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Circa Sports Surprisingly Beats FanDuel in Missouri License Bid
SportsGrid
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2 months ago
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Sports
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00:00
But Circa Sports beats out FanDuel for that.
00:04
And I wonder, Sam, what that means and how that happened.
00:08
Yeah, it's pretty surprising, like you mentioned, Craig,
00:11
that there was these two untethered licenses up for grabs.
00:15
And FanDuel, Circa, and DraftKings were all competing for two of the three.
00:19
Like you said, everyone assumed that FanDuel,
00:21
the market leader in sports betting, would get one.
00:24
Everyone assumed DraftKings would get one.
00:26
So DraftKings got one, and FanDuel actually missed out to Circa Sports,
00:29
which is a much smaller sports betting company.
00:32
They're only active in a handful of states.
00:34
Their whole model is taking bigger bets and having a higher limit.
00:38
So while the big dogs of the world, the FanDuel and the DraftKings,
00:41
focus on the $5 parlays, and if you're a really good bettor,
00:46
they might limit you, Circa's whole model is we'll take your action.
00:49
And it's a much different kind of business
00:51
where they're working on different margins.
00:52
But I would say them being awarded a license in Missouri
00:55
is a big win for the Missouri bettors,
00:57
is the ones who do complain online,
00:59
you know, I've been winning too many bets,
01:01
and I'm getting limited,
01:03
and the sportsbook doesn't want to take my action.
01:05
They claim that their average bet size is about $50
01:07
versus about $5 to $10 for the other guys.
01:10
So the big surprise is because it's not as big a company as the others.
01:15
They, you know, don't make as much revenue,
01:17
nearly as much revenue as FanDuel or DraftKings.
01:20
And this leaves FanDuel, they still have the option to join in in the state
01:24
to get a Missouri license.
01:25
But like you mentioned, now they have to partner with a pro sports team
01:29
or a casino in the state,
01:31
which really probably will be no problem for FanDuel.
01:34
Again, it's a huge company,
01:35
but it means they're going to have to shell over a little money
01:37
in order to do so.
01:38
This is bigger for Circa
01:40
because it allows the smaller brand
01:42
to not have to partner with one of those casinos,
01:45
not have to partner with one of those sports teams,
01:47
and essentially save money and try to grow their brands.
01:49
So they made their cases to the Missouri gaming regulators this week.
01:55
You know, FanDuel talked about, you know,
01:57
we already have Daily Fantasy Sports in the state.
01:59
DraftKings are the same thing.
02:00
They both have, you know,
02:02
about 100,000 existing customers in Missouri already.
02:05
So for them, it's very easy to just turn on.
02:07
So if you're in Missouri,
02:08
you have to be excited that one of these kind of newer apps
02:11
that really isn't active in as many states,
02:13
maybe you've crossed state lines before
02:14
and already have FanDuel or DraftKings downloaded
02:17
and already have their bonuses in,
02:19
but excited to see what Circa does
02:21
kind of ahead of football season
02:22
or rather during football season
02:24
when Missouri launches around their promos and bonuses.
02:28
You know, the founder even acknowledged
02:29
during the presentation that we're small potatoes
02:32
compared to these other companies.
02:33
And I guess that that resonated with regulators.
02:36
It's really cool to see a smaller brand
02:39
able to kind of have the success like this.
02:41
And of course, there's other brands on the way as well.
02:43
You have BetMGM and Bet365 already have licenses.
02:47
And FanDuel has until the middle of September
02:49
to secure their license.
02:50
So they're definitely not going to call it quits on Missouri
02:53
before they launch sports betting in December, as we know.
02:57
Do you think, Sam, would you categorize this as a loss?
03:03
Yeah, it's really not a major loss for them.
03:08
It's, I would say, a small pothole bump in the road.
03:11
It's going to really make no difference to their bottom line.
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