MLB Commissioner Rob Manfred Addresses 2025 MLB Viewership

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00:00MLB Commissioner Rob Manfred addresses 2025 MLB viewership.

00:05Major League Baseball. It's not dying. It's not fading.

00:09It's not gasping for air in a world of TikTok attention spans and Sunday football dominance.

00:14In fact, according to Commissioner Rob Manfred,

00:17MLB just had a banner year on the national broadcast front in 2025.

00:22That's right. Ratings are up.

00:24We're talking across the board. TV, streaming, regional sports networks,

00:28even international viewership.

00:30Here's the biggest headline.

00:31ESPN's Sunday Night Baseball just had its best season since 2013,

00:36averaging 1.83 million viewers, a 21% jump from last year.

00:42Their national broadcasts hit 2.04 million viewers, up 9% and the best since 2022.

00:49TBS and True TV saw a 29% increase, reaching 462,000 viewers.

00:55Even regional sports networks, long thought to be on the decline,

00:59saw a 3% bump.

01:01In a crumbling cable landscape, that's a clear win across the board.

01:06MLB.tv shattered its own record with 18.9 million minutes watched, a 34% increase.

01:12That's not just healthy growth.

01:14That's proof that baseball is finding new life in the on-demand, binge-watching era.

01:18NHK reported its best-to-ever regular season MLB viewership, with an average of 2.65 million viewers,

01:26a 20% increase.

01:27ESPN is stepping back from Sunday Night Baseball, passing the baton to NBC and Peacock with a reported

01:33$200 million annual deal, which includes the wildcard round and a Sunday morning slot previously held on Roku.

01:40Netflix enters with a $50 million deal for the home-run derby.

01:44ESPN will retain midweek games, in-market rights for six teams, including the Mariners,

01:50and MLB.tv's out-of-market games.

01:53Rob Manfred noted MLB's expanded reach, and with NBC, Netflix, and ESPN still involved,

02:00the league has successfully retooled for the new media age,

02:03swinging for the fences as ratings prove the strategy's success.