Uniqlo gets ready to open its 3-floor Birmingham store

BirminghamWorld

As Uniqlo finally opens its doors in Birmingham tomorrow (October 16). BirminghamWorld had an exclusive look around and we spoke with the company's UK COO Alessandro Dudech about the expansion, you can also hear from artists UUendy Lau and Hinz Pak who created a gorgeous in-store mural to celebrate Birmingham's and art and culture.

Transcript

00:00This is our 21st store here in the UK and we are extremely excited for this new opening.

00:17Birmingham is the second laundry city in the UK and it's been a long time coming.

00:21We had customers clamoring for us to open in here and we just couldn't wish for a better location.

00:28We are here in the Bullring, the centre of the city.

00:32Birmingham is such a vibrant, culturally interesting, diverse place and we've really designed a store that reflects that spirit

00:41and we really hope that customers will enjoy as much as we did creating it.

00:45I think from the beginning, from the planning to the realisation, it is about half a year.

00:54Amazing. And what sorts of things can people see on the mural?

00:58So it's a combination of different cultures, daily objects and nature that we can find in Vermont.

01:05The concept of the mural is actually inspired by a Japanese legend, the Night Parade of 100 spirits.

01:12We really want to have the connections between Japan and British city in Birmingham.

01:19Most of the things that we can find in the city centre like the Bonaventure, the Penn Museum,

01:25there are lots of heritage that we can find in Birmingham that we want to incorporate most of these things we can find in Birmingham.

01:36So thank you.

01:37Thank you very much.

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