Cracker Barrel Responds To Logo Backlash, As Critics Call Design Generic And Soulless

Cracker Barrel Old Country Store issued a statement Monday addressing backlash over its recent rebranding and new logo, according to CNBC. The restaurant chain said the recent backlash showed how much customers care about the brand and admitted it could have done a better job communicating its identity and values. Uncle Herschel will continue to appear on menus, road signs, and in the country store. Social media users criticized the logo as “generic” and “soulless,” while some conservatives said it stripped away the chain’s American feel. Shares of Cracker Barrel fell 7% Thursday as criticism intensified.