MSNBC To Rebrand As MS Now And Drop Peacock Logo As Versant Separates From NBCUniversal

Benzinga

MSNBC will change its name later this year as part of Versant’s separation from NBCUniversal, according to CNBC. The political news network will drop the peacock logo and rebrand as My Source News Opinion World, or MS Now. Versant CEO Mark Lazarus said the move is meant to distinguish MSNBC from NBC News. MSNBC is creating its own newsroom independent from NBC News by hiring about 100 new staff. Around 40 journalists from outlets such as CNN, Bloomberg, and Politico have already joined to launch its first Washington, D.C., bureau. Versant will remove the peacock logo across all its brands, with USA Network and Golf Channel uniting under USA Sports, and GolfNow and SportsEngine also rebranding. MSNBC is the second-most-watched cable news network, drawing an average of 1.2 million prime-time viewers this year.

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00:00It's Benzinga, bringing Wall Street to Main Street.

00:02MSNBC will change its name later this year as part of Versand's separation from NBC

00:06Universal, according to CNBC. Political News Network will drop the Peacock logo and rebrand

00:11as My Source News Opinion World, or MSNOW. Versand CEO Mark Lazarus said the move is

00:17meant to distinguish MSNBC from NBC News. MSNBC is creating its own newsroom independent

00:22from NBC News, hiring about 100 new staff. Around 40 journalists from outlets such as

00:27CNN, Bloomberg, and Politico have already joined to launch its first Washington, D.C.

00:31Bureau. Versand will remove the Peacock logo across all its brands, with USA Network and

00:35Golf Channel uniting under USA Sports, and Golf Now and Sports Engine also rebranded. MSNBC

00:41is the second most watched cable news network, drawing an average of 1.2 million primetime

00:45viewers this year. For all things money, visit Benzinga.com.

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