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00:02Cracker Barrel Old Country Store announced Tuesday it will scrap its controversial rebranding plan,
00:07according to CNBC. Cracker Barrel said it will keep its old-timer logo after listening to
00:11customer feedback, emphasizing its commitment to tradition, hospitality, and its employees.
00:16The company informed the White House of its plan, drawing congratulations for President Trump,
00:20who had urged the move earlier that day. President Trump urged Cracker Barrel to restore its old
00:24logo, calling the rebrand a mistake, but also a publicity opportunity if handled correctly.
00:28After the company reversed course, he congratulated the chain and praised the decision.
00:32Chain had faced backlash online and from Trump Jr. over the new design,
00:36which ruined its Uncle Herschel character, Yellow Barrel, and Old Country Store tagline.
00:41Shares rose in after-hours trading following the announcement.
00:43For all things money, visit Benzinga.com.
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