Business focus: The Elephants Pyjama's in Kinver.

Express & Star

A Mother and daughter combo run The Elephants Pyjamas in Kinver, where you can pick up special clothes for your little one. We meet them to find out more.

Transcript

00:00So we're here in Kinva and a lovely little shop, what's it called?

00:03The Elephant's Pyjamas.

00:05Great name, love it.

00:06And it's a mother and daughter combo, is that right?

00:08It is.

00:09So introduce yourselves then ladies.

00:11I'm Sophie and I'm a newborn photographer.

00:14Okay, we do have another daughter as well who's hugely into health and well-being

00:19but she's decided to go off travelling to Bali.

00:23That's just selfish.

00:25It's very selfish, leaving us behind.

00:26Yeah, it's in the graft.

00:28Yeah, and I'm Nicky, mum of Sophie and Amelia.

00:32Cool, and it's quite a new venture isn't it in terms of being in Kinva.

00:36You've been here since when?

00:38Okay, so yeah, we've been here since January.

00:40So very new.

00:42Everyone's been really, really welcoming.

00:45It's a really lovely community feel and lots and lots of people walking by.

00:49It's a lovely little village isn't it?

00:51It is a lovely little village.

00:52Shall I tell you a little bit about where we get the name from?

00:55Yeah, it's a story to go on.

00:57It's a story, okay.

00:59So becoming a new parent or setting up a new business can fill you with a little bit of angst.

01:04Yeah.

01:05A little bit of fear.

01:06And when I was a little girl, my grandpa always used to say, if there's enough blue sky to make an elephant in pajamas, we'll be okay.

01:12And that's where the name comes from.

01:13Oh wow, I love that.

01:15So that was your grandpa?

01:16It was.

01:16What was grandpa's name then?

01:18Hugh.

01:19Well, well done to you then.

01:20So that's lovely.

01:22I love stuff like that.

01:23It's got a little story to it, a little tale.

01:25So previous to here, you were in Wall Heath, is that right?

01:28That's right.

01:28So we opened in Wall Heath in October 2023.

01:33Again, the look of the shop was very different.

01:36We've got a really lovely loyal community and customer base.

01:40Yeah.

01:41But footfall here is so much stronger.

01:43That's what you need, isn't it?

01:44That's the reason that we moved to Kimber.

01:47Yep.

01:47So what are you all about then?

01:48What can people expect from your shop if they come in?

01:52Okay, so we say that we bring a big world to a little wardrobe.

01:55So we purchase and source items from all around the world.

01:59And our motto is, if it's not good enough for our family, it's not good enough for yours.

02:03So you can already see that we're all about family, all about good customer service,

02:09and something a little bit different.

02:10So we buy small amounts.

02:12So when you take your little one out, they look very different to everyone else

02:17who may have bought from the high street.

02:19Yeah, that sounds great.

02:20And in terms of the people you're finding coming in,

02:23are people traveling quite far to visit the village, are they?

02:25Okay, but I'm going to hand over to Soph, because Soph is the Instagram superstar.

02:30Yeah, so I find that people have traveled, and we get a lot of locals in.

02:34I find now that people do come, and they come for, there's a little calf at the end,

02:38they come for the calf, and yeah, we've ended up coming here too.

02:43Yeah, it's great, isn't it?

02:44Well, lovely little mother and daughter combo.

02:46We wish you all the best here in Kinva with business.

02:49Thank you very much.

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