00:00This secret is the difference between rich founders and most founders.
00:03Most businesses think they have a marketing problem.
00:05I need more leads.
00:06Instead, they have this.
00:08Underpricing.
00:08Here's what Marc Andreessen has to say about this.
00:10The one thing he is urging every founder every second is to raise prices.
00:14Why?
00:15Because great businesses, they never price by cost.
00:18Great businesses price by value.
00:20So here's the framework that we use.
00:21You price the outcome.
00:22If your product replaces a person, rich founders, they're going to price it like a percentage of that salary.
00:27The logic applies to any business, a service that saves time, a software that reduces headcount, a process that removes
00:32users.
00:33Because higher prices don't hurt customers.
00:35They fund better outcomes.
00:37If you raise prices and customers still buy, you have a moat.
00:41If you create real value price like it.
00:43And if you want to learn how we do this live in three days, I'll teach you everything you need
00:47to know about how to change your pricing at the Growth Accelerator Workshop.
00:50In three days, I will help you make more money and more profits inside of your business with this one
00:55trick.
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