Audi Concept C a Milano. "Oggi è l'inizio di qualcosa di nuovo"

La Gazzetta dello Sport

Audi ha scelto Milano per svelare al mondo la Concept C, capostipite del nuovo design della casa dei quattro anelli. "Oggi è l'inizio di qualcosa di nuovo", ha detto alla presentazione italiana l'amministratore delegato di Audi Gernot Dollner. "L'azienda mira a riscoprire il suo spirito originale di coraggio, determinazione e fame di innovazione, promuovendo al contempo apertura ed eccellenza. Un riallineamento strategico verso un approccio guidato dal software e dal design è evidenziato, con la concept car Audi C come simbolo di questa trasformazione". I momenti più emozionati dello svelamento dell'auto avvenuto nel cuore di  Milano

Transcript

00:00Grazie a tutti

00:30Today is the start of something new, our striving for clarity.

00:37This new chapter begins with people and what shapes them, culture.

00:44Our clarity enables us to become once again how we once were, courageous, determined, smart and hungry for innovation.

00:55Open, engaging, driven by the desire for excellence and with an impeccable sense for quality.

01:07To return there, we empower employees and managers and refocus our organization.

01:15We are aligning it with a software-driven and design-driven strategy.

01:25In a few minutes, everything we stand for from today on will take to the stage in the shape of our Audi Concept C.

01:36Soon, this car will make its way to the road.

01:47Because Audi was no more an icon.

01:51Audi became an icon through a consistent willingness to dare.

01:57At its best, Audi is an unmistakable combination of clarity, technicality, intelligence and emotion.

02:10Radical simplicity is at the heart of everything we do.

02:16And we achieve clarity by reducing everything to the essential, to what truly matters.

02:26What does it mean to feel Audi?

02:31Well, this is not something we want to tell you.

02:37This is something we want to show you.

02:40This is something we want to show you.

03:10This is something we want to show you.

03:25Thank you.

03:29This is something we want to show you.

03:33This is something we want to show you.

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