Cracker Barrel Old Country Store issued a statement Monday addressing backlash over its recent rebranding and new logo, according to CNBC. The restaurant chain said the recent backlash showed how much customers care about the brand and admitted it could have done a better job communicating its identity and values. Uncle Herschel will continue to appear on menus, road signs, and in the country store. Social media users criticized the logo as “generic” and “soulless,” while some conservatives said it stripped away the chain’s American feel. Shares of Cracker Barrel fell 7% Thursday as criticism intensified.
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00:02Cracker Barrel Old Country Store issued a statement Monday addressing backlash over its recent rebranding and new logo, according to CNBC.
00:09Restaurant chain said the recent backlash showed how much customers care about the brand and admitted it could have done a better job communicating its identity and values.
00:17Uncle Herschel will continue to appear on menus, road signs, and in the country store.
00:21Social media users criticized the logo as generic and soulless, while some conservatives said it stripped away the chain's American feel.
00:27Shares of Cracker Barrel fell 7% Thursday as criticism intensified.
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