00:00The Italian Foundation for the Heart has as a mission to educate the civil society, that is, the whole population.
00:15We are not an association of patients, but we address the whole population,
00:24to try, as far as possible, to make people become patients as late as possible.
00:31So our goal is to do what is called in the Anglo-Saxon world the health literacy,
00:43which is a very precise role in the health path of each of us.
00:52And we try, with our campaigns and activities, to educate people to be responsible for their health,
01:04to make conscious choices for the benefit not only of their own health,
01:11but also of the social decline that the good health of each of us has on society.
01:19And last but not least, of course, on the national health system.
01:23Lately, together with the Ministry of Health, we have been focusing on the big problem, which is adherence to therapy.
01:36We can have the best drugs, the best therapeutic solutions,
01:44but if people, each of us, is not responsible, as I said, for their own health,
01:50and to be adherent to prescribed therapies,
01:54even the best, unique drug in the world is not effective.
02:00So we think that the medical-patient relationship is very important.
02:09There must be an empathic care path between the two actors of health.
02:20And one of the activities that we are going to do on this topic of adherence
02:27will be courses and educational activities on the relationship, on medical-patient communication,
02:36which must not always be top-down, but must also be bottom-up.
02:40That is, the doctor must understand the type of patient he has in front of him and how to collaborate with him.
02:53And in the same way, the patient must be educated to understand what his doctor says
03:01and then apply it in everyday life.
03:05Education, education, education at all levels, starting from schools.
03:11That is, even children, from the beginning, must be educated to this concept of being responsible for their own health.
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