00:00Shares of Cracker Barrel dropped nearly 10% after unveiling a new logo that removed the iconic image of a man leaning against a barrel, sparking backlash on social media.
00:10The rebrand is part of a broader strategic transformation launched in 2024, aimed at refreshing the chain's look, menu, and in-store experience, all while preserving its roots in country hospitality.
00:22Critics, especially from conservative circles, have accused the company of going woke, with figures like Donald Trump Jr. suggesting the change abandons traditional American values.
00:33Despite the controversy, Cracker Barrel maintains that the update reflects its heritage and vision for future growth, though its modest $1.2 billion market cap leaves little room for missteps.
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