Meet the entrepreneur who wants to turn Azerbaijan’s coast into a world-class tourism destination
Fuelled by his passion for music and business, Emin Agalarov is transforming Azerbaijan’s Caspian coast with Sea Breeze—a bold, multi-use development blending lifestyle, tourism, and culture.
In partnership with Azpromo
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00:00This is a very ambitious project. It's probably now the biggest private
00:04development in the world with ambition to build 25 million meters in total of
00:09which we've only built 10 percent I think two main things inspired me. My
00:19father who was always an inspiration of a successful entrepreneur and I always
00:24wanted to live up to the image so as education I've chosen to study business
00:28and finance and Elvis Presley who inspired me to become a musician. I'm a big
00:33fan.
00:38One of my projects is starting tomorrow which is Dreamfest which is one of the
00:42biggest festivals with over a hundred artists performing. Without the music I
00:52don't think I could have done what I've done in terms of business because it
00:54gives me another side to life. Touring and meeting the fans and
00:57performing or writing music or recording music. I really enjoy the process and it
01:02puts me in a completely different stage when I do that. Not business minded where
01:09you have numbers and meetings and obligations. Music gives you freedom.
01:15I think this project is so unique and cool like a new resort eco-city that you can take it anywhere in
01:23the world and I think this is the most exciting part of the project now is to to take it global.
01:28I have over 7,000 people working for me here at Seabreeze with me and all of them 99% of them are locals.
01:37So the work ethics in Azerbaijan is very high and in terms of construction, all my
01:43construction guys are locals and it's really easier for me to work with the locals
01:48rather than with the foreigners simply for the mentality aspects. Those that work with me at Seabreeze are
01:54happy to work for this project because it evolves, it changes, it grows. I think Seabreeze had played a big role in past few years in terms of awareness of Azerbaijan, of the
01:55country, wanting to come visit here and just noticing it on the map and with the iconic projects that we're trying to create here, we kind of chose the similar path that Dubai has done 25 years ago when they build the Burj
02:19Burj Arab, then there's a Burj Khalifa, then there's the Palm Island 1, Palm Island 2. It makes people want to visit the country firstly for the tourism purposes to see all those exciting projects.
02:34And I think we can replicate that in many ways in Azerbaijan here considering it's a very small country under 10 million but I think that tourist potential for the region is endless.
02:44Believe in what you do even if nobody around believes in you and you know continue working every day brick by brick building your dreams and that's I think key to success.
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