00:01During the holiday season, King's Hawaiian launched a new commerce ad experience built to move shoppers from discovery to purchase
00:07in one step.
00:08The focus was simple. Reduce friction and place products directly into the shopper journey at the moment of intent.
00:15The challenge was conversion.
00:17The brand needed a way to turn attention into direct product action without forcing users to leave the content experience.
00:26Audience Path introduced Echo Shop, a new shoppable ad unit designed for direct commerce.
00:31Echo Shop allowed viewers to select products inside the ad and place them directly into their shopping cart with retail
00:37partners.
00:38No redirects. No friction.
00:41Creative execution was optimized using neuron analysis to improve visibility, product recall, and interaction timing.
00:47Activation focused on peak holiday shopping periods and prioritized retail environments, including Walmart and Target, where card action mattered most.
00:58Echo Shop delivered strong commerce signals.
01:01Over 80% video completion rate.
01:03Three times more engagement compared to industry benchmarks.
01:07More than 3,000 click-to-cards interactions.
01:10Over 37,000 high-intent commerce signals.
01:14The activation proved that reducing steps between content and commerce increases product action.
01:21Drive measurable outcomes at the moment decisions happen.
