00:00Musik
00:30Ladies and gentlemen, this year's IAA Mobility impressively demonstrates
00:58that the desire for individual mobility has never been stronger.
01:03And today, more than ever, global success depends on the ability
01:08to master new technologies and to anticipate what customers around the world want.
01:16It also takes courage to make bold leaps,
01:21a pioneering spirit to explore new paths.
01:25Confidence in your own abilities and resilience
01:30to stay the course even in the face of headwinds.
01:35And on top, it requires a team of nearly 160,000 employees
01:40who are passionate about shaping the future of mobility.
01:47Then, evolution becomes revolution.
01:51Vision becomes reality.
01:53You will remember that.
01:57Back in 2021, I promised we would lead BMW into a new era
02:04with the neue Klasse.
02:08Today, we stand here and we deliver on that very promise.
02:13Early this decade, we recognized an opportunity,
02:16a chance to set new benchmarks across all relevant technologies in the car.
02:23It was an opportunity that only comes once in a lifetime.
02:29The perfect BMW moment.
02:32The neue Klasse is much more than just a new vehicle.
02:36It marks a completely new model generation.
02:39A massive leap that redefines the entire brand.
02:43And the new BMW iX3 will be followed by more than 40 new or updated models from BMW by 2027.
02:56And each will have the neue Klasse genes, regardless of the drivetrain.
03:02More than any other project, the neue Klasse represents the innovative spirit of all of our associates,
03:13across all our brands.
03:15And on behalf of the entire company, it is my great honor to unveil the new BMW iX3.
03:26Thank you.
03:52Untertitelung. BR 2018
04:22Ladies and gentlemen, I've been with the BMW crew for 34 years,
04:38and I've witnessed many world premieres and bold technological innovations.
04:44But a vehicle like this, it's something you experience only once.
04:50And all of us at the BMW Group have been working tirelessly toward this very moment.
04:57With the Neue Klasse, we've created an unprecedented interplay of multiple groundbreaking technologies.
05:05And now, we are taking sheer driving pleasure to a whole new level.
05:13In short, the Neue Klasse is more BMW than ever.
05:18And the next highlight is already waiting in the wings.
05:26Early next year, we will unveil the second model of the Neue Klasse,
05:32a sporty sedan at the very core of the brand, the new all-electric BMW i3.
05:40Ladies and gentlemen, from the drivetrain to battery technology and driving dynamics,
05:47from the operating system to the digital user experience,
05:51we've elevated every single aspect to the next level for the Neue Klasse.
05:58And with this new design language, we've even skipped a whole generation.
06:05And there's no better to explain how our customers will experience this with all their senses
06:13than Adrian van Heudonck.
06:16Welcome, ladies and gentlemen.
06:27Yes, the big moment has finally come.
06:31As Oliver mentioned, with the Neue Klasse, we are taking very big steps in technology.
06:38And these bigger steps in technology can only become meaningful hand-in-hand with big steps in design.
06:45The BMW iX3 has a much bigger range, helped by a very clean shape, with excellent aerodynamics.
06:54In the interior, you will find a new display concept that allowed us to clean up the dashboard
07:01and completely redefine the driving experience.
07:06But let's look at the exterior design first.
07:09We have typical, solid BMW SAV proportions, with a lot of presence and emphasis on all four wheels.
07:21The surfaces are very clean, with only a few precise lines.
07:27The front-end shows a new interpretation of the BMW typical front-end face,
07:35in which we replace chrome with light.
07:39And vertically oriented kidneys match the more upright overall appearance of our SAV.
07:46And this new light signature is part of the daytime running light,
07:51and it will make the new BMW iX3 very recognizable by day and by night.
07:57Overall, the car has a very solid stance and strong shoulders.
08:04And in the rear, again, a new light signature that emphasizes the width of the car.
08:12Now, in the interior, you will find that the driving experience is and will remain our focus,
08:19putting the driver at ease and in control.
08:22The key element to this is our all-new BMW panoramic vision display,
08:28which projects in the bottom of the windscreen
08:31and builds upon our years of experience with head-up displays.
08:36This new display, however, is visible for all passengers on board
08:41and will allow you to quickly check the information you want and need
08:46while keeping your hands on the wheel and your focus on the road ahead.
08:52Together with our free-cut central display and iconic steering wheel,
08:58these elements are the cornerstones of our new panoramic iDrive system,
09:04a whole new driving experience that you will find in all our future BMW models from now on.
09:11And this new user experience already starts when you approach the car
09:18and continues as you get in and set the car up to your personal preferences.
09:24With my modes, you can do that very easily
09:27and select a perfectly curated driving experience,
09:31from screen content or colors to light and sound
09:35and even the driving characteristics.
09:40So, our new operating system, X, focuses on the best driving experience
09:46but will allow you a much higher level of personalization,
09:51making your BMW truly yours.
09:54Overall, the digital aspects of our cars will make them more intelligent and easier to use.
10:02And at the same time, this has allowed us to design much cleaner and warmer interiors,
10:09creating very personal living environments on four wheels.
10:14The interior trim that you see here, digital-wide, is spacious and modern.
10:21So, starting with the BMW iX3, we are introducing a new form language
10:28that will lead to a new look and feel for the entire BMW brand.
10:33Our designs will be very clean and at the same time, very strong in character.
10:39But above all, these new BMWs will be more BMWs than ever before.
10:47Thank you very much.
11:02Thank you very much, Adrian.
11:04Ladies and gentlemen, let's now move on to MINI,
11:07which celebrated its very own game-changing moment already last year
11:13with the introduction of a completely new product range.
11:17The new MINI family, covering the most desirable and broad product portfolio
11:23in the brand's history, now features four very distinct models.
11:29Convertible, Cooper, Aceman and the Countryman.
11:33And regarding the drivetrain, MINI customers, of course, have the choice
11:39between an all-electric or a highly efficient combustion engine.
11:46Clever use of space, wheels at the corner, go-kart feeling,
11:51combined with true Britishness and maximum individuality.
11:56That's how MINI became the world's most successful premium small car brand.
12:02Driving a MINI has always been a confident personal statement.
12:08In this way, MINI has inspired numerous celebrities and designers
12:12throughout its 66-years-long history.
12:16And today, we're writing the next exciting chapter in this tradition.
12:23Partnering with a brand that stands for customization
12:26and thinking out of the box like few others.
12:32I'm talking about Deus Ex Machina.
12:36The outcome of this inspiring and exceptional partnership
12:39are two stunning John Cooper Works models.
12:43Fraternal twins with very different styles,
12:48yet united by a shared enthusiasm.
12:52And I brought one of them with me today.
12:55So let's have a look.
13:13Thank you.
13:23Thank you.
13:31So about to see you.
13:35Ladies and gentlemen, the SCAC, a distinctive and contemporary reinterpretation of MINI's
13:56racing history.
13:58Pure, bold, innovative.
14:00This artwork on four wheels is based on the MINI John Cooper Works Electric.
14:07Inspired by the world of surfing, it offers pure electric freedom to enjoy the MINI go-kart
14:13feeling on coastal roads.
14:17His twin, the Makina, is forged on the racetrack.
14:21Lean, fast and powered by a combustion engine, it embodies raw racing technology and authentic
14:30functionality.
14:31And together, they stand for individual lifestyle and maximum driving excitement, regardless
14:39of the respective drivetrain.
14:41Similar to what our customers can experience with the new MINI family, which is winning over
14:48new and old customers worldwide.
14:50And that's especially true for our fully electric models.
14:56Today, already one in three MINIs has an electric heart.
15:02And the trend continues to rise.
15:05Ladies and gentlemen, collaborations like the one with Deus Ex Machina are just one example
15:12for unique customization, the way only MINI can do.
15:18And now, ladies and gentlemen, to something completely different.
15:23Something new is coming, a car like no other, a bike like no other, a beach buggy like no
15:50other.
15:51No, no, no, no.
15:52Gear off.
15:53Game on.
15:54Turn it into whatever.
15:57It is a master of self-balancing, standing on its own feet.
16:17Vision CE.
16:18Coming soon.
16:19Or later.
16:20Maybe.
16:25Ladies and gentlemen, it's a great pleasure for me to present the BMW Motorrad Vision CE.
16:46It offers the most spectacular insight into our vision of future urban e-mobility that we
16:53have ever developed.
16:57For me, the Vision CE is a clear proof to our ambition to shape the future of emission-free
17:03mobility with courage and a pioneering spirit.
17:09Highly innovative single-track urban mobility has been strongly anchored in the history of BMW
17:16Motorrad for decades.
17:18We revolutionized urban mobility already 25 years ago with the unique BMW C1.
17:26In 2014, we were the first manufacturer to combine outstanding design with an e-drive in the BMW C Evolution.
17:37And in 2022, we launched a C04, a design and technology masterpiece of emission-free mobility which remains the global market leader in its segment to this day.
17:49At BMW Motorrad, the development of single-track e-mobility clearly stands for visionary concepts, innovation leadership and groundbreaking design.
18:04With the Vision CE's special self-balancing system, we are looking into the future and setting again new standards.
18:12Urban riding fun on two wheels without having to wear a helmet or motorcycle clothing thanks to its unique structural bracket design.
18:23The Vision CE, one like no other, exciting and inspiring, just like BMW Motorrad.
18:53Ladies and gentlemen, at the BMW Group, we are constantly reshaping mobility just as we have for the nearly last 110 years.
19:21Our customers' individual needs, wishes and yes, their dreams are always at the heart of all of our brands.
19:30All of our customers benefit from our innovative approaches and the latest technologies.
19:37And at the same time, we are steering the company on a long-term path that is in line with the Paris Agreement.
19:46This is the spirit that drives us at the BMW Group.
19:51Thank you all.
19:53Thank you.
19:54Thank you.
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