Ruben Selles’ first words as Sheffield United manager

The Star, Sheffield

Ruben Selles’ first words as Sheffield United manager. Video courtesy of Sheffield United

Transcript

00:00Ruben, welcome to Sheffield United. What makes this club the perfect destination for you?

00:05Well, thank you very much. As you know from my entire life, with the passion of the game,

00:10England has always been a country that I have been looking forward to work.

00:14I have been very fortunate in the last three years.

00:16And being here, remembering the times of the team in the Premier League

00:21and also playing against the team in the Championship last year,

00:25a place where you can feel the football at the stadium,

00:30you can feel the environment that is very powerful supporting the players.

00:35And when we first heard about the possibility to come here,

00:39it was a no-brainer for us to join a club with that kind of history

00:43and with the mission to move forward and try to be even more competitive.

00:48Quite obviously, you've spoken at length with the ownership here.

00:51What did they say to you about their vision for the future?

00:54Well, it's a very powerful and ambitious project.

00:59So, obviously, right now in the division is just to create a sustainable model

01:05where we can have a team that can be really powerful

01:07and moving in the long term to have a team that we can recognise,

01:12we can be excited about the style of game of play that we have

01:17and obviously trying to reach to the maximum level.

01:21And they've made no secret of their desire to use data more

01:24and you've got a background in that as well as coaching as well?

01:27Yes, I think nowadays you need to embrace not only the data,

01:33also the new technologies, but the most important thing is just

01:36don't forget the football essence.

01:38So, I think we are capable to deliver a good model

01:43where we can optimise our performance by using all the tools that we have.

01:49And I think that because of my background, I have been working in some different roles

01:54and in different technical staffs, I'm capable to understand and put those things together

02:00as we have done in our previous clubs. So, I think it's a big excitement on me

02:06just to be able and capable to do it.

02:08And having that aligned vision, kind of from top to bottom,

02:11I mean, how important was that for you?

02:13It's very important when you start conversations and also when you come to a club

02:19that everyone is on the same page. And I think from the very beginning,

02:24the start of our meetings and the way that we have been talking,

02:28we see the game in the same way. And it's important to be supported by the ownership group

02:36in terms of the idea and also to support the club in terms of how we can move the club forward.

02:41Your coaching career is quite well known, but you've also got an academic background as well.

02:46You've packed a fair bit in over the years. So, how much of those experiences developed you as a person?

02:52Oh, absolutely. Working in some different clubs and countries in the last 15 years,

03:00it always gives you a different perspective from our time in Azerbaijan or Denmark

03:06to our time in England or other different countries coming from Spain.

03:10I think my academic background has been giving me the possibility to work in professional football.

03:15And through that, that obviously was my passion when I was a child and it's still my passion.

03:21I have been able to grow into the game and arrive into a country like England

03:29that is the best in the world in terms of football and being able to coach teams.

03:33And now in the level of Sheffield United is massive.

03:36So, I think, I believe that everything happened for a reason in your life and every step that I have made

03:41has been trying to reach the very best clubs and the very best football.

03:46And that's why I think we are here today.

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