00:00Well, Sephora has come to Birmingham, folks. We've opened our first door here and we are
00:06so excited to be in the ballroom.
00:08Thousands gathered for Sephora's grand opening, with hundreds queuing overnight to be the
00:13first inside. The atmosphere was electric as shopaholics celebrated with music and cheers
00:19in anticipation of the building's lightest attraction.
00:24The reception has been absolutely off the chart. I've spoken to so many people in the
00:28queue who have been here with friends for their birthdays, with family members for anniversaries,
00:34all sorts. And it's been a really fantastic vibe.
00:37I decided to queue for this event today because I'm so excited for the big opening of Sephora
00:42in Birmingham.
00:43I've never been to an opening of something before, and I'm quite a fan of Sephora. So
00:48yeah, I was really excited to come and see how they were going to sort of work the crowd.
00:52I'm queuing up for this event because I feel like it's going to be a very big event for
00:57Birmingham City itself.
00:59Birmingham's ballroom is once again drawing attention from top retailers. Zara is set
01:04to open two new units, and recent additions like Sweet Joe's, Pure Soul and The Sidemen
01:10Store are revitalising the ballroom.
01:13So I first came to Birmingham around two years ago to scope out the perfect location for
01:19a Sephora. Birmingham has such an incredible diversity of community, an incredible beauty
01:26community and beauty spirit, and such an enormous population that we're all screaming out on
01:31social for Sephora to be here.
01:33The event has infused the ballroom with excitement as Sephora's arrival strengthens Birmingham's
01:38position as a prime destination for exclusive brands and immersive shopping experiences.
01:45Sephora is going to bring fun, it's going to bring inspiration, it's going to bring
01:50the magic and the energy and all of the enthusiasm needed to make this an incredible store and
01:54a hugely exciting experience for everyone that comes through the doors.
Comments