:04Yes, ma'am.
00:04:04You have your Norris?
00:04:15Claymore from corporate.
00:04:17Oh, no.
00:04:17What's wrong?
00:04:18Nothing's wrong.
00:04:19Oh, okay.
00:04:21Here, have a coffee.
00:04:23Oh.
00:04:23HQ set me up here last minute to help with the launch.
00:04:26Are you ready to help me make this store hit by Christmas?
00:04:29Yeah.
00:04:31Yeah.
00:04:32But I'm not sure about anybody else.
00:04:34People around here aren't exactly thrilled about HGS opening up in Hudson Springs.
00:04:38Another reason why I'm here.
00:04:39I saw the market research.
00:04:40There's some resistance we'll need to overcome.
00:04:42But if there's one thing I know how to do, it's get people in the door.
00:04:45I hope so, because we open in two hours.
00:04:47And trust me, the people of Hudson Springs will come around when they realize our wide selection
00:04:51and low, low prices can't be beaten.
00:04:53You know, he's not exactly like the commercials.
00:04:55Yeah, that's what I was going for.
00:04:56Follow me, Xavier.
00:04:57Uh, what's all this?
00:05:00Our first sales promotion.
00:05:02Christmas trees.
00:05:03Mm-hmm.
00:05:04You know it.
00:05:06Let's set up a tree pen over here.
00:05:0750 by 50 should do it.
00:05:10Hey, can you line up the trees by size?
00:05:11Small, medium, large, and jumbo?
00:05:14Wow.
00:05:14Uh, those prices are so, uh, low.
00:05:18These trees are a proven loss leader.
00:05:19They're bringing the customers.
00:05:21Sales go up.
00:05:22Corporate's happy.
00:05:23We look like heroes.
00:05:24I don't think that's going to work.
00:05:26Yeah, it works all the time.
00:05:27Proofs in the spreadsheet.
00:05:29Let's put a dozen inflatable trees out front, the ones that light up.
00:05:32And where can I set up home base, Xavier?
00:05:33Um.
00:05:35Hi, it's so nice to see you.
00:05:36I've got a cookie for you.
00:05:38And some cider.
00:05:40Hello there.
00:05:40Got some hot cider.
00:05:43Yeah, there you go.
00:05:44Enjoy.
00:05:46Thank you very much.
00:05:48Oh, my goodness gracious.
00:05:52Jessica.
00:05:53Jessica, we can't pay the bills with farm animals.
00:06:02Nobody likes free hot dogs?
00:06:05I like free hot dogs.
00:06:11It's a tree.
00:06:13Just pick one and come on into the store.
00:06:16Come on.
00:06:17I don't get it.
00:06:21Route 12 is flowing in traffic.
00:06:24Nobody shops for Christmas trees around here?
00:06:26We do.
00:06:27But mostly from local farms where you can pick your own tree.
00:06:30Like my friends at Robert's family.
00:06:31They own a farm three miles down the road and grow the trees right on property.
00:06:34You know, I've been going there ever since I was a kid.
00:06:38I can still remember the first time I helped my dad cut our very own Christmas tree.
00:06:41Cut?
00:06:42Like with a saw?
00:06:43Yeah.
00:06:44Because that sounds incredibly old-fashioned.
00:06:46Why didn't you tell me about this before?
00:06:48About my childhoods?
00:06:50Well, the farm.
00:06:51Xavier.
00:06:52Oh, you didn't ask.
00:06:54Huh.
00:06:56It's Robert's farm.
00:06:58It's not in the marketing research.
00:07:00All right.
00:07:05Where are you going?
00:07:06Well, if people around here would rather buy their trees from some farm than enjoy the low-cost and convenience of a pre-cut tree, I need to know why.
00:07:30You need a hand?
00:07:38Oh, a loved one.
00:07:39Thanks.
00:07:40Oh.
00:07:41Nice-looking tree.
00:07:43They all are here.
00:07:45Whoa.
00:07:46Nice comes with a price.
00:07:48It's a once-a-year thing.
00:07:49Kids love it.
00:07:51I just wish I didn't have to haul it home.
00:07:54They don't deliver?
00:07:55It's a small farm.
00:07:56I guess they don't have the manpower.
00:07:59Thanks again for the help.
00:08:00Have a happy holidays.
00:08:01You too.
00:08:03So, when you were born, your mom and dad planted a sapling in our grove.
00:08:09And guess what?
00:08:10What?
00:08:11Now that tree is all grown up, just like you, except it's grown into a big, beautiful Christmas tree.
00:08:18Isn't that cool?
00:08:19Yeah.
00:08:21Do you still have the slip number?
00:08:23I've been keeping it safe for eight years.
00:08:28Oh.
00:08:28Okay, so this one is five rows across and six rows back.
00:08:34And if you have any trouble finding it at all, come find me.
00:08:38Let's go.
00:08:39Yay.
00:08:40Have fun.
00:08:41There you go.
00:08:47Enjoy.
00:08:50Cider.
00:08:51Let me know if you need anything.
00:08:52Okay.
00:08:52I'll see.
00:09:14Good.
00:09:16Bye.
00:09:17Oh my gosh I am so sorry are you okay? I'm fine. Are you sure? I'm okay really. Okay. Aren't you
00:09:32supposed to yell timber when you chop down a tree? Nobody really does that. Wish I had known but at
00:09:37least I can take assaulted by a Christmas tree off my bucket list now. Well in that case you're
00:09:41welcome. I'm Clay. Oh um Jessica. Oh you have a little pine needle in your hair. Thanks. So I take it
00:09:55you're not from around here? Not even close. New York. This is New York. Sorry I mean the city
00:10:03Manhattan. Just checking out some local spots. Well you have come to the right place because this
00:10:09farm is the place in Hudson Springs during the holiday. I can see that. Excuse me. My boss. Sure.
00:10:24Clay it's Marsha. I'm watching the video feed from the store and it's not exactly bustling.
00:10:28Would you agree? A slow start I know but Hudson Springs is a bit old-fashioned. I'll need a little
00:10:35one more time to win people over. Jessica? Oh we're having a little trouble finding our tree.
00:10:41Oh sure. Um let me uh let me just see your slip number here. Okay. Yeah. It's this way.
00:10:48Maybe our market research wasn't exactly accurate. I need you to do your own on the ground recon.
00:10:58Hang around supermarkets, barbershops, town hall meetings. Find out what's making them hesitate.
00:11:04I'm already on it. That's what I'd like to hear.
00:11:07Better than free hot dogs boss. A little marketing research goes a long way. Had a couple of college
00:11:33kids home for the holidays working for tips and we have our army. You are a marketing maestro. I'm just
00:11:39getting warmed up. Uh what's this? Second part of my plan. They're here to interview you. Uh me? I-I-I-you're
00:11:48the face of Hudson Springs new HGS store right? Yeah. A few talking points. Make sure you mention the
00:11:55free delivery. Okay? Don't be nervous. You'll do great. Yeah. Excuse me a sec. Yeah. Clay. Yeah. How are you?
00:12:05Thank you for coming. It's nice to meet you. Yeah. Free delivery. Free delivery.
00:12:12Hmm. Hey, how come Xavier didn't show? He never misses opening day. I don't know. He didn't text me
00:12:22back. Is he still looking for a job? We should just hire him, Scott. No. Our payroll is stretched thin
00:12:27enough as it is. Hi. I am proud to be part of the harvest team here at the new location on Route 12.
00:12:36Xavier? We are bringing lots of local jobs and not to mention a wide selection of plants and gardening
00:12:43supplies. You have got to be kidding me. Oh no, not kidding. Xavier Norris, manager, harvest garden
00:12:50supplies has it right there on the TV. Yes, thank you. Yeah, for pointing that out. I can't believe
00:12:55he didn't tell me this. What a traitor. Come on, you can't blame the poor guy. I mean, he's been looking
00:13:00for a job for ages. For our grand opening, we are giving away free hot dogs and balloons for the kids
00:13:06and not to mention, um, free deliveries for all of our Christmas trees. Okay. Well,
00:13:13I would have hired him if I knew he was just going to stab us in the back like this. Maybe listen to
00:13:18your big sis next time. So come on down and see for yourself what harvest garden supplies is all about.
00:13:26You heard the man. Exciting stuff going on down here at Route 12. Why would City Hall let a superstore
00:13:33like Harvest set up in Hudson Spring? It's the way of the world. Big chain stores are just popping up
00:13:38everywhere. Yeah, and putting mom and pop operations like ours out of business. Look, I'm sure there are
00:13:43plenty of customers to go around. How are you not more worried about this? A lot of our customers have
00:13:48to drive past that atrocity to get here. Look, our farm is special to people. We make memories. That
00:13:55matters. Our customers are not going to stop coming here just to save a few bucks. You're right.
00:14:04You know I'm right.
00:14:07She's a beauty. Enjoy her. Happy holidays.
00:14:12Are you noticing anything different today? Um, you shaved? Talking about the farm?
00:14:19It's not exactly bustling. So? It's a weekday. It's always slower on the weekdays. No, we had 25% more
00:14:25customers on the same weekday last year. Only difference now is Harvest Garden Supply is three
00:14:31miles down the road. And they sell trees too. I'm sure it is just a coincidence. Everybody knows we have the
00:14:37best trees. Period. Hey, let's go or we'll be late. If I know anything, it is Hudson Springs and Christmas trees.
00:14:46We'll be fine.
00:14:49We'll be fine.
00:14:53We'll now open the meeting up to public comments.
00:14:56Mayor Barnes, I thought this new big box store was supposed to fix everything.
00:15:01Now, we can't even afford Santa's Village? I mean, what am I supposed to tell my kids?
00:15:11Look, I am disappointed about Santa's Village too. This is just going to take time. HGS will bring people
00:15:20from all over our county and those tax dollars are going to flow into the city. This time next year,
00:15:27will see us with an amazing Christmas spectacle like this town has never seen.
00:15:36We gotta say something. What do you mean we?
00:15:40Mayor Barnes? Uh, Delaney? Watson? Hey. As, as you know, I work over at the Roberts Farm. Also,
00:15:46side note, my band Later Alligator plays every Tuesday night at Riley's. Would love to see you all
00:15:51there. Come check us out. Now, many of you know my best friend, Jessica.
00:16:03Now, she has something to say about this whole harvest garden cinch.
00:16:07I do? Yes, you do. I do. I do.
00:16:10Um, Mayor Barnes. I understand why council approved a superstore in Hudson Springs. I do. We need jobs,
00:16:26especially now. But I think what Bob is trying to say is how important the spirit of Christmas is
00:16:34to the folks of Hudson Springs. People from our county and beyond visit us because of how special
00:16:42our community is. Our mom and pop businesses go above and beyond to make the holidays so magical.
00:16:51So, regardless of the bottom line, council has to support our community's holiday efforts. We have to
00:16:58ensure that our mom and pop businesses, our families, and our neighbors survive to next year.
00:17:06Yeah. And not superstores like HGS. Am I right? Yeah. Yes.
00:17:15Oh, sorry. Oh, it's you. Clay, right? I see you again, Jessica.
00:17:21The last cookie's yours. I couldn't. I insist. It's the least I can do for almost taking you out
00:17:27with the Christmas tree. I have a crazy idea. Timber.
00:17:41So, what brings you here? Work. I'm, uh, here for a while on a project.
00:17:45I'm at the town hall. Oh, uh, I wanted to get a feel for Hudson Springs. See who its movers and
00:17:51shakers are. Are these meetings always so lively? Almost never. I run my family's business,
00:18:00so I like to come to stay informed. Oh yeah? What business is that?
00:18:03Jess, what do you think? Oh, hello there. Hi, I'm Clay. Delaney, am I, uh, interrupting?
00:18:14Okay, what do you think about a county-wide boycott of Harvest? You know, power to the people,
00:18:18stick it to the man. Maybe if no one shops there, they'll just shut down and leave. Do those things
00:18:22actually work? Yeah, it does. Unless Harvest has enough funds to ride it out. Well, we're not spending
00:18:27a dime at that corporate atrocity. Am I right, you guys? Right? I should get going. Um, it was nice
00:18:34running into you. Again. You too. Something you want to tell me? No. You don't want to share anything?
00:18:46Nope. Nothing just happened just now. I didn't see anything happen.
00:18:50Uh-huh. He's gorgeous. This was one of the first trees my dad planted when he started this grove
00:19:0130 years ago. In a way, putting it outside the train museum will be like a tribute to him.
00:19:06A wonderful idea. Folks around here sure miss him. Me too. Send me over an estimate that I can get
00:19:14approved. It's just a formality. Ah, that's a relief. With all the budget cuts lately, I was worried.
00:19:21I am doing my best to keep a few of the town's traditions. The bean counters at City Hall know
00:19:26that it's just not the holidays without a tree from the Roberts Farm to light up our museum.
00:19:32I couldn't agree more. Thank you, Ms. Mayor. Thank you.
00:19:44Oh, here. Let me help you with those. Oh, thank you. That's very nice. No problem at all.
00:19:54Um, yeah, my car's right here. So, I'm new in town. Is this the best market around here?
00:20:00Oh, well, it should be. I've been, I've been coming here for 40 years.
00:20:06Really? Yep. Seems a little pricey compared to the big and safe by the highway.
00:20:10That store is huge. I can't find a darn thing. Plus, everybody knows me here.
00:20:15Ah, must be nice. Checkout clerk at my local market back home. Always acts like he's never
00:20:21seen me before. Where's home for you? New York City. I'm here till around Christmas for work.
00:20:27Well, alone in a new place at the holidays, that can't be easy. That's the job.
00:20:33Well, you seem too nice to be from the city. We're having a little tree trimming,
00:20:39and I'd love for you to join us. That's very kind of you to offer,
00:20:42but I wouldn't want to impose. Oh, small town hospitality, honey. You would not be imposing.
00:20:49It would be fun to meet a real Husband Springs family. Well, so come on over. No,
00:20:54just slip down the road. You can follow me in my car. Okay. Sure. Sounds good.
00:21:03All right. Hey, how come Xavier didn't show? Uh, because I didn't invite him.
00:21:08What? After what he did? Scott, it's tradition. Yeah.
00:21:12I'm home, and I brought a new friend.
00:21:21This young man was helping me with my groceries, and we just started chatting,
00:21:25and oh, I didn't even get your name. It's Clay from Manhattan.
00:21:28Oh, you two know each other? Hmm. We met a couple times.
00:21:34I think this makes a third. Right, Jess? No. What an amazing coincidence.
00:21:41Okay, well, just take these groceries, and you just take them into the kitchen.
00:21:45I can't remember the last time my whole family did something together like this.
00:21:54Even at the holidays? We used to, but over the years, everyone got so busy with work and travel.
00:22:00It's become impossible to get us all together. Oh, well, that's a shame. Yeah. It is.
00:22:08How long have you had the farm? Uh, my grandfather bought this land 80 years ago,
00:22:16and then my dad ran this place until he passed this spring. I'm sorry.
00:22:20Thanks. We are doing everything we can to try to keep this place running.
00:22:26From what I saw the other day, you're doing quite well. We're getting by. But you know,
00:22:31family farms are a dying breed, and each year seems to get harder than the last.
00:22:34And now that Horrible Harvest superstores luring customers away using gimmicks like cheap trees
00:22:39and free delivery. You don't offer free delivery? Seems like something people would want.
00:22:44Yeah, but we'd have to hire more people. Maybe we should.
00:22:48What, uh, what kind of business are you in, Clay? Meat? Oh, uh, marketing. Finding ways to attract
00:22:58customers is my forte. Oh, sounds like we should hire you. Yeah, that's an excellent idea, right?
00:23:03Hmm? I'm sure Clay has more important things to do than help us out with our little farm.
00:23:09Honestly, I wish I could, but my plate's overloaded. Yes, it is. Sounds to me like this is the first
00:23:15time you've ever faced some real competition. Yeah. The good news is people around here know and trust
00:23:21your brand, so my advice would be to up your game and get creative. Yeah, but how? We don't have
00:23:26harvest deep pockets. Anyone can throw money at a problem, but if you're creative, you don't need to
00:23:31spend big bucks to get people to shop here. You could be right. Feel free to bounce ideas off me
00:23:37anytime. Oh, isn't that nice of you to offer? Isn't it, Jeff? Yes. Yes, it is. It's very nice. Thank you.
00:23:50Clay, do you have your Christmas tree yet?
00:23:51I do not. Okay, let's go. Please excuse my mom. She is a little nosy, but she means well.
00:24:00She's so sweet, and I envy the closeness you all have. I've forgotten how nice being
00:24:05around family at the holidays can be. Well, in case you hadn't noticed, we love Christmas.
00:24:09Me too, but it's been a long time since I've really felt the holiday spirit.
00:24:14Well, maybe this year will be different. Maybe.
00:24:19So, do you see a tree you like? I probably shouldn't get one. My hotel room's pretty cramped as it is.
00:24:25Oh, come on. What better way to get into the holiday spirit than a Christmas tree in your room?
00:24:30I think the fire marshal might disagree with you, but, uh, okay. That one.
00:24:36Ah, a fine choice. Oh, no, no, no. It's on the house. I mean, farm. Just consider it a thank you
00:24:46for all the business advice, and for almost taking you out with that tree.
00:24:49You sure? Yes. Just don't tell my brother. I'll have it sent over tomorrow.
00:24:56I thought you don't deliver. As of tonight, we do. Anything to compete, right?
00:25:00Let me guess. That'll be your delivery truck. Most likely, yes.
00:25:05Yes. Ah, my dad loved that truck. He named it Sheila after my grandma Sheila.
00:25:12I promised him I would take care of it. And the farm.
00:25:16This place means a lot to you. Yeah. Well, all of my favorite memories growing up happened here.
00:25:23Especially the ones with my dad. He taught me everything I know about farming and livestock and
00:25:30agriculture. I am determined to keep this farm going.
00:25:38So, how are you liking Hudson Springs?
00:25:41I haven't really had a chance to explore much yet, but I like it so far.
00:25:47I'm glad.
00:25:48Do you think maybe you could give me a local tour of the town sometime? I mean, if you're not too busy.
00:25:57No, I suppose I could. Yeah. I mean, if you're new to town, you should see the town.
00:26:02Yeah. Uh, Friday night at 7.
00:26:07Works for me.
00:26:07Perfect. Great.
00:26:12Thanks again for tonight.
00:26:14Of course.
00:26:38Here's your tree, delivered freely thanks to you. Till Friday, Jessica.
00:26:53Jessica Roberts, delivering a tree to a guy and giving him a tour. I must say, I'm impressed.
00:26:59I'm just being welcoming.
00:27:00He's new to town and he seemed kind.
00:27:02And?
00:27:03I'm smart. Oh.
00:27:06Okay. Okay. He's cute too.
00:27:08I think it was sweet of him to give us that advice on how to compete with Harvest.
00:27:11So I am just showing him around town.
00:27:13Sure.
00:27:13It's not a date or anything.
00:27:15It is so a date.
00:27:15Not a date.
00:27:16Huge date.
00:27:16Not a date.
00:27:17Yeah.
00:27:17Jessica Roberts, seriously? You do realize that-
00:27:20That her farm is our main competition?
00:27:24Of course I do.
00:27:25Now?
00:27:27I honestly had no idea that was her farm until I walked into their house and
00:27:30there she was.
00:27:33I mean, what are the odds?
00:27:36Okay, so what did she say when you told her you work at HGS?
00:27:42Oh no.
00:27:44You didn't tell her.
00:27:45I wanted to.
00:27:46Really, I did.
00:27:48But I was having such a good time getting to know her and her family.
00:27:51I just couldn't find the right moment.
00:27:54She's going to be so mad.
00:27:55Or maybe she'll have such an amazing time on our date she'll see it's only business and not only it.
00:28:06Oh, you're serious?
00:28:08Yeah, no.
00:28:09You don't know the Roberts family like I do.
00:28:11You have to tell her soon.
00:28:14I know.
00:28:15I will.
00:28:19Soon.
00:28:19If it isn't Benedict Sherman.
00:28:27Um, okay.
00:28:28Hi to you, too.
00:28:29Would you be so kind, Sherman, to explain exactly why you would do a puff piece on Harvest Grand
00:28:34Opening instead of our town's local retailers?
00:28:37Yeah.
00:28:38Tipping the scales for a national chain is hardly fair.
00:28:41We thought it'd be a good story.
00:28:43A new retail business comes to Hudson Springs creating jobs at the holidays.
00:28:46How many Harvest gift cards do they bribe you with, to be honest?
00:28:50None.
00:28:52I swear.
00:28:54Well then, that's great news, right, Jess?
00:28:56That is great news.
00:28:58That means you can do a piece on our farm for free.
00:29:02And what is the newsworthy angle?
00:29:05A feel-good story about a local establishment that's been spreading holiday cheer for decades
00:29:09in the county, unlike Harvest.
00:29:12You need to make this right, Sherman.
00:29:14I doubt my producer will go for it.
00:29:16I mean, Sherman, Sherman, Sherman.
00:29:25Have you forgotten a certain favor I did for a certain classmate
00:29:28who couldn't get a date to senior prom?
00:29:30Well, I'm cashing in that favor now.
00:29:33Or I can share your story on your social media page.
00:29:36Okay, okay, okay, we'll make it happen.
00:29:38Today.
00:29:39I will call my crew right now.
00:29:40Just put your phone away.
00:29:42Please.
00:29:46Were you bluffing?
00:29:50Did I look like a bluff?
00:29:51I have no idea.
00:29:52I am just glad you were on my team.
00:29:54Always.
00:29:55There is no better way to kick off the Hudson County holiday season than with a trip to the Roberts
00:30:00family farm for a homegrown Christmas tree.
00:30:02This local treasure, off Route 12, sells beautiful Christmas trees and has been providing the
00:30:07community with plants and garden supplies for three generations.
00:30:10With me today is Jessica Roberts, who runs the farm.
00:30:13Jessica, why is this year's tree farm especially meaningful to you?
00:30:17Well, Sherman, that is a great question.
00:30:20Uh, my dad, Hal, ran this farm for over 30 years.
00:30:24He loved that our family farm was spreading holiday cheer all across the county, one tree at a time.
00:30:30Christmas is a tradition around here, and we need that in our community now more than ever, right?
00:30:34Right. She's good.
00:30:35Oh, Jessica, more than good. She's great. I loved their farm as a kid. I'm getting my tree there tomorrow.
00:30:45What?
00:30:45My dad always used to say, we don't just sell trees, we make memories. And I feel the exact same way.
00:30:53What a nice story.
00:30:54Oh, and one more thing. I just think it's important for your viewers to know that small local businesses,
00:31:01like our family farm, are the lifeblood of our community. We treat our customers like friends
00:31:08and neighbors because they are. That new HGS, it can't make the same claim. Do not fall for their
00:31:15gimmicks, okay?
00:31:16We just called you out.
00:31:17Just come on down to our family farm.
00:31:18It's okay. All part of the care.
00:31:20Oh, and mention Channel 4, and you'll get 10% off.
00:31:25In other news, as the year comes to a close, the mayor of Hudson Springs announced today
00:31:30our city faces severe budget cuts.
00:31:33It's our responsibility to spend wisely on our community's top priorities.
00:31:38Unfortunately, that means scaling back on some of our holiday traditions this year.
00:31:47As you can see, Ms. Mayor, we've hired over 30 sales associates so far, all from Hudson County.
00:31:51Yeah, I mean, I was looking for a job for over four months. Never thought I'd be a manager at an
00:31:56HGS Superstore.
00:31:57Well, that's fantastic. We could certainly use more taxpayers and shoppers around here.
00:32:02I saw that news story last night. Sounds grim.
00:32:05Well, everyone needs to tighten their belts, especially City Hall.
00:32:09She isn't always easy at the holidays. That's why we at Harvest want to help. Follow me.
00:32:13Looks like the news story gave us the bump we needed at the right time.
00:32:19Ten days before Christmas. Clay was right. You can compete without much money.
00:32:26Jessica? Hmm. It's for you. It's the mayor's office. Oh.
00:32:33Mayor Barnes, I was just about to call you. When would you like the tree sent over?
00:32:38Well, that's why I'm calling. It's not going to work out this year. I'm sorry.
00:32:43What do you mean? If it's the price, we can work something out.
00:32:48Uh, well, another vendor donated a tree.
00:32:51But I thought the tree we picked was perfect. I'm sorry, Jessica. We're just too cash strapped
00:32:55to turn it down. Please don't take it personally. Hopefully next year, we'll have the funds to
00:33:00be able to buy from you again. I hope so, too. Okay. Bye-bye.
00:33:13Don't look so glum. It's Friday night and you've got a hot date to get ready for.
00:33:17It is not a date. It's a tour.
00:33:19Sure. Sure. Whatever. With a cute guy who likes you. Come on.
00:33:28Jessica Roberts is going out. Finally.
00:33:30Hey, I date sometimes. Just not as often as you.
00:33:33Hey, at least I try.
00:33:36Okay. What about this?
00:33:38You look like a park ranger.
00:33:40I don't even know what that means.
00:33:41Oh. It's not a compliment.
00:33:43Out of my way.
00:33:44Okay. Okay. Nope. Nope.
00:33:49Nope. Definitely not. Wow. Uh, oh, wow. This might just work.
00:33:55Honestly, I know what to get you for Christmas.
00:33:58Really? That shirt?
00:33:59Trust me. Keep the jeans. Swap the top.
00:34:01Okay.
00:34:01Okay. Yeah. Okay.
00:34:05You look beautiful. I mean, you always do, just in a different way tonight. And, uh, let me stop talking.
00:34:12Thank you. For the compliment, I mean.
00:34:18Before we go, there's, there's something you should know.
00:34:22And truth comes out. You have a girlfriend.
00:34:26What? No.
00:34:26A wife? No.
00:34:28Four kids.
00:34:29What I wanted to tell you is...
00:34:36I'm not a fan of eggnog.
00:34:38I mean, some people love it. You might be one of them.
00:34:40Nothing wrong with that. I just, I wanted to put it out there from the start.
00:34:42Thank you. Thank you for your honesty.
00:34:45Great. Can we go now, Clay, from Manhattan?
00:34:50Yeah.
00:34:52Every moment of every day is an opportunity to convert, to convince, to sell.
00:35:01Or that. One of my business podcasts.
00:35:04No, no. Leave it on. I want to hear it.
00:35:08Every person you meet is a possible buyer.
00:35:11Maybe not today or tomorrow, but someday. Your contacts are your currency.
00:35:16This guy can't be serious.
00:35:18Everyone's buying or selling something, even if they don't know it.
00:35:22I don't know. Reducing everything to a transaction?
00:35:26What about being a good person? Giving back to the community?
00:35:30You can be successful in business and be a good person. You're proof of that.
00:35:34Thanks. I'd like to think so.
00:35:36As for me, I'm trying to make every day a win for the company.
00:35:39But I'm also trying to contribute to the community here so that everybody benefits.
00:35:44I can send you these podcasts if you want to stream some.
00:35:47I actually prefer the Claycast.
00:35:49You love what you do. It's cute.
00:35:58Okay, so pick your tour. You could have the official Hudson Springs tour featuring historical
00:36:04landmarks. Takes all of about three minutes. Or you can have the official Jessica Roberts tour
00:36:09featuring Jessica Roberts landmarks. You pick.
00:36:11The latter, definitely. Excellent choice, sir. Excellent choice.
00:36:18My first date, that was Brandon Marks. He took me to the train museum Christmas light up.
00:36:25Oh. I was 16.
00:36:28It was great, except for the fact that his parents came and stood behind us the entire time.
00:36:32Awkward. Yeah.
00:36:35Your mom's not following us, is she?
00:36:37No, not likely.
00:36:40It's a nice tradition.
00:36:42A tradition where, for the first time in decades, we will not be using a tree from the Roberts family farm.
00:36:48Oh?
00:36:49Yeah, someone donated a tree, so the city doesn't need to buy it from us.
00:36:52You can't blame him for taking a free tree.
00:36:55Oh, I know. I just hope to use the first tree my dad ever planted in the Grove.
00:37:00Oh, it would have been such a nice tribute to him, seeing it all lit up in the center of the community he loves so much.
00:37:07I'm so sorry that didn't work out.
00:37:10Me too.
00:37:14Evening, Clay.
00:37:15Yes.
00:37:16How you doing, fellas?
00:37:19You've been here a week, and you already know Earl and Felix?
00:37:22Hard not to. Their friendship's expensive, but I like those guys.
00:37:28Can I ask you something?
00:37:30Yeah.
00:37:31How is it you're still single?
00:37:33I think every guy in Hudson Springs would be after you.
00:37:36Oh, well, I don't know about that. Um, I don't know. I guess my family and the farm have just always come first.
00:37:43Especially when my dad needed help managing everything. I was happy to be here for him.
00:37:48Sounds like you sacrificed a lot.
00:37:50Didn't feel like a sacrifice.
00:37:54What about you? No big apple lady snapped you up yet?
00:37:59Not yet.
00:38:01I come from a family of workaholics.
00:38:03When we were kids, my dad sat us all down and said, kids, money isn't everything.
00:38:09It's the only thing.
00:38:10Yeah, so working hard and climbing the corporate ladder has always been the priority.
00:38:15Long hours, traveling lots for work, and an apartment I barely use except to sleep.
00:38:22You sound like a lot of fun.
00:38:23It's the big city way of life.
00:38:27So I guess Hudson Springs must feel like such a culture shock to you.
00:38:30At first, slowing down a little has been good for me.
00:38:33I'm seeing things I didn't realize I was missing.
00:38:37Fresh air, trees, conversations with a strong, smart, beautiful woman.
00:38:46I bet you say that to all the farm girls.
00:38:52Are you hungry?
00:38:53Yes.
00:38:54Let's eat.
00:38:55Okay.
00:39:00Hi, Jessica.
00:39:01How you doing, Clay?
00:39:03Wait, you're a regular already?
00:39:06I've seen him every morning this week, and most nights.
00:39:09Wow, and here I was thinking I was taking you someplace you've never been.
00:39:12Sorry, you just seem so excited to show me.
00:39:15Truth is, I'm hooked on her coffee.
00:39:16I might even have to have it shipped to New York.
00:39:19I mean, Manhattan.
00:39:23Why don't you two grab a seat?
00:39:24I'll bring you a couple glasses of wine.
00:39:26On the house.
00:39:27Wow, even Dottie likes you.
00:39:37I'd like to make a toast to that tree that almost knocked me down.
00:39:41If it hadn't, we may never have met.
00:39:44Aww.
00:39:45To the tree.
00:39:46And my negligence.
00:39:51By the way, I saw you on TV the other night.
00:39:52Oh, no.
00:39:54You did?
00:39:55What?
00:39:56You have a real screen presence.
00:39:58Oh, really?
00:40:00I was so nervous.
00:40:01I mean, I did get the message out.
00:40:02And the free press definitely helped, but we still need to up our game.
00:40:06Now, there's a site.
00:40:08Sherman!
00:40:08Hi!
00:40:09This is Clay.
00:40:10Clay?
00:40:11Oh, I know Clay.
00:40:12In fact, we did a story together just last week.
00:40:15Oh.
00:40:16Wait, is there anybody in this town you don't know?
00:40:19It's good to see you, Sherman.
00:40:22Mmm.
00:40:22This meatloaf is D-licious.
00:40:25Mmm.
00:40:27Wow.
00:40:28Yep.
00:40:28Um, it is really good to see you two rivals in peace talks.
00:40:34Enjoy your dinner.
00:40:35Okay.
00:40:36Peace talks?
00:40:39I didn't know we were at war.
00:40:41So, what was the story he did?
00:40:44Oh, it was nothing.
00:40:47Oh, come on.
00:40:48Tell me.
00:40:48Maybe I saw it.
00:40:54Clay?
00:40:58Promise you won't get mad.
00:41:00Why would I get mad?
00:41:04Okay.
00:41:05He did a story for me about a harvest garden supply.
00:41:14What?
00:41:15Wait, wait.
00:41:16Do you just...
00:41:16I wanted to tell you before, but it just didn't seem like a good time.
00:41:20And, uh...
00:41:21You work for Harvest?
00:41:25I'm a regional marketing director.
00:41:29They send me in to launch certain stores.
00:41:33You're funny.
00:41:34That's a...
00:41:35That's a really funny, really bad joke.
00:41:38I mean, you and Sherman know each other somehow.
00:41:41Please tell me you're kidding.
00:41:43I'm sorry.
00:41:46You're sorry?
00:41:48Why didn't you tell me?
00:41:50I wanted to.
00:41:52Really, I did.
00:41:53But you and Scott, and especially your friend Delaney, hate Harvest.
00:41:57And I thought that if I told you the truth, then you would never even give me a chance.
00:42:02So, you just omitted a pretty key part of yourself.
00:42:08I just wanted to get to know you.
00:42:10What for?
00:42:12What, so you could size up your competition?
00:42:15What, figure out our weaknesses so you could lure our customers away and beat us?
00:42:23Wow.
00:42:24No, that, of course not.
00:42:25But I...
00:42:25You seemed kind.
00:42:28And funny.
00:42:30And smart.
00:42:32Let me get there.
00:42:35I knew it was too good to be true.
00:42:52I can't believe this guy.
00:42:54I mean, in our own house, acting so polite and...
00:42:58and giving us business advice, that guy's got some nerve.
00:43:02I just wish he would have told me.
00:43:03Exactly.
00:43:04Instead of going on a date with you when he knew that it was our farm that he was stealing business from.
00:43:14Mom and I, we could tell that you were excited about him.
00:43:17We're always hoping that you're going to meet a great guy.
00:43:22Thanks.
00:43:22Me too.
00:43:24I swear, if I see Clay, I'm going to...
00:43:27You will do nothing, Scott.
00:43:29Let's just focus on what we have to do.
00:43:32Just like every year.
00:43:41See?
00:43:41I told you she'd be mad.
00:43:42It's not so much what she said, but how she looked at me.
00:43:47Like I betrayed her.
00:43:50I felt terrible keeping the truth from her.
00:43:53I still do.
00:43:54So what are you going to do?
00:43:56I don't know.
00:43:58Can't change how she feels about Harvest.
00:44:00Hopefully I can change how she feels about me.
00:44:18$22.99?
00:44:19How is that even possible?
00:44:22Not even a Northeastern fur.
00:44:25Won't last two weeks.
00:44:26Find what you're looking for?
00:44:35Uh, no thank you.
00:44:37I'm just browsing.
00:44:38I'm sorry about the other night.
00:44:45You have every right to be upset.
00:44:47I should have told you the truth sooner.
00:44:49But I didn't.
00:44:50Because I wanted you to like me for who I am,
00:44:52instead of prejudging me for who I work for.
00:44:54The Death Star.
00:44:55You mean.
00:44:56Did you know that Harvest started out as a small family farm just like yours?
00:45:01Wilbur Anderson, the founder, opened a small produce stand on a country road.
00:45:04It grew from there.
00:45:06He had those same small town values that people around here share.
00:45:10It's part of what appealed to me about the job.
00:45:13Building on his underdog story.
00:45:16Turning new customers and fans of the brand.
00:45:18That is a fan club I want no part of.
00:45:21You have every right to be Santa Nicole.
00:45:22But the competition between Harvest and your farm, that's business.
00:45:29This, between us, it's personal.
00:45:33Well, it all feels the same to me.
00:45:37I'm not trying to put you out of business.
00:45:40I'm just trying to get people to shop at this store.
00:45:43So we're competing.
00:45:44Big deal.
00:45:44Embrace the challenge and push yourself to win.
00:45:48You sound like your podcasts.
00:45:50And I don't need your patronizing advice.
00:45:54If you want to help us out, stop selling trees.
00:45:56I can't do that.
00:45:57I put a lot of my budget into that tree lot.
00:46:01It brings people into the store.
00:46:02That's my job.
00:46:03Selling low-grade trees and foreign-made gardening supplies.
00:46:07How noble.
00:46:09Our customers love our wide selection and low, low prices.
00:46:12Look, I didn't come here to debate the flimsy merits of the HGS business model.
00:46:18I'm here to see what I'm up against.
00:46:20So we can beat HGS.
00:46:21And you.
00:46:23I'll have to warn you.
00:46:24I'm not one to lose.
00:46:25But I wish you the best of luck anyway.
00:46:28Well, you too.
00:46:31That's a nice shirt.
00:46:34Very, very good color on you.
00:46:36Oh, I think it's lilac.
00:46:47Manager.
00:46:49Oh, you've been working so hard to find a job being there for your family.
00:46:53I'm so proud of you.
00:46:54Thanks, Annie.
00:46:56But, uh, Scott sure isn't.
00:46:58Think he'll ever forgive me?
00:47:00Oh.
00:47:01Savior, honey.
00:47:03Scott is navigating a whole new landscape of responsibilities at the farm now that dad is gone.
00:47:08And you are doing what is right for you and your future.
00:47:13We're family.
00:47:15Oh, you and Scott, you're gonna find your way.
00:47:18Just have a little patience.
00:47:19Thanks.
00:47:19Thanks.
00:47:23A concert?
00:47:24Yeah.
00:47:25Delaney's band is playing to raise money for sprucing up the train museum.
00:47:30Jessica thought it'd be good PR for our farm.
00:47:33Well, as part of this family, I would love to hang some up in the store.
00:47:37Oh, that's great, honey.
00:47:40Thanks for the chat, Annie.
00:47:42Oh, anytime.
00:47:43And say hello to your mother.
00:47:45Oh, I will.
00:47:50Who was that?
00:47:52Your best friend, Xavier.
00:47:54All right, everyone, let's hear it for Hudson Springs' very own Senior Singer Society.
00:48:20Now, I would like to thank Claymore and Xavier Norris from Harvest Garden Supply for donating
00:48:30this tree to the annual Hudson Spring Tree Lighting Ceremony and for throwing in the free delivery.
00:48:39Christmas just wouldn't be the same without your incredible generosity.
00:48:45Thank you, Mayor.
00:48:46It's our pleasure to help out such a wonderful community in a small way.
00:48:52I know we at Harvest are new to town, but so many of you have already stopped by the store
00:48:56and just love getting to know you, seeing firsthand what makes this place special.
00:49:01Harvest was founded on the same small town values you good people share,
00:49:05so we hope you'll give us a chance to earn your trust, your friendship, and your business.
00:49:17Yeah, right. I'm not falling for that corporate show.
00:49:19I don't know. He seems sincere.
00:49:22Well, what?
00:49:23Let the countdown begin in 10, 9, 8, 7, 6, 5, 4, 3, 2, 1.
00:49:35Good morning.
00:49:46Morning.
00:49:49What's this?
00:49:51So I was right.
00:49:53It was you and HGS that kept the town from buying my dad's tree.
00:49:57I'm sorry about that. I was just trying to protect the Hudson Springs tradition.
00:50:00I didn't know what it meant to your family. Or you. Honest. Benefit concert.
00:50:07Yeah. We're raising money to spruce up the trade museum. It's looking a little run down.
00:50:12The tree is nice, but we wanted to do something lasting.
00:50:17Concert's a smart idea.
00:50:19He says sarcastically.
00:50:20No, I mean it. We get some new people walking around the farm.
00:50:24Exposure and doing good for the town. It's a win-win.
00:50:26Hmm.
00:50:29So am I allowed to come to this?
00:50:31It's a free country. But if you do, bring cash. Lots of it.
00:50:39That tree donation was a solid PR move. Good job.
00:50:42Tree sales are up and so is everything else.
00:50:45It's an improvement, but it's a week before Christmas and the numbers still aren't where they need to be.
00:50:50Which is why I'm rolling out new reasons to come to HGS every day.
00:50:54Good. We're counting on you, Clay.
00:50:56I won't let you down.
00:51:09You're going to have a blast.
00:51:10I'm telling you.
00:51:11I'm looking forward to it.
00:51:13Hey, Scott.
00:51:15Xavier?
00:51:16I'm so sorry, guys, but we're actually we're totally sold out for the night.
00:51:20So what are you talking about? There's tons of space in there.
00:51:23No, no, not for Harvest guys. There isn't.
00:51:26We're just here to support the town like everybody else.
00:51:28Are you?
00:51:29And we thank you for that.
00:51:32Thank you very, very much.
00:51:34You're your two tickets, gentlemen, and you enjoy yourselves.
00:51:38Thanks, Annie.
00:51:38Okay.
00:51:40I didn't raise you to be rude. Xavier's your friend.
00:51:43I mean, when are you going to cut him some slack?
00:51:44Yeah, it's simple. When he stops working for the enemy.
00:51:46Oh, not everybody can go off to college and choose their career.
00:51:50Maybe you could be a little bit more understanding.
00:51:52Okay.
00:52:01I just found out we raised over a thousand dollars to help spruce up our train museum!
00:52:06Yeah!
00:52:08Now, none of this wouldn't have been possible to help my BFF, Jessica Roberts, and her farm.
00:52:13So show your love and come back and buy a Christmas tree!
00:52:15Yeah!
00:52:16Yeah!
00:52:16Woo!
00:52:17We can collect any place you find over at Harvest.
00:52:20That baby store is stealing business from mom and pop shops like this one.
00:52:24So if you really care about Hudson Springs, you'll boycott Harvest Garden and shop locals!
00:52:29I had nothing to do with that.
00:52:46It's okay.
00:52:47Uh, I'm all for free speech.
00:52:50So sticking out like a sore thumb just comes naturally to you, doesn't it?
00:52:54No idea what you mean.
00:52:56Someone should get you some flannels for Christmas.
00:52:58Oh, that's sad to know.
00:52:59Doubt you're on the nice list.
00:53:02Not yet, but I'm trying.
00:53:14I'm trying to get you some flannels for Christmas.
00:53:17Great turnout.
00:53:18I'm impressed.
00:53:20I'm going all in on my home turf advantage.
00:53:22See, around here, the holidays are about people coming together, not just buying stuff.
00:53:28You know your town.
00:53:30Underestimate me at your peril.
00:53:35Do you, uh, want to dance?
00:53:40With you?
00:53:42That was the idea?
00:53:42Yeah.
00:53:45I, I don't think so.
00:53:48I, I just, I don't, I don't think it'd be a good look, uh, you know, being seen dancing with
00:53:53Harvest Garden Supplies Regional Marketing Director.
00:53:56Yeah, yeah, I guess not.
00:53:58Yeah.
00:54:01What if I'm dancing and you just happen to be dancing in my general proximity?
00:54:09That'd be a better look?
00:54:11I suppose that could be okay.
00:54:15While I'm going to go dance now.
00:54:16There.
00:54:19By myself.
00:54:20Mm-hmm.
00:54:21Like that?
00:54:24Okay.
00:54:25Okay.
00:54:34Oh.
00:54:36Too close?
00:54:37I guess this is okay.
00:54:41Does this mean you're, uh, a little closer to forgiving me?
00:54:49No.
00:54:49No.
00:54:50We're just dancing.
00:54:52Uh-huh.
00:54:53Just dancing.
00:54:54Sure.
00:54:56Just dancing.
00:54:57Oh, look at those two.
00:55:07You just better not hurt her again.
00:55:08Oh.
00:55:10Come on.
00:55:11Let's dance.
00:55:14All right.
00:55:14Come on.
00:55:14Come on
00:55:29Wow, what's all this difference between selling a few trees and selling an experience
00:55:35What's up I'm coming to pick you up there's something you need to see harvest what else be outside in five
00:55:51Merry Christmas you guys. Here's a coupon for 10% off. Oh, oh, oh, oh happy holidays from HGS
00:55:58Oh
00:56:05This is grotesque
00:56:08grotesquely awesome and free
00:56:11People love free Christmas. What are you gonna do?
00:56:15The only thing we can
00:56:17We are going to out free Christmas them. You can do better than this. Watch me
00:56:23You go business Jess
00:56:28Okay, sweethearts little cider break. Thank you. Enjoy
00:56:43Jessica
00:56:45Oh, I know that look you're worried about something. Yeah, I'm worried about how we're gonna pay for all this
00:56:51Well, sometimes you have to spend money to make money
00:56:53I know except I just totaled up our expenses and we don't have the cash to make payroll this week and pay our mortgage
00:56:59We are going to sell more this year than we ever have of every yeah, but it's the holidays people need to be paid like today
00:57:06No Christmas is right around the corner
00:57:08Hmm
00:57:22Thank you
00:57:28Don't look at me like that Sheila
00:57:38You look shell-shocked this uh, well, this is so holiday tackler
00:57:52Yeah, I mean look it's no light show experience in a parking lot, but we do our best
00:57:57Extreme measures were taken to pay for it, but you know
00:58:03It's all worth it to see that look on your face. What kind of extreme measures?
00:58:07I'd rather not say
00:58:11But I have to get back to work because as you can see I have a lot of customers that I have to deal with
00:58:18Yeah, I should get back to work, too
00:58:20Good luck with this. Thanks. I mean, I don't think I'm gonna need it, but you know, thanks. Yeah, I can see that. Yeah
00:58:27Great. All right. All right. Bye. Bye
00:58:36Oh, oh, oh, oh, this is wonderful
00:58:40Now Christmas came to Hudson Springs after all mayor Barnes must have found some pennies in the town budget
00:58:47or
00:58:49Her favorite benefactor came through again
00:58:51It's a harvest palooza in here. Let's get out of here. Agreed. Yep. Stop you three
00:58:59This is very special for our town. I mean who cares who the sponsor is?
00:59:04Besides we've all been working very hard. We could use a break
00:59:11Oh, oh look free scarves. Oh, thank you very much
00:59:15Oh
00:59:17Lovely. No, absolutely not. I'm not wearing this
00:59:21Very soft
00:59:23What? I'm cold
00:59:27Elderly exemption
00:59:29Fine, but we're taking them to the Salvation Army the second we leave here. Oh, hey guys
00:59:34Hot cocoa anyone? Um, actually you can take your free beverages someplace else, Xavier
00:59:39My best. Sorry. I just thought since it was so cold you might like one. No, thank you, Xavier
00:59:43That's very nice of you. Don't mind him
00:59:50Cheers, Scott. There's real marshmallows on top
00:59:59Thank you
01:00:01Okay, cheers to marshmallows. Let's go have some fun
01:00:09Oh
01:00:15I can do that on my best day. Hi, thanks for coming. Hi, thank you. Okay
01:00:22Not my forte of mother
01:00:25Oh, mine like a conga line
01:00:39Hey
01:00:42Hey
01:00:44Glad you could make it
01:00:46My mom insisted
01:00:47Your mom, huh?
01:00:50So what'd you think of my event?
01:00:53Oh, did Harvest sponsor this show? I hardly noticed
01:00:58Very funny
01:01:00I mean if you wanted people to see the Harvest logo in their sleep tonight, you probably succeeded
01:01:06That is my job
01:01:06It pains me to say it, but you're very good at it
01:01:11I do have to ask
01:01:13Why didn't I see you out on the ice?
01:01:15Oh, I uh
01:01:17I'm not much of a skater
01:01:19Really?
01:01:20Hmm. Well, around here babies learn how to skate first, then walk
01:01:25Skating toddlers? I knew something was missing from this event
01:01:29Maybe next year
01:01:29Anyway, see you on the uh provobial battlefield
01:01:37Right
01:01:38Well, uh
01:01:40Thanks for coming out
01:01:43My mom insisted
01:01:44You need some help?
01:01:58What are you doing here?
01:01:59I heard you might need some more volunteers
01:02:02Wow, um, okay sure
01:02:05Heard from whom?
01:02:06Oh, sounds great fun
01:02:08I may have mentioned something to Xavier at the rink
01:02:11I thought maybe we could extend our truce just a little bit longer
01:02:15For good cause and all
01:02:18Okay
01:02:19Truce extension granted
01:02:23Now get to work
01:02:25Uh, yeah, those are gonna go right over there
01:02:28Okay
01:02:29Yep
01:02:30You said you wanted to work, so
01:02:33All of those
01:02:35And those
01:02:36Okay
01:02:38Go over there
01:02:59So, who wants to be interviewed first?
01:03:01You called the press?
01:03:02No
01:03:04I didn't, I swear
01:03:05What are you doing here, Sherman?
01:03:07Two rivals working together for the common good
01:03:10Now that is a newsworthy story
01:03:13I'll pass
01:03:15Not everything has to be a PR moment
01:03:18Are you sure?
01:03:20I'm sure if he's sure
01:03:23Go away, Sherman
01:03:24Suit yourselves
01:03:26Come on, Sam
01:03:28No
01:03:33It's amazing what people can do though
01:03:34When they work together to make things better
01:03:37For free, no less
01:03:40Do you have plans tonight?
01:03:41You tell me
01:03:47Are you sure we're allowed to be in here?
01:03:48Yes, the owner's an old friend
01:03:50One of the perks of small town life
01:03:53Now quit stalling and get out here
01:03:55Promise you won't laugh?
01:03:57Promise
01:03:58Oh
01:04:01Hey, you promised
01:04:02I'm sorry
01:04:05You are full of surprises, Jessica Roberts
01:04:08Oh, I figure you want to try to put in around here
01:04:11You gotta learn how to skate
01:04:13And you thought who better to be my instructor than you
01:04:15Exactly
01:04:15I have to admit it
01:04:20I have to admit it
01:04:22Hudson Springs is growing on me lately
01:04:24I can see why I never want to leave
01:04:26I'm surprised to hear you say that
01:04:28Sometimes I surprise myself
01:04:30Oh, this is the first chance I've had to get out and skate all season
01:04:35Just been working non-stop
01:04:37So I guess you're revving off on me too
01:04:40Workaholism can be contagious
01:04:42It's okay
01:04:43It's okay
01:04:43Now competing with you has forced me to hustle
01:04:47Which has been challenging but also fun
01:04:50Well, you're exceptional at it
01:04:54Being supremely mad at you is a great motivator
01:04:57So you're, uh, thinking on that anymore?
01:05:01I guess I realize
01:05:02All that stuff between us
01:05:08It's just business
01:05:10But this is, uh, personal
01:05:16Exactly
01:05:24Oh my gosh
01:05:25Oh my gosh
01:05:26Oh my gosh
01:05:26Oh my gosh
01:05:27Oh my gosh
01:05:27Are you okay?
01:05:27No
01:05:33I think I shattered my, uh, self-confidence
01:05:40I think I'm gonna need a few more lessons
01:05:43You got it
01:05:44You got it
01:05:49Hi honey
01:05:50So
01:05:55Well, you're in a good mood today
01:05:58What makes you think that?
01:05:59Well, for one thing
01:06:00You are glowing
01:06:02Am I?
01:06:03Huh
01:06:04I guess I'm just really happy about the sales
01:06:06And the fact that our fair is such a big hit
01:06:08Uh-huh
01:06:10Well, I'm happy you're happy no matter what
01:06:14Or who is behind it
01:06:16Hmm
01:06:25Let me guess
01:06:26You're picturing yourself in your new corner office
01:06:29Hmm?
01:06:30Oh, come on
01:06:30The new sales numbers are through the roof
01:06:32Your tactics worked
01:06:33Yeah
01:06:34We turned this around
01:06:35Looks like HGS is here to stay in Hudson Springs
01:06:38Cheers to that
01:06:41Listen, sorry if I doubted you by the way
01:06:42I had no idea I was working with a marketing genius
01:06:44I'm just doing my job
01:06:46Well, thank you
01:06:49Boom!
01:07:01Hey
01:07:03Mom said you want to talk to me
01:07:04Yeah, it's, um, it's about the books
01:07:07Well, don't look so glum
01:07:09Our sales have never been better
01:07:10But our expenses have never been higher
01:07:12We had to hire more staff
01:07:14Plus Santa
01:07:15Plus all the materials to build and paint everything
01:07:17Overtime
01:07:18It all adds up
01:07:20And unfortunately, no matter how well we do
01:07:22In these next two days before Christmas
01:07:24We're still going to be in the red
01:07:26But I sold Dad's truck
01:07:28And that helped
01:07:31But it wasn't enough
01:07:32Well, we'll have a sale
01:07:34We'll put the wreaths and poinsettias half off
01:07:36Oh, people love that
01:07:36They'll go crazy for it
01:07:37Jess, I think that we need to
01:07:39Talk about selling the farm
01:07:43Scott
01:07:44If we prepare it now
01:07:45We can have it on the market in time for spring
01:07:47There has to be another way
01:07:49And we could get another loan from the bank
01:07:51Call Mrs. Steingart
01:07:52I, I, I called her already
01:07:54And she said no
01:07:58I'm, I'm sorry
01:07:59I really am
01:08:01I've seen what you've managed to do here
01:08:03We all have
01:08:04And it was an incredibly valiant effort
01:08:07But at some point
01:08:09We have to face reality
01:08:14Look, I know that this is home for you
01:08:15But maybe this is a chance for something new
01:08:21Did you ever think maybe the farm was holding you back
01:08:23From having your own life
01:08:26I like my life here
01:08:27I know
01:08:29There's this whole world out there to explore
01:08:31Beyond this farm
01:08:32And beyond Hudson Springs
01:08:37What would dad say if he heard you talking like that?
01:08:40Dad is gone
01:08:43Jess
01:08:46We have to do what's right for us now
01:08:50Not him
01:08:50I'm sorry, Jess
01:09:12Have a good night
01:09:13There he is
01:09:15Marcia
01:09:17What are you doing here?
01:09:18Waiting to celebrate with you
01:09:21I wanted to come up and personally thank you for killing it with a launch year
01:09:25You had a slow start but after seeing the new numbers this morning
01:09:29Everyone from the home office is over the moon
01:09:32What can I say?
01:09:34I was inspired
01:09:35I'm recommending you for a promotion
01:09:37VP of marketing covering the entire southwest
01:09:41Congratulations
01:09:42I don't know what to say
01:09:46To your victory then?
01:09:48To my victory
01:09:52Oh, can we help you?
01:09:55Uh, excuse me
01:09:56I didn't mean to interrupt your celebration
01:09:59Jessica
01:10:01No need to explain
01:10:03You won
01:10:05We're selling the farm
01:10:06Why?
01:10:07Enjoy your night, Clay
01:10:17What was that about?
01:10:20Rather not talk about it
01:10:22Fair enough
01:10:23You must be dying to get back to the city
01:10:25Actually, Marcia
01:10:28Hudson Springs has grown on me
01:10:31Especially the people
01:10:32Really?
01:10:34Well, I'm sure I don't need to remind you that we answer to the board at HGS first and foremost
01:10:40Don't forget that
01:10:41What would Wilbur Anderson say if he heard you right now?
01:10:45Excuse me?
01:10:47Wilbur Anderson was a lot like the people around here
01:10:49He respected his customers
01:10:52I wonder if HGS has forgotten that
01:10:58What's so funny?
01:10:59Well, the way you were talking I actually started to believe that Wilbur Anderson was real
01:11:05What do you mean?
01:11:07Oh no
01:11:08You don't know
01:11:11Oh, Wilbur Anderson never existed
01:11:14He was created by Art Freeburg, a brilliant ad copy guy back in the 70s
01:11:21He made the whole thing up as a sales tactic
01:11:24I thought you knew
01:11:24Well, it just goes to show you
01:11:28You can sell ice to Alaskans if you tell them the right story
01:11:33Be back at the office tomorrow
01:11:36On Christmas Eve?
01:11:38Yes
01:11:39I want to get you up to speed on your new role before the new year
01:11:41A day ago, I was on top of the world
01:11:54And in a flash
01:11:57I am losing the farm and the first guy I saw a future with
01:12:02Some Christmas Eve
01:12:04You don't know that for sure
01:12:06There's still time, right?
01:12:07I'm talking about the farm or the guy?
01:12:09Maybe both
01:12:14Just talk to him
01:12:15No
01:12:18Hey, Jessica, it's me
01:12:21Clay
01:12:23I would really like to talk to you
01:12:26I know you're upset, but
01:12:28Hopefully you'll call me back
01:12:34Bye
01:12:38Listen to his voicemail
01:12:41Maybe he is
01:12:42I don't get it
01:12:44You were the one who forbade me from dating him
01:12:46I know, and I didn't want to like Clay
01:12:49But he clearly adores you and I doubt he'd ever want to hurt you or put your farm out of business
01:12:54He baited me into competing with him knowing he would win all along
01:12:58Oh stop
01:12:59If you're going to blame him, blame yourself too
01:13:01Because win or lose, you loved playing the game
01:13:03And it could have gotten ugly between you two, but it didn't
01:13:06Because you liked each other too much
01:13:08And maybe you'll lose the farm
01:13:12But are you really ready to lose him too?
01:13:16Jessica Roberts
01:13:17You deserve someone exceptional
01:13:21I don't know if that's Clay
01:13:23But you owe it to yourself to find out
01:13:27So talk to him one more time
01:13:29Then decide
01:13:29Hey, you wanted to see me, boss?
01:13:36I wanted to wish you good luck with the store
01:13:39My time's up here
01:13:40Wow, already?
01:13:42We built up local awareness
01:13:44Now it's up to you to maintain the HES brand in the area
01:13:48We put together a checklist of all the quarterly marketing must-dos
01:13:57It's been great working with you, Xavier
01:13:59Yeah, uh, you too
01:14:01I mean, you've taught me so much
01:14:03It's been an honor
01:14:12Merry Christmas
01:14:13You too
01:14:18The select few who make it to the top know that winning is everything
01:14:44Every day is a test of your will to compete
01:14:47Because if you aren't willing to do whatever it takes to win
01:15:13It's a test of your will to compete
01:15:20It's a test of your will to compete
01:15:36You okay?
01:15:39Not really
01:15:39I promised Dad I would take care of this place.
01:15:46If we sell, I'll always feel like I let him down.
01:15:53Not really a comedy moment, Mom.
01:15:56I know. It's just...
01:15:59I heard the same thing many times from your father.
01:16:04Why?
01:16:04He didn't want to let you down.
01:16:06Me?
01:16:07Yeah.
01:16:09He knew how much he cared about this place.
01:16:12So he put his heart and soul into it
01:16:15until his very last day.
01:16:18Bless his heart.
01:16:20I miss him so much.
01:16:23Yeah.
01:16:26Me too.
01:16:29And I know how proud he'd be
01:16:32of what you've managed to do here.
01:16:35Just like I am.
01:16:36I mean, you've done an incredible job.
01:16:37Thanks, Mom.
01:16:41Whatever happens to the farm,
01:16:44I just want you to be happy
01:16:45and to follow your heart
01:16:47wherever it takes you.
01:16:55Call that boy.
01:16:57See what's possible in the next chapter of your life.
01:17:00Because you know what?
01:17:01Ready or not, it's coming.
01:17:06I hate when you're right.
01:17:07I know.
01:17:08It's Clay.
01:17:21Leave a message.
01:17:23Hi, Clay.
01:17:24It's Jessica.
01:17:25I'm sure you're back at work already.
01:17:28Congratulations on your promotion.
01:17:30I didn't mean what I said yesterday.
01:17:33I really am happy for you, truly.
01:17:36You deserve it.
01:17:40Anyway, I was hoping we could talk.
01:17:42So please give me a call when you have a chance.
01:17:46Bye.
01:17:46Excuse me.
01:18:06Oh, hi.
01:18:07Sorry, we just closed.
01:18:09Oh, it's okay, I am.
01:18:10We're not here for a treat.
01:18:12Oh, are you lost?
01:18:13No, um, we're engaged.
01:18:16Oh!
01:18:17Well, um, congratulations.
01:18:21We're headed upstate to see some relatives,
01:18:22and along the way, we're looking at wedding venues.
01:18:25Everything in the city is so typical.
01:18:27And expensive.
01:18:28Hmm.
01:18:29I'm sorry to hear that.
01:18:31But why are you telling me all of this?
01:18:33We were here this morning, and this farm, it's...
01:18:36Exactly what we're looking for.
01:18:38Do you think the owner would ever rent that bar note for a wedding?
01:18:43Oh, I think they would.
01:18:47If you can put us in touch, that'd be awesome.
01:18:49Great news.
01:18:51You already are.
01:18:52Oh, night divine, oh, night, oh, night divine.
01:19:14Okay, okay, I'll talk to him.
01:19:17Hey.
01:19:24Hey.
01:19:27Look, I'm sorry I didn't tell you about the whole Harvest Job thing.
01:19:30I figured if I did, you'd try to talk me out of it.
01:19:33I mean, you're right about that.
01:19:36But I know that you needed a job, so...
01:19:40It's cool.
01:19:42Really?
01:19:43Yeah, really.
01:19:45You okay?
01:19:52Not yet.
01:19:54But I did find a way to save the farm.
01:19:56Really?
01:19:58Really.
01:19:59Well, I'm not surprised, my amazing boss lady.
01:20:02I guess it's Merry Christmas, after all.
01:20:04First Christmas without Dad.
01:20:11It's so good to have all my kiddos together.
01:20:14Oh, Mom.
01:20:15Family is everything.
01:20:18Thanks, Mom.
01:20:19We love you, too.
01:20:20Oh, Mom.
01:20:20Oh, Mom.
01:20:20Oh, Mom.
01:20:20Oh, Mom.
01:20:21Oh, Mom.
01:20:21Oh, Mom.
01:20:22Oh, Mom.
01:20:23Oh, Mom.
01:20:24Oh, Mom.
01:20:24Oh, Mom.
01:20:25Oh, Mom.
01:20:25Oh, Mom.
01:20:25Oh, Mom.
01:20:26Oh, Mom.
01:20:26Oh, Mom.
01:20:27Oh, Mom.
01:20:28Oh, Mom.
01:20:29Oh, Mom.
01:20:29Oh, Mom.
01:20:30Oh, Mom.
01:20:30Oh, Mom.
01:20:31Oh, Mom.
01:20:31Oh, Mom.
01:20:32Oh, Mom.
01:20:32Oh, Mom.
01:20:33Oh, Mom.
01:20:33Oh, Mom.
01:20:34Oh, Mom.
01:20:34Oh, Mom.
01:20:35Oh, Mom.
01:20:36Oh, Mom.
01:20:37Oh, Mom.
01:20:38Oh, Mom.
01:20:39Oh, Mom.
01:20:40Oh, Mom.
01:20:41Oh, Mom.
01:20:42Oh, Mom.
01:20:50Hello?
01:20:55Is somebody here?
01:21:03It's just me.
01:21:07What are you doing here?
01:21:09Waiting for you.
01:21:11To be honest, I thought you'd be home sooner.
01:21:13It's freezing out here.
01:21:16My dad's drunk.
01:21:18Merry Christmas.
01:21:23I-I-I don't understand.
01:21:27That truck meant so much to your dad and to you.
01:21:30I was on my way out of town, and...
01:21:33I realized I couldn't go without convincing you not to sell this place.
01:21:37Clay.
01:21:38It means too much to you and to your family and to this community,
01:21:41and if there's anything I can do to help get it back on track...
01:21:44Clay.
01:21:46We're not selling the farm.
01:21:47Oh.
01:21:50Okay.
01:21:51Good.
01:21:53Competing with you made me realize what I'm capable of.
01:21:58This farm is going to be a venue for so much more than it's ever been.
01:22:03We're going to have summer movie nights and Easter egg hunts and Fourth of July carnivals.
01:22:10Halloween pumpkin patch.
01:22:11A Halloween pumpkin patch?
01:22:13And the best part?
01:22:15Weddings.
01:22:16Brilliant.
01:22:18Yeah?
01:22:18I want to help.
01:22:21I'm not taking that promotion.
01:22:24In fact, I'm not going back to Harvest.
01:22:25I'm tired of peddling lies just so I can climb to the top of some corporate ladder.
01:22:30Are you sure?
01:22:32Because your podcast would say that's a huge mistake.
01:22:37You know, they say New York City is the center of the world, where anything's possible.
01:22:42But in all my years living there, I never felt anything but the need to hustle.
01:22:48Do whatever it takes to win.
01:22:51Even though it's only been a few weeks, the only place I've ever felt a sense of real possibility,
01:22:57a life with family and friends and a real home, is right here, Hudson Springs.
01:23:08With you.
01:23:10Are you sure you want to live in Hudson Springs?
01:23:14That's where you are.
01:23:16Because from the moment we met, I've been falling for you.
01:23:27Timber.
01:23:33Timber.
01:23:57Timber.
01:23:58Timber.
01:23:59Timber.
01:24:00Timber.
01:24:01Timber.
01:24:02Timber.
01:24:03Timber.
01:24:04Timber.
01:24:05Timber.
01:24:06Timber.
01:24:07Timber.
01:24:08Timber.
01:24:09Timber.
01:24:10Timber.
01:24:11Timber.
01:24:12Timber.
01:24:13Timber.
01:24:14Timber.
01:24:15Timber.
01:24:16Timber.
01:24:17Timber.
01:24:18Timber.
01:24:19Timber.
01:24:20Timber.
01:24:21Timber.
01:24:22Timber.
01:24:23Timber.
01:24:24Timber.
01:24:25Timber.