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00:00This is not a game. This is a job interview from hell.
00:13From all corners of the country, 16 people have come to London.
00:19I don't care where you come from, whether you started in a council flat or born with a silver spoon in your mouth.
00:25All I'm looking for is somebody who is drop dead true.
00:30They're here to compete for a job worth £100,000, with a man famously hard to please.
00:40No one's going to make a fool out of me.
00:44Sir Alan Sugar has built a global business empire worth £800 million.
00:51Now, once again, he's on the hunt for an apprentice.
00:55I think this has been a bloody disaster.
00:58And I promise you, my friend, you will be out that door so quick, you wouldn't know what's hit you.
01:03To succeed, they're going to have to live...
01:05This is the life.
01:07...and work together.
01:08We are going to make some money.
01:10We really are.
01:11I am your boss.
01:12No, you're not my boss. You're a project manager.
01:13I am your boss.
01:14You're nothing to me.
01:15It's the chance of a lifetime.
01:18You went out and lost me money.
01:20You're fired. You're fired. You're a total shambles. You're fired.
01:24Last week on The Apprentice, the candidates settled in at the house.
01:42Both teams picked a project manager.
01:45Congratulations, Jadine.
01:47We deal every deal like it's the last second, the last day of the last year.
01:52All right? We work until we bleed.
01:56At the briefing, Sir Alan set them their first task.
02:00You're going to be selling coffee in the London borough of Islington.
02:03They're going to allow me to let you lot of nutters run around in the street there.
02:07Just one thing.
02:09Jadine, come over here.
02:11You, over there.
02:13We're going to switch team leaders.
02:15Jadine kept the boys in check.
02:18We waited 15 minutes for...
02:19If you just listen, have respect for the manager.
02:21Go on.
02:22You're still talking. You're still doing it.
02:24Listen to yourself. Please.
02:26On Andy's team, quantum physicist Sophie got her sums wrong.
02:31We would need 300 to make my target.
02:34So we're going to have 100 of these?
02:36In the boardroom, Jadine and the boys won.
02:39Well done. Yes.
02:40Yes.
02:41The mistake I made is not realising that milk froths.
02:46But Sir Alan decided Sophie wasn't to blame.
02:50I don't believe that you had this thing under control.
02:52I will fight.
02:53I will do my corner.
02:54I will give you 110%.
02:56I'm sorry, Andy.
02:57You are fired.
03:01Now 15 remain to fight for the chance to become The Apprentice.
03:066 AM.
03:076 AM.
03:086 AM.
03:096 AM.
03:106 AM.
03:116 AM.
03:12Hello.
03:13This is Frances from the London office.
03:17We've got to leave in half an hour.
03:18We're meeting at the London Eye.
03:19I think it's gonna be a design task.
03:20And if it's gonna be a design task, then I want to leave it.
03:35As far as it's been in London office, we've got to leave in half an hour meeting at the London Eye.
03:42I think it's going to be another design task.
03:45And if it's going to be a design task, then I want to leave it.
04:05The candidates head for the briefing with Sir Alan.
04:16Location for London Eye.
04:35Morning.
04:40Morning Sir Alan.
04:42Now, to celebrate the millennium, somebody thought we've got to do something great.
04:49We don't want just some ordinary monument, some ordinary building.
04:53We want something which is a brilliant piece of engineering, something that's going to be remembered and something that's commercial.
04:59And they came up with this.
05:02Now, I'm not here to talk to you about the London Eye.
05:05I'm here to talk to you about something that I want you to go off and design.
05:10And that item is based upon dogs.
05:16People love their dogs and so much so that they will spend a fortune on trinkets and gadgets or whatever for their dog.
05:24Now, I want you to come up with something very, very special.
05:27Something innovative that these nutters will go out and buy.
05:31And then you're going to pitch this to three doggy retailers.
05:37And the team that makes the most profit from the orders that you get is the team that's going to win.
05:43And the team that doesn't is going to lose.
05:45And one of you will get fired.
05:47I want you to pick a team leader.
05:51Step forward.
05:52Make your mind up.
05:53Who wants to do it?
05:58OK.
05:59Katie, Rory, I'll see you back in the boardroom in a couple of days' time.
06:04During the task, Nick and Margaret will be Sir Alan's eyes and ears.
06:13With just two days to design and make a dog accessory, Katie gets straight down to business.
06:18Once I appreciate you asking me to lead and me stepping up to do that, I am going to have a fairly firm hand on this.
06:27So at times, I'm going to ask you to just work with me on decisions.
06:33Rory volunteered to lead Eclipse.
06:37I was recently made bankrupt, which was a pretty horrible experience.
06:41I went from having really quite a lot of money to going back to sort of £40, £50 a week, which is really pretty humiliating.
06:48But now it's time to kick arse again.
06:52Discipline, guys, is something I go fucking crazy for.
06:58If you are over-talking and saying, just this, can I just that, rest it, I will send you out.
07:05OK?
07:07I won't have it.
07:09OK?
07:11Really, really pisses me off.
07:13Can you please try and stop swearing?
07:15OK?
07:16It's just horrible to listen to.
07:19OK?
07:20Another thing, if you're going to do brainstorming and all that kind of stuff, can you take your jackets off, please?
07:27OK?
07:28Take your jackets off.
07:29Yeah, take our jackets off.
07:30Jackets off.
07:31Yeah, please.
07:33And if you can do it without getting into trouble, can you take off your tyres as well?
07:37And so no-one forgets who's in charge, Rory will be keeping his jacket on.
07:42There's a design team and I need them to just be free and happy and, you know, get on with that.
07:48But they need to know that when I talk, they hush.
07:51Quick research reveals the British dog industry is worth £500 million a year, with products ranging from cheap collars to diamond encrusted sunglasses.
08:05Both teams must design completely new products to retail at £29.99.
08:10£30 is quite a lot of money and therefore has some look, quality and value, isn't it?
08:15Hmm.
08:16So I'm thinking Kensington High Street.
08:17I'm thinking what is currently incredibly fashionable that women in Kensington wear that they think, oh, I must have that for my dog.
08:25For a dog.
08:26Darling.
08:27OK.
08:28Can we now do ideation?
08:30Big handful stuff, so not too much detail on anyone.
08:33Yeah.
08:34I was thinking around this, I think there's a big market in guys that run with their dogs.
08:37I think there's a big market in gay guys that like small dogs in handbags.
08:42We all love our dogs, but what is it that's awkward about them?
08:44They poo everywhere, they wee everywhere.
08:46So I'm going from the angle from the kids thing, can we have some kind of nappy?
08:50Good.
08:51Good.
08:52This is going to sound a bit stupid, but a dog operated fan.
08:55I don't know how clever dogs are, whether they turn something or, you know, press something.
09:00What about where we take our dogs?
09:02This is where I'm thinking of the nappies, because the nappies are good in the heart.
09:05I'm going to ask you to drop the nappy.
09:06Oh, you are?
09:07OK.
09:12The teams have four hours to create a product.
09:15Then their designs must be submitted to be made overnight.
09:20With 90 minutes gone, both teams are still waiting for a brainwave.
09:25Just one second.
09:26One second.
09:27I just had a superb idea.
09:28Go on.
09:29Stay in.
09:30Is it gone?
09:31OK, carry on.
09:32Sorry.
09:33Rory has a degree in product design, but he's opted to stay out of the creative process.
09:39I plan to earn the respect to the team by just solid leadership and keeping everyone really quite secure.
09:45Really getting on behind me, not just being a complete autocrat.
09:48Yeah.
09:49Retail process.
09:50OK, with this idea, guys, I want you to move on to the next idea.
09:52Yeah, we are.
09:53We're just doing Italian.
09:54Yeah, I want this quicker.
09:55All right, number six.
09:56Number five, unique.
09:57Unique.
09:58So far, Rory has become a bit of a headmaster.
10:03He's asking us to be creative and then demanding we do this, do that, do this, do that, shut up, don't talk over each other, do what we're told, dress like this.
10:13I feel like a five-year-old school child with an incredibly demanding teacher from Victorian times.
10:19Guys, the other thing is, when you're designing and all this brainstorming, you must not criticize any ideas.
10:26You must not.
10:27All right?
10:28At all.
10:29With progress slow, Katie sends Christina and Ghazal to get a sense of the market.
10:38I hate dogs and I've never been inside dogs.
10:41If I had a dog, I'd have it in all the gear.
10:45I can imagine.
10:46I'd have this, like, big, huge, like, Rottweiler or something, right?
10:51And I'd ponce it up with all these.
11:00Tomorrow, both teams will be pitching to three retailers.
11:04Pets and the City, Britain's first pet-only fashion and lifestyle boutique.
11:09Upmarket Harrods, with the world's biggest in-store pet department.
11:19And Pets at Home, Britain's biggest chain of pet stores, with 180 outlets across the country.
11:28Back in the brainstorm, Katie's design team are leaning towards high-end fashion.
11:34Use your dog as a bag.
11:35When you take your dog for a walk, you don't want to have to take your handbag and everything else.
11:40You want to put your phone.
11:41Dog rucksack.
11:42Yeah.
11:43Doggy rucksack.
11:44Doggy rucksack.
11:45Like a doggy bag.
11:46Doggy bag.
11:47Doggy bag.
11:48Doggy bag.
11:49And then we've got doggy bag as our logo.
11:54The primary idea is some kind of doggy rucksack.
11:57Some kind of doggy bag.
11:59The dog can be carrying a bottle of water, a mobile phone.
12:03And the dog's going to ring the mobile phone.
12:07Armed with their big idea, Christina and Gazal check out the mass-market retailer they'll pitch to tomorrow.
12:14This is very, very, these are very practical things.
12:18You've got toys, you've got food, there's hardly any actual fashionable accessories.
12:23But a fashionable accessory is exactly what the girls are hoping to sell here.
12:29So, somewhere like this, what are the chances of the employees getting ordered?
12:33What is the chances of these playing North order?
12:35They're not very high though, are they?
12:37It's risky, very, very risky.
12:39Can you find out what chaps, dogs they have?
12:46And not just playing chaps, I'm talking about, you know, just general working class.
12:52Late in the day, Rory splits his team, sending Jadine, Simon, Lohit and Ifti to visit the pet shops.
12:59All they need now is a product.
13:01The colour changeable colour, this is basically a transparent colour.
13:04It can be either half leather or full transparent.
13:06It's really easy.
13:07Take it down.
13:08Yeah, I can't do that.
13:09Right, next one, next one.
13:10Let's go.
13:11Shush, shush, shush.
13:12Next one.
13:13Right, okay.
13:14There's two techniques we can have with this.
13:16Either we can have an electronic system.
13:17Okay, next one.
13:18Right, okay.
13:22From the list of design that we had, it was pretty weak.
13:25There was a lot of chaps.
13:27With time running out, Rory reveals his own idea.
13:32A dog walker's utility strap.
13:35Right, this is simply a case of, you grab your dog, put the strap out and you grab the belt.
13:42It goes over yourself.
13:43It's got a bottle on there, a place for a ball, biscuits, pouch, all that kind of stuff.
13:48And you've got a poop bag.
13:50I chose the pouch because I felt that it's the sort of thing that, they have this phrase polishing shit in design.
14:01And this is something that you can just add lots of rubbish to.
14:04And the consumer will go, oh, it's got this, it's got this, it's got this, it's got this.
14:08And I thought actually this was the one that we could flog for $29.99.
14:11So you're going to say just the strap itself?
14:14Yeah, nothing else.
14:15Can we get 30 quid for just the strap?
14:17Just a piece of cloth?
14:18It's going to be white.
14:19It's not a dog accessory as such.
14:21And right now the idea is for it to hold a ball in a bottle.
14:24And common sense would say I'd stick a bottle in my pocket and I'd stick a ball in my pocket.
14:28So I don't see why somebody would spend £30 on one.
14:31Hello?
14:36At the pet store, Simon gets the news.
14:41It's supposed to be like a jacket, right? Not just a strap. It's supposed to be like a jacket.
14:45It is literally a strap. It's not a jacket.
14:49Enjoy it. Put bits and pieces on a little extra strap.
14:52And if you guys have some harebrained bloody good idea, then fine.
14:57But there will be no other ideas going forward.
15:00OK?
15:01Right.
15:02Sorry, we're not allowed to make jackets.
15:03OK, just a strap.
15:05What was the summary?
15:06For Jardine, Rory's strap idea triggers a thought about the team's name, Eclipse.
15:12But on here, we put one of these.
15:15And then we put the clips on there.
15:17And then we say, Eclipse, Clips. Do you get it? Clips on, Clips.
15:20Clips, Clips, Clips. That's the clip of the back.
15:22And so people can buy them individually or...
15:24Everything is Clips. Clips, Clips, Clips, Clips, Clips.
15:28Unconvinced by clips and straps, Simon finds a dog owner looking for something more basic.
15:33It's basically a large sheet. Yeah.
15:35That is just designed for the dog's comfort as well as the fact that it also absorbs the hairs and any dirt or whatever.
15:43But that, I was. I'm still looking for.
15:46And you paid £30 for it?
15:47It was a pair of that, yeah.
15:55One o'clock. An hour to go before both teams must hand over their designs to the prototype company.
16:02Half of Rory's team is off to a focus group to test reaction to his strap.
16:08But Simon thinks he's found a better idea.
16:11It's like a blanket, right?
16:12Which you hang over a sofa and it covers the sides and the front of the sofa.
16:16So then no hair gets on the sofa?
16:17Yeah, but it's a special blanket because if it was a normal blanket the hairs would just go through.
16:21Yeah, yeah.
16:22But this has got like a lining and it's padded and the dog gloves.
16:24It doesn't exist already?
16:25No, if not, waterproof it doesn't.
16:26Oh, waterproof.
16:27Yeah, that's a good idea.
16:28We'll put a waterproof layer.
16:29Maybe we don't have a water pocket or we have a...
16:32Back at base, the girls check the features of their high fashion doggy rucksack.
16:36I've got a mobile holder, a water holder, a poo holder.
16:41Poo design.
16:42And a buckle at the bottom.
16:45I like the coat.
16:46But not round the willy.
16:48But not round the willy.
16:49Having left the pet store, Ghazal and Christina are off to rejoin their team.
16:59We struggled, first of all, to find a name for £29.99 that store.
17:02Yeah.
17:03Unless it was specialised.
17:04The things that we found were beds.
17:06But think about it.
17:07Let's just say for talking sake, we did go with this rucksack idea, right?
17:11Yeah.
17:12Imagine it, pets at home.
17:13Just not going to work.
17:15Is it?
17:16It's not going to work.
17:17I'm just thinking that if somebody was going to ask, what if I won a different size bottle?
17:20No, no, no.
17:21I'm not picked the whole time.
17:22You might as well make your decision then.
17:25Hi.
17:26Hi.
17:27We were talking to a dog owner who would quite happily spend £30 on a special dog blanket
17:36for his sofa.
17:37We've got loads of them already.
17:39There's lots on the internet, Ming.
17:40Dog blanket, protect yourself or a chair from dog hair.
17:43Loads of them on the internet.
17:44Can you shut up and listen for a second?
17:45Hello?
17:46Well, the four of us are behind it.
17:48Absolutely.
17:49And you've got to get behind it as well.
17:50Can I call you back in one minute?
17:51Is that right?
17:52Just one second.
17:53Look, guys.
17:54These guys are away from us.
17:56Yeah?
17:57If they want to go and sell this idea to the focus group or anyone else, fine.
18:01I want them high.
18:03You know, they've gone all that way.
18:04They've come up with some idea.
18:05I don't want to piss them off.
18:07So...
18:08If they've come up with the idea, you'd let them do it rather than think.
18:10Yeah.
18:11Okay.
18:12How do they think they did that?
18:13They can take as many things into...
18:15Guys, it's too...
18:16Just stop talking.
18:17My head is killing.
18:18I'm going to take that smoke...
18:19You need to take a paracetamon and you need to realise that if it's...
18:21The first thing I typed was dog blanket for sofa in Google, let me just tell you the
18:25number of 852,000 searches for dog blankets and sofa.
18:28Look, it's not rocket science.
18:30That'll be blown out of the water by the focus group.
18:32The worst thing about Rory's management is he doesn't know how to manage people.
18:35He doesn't even understand the basics of business.
18:37I mean, if you've got to get a product done, you focus on the product you need to get done.
18:41We've got four people out there who are meant to be getting us good feedback and good focus
18:45information on the products that we're going to do.
18:47He's sending them on a wild goose chase.
18:50I'm not convinced, Katie.
18:51I'm still not convinced with this whole idea because...
18:53Okay.
18:54My...
18:55My...
18:56Yeah.
18:57Where are you at?
18:58So, well, we've only been discussing it for a few minutes, so we've not actually come
19:01to any other solutions.
19:02Okay.
19:03I think in a task like this, you need to be massively able to take risks.
19:08You have to gamble.
19:10En route to the prototype company, Katie makes a decision.
19:13Alright.
19:1415 minutes, new ideas.
19:15Yeah, we need to redraw, we need to rethink, and by 2 o'clock, we have to have the new
19:19idea.
19:2020 miles outside London, if it's Thursday, it's doggy dancing in East Horsley Village Hall.
19:31Check this out right here.
19:33Do you want to hate on us, dude?
19:35Today, the class will also serve as a focus group for half of Rory's team, Eclipse, who
19:40are late, stuck in traffic.
19:42You go to your mum's house, or your mother-in-law, and she goes, don't bring the dog, I don't
19:47want the dog here, you know, whatever.
19:49And you say, well, actually, mum, I've got a nice blanket, and I could put it over your
19:53sofa.
19:54You say, well, it's going to get...
19:55No, it's a new blanket.
19:56You roll up your blanket, you put clips on it, you clip it together, it clips dog blanket.
20:06Rory, convinced the blanket will be dumped by the focus group, still wants to wait for
20:11the thumbs up on his strap idea.
20:13I still do not know why they did not make the focus group at 1.45.
20:17Do you not want justification on this?
20:20I'm just going to shut the fuck up now.
20:23I can't be bothered.
20:25What are we going to go in here and say now?
20:30Hello, we don't know what our product is.
20:342pm.
20:36The prototype makers are ready, but Rory, Trey, Paul and Adam are not.
20:42What are we doing? Design works?
20:44Vito.
20:45What's happening now is we've got four of our team, and we're that focus group.
20:50Right.
20:51Unfortunately, we don't have the information that we really could do with.
20:54Running late at the dog disco, it's time to get feedback on Rory's strap.
21:03It's basically a shoulder strap, and then there would be different bags that would clip on to the strap.
21:09So you could have a bag for your dog biscuits, you could have a bag for, say, plastic bags to clean up the poo.
21:14It would be used when you were taking the dog out for a walk.
21:17But there are things already on the market that are a little bit even more scaled down and a lot lighter.
21:22It's an accessory in such a way that you'd feel fashionable, maybe carrying your bag, carrying your dog bowl, water.
21:31Yeah, I must admit, as a bloke, I don't think I would actually feel comfortable with that.
21:36We've got another idea. We've been thinking about doing a doggy cloth blanket to throw over a sofa to stop hairs going on it.
21:43Sounds good?
21:44Yeah, that's good.
21:45Yeah, that's good.
21:46Yeah, that's good.
21:47I like the idea of that.
21:48It's fresh.
21:49Washable.
21:50Yeah.
21:51Washable as well.
21:52Yeah, just roll that.
21:53Definitely buy it if it was waterproof.
21:54Okay, brilliant.
21:55Where's the bloody focus group?
21:57We've got four people who we've hadn't had all day, who've done nothing at all, all day.
22:02So do you want to go outside and leave them a nice message?
22:05We don't leave swearing, nice messages on us or something.
22:07I didn't ask you to swear, I asked you to leave a nice message.
22:09No, no, we just let them come back when they're ready.
22:12Can I leave them a message?
22:13No, you can't.
22:16It's just a complete and utter shamble.
22:18I'm a design agency, right?
22:20I've been working with a design agency for years.
22:22We're looking like a bunch of twats in there right now.
22:24Rory, the only thing he knows how to say is shut up.
22:26He hasn't come up with anything productive.
22:28This fucking utility belt that she wants to really make.
22:31I just want to make something.
22:32It's going to be six o'clock.
22:34We're not going to have a product.
22:35We're going to look like a bunch of cocks tomorrow.
22:36I'd rather we have something, a little something, be it shit, get no orders,
22:41and go out and be finished with it.
22:43We're not even going to have a product.
22:45Still waiting for news from the focus group, Rory continues to tinker with his strap.
22:50So what we're going to do, we're going to go and buy a cloth,
22:52but we don't let you know the dimensions of our design.
22:55Listen, what we're going to do is we're finding out how much material we need to go and buy.
22:59Yeah.
23:00Right?
23:01Please.
23:02How can we lay it out until we buy material if we haven't got a layout?
23:06Keep quiet.
23:08Hi.
23:09Hi there, Jez.
23:10Nice to meet you.
23:11Nice to meet you too.
23:12Stealth have also had trouble deciding on a product.
23:15But at the eleventh hour, they've switched from fashion to furniture.
23:19We've been through a range of ideas today.
23:22We're looking to create a dog wardrobe.
23:26For a dog bedroom.
23:27Right.
23:28So it has a little area where you might put a collar and a lead,
23:30a little area for blankets, an area for bowls, etc.
23:33But because of this market that we recognise with clothing,
23:36it would be nice if there was an area where we could have a small rail
23:39for those people that do want to hang dog coats and clothes.
23:43Come here, come here.
23:44Yes, the man is fine.
23:49Go on.
23:50You're killing me.
23:51Please.
23:52Yep.
23:53None of this backchat and the rest of everyone else are enough.
23:55Yep.
23:56Okay, enough.
23:57What about 50% of your team not being here?
23:58What about their backchat?
23:59You don't want to tell them, but you're going to tell me over here,
24:01trying to help you fix this problem.
24:03The only reason you are here is because your backchat is getting so bad.
24:07It's unbelievable.
24:08Enough.
24:09Right, thank you.
24:10Enough.
24:11Right.
24:12Stop talking to me.
24:13Don't wind me up.
24:18With the shops about to close,
24:20both teams dash for materials to make their prototypes.
24:23Dog phone.
24:24I'm sure we can get it in.
24:30Still no word from the focus group,
24:32so Rory buys an anorak as raw material for his utility strap.
24:37But on the way back, Rory gets the phone call he's been holding out for.
24:42Just come out of the focus group.
24:44Right.
24:45And there was a resounding support for the blanket.
24:47The blanket.
24:48Yeah.
24:49Right, guys.
24:50At the end of the day, this information is about two and a half hours late.
24:56Okay.
24:57So what's happened is, we've now got two hours to make a product.
25:00So thanks the information, but unfortunately, I think it's rather redundant.
25:03Rory, what are your comments on that?
25:05You know what?
25:06You stick in the blanket.
25:07It's safe and easy to make.
25:08It's square.
25:09It won't take very long to get it by the materials.
25:10It won't take anything long and get it together with me.
25:12We are going to design the utility belt.
25:15No!
25:16Everyone hated it!
25:17Everyone hated it!
25:18Listen, my friend, listen.
25:20We had zero votes there for this.
25:22This is a no-go world.
25:24Please do not go back with it.
25:26Mate, shut them off and make a decision.
25:29Right, guys.
25:30If it's easier to design, don't go for it.
25:32Chuck, we'll see you in a bit.
25:34We've got to do it.
25:35Rory!
25:36Oh my God, he hung up.
25:42With the designs fixed, both teams' prototypes will be manufactured overnight.
25:49But Ifti has shocked his teammates by revealing that he, too, has a degree in product design.
25:56You say you have a degree in product design.
25:59Product design was the... it was key today.
26:02I apologise for that, actually.
26:03You know, I just wasn't up to anything today.
26:05Simple as that.
26:07I suppose when we all felt like that,
26:09and we all just said, oh, we don't feel like doing it today.
26:11I'm not up to it today.
26:12I'm not up to it today.
26:13That's fine.
26:14That's fine, yeah.
26:15You know?
26:16You just got a big mouth.
26:17That's the only problem with you.
26:18You know, you've got a very, very big mouth.
26:20You have a big mouth and you said you had a design.
26:22You know, you've got... you have a degree in product design.
26:25And I think that's something that's really key.
26:27Yeah.
26:28When we're designing a product.
26:29Yeah.
26:30You could have really brought some ideas to the table.
26:32Yeah, but I didn't do that.
26:33Simple as that.
26:34Okay?
26:35What more do you want to say now?
26:37I think you said it all.
26:39Sad.
26:42I was a very, very lazy person today.
26:45I mean, compared to what I can do, I didn't really do anything today.
26:48And so I did feel bad about that.
26:50Compared to what my abilities are, I didn't really perform at all.
26:54You know?
26:55And the biggest thing is I didn't even try to perform.
26:58So it was just one of those days where I just was down in the...
27:02I was just in the dumps today.
27:07Midnight.
27:08The rows rumble on.
27:10I'd just like you to do as you're told.
27:13If you're going to talk to me, talk to me over there.
27:15Please, can you go over there?
27:16No, no, no.
27:17Talk to me as a colleague.
27:18Don't talk to me like I'm a child.
27:19Don't talk to me like you're my boss.
27:21We're all working in this together for...
27:23I am your boss.
27:24No, you're not my boss.
27:25I am your boss.
27:26I am your boss.
27:27You're nothing to me.
27:28Alright?
27:29Please, go over there.
27:30Day two.
27:51The teams head off to the prototype makers to pick up their products.
28:00Oh my God!
28:11Oh my God!
28:13The girls' doggy closet, made of MDF, will be a flat pack self-assembly kit.
28:19Yay!
28:20Oh!
28:21I'm excited.
28:22I want to see inside.
28:23Ready?
28:24Oh my God!
28:26That is wicked.
28:28There he is.
28:29We thought we'd sort of build it up a bit and cover it up for you.
28:32So, here we go.
28:33Oh!
28:34For Rory, a first glimpse of his strap, now called a pooch pouch.
28:40Round of applause.
28:41That is bloody excellent.
28:43I think Rory's really, really come through by the skin of his teeth.
28:47If they win this one, and I think they probably will, then yeah, he's had a real result,
28:52because the ideas that came in yesterday were poorly resolved, and he's gone away now with
28:57just a fantastic prototype, and a very saleable product.
29:00It's like a pollen.
29:01Maybe.
29:02Maybe.
29:03Maybe.
29:04Maybe.
29:05Maybe.
29:06I reckon we're going to blow them out of the water.
29:10It looks like they're putting in a...
29:11A box.
29:12They're selling a box.
29:13It looks like the kind of thing I throw away after I get whatever's inside out.
29:17They have their prototypes.
29:18Now the teams have the rest of the day to sell to three very different retailers.
29:24First stop for the girls, luxury fashion boutique Pets and the City.
29:25Hello, everyone.
29:26Good afternoon.
29:27Hello.
29:28Good afternoon.
29:29This is Natalie.
29:30Hello.
29:31Hi.
29:32James.
29:33Pets and the City real.
29:34Hiya.
29:35Hiya.
29:36Hiya.
29:37Good afternoon.
29:38Hi, James.
29:39Hiya.
29:40As you know, we are a nation that are quite obsessed by our pets.
29:45You know, we style them, we groom them, we pamper them.
29:51It's like, you know, it's like children in terms of the... they want them to be the best dressed, they want to be the most well behaved, they want to be the most educated.
29:59I don't think our customers treat their dogs as children.
30:04Right.
30:05But...
30:06But...
30:07like you know as like children in terms of the they want them to be the best
30:11dress they want to be the most well-behaved they want to be the most
30:14educated I don't think our customers treat their dogs as children right but
30:21who exactly are you pitching to the sort of the female with you know that sort of
30:26like you know chic female with the the small sort of like chihuahua or whatever
30:30that has all the products that go along with it so you're stereotyping everybody
30:35no and that's why I'm saying that it's got versatility I mean what I'm saying
30:39is that that that sort of like that epitomizes that sort of group of people
30:43my problem with this product is if you knew you were pitching to us why you
30:48would bring in a full mica flat pack
30:59first up for Rory's team is pets at home Britain's biggest chain of pet stores
31:05right obviously first of all I'd like to introduce myself I'm Adam this is law
31:15hits I'm away from Eclipse the products that we want to present to you today is
31:20called the pooch pouch mm-hmm the actual concept of the pooch pouch itself is that
31:30you've got a product here that first of all doesn't exist and it will allow dog
31:36walkers to take most of the things or many of the things that they may want to
31:43take out when they're walking the dog personally I can see myself in a year's
31:48time walking through a park walk in the lake districts walking down the streets in
31:51London and seen a lot of people walking and walking dogs with these so the concept of
31:57all together and velcro is very positive I like it he's got a good outdoor appeal
32:01that might have more of a and appeal for somebody walking in the Lake District or
32:05you know going out we on the real outdoors it might feel a bit more
32:08comfortable but it's quite a big consideration in terms of 29.99 and for
32:15your average dog owner that's quite a lot of money to buy something like this next the
32:20girls take their flat pack to Harrods
32:27and we are from stealth and we bring great innovation to the marketplace so
32:32that's what we're all about so really and what we'd like to introduce to you is
32:37a a new product to market is an innovation from the team and it's the
32:42doggy closet at the premise behind it is that it's one place we could put
32:47everything that belongs to that is accessories for the perfect dog well I
32:53can't understand why I just want to use a kitchen cabinet to do exactly the same
32:57job I think that's a fair comment in many ways in terms of it feels a little
33:01bit like a kitchen cabinet and there clearly needs to be some sophistication
33:05around the development of it in terms of the way it's made and put together but
33:08we would love to be able to position our product in the store like yours so this
33:15is a three LED system that sits on the shoulder of the food patch Eclipse are
33:20trying to persuade pets in the city that the utility strap is trendy enough to sit
33:25on their shelves alongside diamante collars I feel a bit dizzy with all those
33:29things that I need to take my dog for a walk personally I'd just rather put it in the
33:33bag do you do you want to take him back I mean if if you don't have to have
33:38everything but fully loaded for you today because we want to show you all the
33:41options so if you're just taking your dog for walk to the park and you want
33:44your pole and your water you go to think maybe you don't want to put your dog
33:47things in your I don't want to wear a strap would you feel better if there
33:51was less pockets so what I'm saying is I'm not so sure that if I'm going out
33:55walking I want to have a big strap with anything on it it's not a big fashion
34:00statement is it really I think it is
34:06finally for the pooch pouch it's Harrods you don't have to go out with your
34:12Tesco's carrier bag full of your poop bags you've actually got a very trendy
34:17garment which houses everything in one place I think what it encourages sort of
34:22trendy responsible dog ownership and which you can sort of be out on the streets
34:26and people go you know what what's that again it's like Mike it's my pooch patch
34:30you know 5 p.m. final pitch for the girls who see the chain store pets at home as
34:38their target market the mass market pitch I need Giselle to deliver if she
34:44doesn't deliver on this one it will be critical to our success or failure to tell
34:51about it it looks very intriguing as you know as you may know we're from a
34:56company called called stelle we introduced it to a product which not
35:00only has sort of out-of-the-box thinking but also will provide a solution for your
35:05customers too good to hand you over to Jenny oh my god happens to the best of us it doesn't matter
35:26Sir Alan heads for the boardroom where the candidates await the result
35:44so
35:50so
35:56so
35:58so
36:00so
36:04so
36:06so
36:08so
36:10Afternoon.
36:28Good afternoon.
36:33Doggy product.
36:34So who would you say was the prime innovator of this thing?
36:38The idea was Rory's.
36:40Rory's, yeah?
36:40Yeah.
36:42Think it was a good idea?
36:43No.
36:44No?
36:45No.
36:45Did you all think it was a good idea or what?
36:48No?
36:49We did a list of all the things.
36:50We brainstormed amongst us and we did kind of a list of all the different products that we could potentially come up with.
36:55I then handed that to Rory.
36:57He kind of looked at it and said, right, we're not doing this, we're not doing this, we're not doing this, we're not doing this.
37:01And this one was his idea and that's the one that kind of got pushed forward.
37:05So we did the best that we could with what we were giving to do.
37:07So a team leader is there to make decisions, right?
37:10Absolutely.
37:11You just don't agree with his decision?
37:12No.
37:14What do you think of Rory as a team leader?
37:17I think it could have been a lot better.
37:19We chose the product.
37:20Obviously, this product here and then from there there was a lack of direction.
37:27So you're being awfully polite in saying that you don't think you had great leadership, is that what you're saying?
37:32Yes, Sir Alan.
37:32OK, girls.
37:36Katie?
37:36Sir Alan.
37:37Who did what?
37:38Naomi came up with the idea for the dog closet.
37:41Right.
37:42And then Giselle was on door opening and retailers and getting up...
37:46Door opening?
37:47Door openers at retailers, as in getting us into retailers, making sure we understand them, making sure we knew who we'd be pitching to, etc.
37:54I laid that on, didn't I?
37:56I opened the doors, didn't I?
37:57Gave you the three retailers.
37:59Absolutely. Maybe understanding would be better.
38:03Giselle, not great report back in the presentation.
38:06In fact, I've gone as far as to say that you kind of froze a little bit there.
38:09It seemed like you were a bit out of your depth.
38:11Would you go along with that?
38:12No.
38:13I did.
38:14My initial pitch was a lot shorter than initially anticipated, yes.
38:18So you did freeze, I think.
38:20Well, there was a small part of my pitch that I did miss out, but...
38:24I'm only telling you what they fed back to me.
38:26That's all I can say.
38:27I'm not making it up.
38:28OK.
38:29Good team leader?
38:33Fantastic.
38:34Fantastic.
38:35Fantastic.
38:36There you go.
38:37Now, let's start with Margaret.
38:41Margaret, tell me about Harrods.
38:43Well, Harrods ordered 50 pooch pouches.
38:47They paid £16.15 each, so Eclipse made a profit of £370 from Harrods.
38:54Right.
38:55And Nick, the girls, how did the girls do in Harrods?
38:59I'm afraid Stealth failed to get anything at all.
39:04No orders?
39:04No.
39:07Pets and the city, how did the boys do there?
39:10Well, Pets and the city ordered 50 pooch pouches as well.
39:14They paid less.
39:15They paid £12.65, but there was a profit of £195 from Pets and the city.
39:20And Pets in the city for the girls?
39:22Nothing again, I'm afraid.
39:25OK.
39:30OK, Pets at Home.
39:31This is the people with the about 120 stores, is that right?
39:36How did they do there?
39:37Well, the big retailer wasn't interested in the product.
39:40They didn't order any.
39:40And the ladies?
39:45Well, it was another poorish pitch, actually, but this time they came away with an order for
39:512,000 units, generating a profit of £5,000.
39:55Well done, girls.
40:10Well done.
40:12Gentlemen, the moral of the story is very, very simple.
40:15It's one that I've been preaching for a long time.
40:18You see, when I go to a man who's got one shop on the corner of Paddington High Street
40:23and talk my guts out to sell him one telephone, he has to make a big decision to buy that phone
40:29or not.
40:30I then go to someone like Dixon's, who's got 1,000 shops, and the same man has got to make
40:36the same decision, but he makes a decision to buy 10,000, not one.
40:41So I put my effort into talking to the person that's got the potential to buy it.
40:45No disrespect to Harrods.
40:47I put them in there as a kind of a bit of a red herring.
40:51They are, at the end of the day, one shop.
40:54That's all they are.
40:55They're one shop.
40:57So there is the moral of the story.
40:59Very well done, girls.
41:00I've got a nice treat for you tonight.
41:01You're going off to the Dorchester.
41:03I've laid on a top dinner there for you.
41:06Okay?
41:07Yes, thank you so much.
41:09So off you go, ladies, and have a very nice time.
41:11Bye.
41:12Bye.
41:12Bye.
41:12Bye.
41:12Bye.
41:12Bye.
41:13Bye.
41:13Bye.
41:13Bye.
41:14Bye.
41:14Bye.
41:15Bye.
41:15Bye.
41:15Bye.
41:16Bye.
41:16Bye.
41:16Bye.
41:17Bye.
41:17Bye.
41:18Bye.
41:19Bye.
41:20Bye.
41:21Bye.
41:22Bye.
41:23Bye.
41:24Bye.
41:25Bye.
41:26Bye.
41:27Gentlemen and lady, you lost.
41:29I'd like you to go away.
41:30I'll be calling you back shortly, where we will go into greater discussion on this.
41:34One of you will get fired.
41:36Okay?
41:37Off you go.
41:38Bye.
41:38Bye.
41:39Bye.
41:40Bye.
41:41Bye.
41:42Bye.
41:43Bye.
41:44Bye.
41:45Bye.
41:46Bye.
41:47Bye.
41:48Bye.
41:49Bye.
41:49Bye.
41:49Bye.
41:50Bye.
41:51Bye.
41:52Bye.
41:53Bye.
41:54Bye.
41:55Bye.
41:56Bye.
41:57Bye.
41:58Bye.
41:59Bye.
42:00Bye.
42:01Bye.
42:02Bye.
42:03Bye.
42:04Bye.
42:05Bye.
42:06Bye.
42:07Bye.
42:08Bye.
42:09Bye.
42:10Bye.
42:11Bye.
42:12Bye.
42:13Bye.
42:14Bye.
42:15Bye.
42:16Bye.
42:17Bye.
42:18Bye.
42:19time to reflect on what went wrong it seems though i've gone picked the wrong product for
42:27them the last market very surprised really and he has dug his own grave and we did try i mean
42:36i tried repeatedly throughout the day to advise him and help him and every time he did he shut
42:40me down and when somebody does that to me i helped them dig their grave deeper and if i had to talk
42:44about his faults i could talk for an entire day if i was to talk about his good points i'd be a
42:49waste of the back of a cigarette packet if i wrote it down i'm surprised petting pets at home didn't
42:54rory isn't a very good leader at all it's a very bad leader i admit i was lazy i admit i didn't do
43:00much i admit that but i'm the first one to admit he should admit that he was at fault for all the
43:05decision making that took place he should admit it right now i've kind of been in this territory before
43:13where well failure really and i'm bored of it really um you know when we get in there and
43:23just try and poach a bit off everyone else hope everyone sticks up and then ultimately kill off two
43:31others back at the boardroom it's time for the losers to face sir alan
43:43yes can you send them in please ma'am
43:53you can go through to the boardroom now
44:05listen you're lost okay what's the aftermath why
44:20it's the wrong product so why did you pick the wrong product um at the time i certainly believed
44:25it was the right product when we got down to our final four i mean the list was pretty ropey rory
44:31there was a focus group yeah and at that focus group from what i can understand someone came up
44:35with a blanket is that right who knows you're all sitting there quietly someone want to chip in
44:39and help me out here because i wasn't there it was my idea for a blanket certainly and it was it was it
44:45sounded like a good idea but rory had a perfectly valid point and that it was just a blanket and would
44:49it look so it wouldn't look as sexy as say something like this you're playing it down you had a brilliant
44:54idea with the blanket it was a it was to collect hair so if your dog laid on your sofa your bed or a
44:59chair it collected the hair so i had this image of my head of coming me coming in here and presenting
45:06to you a blanket and you just eating me for it i mean it's i just didn't see innovation i didn't
45:13exactly exactly complimenting you for that thing for rambo's outfit there either this is it it does
45:19fulfill the task of being innovative um a blanket well it's got some originality yeah you've got to
45:25find an original nutter to want to go and wear it first of all the other thing is that i gave you
45:31three retailers to go and see and if you like two of them were deliberate decoy the biggest thing that
45:39you missed out on was the fact that this company that has 180 shops was going to be your savior that's
45:47where you were going to win so within that shop everything there was 15 pounds and under 29.99
45:53which is what we were trying to was i was i bought two thousand of them they bought two thousand of
45:57them to be honest with you we've got we did it all completely wrong the the ids that came out came
46:02out through a massive group discussion there were too many people involved in that what should have
46:06happened from word go is you should have said right you guys are in charge of design based on whatever
46:11skills people have yeah well there's a designer here there's a designer there and here's a design
46:16consultant here and i say why don't tell me why didn't you come forward and put any of your design
46:21expertise to to the test just uh i'm going to answer for that um i should i should have in hindsight i
46:32should have and uh but that's what you're qualified in i know i know but uh what was you doing then
46:37i would have thought you've been bursting with enthusiasm to show them what you could do because you
46:42were the one of the two people best qualified to leave this or to be to be involved with this
46:46what did you actually do then in in the task
46:51i'm afraid i didn't contribute too much
47:00so who's responsible for this you know for this failure if you like rory
47:05so solely not you you're not i'm not responsible i have i helped salvage a bad idea into a good idea
47:14rory you know it doesn't look too good does it i mean you know i mean
47:19so i have had road works next to me for the whole of this project it is an absolute killer trying
47:27to do anything on this project with this chap here it is horrible absolutely horrible
47:33huh you're incompetent to work with somebody like me that's why you don't know how to manage
47:37people you can't you have said clearly rory rory it's that time now pick two people you're going
47:42to bring back in this boardroom with you
47:47trey
47:50and ifty okay the rest of you gentlemen and lady off off you go back to the house all of you go outside
47:59now i'm going to call you three back in shortly
48:15i'm a bit taken aback by this um situation with ifty it looks like he's given up he's just sitting
48:21there completely stunned today extraordinary but he kind of puts his hands up to the fact that yeah he's
48:27a designer um and he's sorry he he has got no answer as to why he didn't put himself forward
48:33he said i wonder whether uh he just can't take the pressure he just can't take pressure i don't know
48:37what it is having said that uh you know rory's fumbling around this tray he's got a lot to say
48:43for himself hasn't he yeah trade talks non-stop that i can understand does he talk nonsense though
48:47that's the point he's very irritated he's a very argumentative he has a dreadfully argumentative fellow
48:52and they he's he's a handful frankly he is a handful he pays no respect to his leader and just argues and
48:58and disruptively okay i'm gonna call them back in all right
49:06now ifty i don't know if you've got a problem or something but you know you are not kind of
49:26transmitting confidence tonight that's how and i do apologize for that it's um i did get up yesterday
49:32and i was i know it's no excuse i do apologize for this i was missing my son very very badly well
49:39you think that's funny do you no so i have a son too but when you have to get down to work you have to
49:44get down to work don't you i've never been away from my son and i found it crippling to be honest with
49:51you absolutely crippling you can't concentrate on this is really what you're saying it doesn't look
49:57like i can and it's not it's not a short-term thing it's going to be like i know and i'm just
50:02being i'm just being honest okay i appreciate you because the thing is alan i'm not gonna be going
50:07into tasks not being at my best on the first task you saw me you saw what i'm capable of i am capable
50:13of a lot and the thing is i just found myself in a mental block and if i can't tell you the truth
50:17uh i mean what can i do i i appreciate you're a very good family man but uh business is business as
50:23you would appreciate you know so it is with with regret if did i'm gonna have to say to you you're fine
50:42i suppose you think you you've got off lightly there i suppose you think that because if it's
50:56gone that's it you can get back to the house well i told you once before and i'm going to tell you
51:02again never underestimate me and don't try and second guess as what's going on because i'm telling
51:08you right now as unusual as it is one of you is still going to get fired do you understand yes sir
51:26i know for a fact i could have won this quite comfortably i believe but i'm afraid with me
51:34my son and my wife always come first and i couldn't compromise on at this on this situation
51:41i just hope i don't regret it for the rest of my life but i can tell you right now i will be a
51:46billionaire by the time i'm 50. let's get down to why i shouldn't fire you so you shouldn't fire me
51:56from the moment i took over this task we all got everyone together and i made it quite clear
52:02the discipline that we were going to be that was going to be throughout the whole task so
52:07i got everyone down and i said we will not have this
52:12jumping in this constant sort of barrage of people just talking over each other it wouldn't happen and
52:17that if it did go on the people would be asked to leave the room for 5 10 minutes cool down and then
52:22they could come back in we've divided the the group into rory rory rory rory listen i want to know
52:29why i shouldn't fire you for the responsibility of this task i don't want to hear you know chapter
52:35and verse and half the magna carta read out today why shouldn't i fire you
52:39i led this team under very tough circumstances and i made confident decisions that i stick to
52:49today um and that is why i should he is going to make mincemeat out of you sunshine if you do not
52:57start speaking up for yourself okay one thing he can do is bunny and you look like you've got your
53:02tongue stuck at the top of your mouth so trey yeah make mincemeat out of him then you tell me
53:11why you shouldn't be fired and when you're doing a task ultimately we have to do the best we can
53:16as a specialist in my area i tried to advise as best as i could he wasn't willing to listen when i asked
53:21in terms of decision making when we were at the design agency he wasn't making a decision as to
53:25which way he wanted to go you're listening to all this you can come back anytime you want it was
53:30making us look negative okay okay listen i've got my i've got remote control in my hand here now an
53:35imaginary remote control you're on pause okay now play off you go why should he be fired instead of
53:42you he's not a team player apparently that took a bit of his time uh you're on pause at the moment
53:46i'll be fine he is continually butting in so i i can't operate no one can operate a team
53:53under these these sort of circumstances it's just incredible he said it clearly right i'm not
53:58the sort of person who likes to work in a team i'd much rather work on my own he's no use
54:04to the teams he's not a team player you've come on record in your cv saying that um you don't
54:10consider yourself an employee yeah um you know you more like consider yourself as a in the future i
54:15intend on being uh somebody who leads rather than follows you consider yourself a businessman yes
54:20than an employee if you came to work for me i'd learn from you you'll be i'll be consulting with
54:25you will i no no no no but there's a difference there's a difference around you won't consider
54:29you'll be working for me as an employee you're up there in terms of what you've achieved he's not
54:35to me it looks like one of the things in your cv is right you don't know when to back down sorry i
54:39apologize you don't know when to back down you don't know when to say all right sorry tried it on
54:45thank you very much uh i'm sorry for coming across too brush there you go i'm sorry now listen here's
54:51how i see this trey this is all about me giving a job to somebody at the end of this someone being
54:56able to work with me yeah um clearly you are very disruptive i'm talking sorry you're very disruptive
55:05and i got a lot of people that work for me in this country and i'm wondering whether um you're going
55:11to be um able to mesh in with those people i i am very very concerned all right absolutely rory
55:24you're a disaster i'm sorry a total absolute disaster i've given you the opportunity of trying
55:32to sort yourself out here and you haven't i was told that you've been a bankrupt in the past and i
55:39thought to myself no there's no shame in that been a bankrupt twice well rory here's the hat trick you're
55:58so now you've heard some constructive criticism from me i don't want to see it anymore okay back to the house
56:14back at the house the candidates wait to see who's survived the board room
56:37i'll be shocked to death if it's not rory but trey wants everyone to listen to him and he will not
56:46listen to anyone yeah and i think rory's direction was on trey he was trying to manage trey rather than
56:53manage the task because he wanted to take that pressure off us as a team manager and i respect that
56:57i think if you keep if you keep trey on a leash he'll be all right yeah to turn it around though as well is
57:02do you want somebody they have to keep on a leash who is it
57:15lone soldier lone soldier
57:18you guys aren't going to believe what happened right i don't think did you guys shake hands or what
57:35with rory yeah come on there's no place for sportsmanship in this game especially with someone like that
57:43i was so worried about trey uh and trying to defeat him that i forgot to actually really sell sell myself
57:59clearly i've been knocked down again um but i will be back
58:03one job now 13 candidates sir alan's search for his apprentice continues next week sir alan pays the
58:17candidates a surprise visit and appeals to their entrepreneurial instincts you could do effectively
58:27what you want what you want we are going to make something we really are aren't we in the search for quick profits
58:33the competition hots up you do as you're told we just need to make some money
58:40and both teams will resort to anything
58:42you are out of control you're gone completely gone you're fired
58:55great show tonight two people fired on the same day you see never underestimate sir alan
59:02flick over to bbc2 now and find out what ift and rory really think
59:06and there's a fantastic website too particularly the apprintercast section where there's exclusive
59:11video content and free downloads at bbc.co.uk slash apprentice
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