00:002024 was a very challenging year for the entire automotive industry.
00:10At least that's what you read in various media outlets.
00:12Is that also true for the BMW Group?
00:16Obviously, we had to operate in a very challenging market environment in 2024.
00:21And on top of that, the BMW Group was faced with various delivery freezes,
00:26including the integrated braking system and a weak market in China.
00:30Nevertheless, we saw very, very positive developments in the sale of fully electric vehicles.
00:36We were able to increase our BEF sales by 13% compared to 2023.
00:43And we also saw a significant increase in incoming orders for fully electric vehicles in Europe.
00:50And overall, it has to be said that the BMW brand performed very well.
00:54We further expanded our number one position worldwide and were even able to gain market
00:59share in important regions and markets.
01:02You mentioned the various markets.
01:05Which ones developed well in 2024?
01:09In particular, our region in Europe performed very well in 2024,
01:14including markets such as the UK, Italy and France in relation to the BMW brand.
01:18The BMW brand also performed very well in the USA.
01:25We were able to outperform the segment in the competition.
01:30We gained market share there and in China, in a very, very challenging environment,
01:35we were able to further increase sales of our all-electric vehicles.
01:38Mr. Golar, we are counting down the first days of 2025.
01:44How is BMW approaching the new year and what are your thoughts on it?
01:49We are confident about 2025.
01:51We have a very broad and technology open product portfolio with an electric offering in every segment.
01:56In particular, our availability of the entire new mini-portfolio.
02:05Uh, and uh, that's why we want to take the leap that we built up at the end of last year into the year
02:10and we also plan to grow this year, especially in the uh segment of fully electric vehicles of our BEFs, uh, also in 2025.
02:17Uh, that's why we want to take the leap that we built up at the end of last year into 2025.
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