Fox News Is Giving Greg Gutfeld a Super Bowl Ad | THR News - video Dailymotion

The ad for Fox News Channel's 11 p.m. comedy show features the tagline "the new king of late night."

Transcript

00:00Fox News is giving Greg Gutfeld a Super Bowl ad and calling him the new king of late night.

00:05A 15-second spot promoting the host's 11 p.m. late-night show Gutfeld will air during the big game.

00:11It will be Fox News Channel's only spot promoting one of its linear TV shows during the game,

00:15which is airing on the Fox broadcast network.

00:18The choice to promote Gutfeld suggests that Fox sees the show as a priority at the corporate level

00:22and one with potential crossover appeal to the non-Fox News viewers watching the game.

00:27Action.

00:28Hello, America.

00:29That's a wrap.

00:30What?

00:31Sorry, these ads are pricey.

00:33The tagline, the new king of late night, is in reference to Gutfeld's TV ratings.

00:37During both the 2022 TV season and January 2023,

00:41Gutfeld was second only to CBS's late show with Stephen Colbert and total viewers,

00:46beating NBC's Tonight Show and ABC's Jimmy Kimmel Live.

00:49Gutfeld even beat Colbert from August to December in 2022.

00:53And with more than 100 million viewers expected for the big game,

00:56Gutfeld will get exposure far beyond any other marketing effort for his program yet.

01:01For more on this story and to watch the full ad, go to THR.com.

01:05This is the Hollywood Reporter News.