00:00Well, we just want to help. We just want to give the client some extra stuff and that's fine.
00:07You can absolutely give the client some extra banners and ad space, but there's a way to do that.
00:13And we'll describe that here shortly. But basically, and Brad, I just want to add one other thing about that.
00:18It also there is an audit point of view. So the auditing team needs to be able to match all of our owned and operated inventory back.
00:27They haven't been able to do that. And it's been a big void. So, yeah, I think one of the things when I first started here is that that I noticed that people weren't doing is reconciling after the fact.
00:37And, you know, part of that was was due to the fact that how things were being sold.
00:40It was basically, you know, hey, I just want to be on the Web somewhere for this period of time.
00:46And so there really wasn't anything to reconcile. So the way that we're going with this, with impression based things and specific days that things are supposed to be sponsored and so forth,
00:55really needs to be tied back to the order so that we build a client for exactly what we said we were going to deliver for them.
01:02And if we didn't, then we'll alter that and only build them for what we did deliver.
01:06And that's that's, again, also the crux of this whole thing.
01:10I've I've kind of boiled this down to three basic things is that you have sponsorships, which are takeovers.
01:17And again, some of this is going to be redundant to a lot of you, but there's some little nuances that we're going to go over.
01:23So then standard priority. These are all GAM terms, by the way, sponsorships, takeovers.
01:29It has to be cost per day. Can't be CPM. Can't be anything else.
01:34Standard is impression based items plus a cost per thousand.
01:39You can also have value added items under standard, but at a zero dollar cost per thousand.
01:44And then anything else. So we don't use price priority anymore.
01:49That's the lane for programmatic. But things like station promos or events or things like that,
01:56that you want to to tout and have appear on the Web site would go under house and for a percentage of the inventory,
02:03but also at zero cost per thousand.
02:06Oops. Hello. All right.
02:11So what I did was I created a little dummy order that kind of goes over just a handful of these scenarios.
02:22So I've got a display homepage takeover every Monday for three weeks.
02:27Okay. I've also got a display run of site leaderboard at an impression with a ten dollar CPM.
02:35And I've also got share of voice. I'm going to show you how to do all that real quickly.
02:40All right. I created a little order. It's a fake order.
02:44And those of you who have been trained by me in the past know that I like to call the order by the advertiser name,
02:53the station or stations that it runs on, plus the Marketron SO.
02:57And the Marketron SO is a really important thing.
02:59And I like to see it there.
03:01But we have a new feature in GAM that you're going to really like.
03:05And it's a cool place to put the Marketron SO.
03:08So you can name it however you want to.
03:10That's my, you know, kind of guidelines, because that way I can always find it.
03:17But if I go into, so our first line item here was a homepage takeover, right?
03:22So I'll go into that.
03:25And here's our takeover.
03:26And so what I've done is I've adopted the name of the order.
03:29And so that's the first thing that this line item is named, dash or space, what it is, homepage takeover on 920.
03:38All right.
03:39It is run as a sponsorship.
03:41These are the sizes that are accommodated on the homepage.
03:46I did not include anything that was not accommodated on the homepage.
03:50One of the key things that I see people miss a lot is the same advertiser exception.
03:54Make sure that that is selected for a homepage takeover.
03:57Otherwise, they will not appear together.
03:59But here we are to our Marketron SO number.
04:03Now, I'm going to get rid of it for now.
04:05But I want to point this out to you.
04:07It's right underneath here under additional settings.
04:09You go to custom fields.
04:10And you just click in there.
04:12And Seth has put this great little checkbox here for Marketron SO.
04:17And then you just click that button.
04:21And then you click in here.
04:22And you type.
04:24How about that?
04:25And there's your Marketron SO.
04:27So that's also searchable, by the way.
04:29So that's another good way.
04:31Hey, I want to find.
04:32I know the Marketron SO.
04:33I know there might have 100 McDonald's orders in here.
04:35But I want to look for 12345.
04:37Boom.
04:38There's your way to do that.
04:39It'll appear.
04:40Okay.
04:41All right.
04:42So our start time and dates.
04:44So we know that this, by our Marketron SO, that it's 920 to 10-4.
04:50Well, I'll tell you what.
04:53I'm just going to do this first Monday by itself.
04:56So 920.
04:57Won 100% of those impressions.
04:59And my rate was $200.
05:01Right?
05:01The other thing that I see people do is they don't choose this properly.
05:07Make sure you put as many as possible so you can display as many of those creatives as possible.
05:13The rest of the stuff you all know how to do.
05:14You set whatever ad units you want to use.
05:19And make sure, because this is a homepage takeover, you put your C pages at home.
05:23All right?
05:24That is pretty simple how to do it.
05:28So if I look at this order, though, my order goes from 920 to 10-4.
05:34Now, you can do this.
05:38We can say, okay, 920 to 10-4.
05:41And then I can go down here and set my days to only run on Monday.
05:47Okay?
05:47So that way, between this date and this date, it'll only run on Monday.
05:51Now, the challenge that I saw with this is that notice that the total value here now says 3,000.
05:58And our original amount is just 600 because we only run on Mondays.
06:02Right?
06:02All right?
06:03I want you to – you can be confident to not have to go, okay, I've got to do a line item for 920.
06:09I've got a line item for 928.
06:11I've got a line item for 10-4.
06:13You can do it that way.
06:14Or you can do it this way where you choose just if it runs every Monday.
06:17What will happen, actually, in the reporting is that it will actually still spit out $600.
06:24It will still match Marketron, okay?
06:26It won't match it here.
06:27There's no way.
06:28It's just a glitch that GAM has.
06:31But when you do run a report at the end of the run, it will still only show that this ran every Monday.
06:38So, if that saves you time to do it that way, you may do it that way.
06:42Okay, our second line is run-of-site impression-based.
07:00With me so far, 10,000 impressions.
07:03Let's go there to the leaderboard.
07:05I've named it as of the order name, dash ROS leaderboard.
07:10I've chosen standard priority.
07:12I've chosen my size that I want.
07:14I did not select same advertiser exception because I didn't want that.
07:18But I did put the Marketron SO.
07:21And I have it running from this date to this date, 10,000 impressions, $10 CPM.
07:29And there you go.
07:30Simple, simple.
07:31These are things that probably a lot of you do all the time.
07:35All right.
07:36The last one is a little more challenging because it was something that was formerly a share of voice.
