Are you tired of the 9–5 grind? Discover how I transformed just 1 hour a day into a full-time income using simple online strategies – no tech skills, no experience needed.
In this video, I break down the exact side hustle I used to generate consistent income from home, and how Australians and other Tier 1 viewers can start doing the same in 2025.
Perfect for anyone looking to create passive income, start a work-from-home journey, or simply build financial freedom with minimal effort.
✅ Works worldwide (especially in Australia, USA, UK, Canada)
✅ Beginner-friendly
✅ No investment needed to start
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#PassiveIncome
#WorkFromHome
#Australia
#FinancialFreedom
#MakeMoneyOnline
Must Watch
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🔔 Don’t forget to like, subscribe, and share if you're ready to escape the rat race!
In this video, I break down the exact side hustle I used to generate consistent income from home, and how Australians and other Tier 1 viewers can start doing the same in 2025.
Perfect for anyone looking to create passive income, start a work-from-home journey, or simply build financial freedom with minimal effort.
✅ Works worldwide (especially in Australia, USA, UK, Canada)
✅ Beginner-friendly
✅ No investment needed to start
#SideHustle
#PassiveIncome
#WorkFromHome
#Australia
#FinancialFreedom
#MakeMoneyOnline
Must Watch
Share | Like | Follow
🔔 Don’t forget to like, subscribe, and share if you're ready to escape the rat race!
Category
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LearningTranscript
00:00Imagine starting a side hustle completely replacing your nine-to-five in five months.
00:04Rachel Goga Phillips did exactly that. From working a big tech corporation to a
00:09goat yoga side hustle business that now makes $200,000 a year. She's retired from
00:15corporate America at 27. Let's find out how.
00:21If you're feeling more pent-up than a goat behind a cage, you should subscribe to this
00:25YouTube channel. What do you exactly do at Goga? Honestly, I'm a glorified poop
00:32scooper. I clean up goat poop. This is bougie goat yoga. We keep it clean here, so
00:37we've got to clean up that poop. So in one sentence, it's basically yoga plus goats
00:42plus Instagram moments. Correct. Is that what it is? Yes. I love it. And the wild part is how much money
00:48you guys can actually make doing this. What are you guys gonna make this year, do you think?
00:51I'd guess around $200,000 a year. That's amazing. How many days of the
00:55week do you work and how many hours of the week do you work in here to hit $250,000?
00:59I don't like to tell people this, but usually most of the month, honestly, I
01:04work less than one hour a day just answering emails and stuff, doing customer
01:08service things. Why a goat yoga business? So I went to meet my now mother-in-law for
01:14the first time. First started dating my husband three months into it. Went to meet
01:17Roxy the crazy goat lady. We had kind of joked about goat yoga that day. Then
01:21Hurricane Harvey happened. I had a lot of co-workers that were like very impacted by it
01:24and it kind of broke my heart. And I was like, this is what I want to do. I want to
01:27raise money for Hurricane Harvey somehow. I told my brand new boyfriend, like, hey,
01:31let's call your mom and do a goat yoga fundraiser event. He's like, yeah, whatever.
01:35The next day I was like, no, I'm serious. I think we need to do this. We planned
01:38this event for six days later that we had like no location, no teachers, no idea how
01:43to do a fundraiser, anything like that. We started having thousands of RSVPs and my
01:47husband was like, turn it off, make it stop. We're gonna have too many people. I was like, no, no, it's fine. Not everyone will show up.
01:53I made an event Bright Link where people could donate to save their spot and that sold out in 37 minutes.
01:58We made the local news. We raised like $1,000 and we donated it to the Humane Society in Houston.
02:03Everyone was like, when's your next event? We were like, oh, it's next weekend. Definitely next weekend.
02:09And that's where the business started. Yeah, it was the epitome of like, we jumped off the cliff and figured it out on the way down.
02:14We had no location. We did it on the rooftop of the parking garage where my husband was living at the time in his apartment complex. Amazing.
02:21So basically you have a full-time job at this time. Yeah, this is just a-
02:26And two side hustles going on. Wow. Okay. And all you did was come up with this idea, find some goats, luckily from your mother-in-law, throw up an Eventbrite, steal a parking lot rooftop, and then where'd you post it? How did thousands of people even see the-
02:41Facebook event. I made a Facebook event. That's it. I made a really, really terrible logo in paint.
02:45So just naturally, because there were goats on it, and it was weird, and Facebook has a self-search feature, people found it.
02:52Yes. So it's not like you're out there with a huge Instagram presence. No, oh no. Nothing? No.
02:57Wild. What were you doing for work at the time? I was doing product marketing at Hum Away.
03:02So nothing to do with live events? No, no. Totally outside of your wheelhouse? Yeah.
03:06At what point did you decide, whoa, this isn't a side hustle. Like, I think there's a business here.
03:11I think three months into it, I was like, hmm, I'm making twice as much money in one day at Goga as I am in like two months at my regular job.
03:21So I think it's time to spend my time here. And it was a leap of faith for sure, because everyone, I mean, even we thought it was going to be a trend that just lasted a year, and that was it.
03:29But I was like, you know what, even if I just get some good business experience, see what happens, and run it for as long as I can, at least I'll have some invaluable knowledge to go back to work with if I have to do that someday.
03:39A little bit. But here we are seven years later.
03:41How long did it take from you starting the business to quitting your nine-to-five? What was that timeline?
03:47So we started in September of 17, and I left in February of 18.
03:52Whoa, so we're talking five months.
03:54I started getting a lot of like media attention, and there was a local news station who wanted me to come do their morning segment with them.
04:02So I did before work one day, and you know, I showed up to work at like 10 a.m.
04:06And so it kind of came up in one of my performance reviews, and I was just like, okay, time, time to go.
04:12Did you always have this like little rebellious streak?
04:15I recognized from a young age that I wanted out of the corporate world. I just wanted that freedom.
04:21My grandmother was dying, and I watched her in the hospital for two weeks, and this was kind of the moment for me.
04:26I watched all my extended family, and they'd like have to come in after work to spend their last moments with her,
04:31and then get back to work on Monday, and then fly back Monday to a different state to go back to work,
04:36because they had no more time off or no more bereavement or whatever.
04:39And I sat there a lot by myself with her in that room and just watch everyone, like, you know, just slaves to their jobs.
04:46And I was like, that's not for me. I don't want that.
04:49So that's kind of when I decided, and then I didn't think that it would ever be this much fun, right?
04:55That's a beautiful story.
04:56Thank you, yeah. I'm kind of a workaholic, so I always thought it was going to be like hustle, hustle, hustle, you know, work, work, work.
05:03And then this happens, and it's like, oh, I get to do this instead. This is so much better.
05:08You hit it. You're like, you try a bunch of things. Then one of them starts to get this wild momentum.
05:13Then the moment that it does, you pour some gasoline on the fire to it.
05:16And if you find that idea that is a perfect mixture of the things you're good at, the thing that you're kind of oddly obsessed with,
05:22and what the market wants, you have a business that you don't have to work every hour in,
05:27because you get to work on the business, and the business works for you.
05:30Sure.
05:31So I don't think anybody would say business is easy, but it's definitely not as hard as employers tell you.
05:36Sure, sure.
05:38Number of classes that you have a month?
05:41During our busy season, we'll have between six and eight.
05:45What does it cost per class?
05:46$35.
05:47Number of members in each class?
05:49Typically between 30 and 40.
05:52Woo! That's amazing.
05:55Okay, I'm doing some girl math right now, and $35 a person with 30 people in a class is $1,050 for every single class she does.
06:05She does two of them a day, and she has anywhere from 30 to 40 people in it,
06:08which means she's making somewhere from $2,000 up to $4,000 a day for 45-minute classes,
06:15hanging out with little buddies and a bunch of yogis. Not bad.
06:18Not bad.
06:19How many days are we working a month?
06:21Just on these classes, not your private events where I know you're doing some schluck?
06:24Yeah, two.
06:25You have a board, woman.
06:26Yeah, we just do it two Saturdays a month.
06:28Oh, right, because you stack all the classes.
06:30Yeah.
06:31So they're back to back.
06:32Right.
06:33What do you do with this place the rest of the time?
06:34I rent it out to a dance studio over here.
06:36Ah, another income stream?
06:38Yeah.
06:39That you don't have to fulfill?
06:40That's brilliant.
06:41How much do you make doing that?
06:43Usually it's a few thousand dollars a month, yeah.
06:46That's incredible.
06:47And they just rent it for a couple hours in the evenings for their dance classes.
06:49What does this place cost you?
06:51I'm actually on a percent-of-sales deal with them.
06:54Because retail's just struggling.
06:56Sure.
06:57So they're basically just saying, you make X, and if you make X, we'll pick a percentage of it.
07:02Yeah, and we had the cash to do the build-out.
07:05Normally you get tenant improvement dollars.
07:06We didn't get those.
07:07We paid for the build-out ourself.
07:09And then we also just drive foot traffic, right, to somewhere that people from downtown might not come.
07:14How did you come up with these ideas?
07:16Were you like, I just want to do it cheap, so I'm going to be, I'm going to just be common sense about it?
07:20Because you've never done anything like this before.
07:22Yeah, I mean, again, we thought it was a trend that wasn't going to last very long.
07:25So we didn't want to get too deep into it and invest too much money and time thinking that it was only going to last us a year, right?
07:32Let's talk about privates.
07:36Because I bet there's a lot of money we made here.
07:38Yes.
07:39How much does it cost to do a private goat yoga class?
07:41So for us to go off-site to someone's location, it's a minimum of $2,000.
07:45Love it.
07:46Often, our big corporate events get up to like $6,000 to $8,000.
07:51Woo-wee.
07:52Nothing says corporate bonding like goat yoga.
07:54That's right.
07:55Love it.
07:56How many of those do we do a month?
07:57During our busy season, I'd say two to three a month is a good number.
08:02Love it.
08:03During our slow season, it could be none.
08:04It could be one smaller one here and there.
08:06We also do offer privates at the studio.
08:08Those are a minimum of $800 for a smaller group.
08:11But the nice part is you try to make sure that you don't rely on these to cover your monthly costs because there could be variable come and go.
08:17Yeah.
08:18We want to have something that's a little bit more consistent, but then this is probably where you make a loving margin.
08:22Sure.
08:23Yeah.
08:24Amazing.
08:25Love the business.
08:26I go to yoga all the time.
08:27Granted, not always with goats, but I love how you can practice mindfulness while also keeping my body moving.
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09:15Now let's get back to the video.
09:17Let's do rapid fire.
09:18What does it cost to build out a goat yoga place?
09:20What about that thing?
09:21That was free.
09:22It was already here from a retail store.
09:24Signage.
09:25That was like a hundred dollars on Etsy.
09:27What?
09:28Okay, a hundred bucks.
09:29Amazing.
09:30And we've got some live, laugh, love yoga version here.
09:31Yep, exactly.
09:32What are these costing?
09:33Oh, Amazon, I don't know, 30 bucks maybe?
09:3530 bucks.
09:36Benches built out here?
09:38Husband built those.
09:39Nice.
09:40Because I asked him to.
09:41Let's call it another couple hundred bucks?
09:42Maybe, yeah.
09:43Plus some favors later?
09:45Sure, sure.
09:46Okay.
09:47Hey, his mom's here.
09:48Oh yeah, I'm sorry.
09:49I'm just kidding.
09:50The big money thing was moving this wall back.
09:52It was right where you're standing here.
09:54And so we moved it back a bit to give us more space in here.
09:58Uh-huh.
09:59That was, I want to say, $5,000.
10:02What about pen and all that?
10:04So we had bought all that when we first started.
10:07When we first did our first event, we spent a couple thousand dollars on like yoga mats,
10:11fencing, a couple tables.
10:13Two tubes and outfits?
10:15Yeah, those.
10:16Let's call it a couple hundred bucks.
10:17Yeah.
10:18And then the cleanup stuff.
10:19So probably on a monthly basis, you're going through a couple hundred dollars in cleanup
10:22here.
10:23Sure, yeah.
10:24Love it.
10:25Now flooring was expensive.
10:26The bathrooms were expensive.
10:27This is going to be like what?
10:2810K?
10:29Something, yeah.
10:30Okay.
10:31That makes sense.
10:32So all in, you're probably looking at $10,000 to $30,000 for startup costs.
10:35Yeah.
10:36For a space.
10:37For the studio.
10:38And the build out.
10:39Yeah.
10:40Which is wild.
10:41But you did the smart thing and you were like, I'm not going to spend money until I'm
10:42making money.
10:43Right.
10:44So your very first event, what do you think it costs you to throw that hurricane event?
10:46A few hundred dollars maybe?
10:47Yeah.
10:48Because it's just yoga mats and like ask for forgiveness.
10:50Fencing.
10:51Not permission.
10:52Yeah.
10:53With the location.
10:54Right.
10:55And then a free event right.
10:56Right.
10:57Love the MVV.
10:58Yeah.
10:59And then you sort of slowly scaled up your costs.
11:00Sure.
11:01Well, yeah.
11:02And we, like I said, we were on the rooftop, another rooftop for a year and a half.
11:04So we had no real overhead.
11:06Yeah.
11:07And we did that for as long as we could.
11:10So initially our startup costs were like maybe one to two thousand dollars.
11:13Amazing.
11:14And then once we saved up enough cash, we got up to the studio and just paid cash for the
11:20reno.
11:21What does it cost you to buy one goat that's a female?
11:23Yeah.
11:24So if you wanted to buy a goat from Roxy, girls are $4.50.
11:29Okay.
11:30Boys are $3.50.
11:31Nice.
11:32Yeah.
11:33And these are because they're like kind of these special bougie.
11:35They're small.
11:36Right.
11:37They're going to stay small.
11:38So if you get one goat, how often does a goat breed?
11:40Roxy waits every two or so years just to make sure that they really have time to recover.
11:45The problem is, though, she's got to not keep them and actually be willing to sell them.
11:49Because a lot of the time she has a girl and she's like, uh-oh, we might have to keep
11:53this one.
11:54So, and then they come, they part of the go-go gang.
11:56That would be my problem.
11:57Yeah.
11:58I breed to have five to six mamas that deliver every month.
12:02You know, we usually don't have any horns because they're pets.
12:05Yeah.
12:06I just started out with one goat and here we are, a hundred.
12:09What happened?
12:10How'd you become a crazy goat lady?
12:12Well, like I said, I started with one.
12:13Somebody gave me one.
12:14I kind of had rescue issues, so I rescue things.
12:18And then nobody told me that one goat, it's a herd animal.
12:21Can't be by itself.
12:22Okay.
12:23So I went and got two more and then a couple more.
12:25And then I bred them and I had babies.
12:27So I put them on Craigslist for $75 and they sold in 15 minutes.
12:31And I was like, whoa.
12:33So I had a friend that had some little ones and I said, let me kind of play with this.
12:37And I put it on Craigslist for $200.
12:40They sold in 15 minutes.
12:41Wow.
12:42And I said, we need a Facebook page.
12:44We need a website.
12:45And that's how we got started.
12:46That's amazing.
12:47And then, you know, now they're $4.50 and $3.50.
12:50And I mean, I could go up and they would still sell.
12:53And I don't sell one single goat because of my experience.
12:56And what happened?
12:57I used to.
12:58And then in about three months, they would call me and go, hey, this isn't working out.
13:02I'm like, no, it didn't bond with your dog.
13:04Shocker.
13:05You know, so I don't sell one goat and they get mad at me.
13:08And I always tell them, you can find somebody that will sell you one.
13:11It's just about the sale.
13:12Yeah.
13:13That's not my deal.
13:14Wow.
13:15How much do you think you guys make from selling goats a year?
13:18Probably close to $100,000 a year.
13:21That's incredible.
13:22Yeah.
13:23And so then you use that and you think about different ways to make money from goats.
13:26Right.
13:27And it's probably not that much.
13:29How much money do you think you spend on the goats?
13:31Like do you break even?
13:32I used to know.
13:33I used to keep up like per.
13:35Now all of my herd was born at my place.
13:38I pay way more for my hay than most people.
13:42It's a specialty hay because I am a breeding operation.
13:45I don't try to hide that.
13:47Yeah.
13:48This is what I do.
13:49Yeah.
13:50I bleach their stalls every day.
13:51They live in a climate control barn.
13:52Love that.
13:53So there's money involved in this.
13:55Yeah.
13:56And that's how I justify the price that I charge.
13:58Yeah.
13:59I love that.
14:00I would say, I don't know.
14:01I would say my profit margin is easily 60%.
14:04Love that.
14:05Love that.
14:06And more as, you know, one mama will have seven or eight litters before she's retired.
14:12Beautiful.
14:13At two to four.
14:15Amazing.
14:16And then you get to snuggle them in the meantime.
14:18Yes.
14:19If you were talking to somebody who pays their job right now.
14:23Yeah.
14:24In their nine to five and wants to find their version of a side hustle.
14:26Sure.
14:27What would you tell them?
14:28For me, it happened when I stopped trying to worry about the money.
14:31Right.
14:32To help people.
14:33And I think there's, you know, there's a quote about like, the more successful you
14:37are is literally tied to the more people that you help.
14:40Even if it's something silly.
14:42Focus on that.
14:43Like focus on how you're going to bless as many people as possible.
14:47And I think that the money comes second.
14:49Yeah.
14:50First you give, then you get.
14:51Sure.
14:52We call it the 10X rule.
14:53Yeah.
14:54So for every dollar that you get, you better be serving the community by 10X.
14:55Right.
14:56Otherwise you don't have a sustainable business.
14:57Yeah.
14:58And in fact, you're taken.
14:59You're not given.
15:00If you were going to talk to somebody about how to start, what would be the like three
15:04tips you gave them?
15:05It doesn't have to be go yoga.
15:06It has to be starting whatever their next side hustle is.
15:09Sure.
15:10Ask for help.
15:11That's hard for me, but I had a lot of help getting started and I don't know that I would
15:18have been so successful so quickly had I not allowed these people to help me and reached
15:23out to people to help me.
15:25So yeah, definitely ask for help.
15:26Yeah.
15:27And accept it too.
15:28Yeah.
15:29That part's hard too.
15:30Yeah.
15:31Okay.
15:32Number two.
15:33Don't be afraid to jump and figure out the rest later.
15:35I'm kind of a perfectionist and it's like perfect is the enemy of done.
15:38Right.
15:39You're never going to get it done if you're so worried about just making it perfect ahead
15:43of time.
15:44So yeah, just jump and figure out the details on your way down to an extent.
15:48Right.
15:49That's the last piece.
15:50Try to find something that you actually want to do.
15:53Like that you actually want to be there.
15:55Right.
15:56Like I don't have to be at these events every time, but I am because I love seeing how happy
16:00everybody is and I just love connecting with people and seeing them experience this.
16:05So, you know, not all businesses and not all work is going to be this fun, you know,
16:10exciting thing every day, but just try to find something that like, again, you're, you're
16:13helping somebody, you're blessing them in some way, even if it's something that seems silly,
16:16just wants to be there.
16:17I think there are certain type of people where they have this energy and you're like,
16:20I can tell this business is going to be successful because you're not just trying to take all
16:24you can.
16:25Sure.
16:26It doesn't last.
16:28Pros to this business are kind of obvious, but this is one of them.
16:31An ability to have an adorable little nugget run around the entire time you have a business.
16:36If that tail wag doesn't make you happy, I honestly don't know what it, what would.
16:40She likes me.
16:41Here's the other pros I see with this business.
16:44One is you're not going to have a ton of competition.
16:47Yoga studios can open all over the place.
16:49Having an ability to have something unique and differentiated like little goats, brilliant
16:54business model.
16:55It means inherent marketing built into your business.
16:59Second unfair advantage for this business is it has both reoccurring monthly membership
17:05if you want it.
17:06So come do yoga with goats all the time or come one time or do big group events that have
17:12a lot more income.
17:14Three.
17:15One of the best pros of this business is just she was smart on structuring deals.
17:19The lease is typically the most expensive part of a business behind labor.
17:24And this lease is just a percentage of sales.
17:27So she really protected herself from having a huge overhead cost that she couldn't continue.
17:32The next thing that I love about this business is it doesn't seem to take very much time in
17:37order to make more than 30 to 40% margins, which is what you want in a business.
17:42So if she's making anywhere from, let's call it 2,000 to 4,000 each weekend only with those
17:48two days, you know, she's making somewhere, let's give her a little wiggle room between
17:52four and $10,000 a month just on these classes.
17:57And then if you add another six to eight to $10,000 a month with one-off private events,
18:03she's got a beautiful six figure income for a business that she loves with guys like this.
18:09Let's talk about the cons.
18:11Every business has them.
18:12The first con of this business is hard to scale.
18:14You know, you're going to need thousands and thousands of goats if you wanted to do this
18:18across the country.
18:19I don't think this is a scale business.
18:20That is okay, but it is important to know.
18:23Second in this type of business is you would have to do a lot of labor in order to get this
18:29business rocking at a bigger level.
18:31So you have to have your instructors at a low cost.
18:34You also have to have a couple of other people in the class planning up simultaneously with
18:39property plus you have to have somebody to take care of the goats full time.
18:42So there's some labor involved.
18:44Third part of this business that's a little bit tough is how do you make sure that like
18:48licensing is allowed for both agriculture usage and goats.
18:52I think a lot of places besides Texas would have different regulations for this.
18:56The next would be if you didn't have a breeding part of this business where you actually took
19:01the goats and you sold them, what are you going to do with all those baby goats?
19:04Then you're like, you're selling them for meat?
19:06I don't think that's going to go over well.
19:07So they need to have that other component of the business to then go ahead and sell the
19:11baby goats.
19:12One of the other cons to the business is I don't think very many people are going to have transactional
19:16membership to a place like this.
19:18Like they're not going to come back again and again and again to goat yoga.
19:21So you have to constantly find new people to come in because while this is cool, I want
19:27a hot, hard yoga class more than I probably want to pet a goat three to four times a week.
19:32Last con, if you want this sort of setup with foot traffic, this type of building is actually
19:38expensive to lease.
19:39You have to make sure that the lease for your rent is pretty low.
19:43Otherwise, I don't think this business could make enough money for you to have a river
19:46expensive lease.
19:47You'd really have to watch that cost.
19:49People aren't going to come to goat yoga at 9am on a Tuesday.
19:52Saturdays are where you play.
19:53Uncomfortable truth.
19:54You can get rich doing just about anything.
19:57If you found anything interesting in this video, tag me on Instagram with the best thing
20:01you learned from this so that I can create more just for you.
20:04Now, ready, set.
20:08How close.
20:09Not that close.
20:10It felt really close.
20:11Oh, mother .
20:13How about that?
20:14Did I break something?
20:15Subscribe now.
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