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Are you tired of the 9โ€“5 grind? ๐Ÿ˜ฉ Ready to take control of your time and income?
In this video, I reveal a simple yet powerful business model that anyone can start โ€” with low startup costs, flexible hours, and high profit potential.

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Iโ€™ll walk you through:
What this business is
How much it costs to start
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How much you can realistically earn ๐Ÿ’ฐ

Perfect for beginners, side hustlers, and anyone ready to break free from the 9โ€“5 system.

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00:00Imagine going from having only $12 in your bank account to having the biggest painting
00:06company in the country. That's what Steven did. I'll be the biggest painting company in Austin,
00:10Texas. I'm gonna be ridiculous and I'm gonna build a ridiculously sized business. What kind
00:15of revenue do you guys do today? That one painter alone will do at least 80 million this year.
00:18We're gonna break down exactly how he did it so you can learn from it too. Door knocking seems so
00:24much scarier than it is. Hi, just letting you know that we're the painting company across the way.
00:29Can I show you how to hold a paintbrush? I can feel the concern like this. Yes. But then how do you?
00:36No. I love this business model. It's two things. It's painting and it's sales.
00:50Hey, you're late. Let's start with the tape. Let's go. What do we got on the plate today? Well,
00:56we're painting a lot of walls. So are you getting help? Yeah. Or did you just hear that film? Mostly film.
01:00We'll have you do all the work today. I did all this math and kind of dreamt of starting my own
01:06painting company one day. So when you think the word painting, it seems to me you kind of think
01:10the word freedom. Yeah, absolutely. I didn't know how to do much else because I dropped out of college,
01:15decided it wasn't for me. But I knew that I could figure it out. And so I just started painting rooms
01:19for people, stuff like that. I reached out all the realtors that I knew. I would door knock. And so
01:23if I didn't have any jobs for that day or for the rest of the week, I would knock on doors until
01:27somebody gave me a job for the same day or the next day. And it would typically only take me an
01:31hour to four hours. And I would have a job to start that afternoon. That's amazing. As a kid,
01:34making 220 bucks a day. Sometimes more. Yeah, sometimes I mean, if you're doing the work
01:40yourself, you can make 500 bucks a day or more. Okay, so a blue collar business, not typically
01:48something young people who are highly capable doing math in their heads are going to jump right
01:53into. Right. What was it about owning this type of business that was so interesting to you? It was a
01:58skill that I could offer with my time. I didn't need a lot of equipment. I didn't need to do marketing.
02:02I didn't do any of that. I didn't even need a team. It was just something that I could do. And I
02:06knew from a really young age that I didn't want to work for anybody else. Like I might be that bad
02:10of an employee. You're unemployable. I'm unemployable. Yeah. So I just wanted to do something for myself.
02:16And I also figured like I'm 21. I had just gotten married. I had been doing some sub work for another
02:20company. I called her. I was soaking wet from a pressure washing job. And I was like, I cannot work for
02:25anybody else. I need to quit today. There's also like something really therapeutic about painting in
02:29particular as an industry. Yeah. Like pressure washing. I've done it. It is hard. Yeah. Like
02:35when I was like trying the trigger on that thing. And you're soaking wet all day. So by the end of the
02:39day, your little finger. You smell like bleach. You go out to dinner after work. You still smell like
02:42bleach. Right. That's tough. But with painting, like people do this for a hobby. Yeah. And there's
02:48something really nice about we're going to get into it today and paint. But when you can finish the
02:52whole job and seeing like kind of that transition at the end is cool. It's really rewarding. And also like
02:57paint has the biggest, most dramatic effect for the lowest price. You started this thing with 12
03:03bucks in your pocket. $12. I thought I had a job booked when I quit my other gig for like 2,700
03:09bucks. And the day after I quit my job, I thought I was going to go start that job. He called me and
03:13said, the household, I don't need it painted anymore. And so I had nothing. I had 12 bucks. And so I
03:18started knocking on doors and calling real estate agents. Wow. So I always tell everybody, you don't need
03:22anything other than a paintbrush and a customer to start a business. You don't need an LLC. You don't even need a bank
03:27account yet. Worry about those things once you actually have some money in your pocket. Yeah,
03:30totally underrated. Unit economics of this job. How much do you make on a house like this? Typically
03:35our average job is $5,300. Wow. Okay. 5k per job. Fascinating. How long does it take per job?
03:42$5,300 jobs, three days, maybe four. What is an hourly rate you make if you're an individual painter?
03:48We charge around $700 a day and our paintings are going to make about $300 a day. Amazing. Then if you have
03:54to think about insurance, what does that cost you? Insurance for a small crew, you're going
03:58to be looking at like $150, $200 a month. Marketing? Marketing. If you have happy customers, you don't
04:04have to do anything. But typically about 5% of our budget is marketing. How many jobs can
04:08you do in one day? So it depends on the number of crews you have. In my Austin location, we
04:14can do 10 to 15 jobs a week. Okay. And then how much do you think you can make as an individual?
04:19Like as somebody just painting by themselves? Yeah. They were just painting by themselves.
04:24It depends on what you're charging in your area, but I used to charge around $400 or $500
04:29a day just for me painting by myself. It's pretty good money for a 21-year-old that dropped out
04:34of college. 100%. Okay. So rough numbers. Let's say year one. I did about $100,000 in sales.
04:41Woo. Which is a lot of money for a 21-year-old. Yeah. Year two to three. I was doing probably
04:47$250,000. Wow. $250,000 to $300,000. Mm-hmm. What about years, let's call it four and five?
04:54I would say from year four to probably all the way to year eight, I was doing about $400,000
04:58or $500,000 a year. So one dude and some employees equals somewhere between $100,000 to $500,000
05:04in a paint business. Yep. You can do this with just one crew pretty much. You can do this with
05:09one crew. Wow. Let's break down some hard and fast numbers that nobody else shares on the internet,
05:13but we're about to. Okay. Let's start with how much a margin of the job is and also labor costs.
05:20Yep. Explain this. All right. So you're going to have about 15% is going to be stuff like the floor
05:23paper, paint, and any other materials you need. And then 35% is typically going to be what you're
05:28paying your painter as your labor for. Nice. What about these numbers? That would mean that a bad
05:34gross profit is going to be 30, 40%. A good gross profit is going to be 45 and up. So you're shooting
05:39for 50 or more. Lastly, the top closers are going to close about 40 to 50% of their estimates. We're
05:45seeing Julio even a little above that. Wow. So you go to one or two houses, you try to close one of
05:50them. To be safe, you're a newbie. Let's say you're going to go to five or 10, but God, those odds are
05:54pretty good. They're great. Oh, I'm Cody. If you're new to this channel, I own 25 businesses and now I own
06:02part of this one. Also subscribe. This is how you get your ownership and your business.
06:09So if I was going to do a job, one job to start this business, how much would this cost? So you
06:16would need, I don't know, a few of these. That's a pretty nice brush. That's 20 bucks.
06:21Ooh. Okay. Okay. It's a fancy brush. It's a fancy brush. It feels like it. Okay. So let's call it
06:26what? Three or four brushes? Yeah. You probably need three brushes. There's different types for
06:30different stuff. You probably need three brushes. You're going to need a roller. The nicer rollers,
06:35these are about 10 bucks. You don't want to buy the cheap six pack ones. If you got your rollers in
06:39a six pack, throw it away and buy something nice. Okay. Okay. You literally, the time you will save
06:44by getting a nicer roll, you can cut the rolling time in half. We need painter's plastic. This is what,
06:49like 30, 40 bucks. Oh, that's probably 20 bucks. Yeah. 20 bucks. Yep. Okay. Painter's plastic.
06:55We got that. We need, what is this? This is like a, oh, oh, that's a masking machine. So that makes
07:00it easier to cover. This is what we'll use on the baseboards and stuff. So I can show you. Yeah.
07:06This thing saves you a ton of time too, because see that. There you go. And you can just cover the
07:12baseboards if you want like that. So typically what would have been like a two-step process is one.
07:27Now we're done besides a little bit of tape, which is, I don't know what these costs.
07:31The other thing that every painter needs is sandpaper. Yep. So you can just make sure that
07:36things are smooth and actually look really nice when the paint's on it. And then you need paint,
07:40which is probably your most important ingredient. Yes. Paint's the most expensive typically compared
07:44to your prep materials. This is super paint from Sherwin-Williams. Yep. So they're pretty heavy.
07:50They're heavy. Just looking at my workout in today. Okay. So when it comes to paint,
07:54I would guess that this is the most expensive part of every job. And if you want to make money painting,
07:59you have to be able to properly price this plus labor, right? Yes. Yes. That's the...
08:03Yeah. You got to make sure your labor is right, but you really have to make sure you get your
08:06materials right. And paint's going to be the most expensive part. That five gallon bucket,
08:10is going to be retail for 250, 300, depending on where you're buying it, what your account is.
08:15But if you're off by one, two buckets, like that's, it's going to be a lot. It's a lot. Yeah. So
08:20typically 30 to $50 a gallon on paint. And then if you're getting a five gallon bucket,
08:24it's going to be, you know, 250 or something. And then how do you decide how much of this you need
08:28for a place? Shortcut way to do it is a hundred square feet of the floor plan. You're going to need a
08:34gallon. So if it's a 2000 square foot house to do the walls, you're going to need 20 gallons. If you're going to
08:39paint the ceilings, you're going to need at least 10 gallons. That's kind of like baseline. But we
08:43train our guys how to go through the house and assess any other variables that would either
08:47increase it or decrease it. Yeah. That's amazing. So higher roofs, higher ceilings. If we mess up
08:53on the paint, it's our fault, not the customers. Oh, so I'm going to eat it and take care of it.
08:57Oh, really? I'd rather have a happy customer and I lose a little bit of profit and they're referring
09:02me to the neighbor. Yeah. Then have somebody who's upset. Even the job's going to look great,
09:06but now they have to pay $500 more on paint because I didn't know what I was doing. I'm
09:10not going to put that mistake on the customer. That's cool. Yeah. My painters should take note.
09:14They never did that for me. It's okay. We are painters for me. Deal. Deal.
09:21All right. Customer said you get to pick the color. No pressure. Maybe, maybe we want to go pink.
09:27No. Okay. He doesn't like that. Something a little more on brand. Oh, right. Right.
09:33Branding. How about a blue? Sounds good. All right. We're going to go with
09:40Maria Baja. Perfect. We want to make sure we don't get paint all over these,
09:43so let's go ahead and brush around it so there's no risk of hitting it with a roller.
09:46Okay. Sound good? Yes. Okay. Okay.
09:49All right. Can I show you how to hold a hand brush?
09:52Like it feels the concern. You know what, like kind of, kind of like that. Okay.
09:56Yeah. Okay. All right. Like this? Yes. But then how do you, no. Just like, like this,
10:02like from the other side. Like if you're going to, we can practice that. Just practice that.
10:08Like this? Like this? No. How is this still not right? Are you guys watching? Doesn't this look the
10:14same? Let's talk about how to make some money in this business. How could you get a client without a
10:18single dollar of advertising? So we call it the five hours of revenue. So the five hours of revenue,
10:23I started with real estate agents. Not only can real estate agents introduce you to homeowners
10:26who need their house painted, but they also know all the other contractors, roofers,
10:30whoever else you might want to get referrals from also. So it's real estate agents, then it's referrals.
10:34So that could be referrals like from a real estate agent or it could be referrals from your customers,
10:38your happy customers. And you have repeat business. So it's not a reoccurring revenue model,
10:42but we're doing the inside of this house now. I'd love to do the exterior of this house in a year.
10:47And so you have a lot of repeat business. It could be, it could be 10% of your business in painting.
10:51It could be as much as 35% in some locations. Then you have reputation, which is going to be
10:58your online reputation or reviews like Google reviews or Yelp reviews. And then you're going
11:03to have relationships. So everybody that you know could be a client or they can introduce you to
11:07somebody. So those are the five hours of revenue. Steven, subscribe.
11:14Let's break down kind of the wild story that you've had at T1P because you basically started
11:21with 12 bucks, then a hundred, 200, 300, 500 in a couple of years. But this year,
11:26you're going to do a hell of a lot more than that. How big is this company right now?
11:28I think we'll finish the year around 80 million. That's wild. And last year,
11:32how much did you do? A little over 30 million.
11:34What do you think is the reason why you guys were able to grow a trade service-based business?
11:39Yeah. To such a size. You got to bring other people along for the ride. So in 2019, I hired a
11:45manager, started delegating a lot of things to him, started working on sales and developing more
11:50systems. And then we ultimately led to us franchising in 2021. We became the fastest
11:55growing painting company of all time. And I think the very best thing that I had wasn't even my painting
11:59skills or any of that. It was the freedom that I had in this good business model. So I invited other
12:05people to buy in as a franchise partner and we blew up. One of the coolest things about your business
12:08model is it's for other people who want ownership, who care about having sovereignty and being able
12:14to be their own boss. They want skin in the game, but they also need a playbook. What I've realized
12:19after helping thousands of people buy businesses is not everybody is cut out for buying a business and
12:25being all by themselves running it. In fact, there's a lot of health that comes from being
12:30with a tribe of humans who are all building right alongside you. It's like the best parts of a team,
12:36but you get to own your business. Exactly. Which is why I think I used to not like franchises because
12:41I saw a lot of bad ones. Yeah. But then when I saw what you guys were doing at TMP, that totally
12:46changed it for me. And I think what we have is 10 years of my mistakes that you don't have to make
12:52because we've written all the systems, we have all the training, we have all the marketing dial,
12:56that all that stuff that you would need, it's all ready to go. And they get to launch their business,
13:00they can hire managers, hire painters, do the whole thing. And they're hitting numbers that took me
13:05eight, nine years to hit in their first year. Freedom happens in constraints. So when somebody
13:10gives you, hey, here's the playbook for how to do all the mindless things that you shouldn't have to
13:14figure out, but you do when you're brand new as a business owner, here's all of the playbook. But then
13:19go and have fun executing on the reason why we all like to run businesses, which is go and have fun with
13:23your sales process. Go and have fun with closing people. Exactly. Be creative with your local
13:28marketing. Exactly. You can do all sorts of stuff. Yeah. But do you want to really get creative with
13:33how to clean and prep and prepare a space? No. You kind of want to show me how to do it the fastest
13:40way possible so I never have to think about it again. Exactly. We tell everybody because they're
13:43like, I don't know anything about paint. I'm going to teach you more about paint than you ever wanted to
13:47know. And then we're going to go out and build a really great business together where it's actually all
13:50about team building and customer service, which anybody can do if they focus on it. People ask
13:54me all the time, what is your marketing secret? I'm like, happy customers. I've never hired a
13:59marketing agency or a marketing staff member that has ever been able to do as much for me or my
14:04locations as my happy customers will be. And so if you show up on time, you communicate with them.
14:08And then most importantly, paint's really messy. So if you don't leave a mess and you actually leave
14:11the house cleaner than when you started, people will tell the whole street about you. One of my favorite
14:16CEOs once told me, if you pretend like your very first customer is the only customer you're ever
14:22going to get, your business will expand exponentially. And most people don't do that
14:28because we're always thinking about the next one, the next one, the next one. And we don't realize
14:31that humans are built as viral networks. And so instead of having a viral piece of content,
14:36one human in a world in which competency is super scarce can be your viral Facebook ad.
14:41Okay. I think we should go try to make you some money. Let's do it. Let's go.
14:45Let's go try to door knock, right? So explain this process really quickly. You come to a house
14:49and immediately try to do more houses than they run, right? That's our first goal is like, we're here.
14:55Why don't we paint some more homes? And so we call it courtesy knocking. We're letting the 20 homes
14:59nearest this house know that we're the ones painting this house. So if they see a truck park where it
15:04shouldn't be, they see some paint spilled, whatever, they see somebody maybe spraying, there's overspray.
15:10We're telling them that we're the people that can take care of them, right? And so because of that,
15:15it basically drops down that barrier with the customer because we're not trying to sell them
15:18when we knock on that door. We're telling them we're here. If you see any issues, I'm your guy.
15:23And then now that I'm at the door, I'm also offering them an S-man. Amazing. Okay. What should I not do
15:28when at the door? So we walk up to the door. It's the two of us. Yes. What do we do? We knock on the door.
15:33How many times? I like to do a one knuckle knock because it's soft or ring the doorbell.
15:42You don't want to come and sound like you're the cops. Right. Right. And I've seen so many
15:45door knockers walk up. Boom, boom, boom, boom. Yeah. Like you're just frustrated the customer a lot.
15:50And then you have your hands available so that they can see you're not threatening. Exactly.
15:55You dress like a pro. You get paid like a pro. Yes.
15:57Hi. Hey, sorry. No, you're fine. I just, I hate door knockers too. At least we're not the cops,
16:03right? Yeah. So if you're going to door knock, the whole idea is to bring the barrier down because
16:07immediately they're going to throw up a kind of a defense, right? Yeah. And so throw up a shield.
16:11And so we're trying to bring that down. Humor is my favorite. Say, hey, I know you hate door knockers.
16:16I do too, but at least I'm not the cops. Yeah. So they immediately will kind of like smile and then
16:21you can tell them while you're there. Okay, let's do it. Julio's our project manager. So yeah, cool.
16:25Thank you so much. Yeah. No problem. Love your doggo too. Come on buddy. You want to come back inside?
16:29I think door knocking seems so much scarier than it is. That's great. I didn't, I could just bend
16:34down and pay attention to the dog. People are nice. People want to help people. Hi,
16:39just letting you know that we're the painting company across the way. You know, the services with
16:44a company like this, you can stain, you can paint indoor, you can paint outdoor, you can pressure wash.
16:50Every one of these houses here needs the services. And I know because I've been somebody who needs the
16:54services that there's some money to be had. Should we let him try one? All right, let's go with Julio.
17:00Julio's the man. Okay, but you two go. All right. I want you to win us a job. How about that? Does that
17:05sound good? Okay. What's up man? How are you? Good. How you doing? I'm Steven. We, we're actually doing
17:10the work at the house next door here. I think these eaves are good up in here. Killing it. God. Yeah,
17:19if any of them are soft or have wood rot, we'll take care of it. No problem. I think Julio's the
17:23solution, so. Nice flow. We tried to hard sell him. What happened? He didn't like that. He didn't
17:29like that? No. But we got his information. Amazing. And we're, he's got to get his boss's
17:34approval, his wife, so. I love that. Nice job, guys. Dude, six houses. Six houses. That'd be about a,
17:41what? $4,900 estimate? Yeah. Okay. How long did we not? Six, like 10 minutes. 10 minutes. We got an estimate. So,
17:4810 minutes of knocking, or you can spend a hundred bucks on ads, or you just knock for 10 minutes.
17:53Fans, like, often times, I think there's going to be one human who goes, oh, thank God,
17:56I've been looking for somebody like you. Yeah. We've always put these in people's yards,
18:00but Julio had the creative idea. If you put little razor blade cuts at the top,
18:03he can put all of his cards on the top, which allow the customer to walk by and grab one.
18:08This is so good. Love this. Super cool. Pros and cons of this business. The pros of the business
18:14are many-fold. One, recession-resistant. Why? Well, I might not want to do an $85,000 kitchen
18:20remodel, but I might paint my cabinets $5,000 if I'm going to stay in my house longer because now I
18:25can't sell it. Oh, by the way, homes are getting foreclosed on more? Well, the bank needs somebody
18:31to take care of houses and upkeep them before they can sell them, which means even in a down market,
18:36a company like this does pretty well. Also, painting is one of the cheaper ways to actually
18:41totally redo the look of your house, which means instead of doing brand new wood floors,
18:46which means instead of doing a remodel on the inside, you could just paint the bad boy. I really
18:52like that. All right. What are the cons to this business? The cons are we have to find ways to
18:57make this a recurring revenue business because people don't paint consistently. So you might want
19:02to do a subscription model where people stain their decks once a year and you get them on a
19:07subscription for that. Right now, this is a transactional business, so they got to get that
19:11customer every single time. The second reason is because labor can be difficult. So you got to
19:15make sure you can find people who can actually do the painting, not just people to sell the services.
19:20You also have to make sure that if you're going to have a fulfillment guarantee, like if the estimate
19:25is wrong, we'll eat the costs that you have wide enough margins or good enough people in order to eat
19:30those costs. If you're going to do something, go big. Everyone admires the courageous. Nobody admires the
19:36timid. And don't listen to what they tell you. Size does matter.
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