MSNBC Rebranding Itself to MS Now

MSNBC is set to be rebranded as MS NOW, short for My Source News, Opinion, and the World, by the end of 2025.

Transcript

00:00MSNBC is set to be rebranded as MSNOW, short for My Source, News, Opinion, and the World,

00:07by the end of this year, following its spinoff from NBCUniversal into the new media company

00:12Versant. The iconic NBC Peacock logo will be dropped to underscore the network's new

00:18independent identity. Leadership insists the editorial mission and programming approach

00:24will remain steadfast despite the rebrand, and a major marketing campaign will support

00:29the transition. Other channels under Versant, like CNBC, Golf Channel, and Golf Now, will

00:36also undergo logo updates to reflect the broader branding overhaul.