00:00There is a critical step that is to, for the entire sales team, to actually authenticate that data for the next year, to make sure that that data is optimized and based on their experience, did the previous year promotion get the lift?
00:18If not, do they want to do a different promotion or change the timing of the promotion, change the depth of the promotion? Maybe previous year they ended up spending too much. Maybe they want to reduce the depth of the promotion. Maybe they want to cut two promotions and give one. So these are the things that they have to very carefully analyze and then kind of clean up the data, update the data for the next year.
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