00:00Grazie a tutti
00:30Today is the start of something new, our striving for clarity.
00:37This new chapter begins with people and what shapes them, culture.
00:44Our clarity enables us to become once again how we once were, courageous, determined, smart and hungry for innovation.
00:55Open, engaging, driven by the desire for excellence and with an impeccable sense for quality.
01:07To return there, we empower employees and managers and refocus our organization.
01:15We are aligning it with a software-driven and design-driven strategy.
01:25In a few minutes, everything we stand for from today on will take to the stage in the shape of our Audi Concept C.
01:36Soon, this car will make its way to the road.
01:47Because Audi was no more an icon.
01:51Audi became an icon through a consistent willingness to dare.
01:57At its best, Audi is an unmistakable combination of clarity, technicality, intelligence and emotion.
02:10Radical simplicity is at the heart of everything we do.
02:16And we achieve clarity by reducing everything to the essential, to what truly matters.
02:26What does it mean to feel Audi?
02:31Well, this is not something we want to tell you.
02:37This is something we want to show you.
02:40This is something we want to show you.
03:10This is something we want to show you.
03:25Thank you.
03:29This is something we want to show you.
03:33This is something we want to show you.
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