00:01Next up is Miyayama-san
00:03Yes, from here on, I'll give you my best recommendation. Today's theme is
00:07A small town's hometown tax donation strategy: 800 gifts in total
00:12Do you know which local government in the Kanto region receives the most donations through hometown tax?
00:18The town's unique wisdom and ingenuity were what allowed it to come in first place
00:23Delicious and melts in your mouth
00:25Edomae sushi is being given as a return gift in a municipality without a sea?
00:31In addition, we also have exquisite gelato from super famous shops in Tokyo.
00:37I can't stop eating it, it's delicious
00:40Hometown tax donations are the highest in the Kanto region
00:44A look into the return gift strategies adopted by small towns
00:49Sakai Town, Ibaraki Prefecture
00:51About 1 hour and 30 minutes by car from the city center
00:56A small town with a population of 24,000 and no train station
01:01Look at that banner.
01:04Hometown tax donations reach 9.9 billion yen
01:07It has been ranked number one in the Kanto region for seven consecutive years.
01:11Announcer Yamazaki visited the roadside station in Sakaimachi.
01:16This is Mr. Takahashi, the man behind the gift.
01:22As I was looking, I noticed this popular hometown tax donation item.
01:29Especially pork buns
01:32This is something amazing
01:34Even more popular is this eel
01:37It ranked 5th in last year's hometown tax donation category ranking.
01:41It's a popular gift
01:43Sakaimachi, where eel fishing was once a major industry, has built a processing facility and added eels to its list of return gifts.
02:01And the next gift Sakaimachi is aiming for is frozen sushi.
02:10Ginza Onodera, which opened in January this year in collaboration with the town
02:15This is a long-established sushi restaurant that won the bid for the most tuna in the first fishing session of the year.
02:24In collaboration with Onodera, we also built a frozen sushi production facility.
02:30What is made there is the Edomae-style nigiri sushi.
02:35The skill of the chef shines through in dishes such as kelp-cured golden-eyed snapper.
02:39The popular medium fatty tuna is made with great care
02:42It doesn't have that dry, crispy texture that you get when you freeze it.
03:03I honestly don't know what sushi you just made is.
03:07By freezing the toppings and rice using the latest equipment,
03:12It is said that it does not drip easily after thawing.
03:16This frozen sushi will be added to Sakaimachi's gift giveaways in the future.
03:21We would like to contribute to regional revitalization, and by making our store a tourist spot, we expect to attract more customers and also promote the employment of local talent.
03:35In addition, a ribbon cutting ceremony has now been held to commemorate the completion of the new lab.
03:44This facility was built with the aim of creating new return gifts.
03:50The gelato is made by a famous shop in Tokyo.
03:57With the cooperation of Yosuke Otsuka, a pastry chef with a history of winning world championships, we have begun developing products that make use of Sakaimachi's specialties.
04:08This is a town that has that kind of know-how, so we thought we could offer our know-how and create an even better result.
04:19Sakaimachi has a unique gift that has always been popular.
04:24Dried sweet potatoes are made by carefully steaming sweet potatoes grown by local farmers.
04:32This gelato is made using all the parts of the product that would not be used in the production process.
04:39Dried sweet potatoes are added to thick milk and stirred while sterilizing.
04:58The dried sweet potato is frozen while retaining its smoothness and stickiness, incorporating air.
05:07Freeze the resulting mixture for about 10 minutes and your dried sweet potato gelato will be ready.
05:14I'll enjoy having this.
05:15Everyone immediately tried the product and Sakaimachi continued to try their hand at developing return gifts.
05:33In fact, the situation was critical until 12 years ago.
05:38The debt ratio is 1,741 nationwide, and we are 29th from the bottom.
05:44Sakaimachi was a municipality that was extremely tight on finances.
05:49In the midst of all this, he set his sights on hometown tax donations.
05:53The facility that produces the gifts was built using government subsidies, and it has now become a major project, with hometown tax donations accounting for 30% of the city's revenue.
06:08Outside of town, all you see are self-driving buses.
06:13It travels around the town's facilities and is free for anyone to ride.
06:18In addition, one of the largest stadiums in Japan for BMX and other sports has been completed.
06:25Sakaimachi continues to develop today.
06:30Now, here comes the test question for today.
06:33Please press the D button on your remote control to participate.
06:35If you answer the question correctly, you will receive 9 points.
06:37Today's respondent is Mr. Hiraishi.
06:39Yes, I'll do my best.
06:40Yes, good luck.
06:43Now, here's the question.
06:45In Sakaimachi, in an effort to encourage immigration, people who live there for 25 years will receive a special gift.
06:51Which of the following three is it?
06:54The options are blue for a luxury car, red for a house, and green for a trip around the world.
07:02Do you understand, Hiraishi-san?
07:03I want all of them.
07:04That's nice.
07:05Here's a tip to help you feel secure in your retirement.
07:08That's a good tip.
07:10Correct, after the commercial break.
07:12Here is today's question.
07:15In Sakaimachi, in an effort to encourage immigration, people who live there for 25 years will receive a special gift.
07:21Which of the following three is it?
07:24The options are as follows:
07:27Well, the deadline is coming up soon.
07:29So I've closed it here.
07:31Do you understand, Hiraishi-san?
07:32Yes, car or house. I'd say house.
07:34Oh, that's correct then.
07:38Yes. This house built in Sakaimachi has a system where if you live in it for 25 years, it becomes your own home.
07:47This is also Sakaimachi's strategy of making good use of its financial resources.
07:51So the correct answer was the red house. Well done, Mr. Hiraishi.
07:55Thank you. I'll live there and make it my own.
07:57That's right.
07:58After all, everyone wants it, so it's a mid-game.
08:01It's a mid-battle.
08:03That's all for today's recommendation.
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