00:00so that kind of leads me to my next story which is about hard rock where genius sports and the
00:04hard rock have paired up for another partnership tell us more yeah on that last front i'll just
00:09say it seems to kind of be the strategy uh of sports betting these days or not sports betting
00:13to you know just you know shoot first ask questions later better to ask for forgiveness
00:18than ask if we can do this uh hard rock meanwhile you know they are the only game in town in florida
00:23so it's pretty big news you know i know you're down there craig that they're going to add new
00:27live betting and streaming features in their app and that's through a partnership they announced
00:31this week with genius sports which is the official data provider of the nfl this is a sports betting
00:38technology and data company that works with sports books like fanduel bet mgm draft kings pretty much
00:43all the major players in the space where you can now go in an app and have this thing called watch
00:49and bet where you can watch the game oftentimes it'll be on a faster latency or a lower latency
00:55than the actual broadcast and you can bet in the app and they'll show you statistics to try to make
01:00you facilitate live betting more and it's all been peddled as features that will be good for the
01:05customer and allow the customers to be more engaged so hard rock now joining in with this partnership
01:10they'll have access to genius sports suite of live betting features not just for the nfl but they'll
01:15have bet vision features as well for sports like international soccer and a host of other events that
01:21genius sports has the rights to so in my mind this is hard rock kind of finally joining in or trying
01:27to get into the same spot as these other competitors that have had this feature for a long time and
01:33pretty much you're going to have kind of the same thing on every sports book at this point so the
01:37question to me now is you know how do those sports books who have been doing this longer been
01:41doing it first how do they differentiate themselves how do they make their product better we know live
01:45betting has been a major focus for sports books like draft kings this nfl season it's pretty much
01:50centered around their entire game plan so now that you have competitors pretty much doing the same
01:54thing here with this partnership hard rock has just done it'll be interesting to see how that forces
01:59the rest of the market to make their features even better and hopefully at the end of the day that just
02:03rolls into a better experience overall for the better certainly in florida but you know elsewhere
02:08in other states where you have more options as well
Comments