NCAA Expands Genius Sports Partnership for Data Sharing

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00:00Let's get started with the NCAA. Of course, lots of discussion on moving forward with betting and

00:05props and just sort of how to combat some different issues, I would say, in college sports

00:10in general. And now the NCAA is going to share data with some betting operators. And I know the

00:15partnership doesn't really surround it necessarily, but I think in the long term, it's important to

00:21make sure that everybody knows what's going on in the league with betting data and this

00:24sort of league will partner up. Yeah, definitely. This news about the NCAA expanding their

00:31partnership with Genius Sports dropped on Friday. And what it does is they've already had a

00:35partnership with this sports data company that shares a lot of data with sports books. But

00:41now they're going to share their official data. This is everything that happens on the field with

00:46the players. It even includes injury tracking. So it's all anytime you talk about the deep analytics

00:51and all the tracking that scouts and teams do. It's all this official data that now the sports

00:56books will have access to as well, as well as the NCAA's logos and their marks. So anybody who's

01:02partnered with Genius Sports, which many sports books are, will have access to all of that now

01:07because Genius Sports is the exclusive distributor of NCAA data. And it's going to happen through

01:132032. So that'll cover all postseason championships, men's and women's March Madness. It actually won't

01:20include the college football playoff because, you know, of course, in the NCAA, there's the different

01:25entities and the NCAA actually doesn't own or operate the college football playoff. It's separate.

01:30And, you know, the leagues and the conferences might change even more by next year. And we're

01:34talking about this again. But it's part of these broader measures to just ensure responsibility and

01:40integrity across everything. You know, we've talked about a bunch of scandals popping up across

01:45college sports. We've talked about harassment. So what the sports books are going to have to do is

01:50they're going to have to share things like geolocation and device data if needed with the NCAA, which they

01:57already have been doing. But it's kind of been a basis of when it's being asked upon, when there's

02:02an investigation, then they'll share it. But now this is going to make sure that the NCAA has access to

02:08it at all times. You would think that's going to kind of speed up these investigations that we've been

02:12talking about and just make it easier to kind of track some of this, you know, some of the stuff

02:17that's been going on that they'd like to stop. You know, it also comes as the NCAA has been really

02:22trying to promote anti-harassment. They've been trying to get states to ban player props, which,

02:29as we know, can be more easily manipulated than a lot of other bets. So the NCAA has been very vocal

02:35on that front as well. And it comes to genius is trying to expand their portfolio. They just

02:40unrolled genius IQ, which is this new AI driven platform, which is going to do more deeper

02:47integrations, more real time stats tracking, they'll share that with the broadcast. So I'm sure you'll

02:52hear about that kind of all throughout sports coverage as it changes, not just with sports

02:56betting in general, could allow the sports books to add some more features down the road, you know,

03:01tied to things beyond just stats, you know, whether or not how fast an athlete is moving during a game,

03:06you know, all of that is kind of down the road, but it kind of opens the floodgates to that thing

03:11eventually. So yeah, it's a big, it's a big move for the NCAA here sharing the data for the first

03:16time. And we'll definitely hear more about it, you know, as we get into the serious sports in the fall.