TPM Nightmare_ How Siloed Teams Ruin Everything

Expertise Accelerated

🚨 TPM Nightmare: How Siloed Teams Ruin Everything!  Trade Promotion Management (TPM) can be a powerful tool for driving growth—but when your teams operate in silos, it becomes a recipe for disaster. In this video, we uncover the hidden dangers of poor cross-functional collaboration and how it leads to wasted spend, inefficiencies, and failed promotions.  📉 What You’ll Learn:  Why Sales, Marketing, Finance & Supply Chain must work together. Real-world consequences of siloed operations in TPM. How data fragmentation kills visibility and ROI. Proven strategies to build cross-functional alignment. Tools and best practices to streamline TPM across departments.  Key Links👇  🌐 https://expertiseaccelerated.com/trade-promotions-management  Expertise Accelerated is your partner in growth through high-quality outsourcing and staff augmentation solutions in accounting & finance and supply chain roles in the CPG industry that save payroll costs and deliver process efficiencies.

Transcript

00:00When we are interacting with teams at clients, every team is focused in their own functional area.

00:05So we have obviously the sales team, even if they're using the software system,

00:09they're doing their promotion plans in the system.

00:11And if they don't have a software system, then they are doing it obviously in Excel.

00:16Then there is the team which is clearing the deductions.

00:20And with that, there is also a team that is applying cash,

00:23which is typically part of the order to cash team.

00:26And they're also restricted to their own functional area.

00:28On one side, you have all of these different people kind of focused on their own functional areas.

00:34And on the other side, we have found that they don't know how the process flows

00:38and the importance of one group doing their steps correctly for the other group to take benefit.

00:43The other department, from where the process or the problem may be flowing,

00:48they may not be even aware of it.

00:50So in their minds, they would be doing the jobs as they were told to do.

00:55And within their functional area, everything is great.

00:59But then as their information is flowing to the next functional area,

01:02it lacks the completeness or it lacks the information that needed to be there.

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