CEO | Conscious Rap Lyricist | Visionary Music Executive
Hometown: Carson, CA & Lake Los Angeles, CA Current Role: CEO & Founder of [Record Label Name], Artist Manager, Performing Artist
About Twayne aka Krutial The Black Won
Twayne—better known in the industry as Krutial The Black Won—isn’t just another name in the music business. He’s a visionary CEO, artist manager, and conscious rapper with a mission to create music and opportunities that resonate far beyond the charts.
Born and raised between Carson, California and Lake L.A., Krutial’s passion for music took root at an early age. By the time most kids were playing with toys, he was already mastering rhyme schemes and absorbing the energy of hip-hop culture. His first break came from auditioning for a commercial gig, which lit the spark for a lifelong career in entertainment.
Dual Power: CEO & Lyricist
Krutial isn’t just behind the scenes—he’s on the mic. As a conscious rapper, his music blends social awareness with raw street energy, touching on topics from community upliftment to personal perseverance. His stage presence is magnetic, and his lyrical content challenges listeners to think deeper while vibing harder.
Management & Mentorship
Today, Krutial manages a diverse roster of talent—including his daughter, Liyah Liy, a rising R&B sensation making waves with her unique sound. Under his guidance, Liyah has already landed radio spots, high-profile interviews, and an expanding fan base across streaming platforms.
Influences & Sound
Krutial’s artistry pulls from hip-hop royalty—Andre 3000, 2Pac, Killer Mike, and more—melding sharp lyricism with soulful delivery. His sound is smooth enough to draw you in and real enough to keep you locked in.
Career Highlights
Founder & CEO of [Record Label Name], an independent powerhouse dedicated to nurturing authentic artistry.
County Tour Veteran, performing for thousands and building a grassroots fan base.
Collaborated and shared stages with respected underground and mainstream acts.
Led artists to national radio rotation, viral social media growth, and streaming milestones.
Philosophy & Message
Krutial’s life motto is simple yet powerful:
“Don’t quit—do what you love in life.”
It’s the same advice he gives to every artist he works with, backed by his own story of persistence and passion.
Current Projects
Executive producing Liyah Liy’s next EP while expanding her media presence.
00:00 Welcome & Beginnings 01:10 Early Musical Spark 03:07 Building an Empire 09:30 Conscious Rap & Label 12:58 Mentoring Artists 16:03 Industry Wisdom 18:23 Legacy & Vision 19:49 Where to Find Crucial 22:46 Closing Thoughts
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