00:00Creative leadership means setting your own standards. I approach things with
00:05with a kind of passion. So it's all about example. I have to practice, I have to
00:10embrace.
00:21Do you think you will call yourself a creative leader in your outfit in your
00:25organization? How do you lead? Creative leadership means setting your own
00:30standards and pioneering is hard because you're constantly having to
00:35explain new ideas and new concepts, inventing new business models, finding
00:42markets for concepts that never existed. But when you get it right, the ripple
00:47effects is powerful and we've seen our work spark momentum in tourism, glamping
00:54and hospitality and the arts. So creative entrepreneurship is not just about
01:01profit. It's about legacy.
01:04I don't look at myself as a leader, say, because I am literally doing what I love best.
01:13So I approach things with with a kind of passion and our consideration to be the
01:22best or excellent. I guess promotes that leadership. Leadership is what people
01:29qualify you rather than I call myself a leader.
01:31To me, I believed in set by example. So first of all is it's about me being me and
01:38how do I look at things and in creativity. So it's all about example. I have to
01:43practice. I have to embrace. So I to me is that because I believe what I believe that
01:49when I meet environment, the people with me, especially my clients, they are 30
01:53years with me also. The people who don't feel insecure, they don't care about the
01:56brand. They care about the work, the quality and what I believe. That's my journey.
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