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  • 6 months ago
Chris Mason joined Toucher & Hardy after covering Bill Belichick’s first practices at UNC. He described the tight media restrictions Belichick has put in place, which have shocked local reporters used to open access under Mack Brown. While there’s local optimism around Belichick, national expectations are low, and Mason says the real risk for UNC isn’t failure, but irrelevance. If the football team underwhelms, attention could quickly shift back to basketball, leaving Belichick an expensive, forgotten figure on the sidelines.

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00:00Chris Mason is the sports enterprise reporter for MassLive.
00:05He's very smart because he's covering Belichick in North Carolina
00:09as fall practices have begun in Chapel Hill.
00:13Bill Belichick's there, and Chris Mason is there reporting.
00:16Hi, Chris. Thank you for joining us.
00:19Good morning, guys. Thank you for having me on.
00:20No, we appreciate it.
00:21So good on you going down there to North Carolina.
00:25First of all, what's the press situation like down there comparatively?
00:30Exactly the same is how I would describe it
00:33as like a regular practice type thing in New England.
00:38If anything, he shut it down a little more with the reporters down there
00:41where I believe he's going to be meeting with the press once a week.
00:44There's going to be one day of media access a week for camp down there.
00:47And it's the normal like 15-minute press conference
00:51and then 20-minute window at practice where you can watch them stretch,
00:54do some individual drills, which the local reporters down there did not love
00:58after they had Mack Brown before, who I guess kind of gave them free reign
01:03to just roam throughout practice.
01:05You know, they were asked just not to take video of 11-on-11 drills,
01:09but they could stay out there.
01:10They could walk the sidelines, do whatever.
01:12And now the reporters are just penned on a far sideline.
01:15Oh, yeah.
01:16Looking at practice two fields away.
01:18Okay.
01:18So it's kind of funny where after covering Belichick for a while,
01:21I knew to bring binoculars and nobody else down there had them.
01:23A bunch of those guys were coming up to me asking, like,
01:28do you see Bill?
01:29Do you know where he is?
01:30Have you seen Stephen Belichick?
01:32Yeah, he's at the 20.
01:33Like, is Brian out there?
01:34Yep, he's like on the sideline of the 40.
01:36Never been to a camp before.
01:38Well, no.
01:39So, Chris, that's what I wanted to ask you.
01:41Have the reporters in North Carolina, like, asked for your guidance?
01:46You just explained that they needed your binoculars.
01:48But, you know, how are they reacting to the way Belichick is?
01:54Him being a dick.
01:56Go ahead.
01:57So I don't think he's been bad with them in that regard at this point.
02:00And some of that, I think, is just the time of year where training camp,
02:04spring training, like across any sport,
02:05it's just like a lot of painful optimism all the time where, you know,
02:09everybody's going to win a national championship.
02:10Everybody's going to win a Super Bowl.
02:12Everybody, a lot of the storylines are really positive.
02:14So I don't think they've gotten a ton of pushback from him yet.
02:17But, and he can also be, there are times where he can be polite,
02:22he can be cordial, like all this stuff.
02:24And so they're pretty early on there,
02:26and they're definitely still in that kind of honeymoon phase with him.
02:29There was only one time in his press conference on Saturday morning
02:32that he even really pushed back,
02:33and that was when a reporter started to question basically being like,
02:36you're a defensive mastermind.
02:38You are, you know, one of the greatest defensive coaches of all time.
02:40But, like, Freddie Kitchens is running the offense,
02:43and then he asked, like, a Freddie Kitchens question,
02:44and Bill was like, I'm involved in everything as a head coach,
02:48so it's not going to be Freddie Kitchens' offense.
02:50Kind of like that.
02:51Well, you can't give the guy any credit.
02:53I mean, after all, look at what Patricia did when he took over the offense.
02:57Just wait until TCU blows them out on opening day.
03:00Let's see how good he is with them.
03:01And that's my question.
03:02What are the expectations?
03:04My next question.
03:05Thank you, Jonathan.
03:06That was going to be my next question.
03:07What are the expectations around there?
03:09Because that's funny.
03:10Because national people are saying they suck,
03:14but there seems to be a lot of optimism with the fan base.
03:17What is the vibe around there?
03:19Oh, yeah.
03:20Locally, they're definitely optimistic about him taking over.
03:23But, like you said, nationally,
03:25they got picked to finish eighth in the ACC preseason poll.
03:27Behind, I mean, the teams you'd expect, like Clemson and Miami,
03:30but also behind Duke and some other teams like that.
03:33So, I'd say locally, there's a lot of optimism,
03:36but nationally, there's a bit more skepticism.
03:37Do you think that that fan base and media will turn on him
03:42if he starts to lose?
03:43Because, like, all of a sudden,
03:45everything else that's gone along with this,
03:47now that's a problem because now you're not winning.
03:52How long do you think it will take for them to turn?
03:55Man, I think it would take at least a season, if not more,
03:57and it would have to look really bad, I think, for them to turn
03:59just because this football program's never really had a ton of success.
04:04They're not, like, a team that's winning the ACC every year
04:07or anything like that.
04:07So, I think it would take some time.
04:09And I think Bill is savvy enough that he could probably talk his way out
04:12of early struggles with, oh, we have 70 new players.
04:14We have, you know, we're overhauling the roster.
04:18This is going to take time.
04:19It was never going to happen immediately.
04:21But then on the flip side of a, you know, win the season opener there,
04:23I think that feels totally different.
04:25And suddenly it's, yeah, look, like, Bill Belichick,
04:2733rd NFL team down here.
04:30We're already, you know, winning on national TV.
04:31So, I don't think they're going to turn on him terribly quickly if it doesn't go well.
04:36But it remains to be seen.
04:38Yeah, because remember with Deion Sanders and people were like, you know,
04:43and Deion's done a great job in Colorado.
04:45But remember when they had that early success, they, like, won the first game
04:50that they weren't supposed to win, and then it all fell apart
04:52and, like, kind of, like, the glow came off of it.
04:55I'm wondering if that's what the situation there is going to be.
04:58Because if you sell out those season tickets, as they have,
05:02under the promise of winning, you know, I don't know if I still won season tickets
05:08if I realize this is the same old thing, you know?
05:11Like, how did he recruit?
05:13Is the team, like, does it have better talent than they had had before?
05:17Well, it's interesting that you brought Deion's team up where, like,
05:21watching those first games in the shootouts, it was like, oh, wow,
05:23they can really score.
05:24And then you realize, oh, but they didn't build an offensive or a defensive line,
05:28and then they just crumbled.
05:29I don't think Bill would be that negligent with the roster construction.
05:34So I do think they'll be competitive.
05:37I don't think it'll be, like, as top-heavy as the Deion thing turned out to be
05:41right off the bat.
05:42And there won't be celebrities on the sidelines.
05:45But there's that, and I think the other thing is, you know,
05:49Bill always got attention here because, A, it's the NFL,
05:53and, B, after winning early on, he remained compelling no matter how he acted
06:01because, you know, the team was good and Brady was here for the majority of it.
06:05So people were still paying attention.
06:07I think the real danger is if they are lackluster or, you know,
06:11they don't get off to a hot start that people just don't pay that much attention
06:15because in a vacuum there's not that much to pay attention to with Bill.
06:20He doesn't give you much in the post-game press conferences,
06:23and if the team isn't that good and it's not a total dumpster fire either,
06:28maybe people just become disinterested and they become apathetic,
06:31which is the last thing the university wants out of this deal.
06:34I mean, they want people paying attention for better or worse,
06:37and if they're just okay and people soon realize that Bill is not a draw,
06:44during the games he's not, after the games he's not,
06:46if they just stop paying attention altogether, I think that's maybe the real danger for the school.
06:53Absolutely.
06:53I think that's the nightmare for UNC is that they're just kind of irrelevant and boring,
06:57and then suddenly basketball season starts, and down there everyone just cares about the basketball team,
07:02and then Bill is the highest paid employee in the state of North Carolina coaching a mediocre football team.
07:08So, yeah, I think that would be a worst-case scenario for them.
07:10It's just an irrelevance, and I think it would be a little easier to slip into
07:14just because they have the basketball program there that people care so much about.
07:17Yeah, and then where do you put the NIL money, and what are you going to invest in?
07:22Are you going to invest in the basketball program or the football program?
07:25That's the problem with having those, being that ACC school
07:29and having those two Rob Peter to pay Paul situations,
07:34especially with the new guidelines they're going to put up there.
07:36All right, well, are you still in North Carolina, or have you left?
07:40No, I'm back home in Boston now.
07:42Okay. Now, did you keep your binoculars?
07:45There's only one day of media access, so it didn't make a whole lot of sense to stay down there for four,
07:50even though that might have been the initial plan.
07:52That's Bill's dream.
07:53I mean, he keeps the media, not at arm's length, but tucked away in a corner,
07:56and they only see him one day a week?
07:58I have to ask, was Jordan anywhere to be seen?
08:01Oh, yeah.
08:02I didn't see her, no.
08:03I did not notice Jordan, and, you know, I was going with a binocular,
08:06so if anyone was going to find her, it probably would have been me,
08:08but no, I didn't see her down there.
08:10Did anyone comment from the local media about that whole relationship, or are they over it?
08:16No, they're pretty over it.
08:18I didn't hear a whole lot about that from them.
08:21All right.
08:21You know, we're saying, is he a pay pig and she a fin dom?
08:25Do you know what those two things are?
08:27I do not, no.
08:28Okay.
08:29Should I?
08:30A fin dom is a woman who dominates a man, and the pay pig is the man who's dominated,
08:35and he's being dominated financially.
08:38He likes to give the money away, and that's one theory on the relationship.
08:42You learn something new every day, I guess.
08:44Yes, you do if you come on this show enough, Chris.
08:46Chris Mason, Reed is reporting in MassLive.
08:49Thank you, Chris.
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