Is ’67’ at its peak? Gen Alpha’s latest trend explained

Straight Arrow News

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00:00I saw what was a 6 and a 7 there, 67.

00:02It's only like, what, 6-7, Gavin?

00:04I think tonight was his 10th game.

00:06You want to know what time I woke up this morning?

00:08What time?

00:09Around 6-7!

00:116-7!

00:12I mean, I've been here for five years, but it's felt more like 6-7.

00:176-7.

00:18Oh, you gotta make it so...

00:19Oh, it's a 6-7.

00:206? Is that right?

00:21Oops, if I go home, I'm like, stop.

00:22I think you're doing 97.

00:24Experts will tell you language evolves over time,

00:27but Generation Z and Alpha, they did it in about 6-7 seconds.

00:35If you're confused, join the club.

00:386-7 doesn't really have a meaning.

00:40It's just a little joke that became a catch-all phrase and hand motion.

00:45If it feels like you're hearing it out of nowhere in the past few weeks,

00:48it's actually been around for longer than that.

00:51So much so that it earned Dictionary.com's 2025 Word of the Year,

00:55announced Wednesday, chosen for capturing how fast youth culture can turn nonsense into a national trend.

01:02Searches spiked this summer, and the start of the school year only solidified it.

01:07The term was born out of a track by Florida rapper Skrilla,

01:10who released Doot Doot 6-7 at the end of 2024.

01:13The rapper told the Wall Street Journal the song wasn't even supposed to leave the studio,

01:24but after he leaked it, kids ran with it.

01:27It's now at 15 million YouTube views, more than 48 million Spotify plays,

01:32and millions of kids who began using the term and the signature hand motion

01:37that goes with it as part of their everyday vocabulary.

01:44A linguist from Georgetown University said in a report that language typically has meaning,

01:49but this is different.

01:51Some think it's a way of saying so-so,

01:53but for most kids, it's just a funny, random trend.

01:57So have we reached peak 6-7?

01:59A Google Trends chart suggests probably not,

02:02but teachers have definitely had enough.

02:06Come on, let's go outside.

02:07Some teachers now keep a tally of how many times their students say it.

02:11Oh, who did?

02:12Jayce!

02:13Jayce!

02:14While others take away 6 plus 7 minutes of recess time if anyone says it.

02:20My mom, who's been teaching for more than 35 years, has a different approach.

02:25While this may seem easy, results may vary depending on your tone.

02:29And ironically, adults using the trend might be the secret to ending it.

02:34Some people online have theories that when parents and teachers start saying 6-7,

02:38it instantly becomes uncool.

02:41Take financial advisor Douglas Boneparth's Halloween post on X,

02:45he and his wife dressed as 6 and 7.

02:48He said their kids hated it, by the way.

02:50Like every viral phrase before it, from skibbity to riz,

02:546-7 will eventually fade when the next random combo of words or numbers takes over.

02:59And if you thought 6-7 was over, not so fast.

03:03The kids tell me there's already another number.

03:06But I can't tell you what it is because no one likes a snitch.

03:12My job is to inform you on what's going on.

03:15For more on this story and more, head over to san.com or download our mobile app.

03:19I'm Kennedy Felton with Stray Arrow News.

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