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00:00In any place where black people have been erased from the cultural history is a place
00:22where we always have to start from scratch.
00:24We always have to prove we existed.
00:29The cultural heist is probably the most lucrative part of the death of the black cowboy.
00:36From the look to the hat, the music, even horse racing, all of that cultural treasure was
00:45taken, co-opted, and commodified by white people.
00:52Not only do they take it, they don't want you to have any part in it.
01:00This afternoon, 19 horses will run for the roses in the Kentucky Derby.
01:16It's America's most prestigious horse race.
01:23It was a very big wake-up call for me to attend the Kentucky Derby and to see this closed-off culture.
01:31I mean, just blatant, on the red carpet, someone came up and said, oh, Tina Knowles is next.
01:38And the other young lady walked up and said, oh, no, because we need a...
01:46And ran right into my face and I said, a white person?
01:49She just went behind me, got the couple behind me and brought them on.
01:53So it's racially charged there.
01:58It's a lot of racially charged energy, which is ironic because we really started this stuff.
02:07That's unbelievable, man.
02:09Our history has been erased.
02:11When I came up, it was a whole lot of black jockeys when I was a kid.
02:16Horse racing was a black tradition and a black form of competition.
02:31Black man was on top of the horse.
02:32The black man trained the horse.
02:34They did everything.
02:36Those who knew how to race were considered athletes.
02:40It was a vaunted position akin to what is now a LeBron James or Steph Curry.
02:5013 jockeys of the first Kentucky Derby were black.
02:54And they ruled racing.
02:56Black jockeys won 15 of the first 28 editions of the Derby.
03:00These people started this sport and now you look up, you don't see a single jockey that's black.
03:04What transpired in between time to get these people out of this sport?
03:11When horse racing became really popular, jockeys began demanding more money and more compensation.
03:20The white horse owners said, well, we can't let black people get all this money.
03:25So when the white jockeys unionized essentially, they excluded black jockeys from competing.
03:32It was hard to justify a black man winning when blacks were supposed to be inferior.
03:37Not only weren't they given credit for what they did, they were frequently excluded entirely.
03:54Momma, let's put these here by your D.
04:08daniel alexander was my great great grandfather he is known as a horse breeder trainer for initially
04:18his enslaver daniel alexander was well known for racing and raising horses to the point that his
04:27name was even published in newspapers which would have been unheard of great great grandfather
04:33trained handled one of the founding horses for the quarter horse breed you know a certain subset of
04:42americans would have you believe slavery taught us something that it gave us the opportunity to learn
04:46new skills the rest of us will say that's a joke and the same goes for cowboyism in west africa horses
04:52are synonymous with spirituality and nobility strength and high social status and despite
04:56enslavement black folks connection to horses never faltered the thought process has always been
05:10black people like johnny come lately's in the horse world i want to institute in these kids that this
05:18is my place this is home this is where i am me and i don't have to fight for my place
05:26i don't have to fight for a position i just have to be i thought when i graduated high school
05:33that was it but miss kelly had a different plan for me we had a farrier aka blacksmith coming to
05:41shoe our horse fred got interested in that we sent applications out to every ferry in school
05:47in the country including cornell cornell they only accept three students a year
05:54and never really had a black barrier student the minute i got there it was like hey you sure you
06:02want to do this kind of work this is hard work this is real man work like you know just experiencing
06:07comments like that it was intimidating for me you know i felt outnumbered and all the years that i'd been
06:17telling him about racism and what it looks like and how it operates happened right there all right we're about ready to go
06:26he fought his way through and he was the first black barrier to graduate from this program and
06:33he's a successful barrier today this isn't a common business for black people as a matter of fact when i
06:40show up to the barns they're kind of like you're the farrier like man who's this dude from the city
06:44thinking he about to shoe my horses but once they let me under their horses i let my work speak for
06:51itself the way i talk to their horse the way i treat their horse there's history from there
06:54we have a special bond with these horses
07:00when you do something so good and you stand in it so deep
07:09it will always leave an imprint through the end of time
07:12in the 1850s there were seven individuals here who successfully fled slavery on horseback
07:22and the reason that that equates to great-great-grandfather
07:32great-great-grandfather taught everybody how to ride
07:35it's phenomenally exciting to think that we were on the same land riding horses in a place
08:01where so many people made their way to freedom it's our land and it's it's it's freedom history
08:09has shown not just for the black jockey if you leave black men alone their kingships will rise
08:21and that's what's been the fear from the beginning
08:26everyone from the jockeys to the trainers they got erased they don't get their flowers and it hurts
08:36in the contemporary era they named of course black lives matter
08:42so that every time he won his name would have to be announced to the viewing public
08:50black lives matter
08:55black lives matter
08:59black lives matter
09:04go
09:07go
09:09go
09:11see the horses went that way when i called them see they went behind the fence
09:16Woo!
09:18The cows say over here, so if they ever lost,
09:22when I call, they come.
09:25That big mama right there.
09:28I give them a little food for obeying me, you know?
09:34I'm definitely a cowboy.
09:36I was born into cowboyism, you know?
09:39So, wearing boots, living on the farm,
09:44I think the story needs to be told
09:46that the first cowboys were black cowboys.
09:49But the cowboy has been taken away from the black community.
09:53The hands are gone. The skill.
09:55This Tay-Tay, so this is the famous everybody's horse here.
09:59This is what everybody rides. She's a great pet.
10:02She's got a good handle and good attitude.
10:04Mayhem is the roping horse that's in training.
10:07And then we go to the race horses.
10:10Horse racing was my favorite sport out of anything.
10:17And this is what I grew up doing, you know?
10:22And I saw my daddy and brothers do it.
10:25Tonight we're hearing the story behind a family
10:27who has made history here in the state of Texas.
10:29This is the Hatley family.
10:31And this is the first black family in Texas to race quarter horses.
10:35And that's my daddy and me.
10:37Man, where did my daddy get the gall
10:40where you was going to be the only black female horse racing
10:43and talk noise and fight and win?
10:46The biggest misconception is that
10:48it's not a black man's sport.
10:50And he can't do it.
10:51He showed up at the Black Lion of Valdez.
10:56Video of the horse winning his first race went viral.
11:03But it's the name the announcer calls.
11:08Far outside is Black Lives Matter.
11:10That's left an even bigger impression.
11:13We are black horse owners.
11:15Of course.
11:16We give our horses black powerful names.
11:19And he saw Black Lives Matter.
11:20He said, yo, that's Black Lives Matter.
11:21So he's from New York.
11:22I'm from New York, man.
11:23I know this.
11:24You know what I mean?
11:25That was the hardest, stiffest name I could think of
11:27to make him say it.
11:29So they had to say it.
11:30They had to call his name.
11:31Far outside is Black Lives Matter.
11:33That woke up the world.
11:37Everybody wanted to come see it.
11:39Everybody wanted Black Lives Matter shirts.
11:42But when they tried to officially change the horse's name
11:45to Black Lives Matter.
11:47They told me that I couldn't name him that.
11:49It's controversial.
11:50And I was like, have you seen what these horses were named?
11:57Nigger Tom and Bull Nigger and Nigger Nigger Run
12:01and Big Nigger.
12:04Are you kidding me?
12:06Honestly, like, I can't believe y'all worried about
12:09Black Lives Matter.
12:10But with such derogatory names like this,
12:14and you have no problem with it.
12:16The Hatleys say it took the threat of legal action
12:19to get the decision changed.
12:23That's where the shit hit the fan at right there.
12:25This is Black Lives Matter.
12:28This is Black Lives Matter.
12:31He was elected during a routine veterinary procedure
12:36and unfortunately lost his life.
12:40They say they saw red flags instantly when the vet's behavior
12:49started to change, when they learned that BLM was named
12:53after the Black Lives Matter movement.
12:55The reason he had to go to the vet was to get sperm drawn from him
12:59and then get him castrated.
13:01Very simple procedure, chances are 99.9% that nothing goes wrong.
13:05I just sat down there for a minute like this can't be real, you know what I mean?
13:24I just should have never left his side.
13:31It had to be some hatred.
13:33We told you don't name him that, so we're gonna find you another way to stop you.
13:39Racism was the number one issue in his death there.
13:48You take a hit on the chin, I think about that, man, like, shh.
13:52But then, you hear my daddy say, get up.
13:56Hey!
13:59Let's try it again.
14:01I thought about naming him.
14:02Black Lives Matter, too, you know?
14:04And people told me, don't name him or it's nothing like that no more.
14:07I was like, what?
14:09The boy took the takeoff, going viral in the hills.
14:12All them years paid off.
14:13Had to lose a couple friends, yeah, you bummed stay lost.
14:15Only bad mamacitas and they friends, of course.
14:18Meet Black Wall, the newest member of our family.
14:23Each one of these names, we name these horses.
14:26It gives history lessons.
14:27The history that's been destroyed and taken away.
14:34So right there, something has been done to keep the culture and the legacy living.
14:39All three pals want it.
14:41Pull up!
14:48If you want it faster, say the word.
14:53If you want louder, make it hurt.
14:56Black cowgirl.
14:57Black cowgirl.
14:58True American cowgirl.
15:01That history tried to erase.
15:04Today, we're going to find the best horse, the fastest horse of all time.
15:07I'll tell you that.
15:08My old goal was to have a derby horse and win the derby.
15:13When you erase history, there's another picture that comes after that.
15:17And that picture looks like me.
15:18Walking into that Kentucky Derby owner's box.
15:33Ooh!
15:34Seats you could only dream of.
15:36When cameras get to flashing, ended up on Vogue, Fox, local news.
15:41Looking out there, seeing my horse cross that finish line.
15:44Every derby I went to, my horse won.
15:46That's a good feeling.
15:47I represent people that have been left out, that have been kicked down off of that horse.
15:50That will be forever nameless until we let the world know.
16:20I just want to, like, you know, a feel-good record.
16:24Something with some soul in it, some blues or something.
16:26You feel me?
16:27So, like, that back-in-the-day vibe, but we put a twist on it.
16:30Okay.
16:31I'm feeling like a...
16:34I represent 3,000 years worth of ancestors.
16:37I'm digging in my roots.
16:39I'm strumming my guitar.
16:40I'm letting the land talk to me, and I'm letting the music speak through me.
16:47We've always made this type of music.
16:49This is years of being overlooked.
16:51This is years of being undercooked.
16:53Feeling like you got to make a way out of nothing.
17:07It's a vibe, bro.
17:10It's important for me to show up and show out head to toe,
17:12because when I walk up in there, they know it ain't nothing to play with.
17:15You ain't gonna like how good Nashville looks on me.
17:20Some people don't like it.
17:22Some people ain't got no choice.
17:25Cowboy culture gives country music its aesthetics, its sound.
17:29It gives it its origin story.
17:32Hey, hey, y'all gonna turn it up! Turn it up!
17:35How much of its cultural repertoire has the images of the West, of the cowboy.
17:41It comes with a history that's already whitewashed.
17:44All this right here, y'all gonna have to rewrite that, rework that.
17:48The lie that is told about the origins of country music is that it is the authentic voice of white American identity.
17:55But that story doesn't reckon with the multiracial, complicated history of country music.
18:04It was music of the country.
18:05It was a combination of the Irish.
18:07The Germans bringing over the oompa of polka music.
18:10The recently freed slaves bringing the banjo into the world.
18:13All of that happening in negotiation with the peoples who were already here.
18:17So Native Americans are lending mythic storytelling culture.
18:23Music is the thing that all races share.
18:26And it's sort of better when it's everybody playing it together.
18:30Wherever it comes from is important.
18:32You gotta know your history.
18:33But whatever hands it ends up in, there's no telling what could happen.
18:37And the banjo is one of those things.
18:39The banjo has a deep history that I think has been lost.
18:44One of the greatest influences of country music has been the African American community.
18:49The banjo, the instrument, comes from Africa.
18:51They brought that with them here when they were enslaved.
18:54How did that music evolve into being claimed by one group of people?
19:05They have been shaming black people for playing the banjo.
19:09They had to separate this from its African origins to unblacken it.
19:14So in 1841, Joel Sweeney, a white, black-faced minstrel performer,
19:20did what everyone has always done to anything that black Americans have brought to the table.
19:27He took the banjo out of our hands and put it in theirs.
19:31This award went to the Carter family, who basically invented country music.
19:38Oh, my God!
19:42The Carter family absolutely owes a lot of their musical repertoire to the black artists around them.
19:47Leslie Riddle transcribed the songs that we know and love for the Carter family to record.
19:53He also taught them his guitar style.
19:56You've got, from its founding days, black musicians lending country music, its rhythms, its instrumentation.
20:04You can't sell black music directly to the growing white middle class.
20:08So you had to sell white artists' versions of that music.
20:12See, white folks, they like the blues just fine.
20:14They just don't like the people who make it.
20:16Originally, there was what they call race music, which was an actual billboard chart.
20:22And everything else was separate charts.
20:25The race music charts was just songs sung by black people.
20:31And so when you saw a country chart, it was white people singing the blues.
20:38But black people couldn't be on the country chart.
20:43They'd have to be on the race music chart.
20:46And what was funny and sad at the same time is,
20:52sometimes there would simultaneously be the same song on the race music chart sung by black people.
21:00You ain't nothing but a house.
21:04And white people singing the same song, but it would be a country hit.
21:08You ain't nothing but a house.
21:10Because black people could not be included in other kinds of music.
21:17All of our music was race music.
21:20And that chart existed until the 1950s.
21:27That's when they changed the race music chart to the rhythm and blues chart and then to the R&B chart and then R&B and hip hop.
21:35But there's a new song that went viral in the last week or so that is, by all accounts, a banger.
21:40Ain't nobody tell me nothing. You can't tell me nothing.
21:49Billboard took the song off the country charts when it was just starting to gain popularity,
21:53saying it didn't have enough elements from today's country music.
21:56Now, they put it on the rap charts instead, and that move prompted a whole lot of backlash.
22:00That decision earned one big hmm.
22:08Billboard responded by saying their decision had absolutely nothing to do with the race of the artist.
22:14In the 21st century, black people cannot find their way onto country charts.
22:20And I think that's absolutely stunning and an indictment of the industry.
22:23It is a multi-billion dollar industry and black people are excluded.
22:31How dare them close that genre off to us.
22:34It's just a great example of the erasure in this country.
22:38I'm Blanco Brown, and I'm from Atlanta, Georgia.
22:51When I came into Nashville, I got introduced to songwriters and producers.
22:56Some of them laughed, said it wouldn't work.
22:59Some of them said, is this a joke?
23:04When you talk about country music, you have to talk about Nashville.
23:07Nashville is the machine that overwhelmingly controls the boundaries of authenticity.
23:14It's definitely challenging to get into country music and be successful at it.
23:18Not only are you fighting Nashville, you're fighting country radio.
23:23They told me they would never play my music.
23:26They said, what is these?
23:28They were talking about 808s.
23:30I said, those are drums.
23:32Country music radio almost unilaterally controls who gets to be a legitimate country music artist
23:42and who gets radio play and who can make money in the industry.
23:46I think of country music radio as being like the mob, right?
23:51Actually, I think the mob wishes it had some of the legal power that country music radio has.
23:56The gatekeeping in country music is unbelievable and the racism that goes along with that.
24:07And why do you have such fear?
24:09It's the only thing that makes you desperate enough to try to hold on to something and to stop other people from engaging.
24:18In 2016, Beyonce comes out with the Dixie Chicks and the CMAs.
24:24You know, it's a little bit of a bomb to go off in Nashville.
24:27Fans exploded with hatred for Beyonce and the Dixie Chicks for collaborating.
24:32It's just a sham.
24:33Beyonce did a self-serving song from her own album.
24:36Forget it, I hated it.
24:38The whole thing is fast backwards and I object.
24:42Oh, okay.
24:43Y'all don't have space for the biggest black performer of our time.
24:48What?
24:49God.
24:50He's not even country!
24:52It just feels as though the black southern community were being told that they didn't have a claim to the south in that one moment.
24:59Nashville has always been known to keep their music their music.
25:04You didn't grow up here in country music.
25:07So, kind of tell people how you arrived in Nashville.
25:10What brought you here?
25:11I did grow up in country music.
25:13I'm from Memphis, Tennessee.
25:14I got a scholarship for yodeling.
25:16That's how I paid for college.
25:21Hate mail has been a part of my life.
25:23That's just the way it is.
25:24I mean, we still get it.
25:25You know, there's still people that don't want me to be singing country music.
25:29It's ironic that when we started off, we were told all the time that we were too country.
25:33Here's some cow, girl!
25:34Here's some cow, girl!
25:35Here's some cow, girl!
25:36Here's some cow, girl!
25:37The label told me y'all look like country western girls because y'all are from Texas.
25:42Yeah!
25:43And now, you know, you're not country enough.
25:46Only in country music is it acceptable to have a litmus test for who can participate that hinges on not what kind of music they make, but who and what they are.
25:59Most would-be stars arrive in Nashville long on ambition and short on knowledge of the music business.
26:06Because America needs some place to sort of keep all of its ideas about what it means to be American.
26:16Forever deep, Grand Ole Opry
26:24It is a sonic safe space for whiteness to be nostalgic for the good old days.
26:31The face of the Grand Ole Opry audience is the face of America, and the music of the Grand Ole Opry is the heart beating out its hopes, its fears, and its grief.
26:46Country music becomes country music only once it excludes black artists.
26:51But that's the story of making country music into the cultural juggernaut that it is today.
26:57It only becomes that if it can serve white interests, and that's been true from its inception.
27:03There were many clubs, many stages, where you didn't appear because promoters were afraid for that face to be seen by audiences.
27:11I was blessed to have a conversation with Charlie Pryor meant the most.
27:16When it comes to some of the things he had to go through, the hatred, especially at the time he did it, and still be able to be great at what you do, that takes a lot.
27:28Black artists like Linda Martell were absolutely punished for trying to be authentic artists.
27:34They wouldn't let her sing in different venues. She couldn't really make a living from singing country music.
27:40She was driving the bus for schools, you know.
27:43I learned about Linda Martell through my daughter. She researches these artists and pays homage to them.
27:50People say, oh, well, she's rewriting it. No, you rewrote the history. We are just going back and straightening the story out.
27:59The Grammy goes to Cowboy Carter.
28:06We have his blessings.
28:12When Beyonce dropped to Cowboy Carter, people were gagged. The energy that she brought, you could tell the CMAs pissed her off.
28:23The storytelling is very aggressive almost. There's like a guttural insistence upon being heard and seen, and it's not asking it to tell.
28:32She said, I am a girl from Texas. All of that culture belongs to me. And if I dare step into your arena, my shit gonna be better than yours.
28:42Cowboy Carter was amazing to work on. Beyonce and I worked on that for a while. We put it out for the world. It really just shocked the world. It really just stopped the world.
28:50This woman was galloping on a golden horse across the air, just singing and waving to the fans.
28:55Them fans was popping. Them fans was popping out here.
29:02Searches into cowboy attire, cowboy decor all went through the roof. It literally was a break the internet.
29:09Cowboy Carter is now the highest grossing country music tour of all time. That's some black girl magic right there.
29:28That whole album is saying, who isn't country? Because I most certainly am. And if I am country, then other black people are country too. And we don't need permission to be here.
29:41I don't care if you didn't like the album. I don't care if you don't like Beyonce. I don't care if you don't like black people. I really don't give a fuck. Because tonight we won big.
29:50She's settling scores with the history of erasure. She loops in a lot of black artists, including Linda Martel.
29:57Other black country singers like Tanner Adele and Raina Roberts received the Beyonce effect, where their streams were up exponentially.
30:09Tanner gained thousands of new followers.
30:12It just sent a whole momentum of young black artists to just live their truth and sing their song.
30:31And I feel like in this time and day, that's what we need. That's what people need to relate to.
30:35People was dressed up. They were suited and booted. Boots was on the ground.
30:38With social media, the truth can't be hidden anymore. I like that that shakes things up.
30:46I absolutely believe that social media is reversing what traditional media did in erasing the black cowboy.
30:57I don't need to go to anyone in traditional media to get their permission to bring a story to the forefront.
31:02I don't need the traditional media. I've got my own audience and my ability to reach them and let them know the stories that are important to me and the activations that they should take to participate in the culture.
31:08and I think it's the same for a lot of the cowboys.
31:09I don't need the traditional media.
31:23I've got my own audience and my ability to reach them and let them know the stories that
31:28are important to me and the activations that they should take to participate in the culture.
31:33And I think it's the same for a lot of the cowboys.
31:35This song right here to me is dark, it got that heavy drum pattern, it just sound gangsta
32:01and all the black cowboys from all the hoods that's all around the country that I've tapped
32:05in with over the last year or two years, like this is what they want to hear.
32:14They all listening to the trap, the street music coming out of mostly Atlanta, but for
32:19them to have that kind of sound, but it's like themed cowboys, so it's like the wordplay
32:24and the references and all the things that go into the music from my vantage point, they
32:28just like, man, this is where it's at, you know what I'm saying?
32:31A cowboy isn't just being on the farm and dealing with the horses, a cowboy is everything.
32:38You know how serious cowboys take what they wear?
32:41I've noticed very profoundly how people respond to me when I'm in my full ensemble of cowboy.
32:48It's a whole nother level of respect.
32:49The hat we choose to wear matters, bro.
32:51Every time I get a new hat, I get a new hater.
32:58Oh, this one's hard right here.
32:59Look at the boots with the turquoise on it.
33:01Oh, you going crazy.
33:02Come on, Eb.
33:03You know, this my hat lady, J. She do all my hats, but ever since I met Ebony, we just
33:08been taking off to the moon.
33:10My fashion is baggy rich.
33:12I mean, LVs, them with $40, you heard?
33:15But most importantly, you got to be comfortable.
33:17That's when you're a boss.
33:19You got to be comfortable.
33:21Black people are feeling comfortable to say, you know what?
33:25This is our style, and we're going to do it unapologetically.
33:28We make everything cool, though.
33:31All fashion trends that happen start right here with Black women, Black men, our Black culture.
33:39The essence of the culture is not only about pushing fashion forward, but is about using
33:50fashion as a way to signal social change.
33:54We had to figure out ways to make something out of nothing.
33:59What we can't do as people of color is continue to try to find a seat at a table where we may
34:05or may not be welcomed.
34:07Black cowboy fashion is so fire because we just took the power back in our own hands
34:11and shed the light on ourselves.
34:13It's amazing to see something like what Pharrell is doing with Louis Vuitton on such a grand stage.
34:18His fall and winter 2024 runway show was just in Paris.
34:22Set against the backdrop of the American Wild West, Pharrell said he wanted to model and feature what the original cowboy looked like.
34:28If you go back in history with anything, we always are at the start.
34:34And now that that is being showcased in a real way, I think that's beautiful.
34:39Pharrell's been a pillar in fashion since the late 90s, early 2000s.
34:43He's discovered some things about his history that he wanted to bring to the forefront.
34:47We export more culture than any other group in the world.
34:50African Americans do.
34:52African Americans do.
34:53I'm a artist for a boy.
34:54American American American and American American group.
34:55I'm not.
34:56It's so funny.
34:57I'm not.
34:58I've done it for too long to talk.
35:01Thanks.
35:03You.
35:04I'm not.
35:05No, no, no.
35:08I'm not.
35:10One of the biggest misconceptions is that you line dance to traditional country music,
35:21the white country artists that we know.
35:32The electric slide is one of the most popular line dances. That's black culture.
35:36Black people were the originators of buckra dancing, which became buck dancing,
35:43which became tap dance, and then it became line dance.
35:49You can even trace back Beth to an incident called the Stono Rebellion and a black cowboy named Jemmy.
35:58Jemmy, an Angolan warrior, was the original cowboy who didn't give a fuck.
36:03On September 9th, 1739, he and 12 other enslaved cowboys gathered on the banks of the Stono River
36:12with an idea that they were going to set everyone free.
36:16Jemmy, as an Angolan warrior, communicated to the troops through these movements that looked like dance.
36:29The slave codes also banned dancing, playing instruments, because they knew that black people
36:38getting information was a danger to white people.
36:51You can't stay down when you're here to get up.
36:55I put up a song and the world spoke.
36:57It's a lot of harmony in line dancing. It could bring people together.
37:05Wait, Wawa West has its own line dance?
37:07Does it have its own line dance?
37:10Oh, all right.
37:11I'm gonna do the two-step, then cowboy boogie.
37:14Grab a sweetheart and spin out with him.
37:17Do the hoedown and get into it.
37:21Take it to the left now and dip with it.
37:24Don't throw down, take a sip with it.
37:27Where did you learn to dance from?
37:29Because I sing about TikTok and I learn them.
37:32So, imagine waking up one morning and it's all gone.
37:54Anything that can be grasped once it is shown to be successful or something to be wanted or desired,
38:00black people's possession of it becomes only an invitation for it to be grabbed.
38:10There's a cycle of theft that continues today.
38:17The deconstruction of Black Lives Matter Plaza is complete.
38:23Here we are again.
38:31But we're ready.
38:36Our story is a story of pride.
38:41And it's a story of love and action and fortitude no matter what.
38:46Us being proud and happy to be black takes nothing away from anyone else or their culture.
38:57It's just important for us to speak up and to remind the world who we are and that we have the right to be in any space that we choose to be.
39:07As a black cowboy, you gotta keep beating the drum for justice and you can't never give up.
39:17The minute you give up, all those people win.
39:22What's gonna happen is we're gonna stop settling for the cycle that we've been in for centuries,
39:27which says that black people are supposed to be subjugated.
39:30We're supposed to be second class citizens.
39:32We only deserve what white people tell us we can have.
39:35So I want to see more black people participating in this take back era.
39:39Whether you're doing it through the clothes, the trap country, or the food and the high on the hog type reclamation.
39:50We are including ourselves in the legacy and the culture of the music and the art that we created.
39:57Doors wide open.
39:58Everybody come on in, man. Let's have a good time down here.
40:01Look at you. Come on, that's joy. That's pure joy, man.
40:07I think everybody's starting to come on going like, yeah, we proud of this, you know.
40:12I think at first we may have been shaming country music or horseback riding.
40:17You know, now that everybody's coming out and saying, we've been on this.
40:21Every story about a black cowboy makes America a better place because that's our real history.
40:26This is how we roll. Roll it down.
40:29The black American cowboy represents all of the noblest parts of that American archetype.
40:35Independence, grid, and uncompromising definition of self.
40:41In the black cowboy, we all can see ourselves and see what we each want.
40:46And it's not that I want it at the expense of you. I actually want it for you, too.
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