Jessica Jensen - LinkedIn is building synthetic consumer research models - video Dailymotion

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Transcript

00:00LinkedIn has an incredible audience of leaders, businesses, and our targeting is some of the

00:06best in the world if you want to reach workers and business people.

00:12So we are now building synthetic consumer and customer research models that allow you

00:17to do, I want to do research on small business owners in Australia who do advertising, and

00:25I'm testing this concept, this message line, et cetera.

00:28We can do that with a synthetic model for $0 in hours.

00:35Wow.

00:36So think about how much money you are spending on research, and you can do it with our data

00:46and our audience.