Crumbl CEO Pays Off Lunch Debt

Beasley Digital

After offering to pay off a fine for BYU students, he stepped up even bigger!

Transcript

00:00BYU beat Utah in the annual Holy War game, as it's called, and BYU fans stormed the field.

00:10So excited, right?

00:12They're usually a docile people.

00:13Right.

00:13Oh, not tonight, right?

00:15So they all stormed the field, and then the conference was like, whoa, whoa, whoa, you can't storm the field.

00:20So they threatened a $50,000 fine.

00:23Yikes.

00:24But that's when the CEO of cookie-making company Crumble.

00:30I know.

00:31Said, wait a minute.

00:32These guys are kids, right?

00:34Guys and girls stormed the field.

00:35They're excited.

00:36I will pay the fine.

00:40Okay, and I will say that that means that really I paid the fine because we've probably eaten $50,000 worth of Crumble in the last year.

00:48Crumble is so fantastically delicious.

00:51It's like my go-to thing to send over to a couple who just found out they were pregnant, right?

00:58Or like somebody who just got engaged, like a gift, and they can deliver it right to their house.

01:02But then ultimately, the conference said, you know what?

01:05We reviewed some stuff.

01:06All good.

01:07We're not going to fine you.

01:08Okay.

01:08So the CEO is like, well, wait a minute.

01:11I just offered to pay $50,000.

01:13Right.

01:13Now I'm going to look like a jerk for not doing anything.

01:16I have to do something.

01:17You are spot on, Andy Summers.

01:19Go, Crumble guy.

01:20He decided to turn it around and pay off $90,000 in student lunch debt for the Salt Lake City and Provo School Districts.

01:30Amazing.

01:31So he originally said, I'll pay $50,000 to the conference for this fine.

01:37That didn't come through.

01:38And he said, I want to do something even bigger and better.

01:40$90,000 of lunch debts to help free it up for families.

01:44Amazing.

01:45How incredible is that?

01:46And you know, I mean, it's even more satisfying knowing it's coming from Crumble.

01:50Right.

01:51That is the most delicious debt-free lunch ever.

01:54Ever.

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