00:00What have been some of the biggest challenges in the kind of combination of finance, technology,
00:05compliance, law, all of those are such dense industries. How have you, have you come up
00:11against any hurdles? How have you kind of gotten past those? I think the biggest hurdle is getting
00:17lawyers to change their behavior. So they have just gotten used to the way they did things. And
00:25we have both customers in the US and in Europe. And what we see with the European ones,
00:30is that they've been really doing it with pen and paper. And in the US, we also see a lot of
00:35companies that have used incumbent tools. So we have to start telling them actually, there's a
00:42better way. So it starts with education, with thought leadership. And we have this community
00:47called Circle of Councils, where we have monthly events in rotating cities. And we actually meet
00:52with councils personally, so we can get the conversation rolling on, hey, there's a better
00:58way to do this. So this is the biggest challenge actually, to get the word out. But now, we're
01:05at a point where in Germany and also in the US, there's, we see the word of mouth effect. Because
01:11now we have companies that are using it in the board. And then all the external board members
01:16start using it too. And then they're telling each other. So this is the nice, yeah, viral effect
01:21about our tool. Yeah, definitely.
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