Jessica Jensen - How AI is being integrated at LinkedIn - video Dailymotion

Watch Jessica Jensen - How AI is being integrated at LinkedIn - Variety on Dailymotion

Transcript

00:00I'm at LinkedIn. We have a billion members around the world and millions of businesses.

00:05Obviously, we're using AI night and day to storyboard campaigns, do video editing, copy testing,

00:12managing campaigns internally, synthetic brand research. So we're marinating in it and building

00:19in it every day. I think two pieces of advice I give to my team and to myself is that AI for

00:27efficiency is table stakes. AI to drive customer growth, revenue is the frontier. And so actually

00:37link, you know, some people say just play with AI, just experiment. You have to build to drive growth

00:45and making that line very clear. I think that that's the world that we're in right now,

00:52which is exciting and also intimidating. Let's be honest. Like I'm trying things. I'm not very

01:00young. I'm failing. I'm learning. And we have to be honest with ourselves and each other that we

01:06are going to mess up and we need help.