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  • 9 months ago
Can trash be transformed into high end fashion? An inside look at how designer Hamilton Perkins is reimagining the future of sustainable products

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00:00We make award-winning products and materials all from waste plastic. We're on a mission to change
00:09the way the industry looks at recycling. My first business was a magazine recycling business. I got
00:13shut down in middle school, didn't let it stop me. I went on to make products like backpacks
00:18made from plastic bottles and billboard vinyl. I went on to sell over 50,000 bags this way,
00:24door-to-door, eventually selling into wholesale. And then we started getting approached by brands
00:30and manufacturers. They wanted us to take their waste streams and turn it into something of higher
00:34value. So we got into accelerators like Pharrell Williams accelerator, Black Ambition, Techstars,
00:39and that got us access to National Lab technology where we're currently working to commercialize
00:45technology to recycle vinyl inputs to make outputs for biodegradation work. So these are all samplings
00:53of textile waste. These are built environment waste. These are apparel brands and other industrial
00:59waste. And we basically use it as what is called a feedstock and we turn it into a higher value
01:05material such as yarn or fabric and leather replacement even. What is it like now trying
01:11to source everything because you now have these companies coming to you? So the sourcing has always
01:16been the easy part for us because we've created a reputation for making products made from recycled
01:21materials. We already have a lot of customers knocking down our doors. Right now we're working
01:25furiously to catch up with the engineering and the tech development. Yeah, I was going to say what's
01:29the biggest challenge? Because that's great that you can get those source materials, but then obviously
01:33you have to actually do something with them. So tell us what's your biggest challenge right now.
01:37We have a team of scientists. We're working every day to de-risk the technology from let's say a TRL
01:424 or a technology readiness level 4 to 6. That's going to allow us to attract a major
01:47offtake arrangement. We already have pilot partners already lined up and we're really excited for
01:522026 to ship our first products. That's amazing. So you are selling some of your products already
01:57though, right? You had a pop-up. You're selling online. Tell us a little bit more about that side of
02:01things. Yeah, we sold handbags made from plastic bottles, billboard vinyl, and textile waste just to
02:07prove the concept to validate that we could create the same amount of value just by making handbags.
02:12So that got us started. The companies now have large end-of-life problems that they're looking
02:18for us to help solve and that's the work that we're working on day in and day out.
02:22And so how much did those bags cost if someone wanted to go buy them and are those going to be
02:26different than what you're now going to be shipping in 2026? So our average price point on let's say a
02:31handbag can range anywhere from hundreds of dollars all the way to thousands of dollars. It really just
02:35depends on the customer's need and like what is the solution that they need. So for us, reach out if you
02:40need a quote, you can find us at hamiltonperkins.com. What do you think about moving forward? This is
02:44not just a solution for old clothes or old vinyl to be made into something new. What do you see this
02:51going? I see it going in terms of scale. Everything right now is of course at either gram or kilogram
02:56scale and then ton scale is the next challenge in Horizon. So for us, we're looking to expand our
03:02network. We're looking for new partners. When you think about the whole industry of recycling in
03:06general, how do you see this fitting into that and being an important component of that? Well,
03:11I think now's the time. Companies are more aware of their waste stream and the profit margin. And
03:18now's the time to turn those scraps into higher value, into revenue. Why not do it with recycling?
03:22Why not create a better future in the process?
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