Sydney Sweeney’s ‘Americana’ opens to $500k nationwide box office

Watch Sydney Sweeney’s ‘Americana’ opens to $500k nationwide box office - Straight Arrow News on Dailymotion

Transcript

00:00Sydney Sweeney has been in headlines recently after criticism over her American Eagle campaign.

00:06And now she's making news again, this time for the performance of her latest film at the box office.

00:14Half a million dollars, really.

00:17That's what the man says.

00:18That line from Americana now echoes its opening weekend.

00:22The Hollywood Reporter says the film debuted to about $500,000 across just over 1,100 theaters nationwide.

00:30The box office performance is drawing attention partly because it follows public reaction to Sweeney's recent brand campaign.

00:37Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color.

00:47My genes are blue.

00:49But industry observers note that Sweeney is not primarily known for box office roles.

00:55She has only three films with theatrical figures, while her most recognized work remains her starring role in HBO's drama Euphoria.

01:03Deadline reports Americana was never intended as a wide release.

01:08The film first premiered at South by Southwest in 2023 to strong reviews and was later acquired by Lionsgate Premiere Releasing,

01:15a label used for titles with limited marketing and distribution.

01:20With a premium video on demand and theatrical marketing spend under $3 million,

01:25Deadline suggests the film's final domestic take could reach about $1.5 million.

01:31With Straight Arrow News, I'm Kennedy Felton.

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