The multi-week nightmare for YouTube TV subscribers is over. Disney and Google finally came to an agreement over a new contract that restored ESPN, ABC and more channels to the lineup. Football fans were able to watch all the college games on Saturday, and they’ll be able to watch Monday Night Football tomorrow. That’s the key short-term takeaway for most subscribers, but quietly within the Disney/ YouTube TV agreement, there’s reportedly a key provision that could be the most important long-term takeaway.
YouTube TV has been open in the past about wanting to house outside content within its interface. Think of it like Starz on Amazon Prime. If you have a Starz subscription, you don’t need to leave the Amazon Prime app. You can just watch it within the same interface. Well, YouTube TV wants to do the same, but not every streaming service has been interested in playing along. Many would rather consumers navigate to their specific app, which allows them more control over advertising and what other content is recommended.
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