Google And NBCUniversal Reach Multi-Year Deal To Keep NBC Shows On YouTube TV

Benzinga

Google and NBCUniversal struck a multi-year deal to keep NBC programming on YouTube TV and add Peacock via Primetime Channels. The agreement cements YouTube’s position as the top U.S. TV platform, surpassing Netflix and Disney in viewership. Backed by Alphabet’s scale, YouTube TV remains a major force in pay-TV negotiations.

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00:00It's Benzinga, bringing Wall Street to Main Street.

00:02Google and NBCUniversal finalized a multi-year deal to keep NBC programming on YouTube TV

00:07after difficult negotiations, according to CNBC.

00:11Under the deal, YouTube TV will carry NBCUniversal's full network lineup

00:14and offer its Peacock streaming service through YouTube's primetime channels.

00:18YouTube's Justin Connolly said the deal with NBCU strengthens their partnership

00:22and ensures content is delivered in ways that match evolving viewer preferences.

00:26The deal with the data shows YouTube now leads all U.S. TV viewing,

00:29surpassing Netflix and traditional media companies like Disney.

00:32YouTube TV is one of the four largest U.S. paid TV distributors,

00:36with Alcumet's resources giving its leverage in carriage negotiations with major media companies.

00:41For all things money, visit Benzinga.com.

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