Austin, Texas's $1.1M logo redesign has residents fuming

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00:00Austin, Texas just spent $1.1 million on a new city logo,

00:04and reactions are ranging from bold civic evolution to graphic design fever dream.

00:09The logo, a swirl of green and violet meant to evoke hills and the city's famed violet crown skies,

00:14replaces the traditional city seal, which featured a medieval crest and a sword.

00:18Now the sword is gone, and in its place, vibes.

00:21City officials say the rebrand reflects Austin's growth, flexibility, and appeal to businesses and tourists.

00:26But residents are saying it reflects the look of a recycling company.

00:30Or a tech startup.

00:31But branding a city isn't just about aesthetics, it's about identity.

00:34From I Heart New York to keep Portland weird, cities use logos and slogans to shape perception,

00:38attract investment, and occasionally confuse outsiders.

00:41Like Gas Kansas, who went with, don't pass gas, stop and enjoy it.

00:46Santa Claus, Georgia says the city that loves children.

00:49And Gettysburg, South Dakota, where the battle wasn't.

00:52Many critics are saying that Austin's new logo doesn't really align with their slogan, keep Austin weird.

00:57Now whether the new logo becomes iconic or ironic remains to be seen.

01:01But what do you think?

01:02Do you like this design or is it giving garbage truck?

01:04Let us know in the comments and follow us here for more.